
Kids Media Club Podcast
Kids Media Club Podcast is a podcast hosted by Jo Redfern, Andy Williams, and Emily Horgan. In each episode they chat with a different guest about the world of Kids Media. The podcast covers everything from trends in animation to the rise of Edtech.
Latest episodes

Feb 20, 2024 • 45min
Kids Media Club Podcast: Insights on Creating and Marketing YouTube Content for Kids
In this episode of the Kids Media Club Podcast, hosts Emily and Andy interview Denis Crushell, the CCO of Precise Media. They discuss the misconception of simply "putting stuff" on YouTube, the reasons why YouTube remains THE popular platform for preschoolers, and how to connect with children aged six and above. As a seasoned executive with extensive experience in working with YouTube for kids, Denis shares valuable insights in this area. A must listen for anyone looking to learn more about creating and marketing on Youtube and beyond. You can download a report from Precise TV about video consumption amongst US Gen Alphas here:https://content.precise.tv/en-us/en-us/park_usa_2024_report_landing_page

4 snips
Feb 13, 2024 • 15min
Kids Media Club Podcast: Insights from Kidscreen Conference Attendees
In this episode of the Kids Media Club Podcast, your hosts are on-site at the Kidscreen Conference in San Diego, California. Joined by industry professionals from around the world, they ask attendees for their key takeaways from the conference, their perspectives on the current state of the market, and their hopes for the future of the kids' media industry. Tune in to hear what Kidscreen attendees think about the latest trends, challenges, and opportunities in the ever-evolving world of children's media.

Feb 6, 2024 • 16min
Kids Media Club Podcast: Key Takeaways from recent episodes
In this episode of The Kids Media Club Podcast, hosts Andy, Emily, and Jo choose their key takeaways from the previous episodes covering topics such as Sports Fandom, Franchise Vs Originals, and FAST channels. The episode highlights key points and insights shared by guests and is a great way to catch up on what you may have missed or simply refresh your memory.

Jan 30, 2024 • 39min
Kids Media Club Podcast: The rise of FAST Channels - an interview with Marion Ranchet
In this latest episode of the Kids Media Club podcast, hosts Andy and Emily dive into the world of FAST channels (Free Advertiser-Supported Streaming TV) with media expert and consultant Marion Ranchet. They discuss the rise of FAST channels, the benefits of this new streaming option, and the impact it has on traditional TV. Ranchet also shares her insights on the future of streaming TV and how it will shape the entertainment industry. Tune in to this informative and engaging episode to learn all about FAST channels and what they mean for the future of media consumption.

7 snips
Jan 23, 2024 • 34min
Kids Media Club Podcast: Franchises Vs. Originals - an interview with Nina Hahn
Andrew, Emily, and Jo chat with Nina Hahn, former head of Viacom International Studio Kids, about Franchises Vs. Originals in kids media. They discuss the dominance of franchises, challenges in funding original works, successful original preschool shows, stagnation of popular franchises, TikTok's impact on kids' media, industry disruption, and the potential for new franchises to emerge.

Jan 5, 2024 • 26min
Kids Media Club Podcast: 2023 Wrapped
Join hosts Jo, Andy, and Emily as they take you through some of their favourite conversations from the Kids Media Club podcast in 2023. In this Kids Media 2023 Wrapped Episode, the hosts select their favourite stand-out clips from the year featuring a diverse range of guests and thought-provoking topics. From Ryan Bradley's insights on the streaming-first franchise, Gabby's Dollhouse, to Simon Pulman's take on the convergence of gaming and animation, Mikael Shields' advice on building a kids brand with longevity, and Alix Wiseman's inspiring rallying call for the industry, there's something for everyone interested in kids media. So sit back, grab a cuppa, and listen to these picks from 2023.

Dec 26, 2023 • 49min
Kids Media Club Podcast: Sports Fandom discussion with Tom Bowers and Maurice Wheeler
In this episode of The Kids Media Club Podcast, hosts Jo and Andy dive into the world of sports fandom. They are joined by two special guests, Tom Bowers, the founder of Hypothesis Media, and Maurice Wheeler, the CEO of We Are Family. Together, they explore the latest trends in Sports fandom. From the increased use of interactivity to the impact of social media, they cover a wide range of topics relevant to anyone interested in the intersection of media and youth culture.

Dec 12, 2023 • 33min
Kids Media Club Christmas Special: Reflections, Predictions and Santa!
In this festive episode of the Kids Media Club Podcast, your hosts Jo Redfern, Emily Horgan, and Andy Williams take a look back at the past year of big changes in kids media. They catch up on the latest movie releases, share their views on Adam Sandler's new Netflix animated movie, Leo, and share their predictions for trends in the year to come. But be warned there might be some bad dad cracker jokes along the way! So grab some eggnog, put on your favourite christmas sweater, and join us for this seasonal round up.

Dec 5, 2023 • 37min
Kids Media Club - Special Guest, Mikkel Lee, LEGO
In this podcast, Andy and Emily speak with Mikkel Lee, the Story and Innovation Lead at Lego. Mikkel discusses how Lego uses play patterns and play types to develop their stories and engage with their audience. He also talks about the importance of making the user an active participant in the story and ensuring that every touchpoint tells a cohesive and engaging narrative. They explore the role of play in kid shows and animations, the distinction between toy and play, and the various play types and play styles. They also delve into how Lego inspires storytelling and imagination through their building approach.

Nov 28, 2023 • 46min
Kids Media Club Podcast - Guest, Ricardo Briceno, Chief Business Officer at Gamefam
In this episode of the Kids Media Club Podcast, hosts Jo, Andy, and Emily chat with Ricardo Briceno, Chief Business Officer at Gamefam. They discuss the potential of Roblox for kids' brands, comparing it with YouTube and exploring if brands will rely only on Roblox in the future. They also talk about Gamefam's role in developing games on various platforms, the importance of finding the right partner for Roblox projects, and the opportunities for game development studios to become media companies. They also highlight the potential of using Roblox for content creation and engagement.