

40 Minute Mentor
JBM, James Mitra
40 Minute Mentor is on a mission to raise aspirations and inspire the next generation of category-defining Founders, through powerful career stories and inspirational mentorship. From purpose-led Founders to Olympic champions; learn first-hand from today’s successful leaders on what it takes to be brilliant, all in just 40 minutes. 40 Minute Mentor is one of the UK’s top Business and Careers podcasts and can be found on all popular podcast platforms, including Apple, Spotify, Amazon Music, Google Podcasts and Stitcher.
Episodes
Mentioned books

May 20, 2022 • 10min
Mental Health Spotlight with Dan Murray-Serter, Co-Founder of Heights
“A healthier brain leads to a happier life. If you have more healthy habits than bad ones, you will ultimately be healthier and happier. But having healthy habits is hard….” For our final episode of our Mental Health mini-series, we look back on our conversation with the brilliant Dan Murray-Serter, serial entrepreneur, Co-Founder of Heights and host of the popular Secret Leaders podcast. In today’s episode, Dan shares some candid insights into Heights, including:
How struggling with Insomnia led him down the path to start Heights [00:52]
Why supplements are such an important part of a healthy body and mind [03:50]
Why Heights can help build healthier habits [07:49]
If you enjoyed today’s episode, make sure you check out the full 40 minutes at: https://jbmc.co.uk/insights/40-minute-mentor/the-ups-and-downs-in-the-life-of-an-entrepreneur-with-dan-murray-serter/⛳️ Helpful links: ➡️ Find out more about Dan - https://www.linkedin.com/in/danmurrayserter/➡️ Check out Heights - https://www.yourheights.com/➡️ Listen to Secret Leaders - https://www.secretleaders.com/ And for helpful mental health resources, head to: ➡️ Mental Health Foundation - https://www.mentalhealth.org.uk➡️ The Samaritans can be reached on 116 123 ➡️ And for local help and support, call the Mind Infoline at 0300 123 3393 or text 86463 ⭐️Enjoyed this episode?⭐️Keep up to date with all our latest episodes, by hitting the subscribe button on your favourite podcast platform. And for any feedback on what you enjoy the most and ideas on what we can do to make 40 Minute Mentor even better, please leave us a review on https://ratethispodcast.com/40mm
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May 19, 2022 • 12min
Mental Health Spotlight with Reeva Misra, Founder of Walking On Earth
“I really think now is the time for business leaders to step up, act boldly and put in some of the changes that have been needed for a while.” In today’s Mental Health feature episode, we look back on our episode with Reeva Misra, the Founder and CEO of Walking on Earth - a holistic health platform on a mission to elevate human happiness. Reeva shares her candid insights from blending technology and holistic health, including:
How she’s scaling Walking on Earth while still prioritising her own wellbeing and mental health [01:33]
Why the pandemic has forced her to re-evaluate her priorities and what we can all learn from this time of uncertainty [06:09]
Reeva’s advice for any leaders looking to support their team’s wellbeing more [08:20]
If you enjoyed today’s episode, make sure you check out the full 40 minutes at: https://jbmc.co.uk/insights/40-minute-mentor/revolutionising-holistic-health-with-reeva-misra/ ⛳️ Helpful links: ➡️ Find out more about Reeva - https://www.linkedin.com/in/reeva-misra/➡️ Check out Walking on Earth - https://www.walkingonearth.com/ And for helpful mental health resources, head to: ➡️ Mental Health Foundation - https://www.mentalhealth.org.uk➡️ The Samaritans can be reached on 116 123 ➡️ And for local help and support, call the Mind Infoline at 0300 123 3393 or text 86463 ⭐️Enjoyed this episode?⭐️Keep up to date with all our latest episodes, by hitting the subscribe button on your favourite podcast platform. And for any feedback on what you enjoy the most and ideas on what we can do to make 40 Minute Mentor even better, please leave us a review on https://ratethispodcast.com/40mm
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May 18, 2022 • 14min
Mental Health Spotlight with James Routledge, Founder of Sanctus
“Getting out of bed was hard. Every day felt like a chore - it felt like the grind. And one night in bed, I just thought to myself, if I feel the same way again tomorrow morning, I honestly don’t want to wake up…” Continuing our Mental Health mini-series, we look back on our discussion with James Routledge, Founder and former CEO of Sanctus - a purpose-driven mental health organisation focused on providing support in the workplace. In today’s episode we hear about James’s mental health journey and how it led to starting Sanctus, including:
Why none of the existing mental health services felt like the right choice for James [00:54]
The most difficult steps he had to take in his own mental health journey [07:49]
James’s advice on how you can find balance as a Founder [10:59]
If you enjoyed today’s episode, make sure you check out the full episode at https://jbmc.co.uk/insights/40-minute-mentor/putting-the-first-mental-health-gym-on-the-high-street-with-james-routledge/ ⛳️ Helpful links: ➡️ Find out more about James - https://www.linkedin.com/in/jdroutledge1/?originalSubdomain=uk➡️ Check out Sanctus - https://sanctus.io/ And for helpful mental health resources, head to: ➡️ Mental Health Foundation - https://www.mentalhealth.org.uk➡️ The Samaritans can be reached on 116 123 ➡️ And for local help and support, call the Mind Infoline at 0300 123 3393 or text 86463 ⭐️Enjoyed this episode?⭐️Keep up to date with all our latest episodes, by hitting the subscribe button on your favourite podcast platform. And for any feedback on what you enjoy the most and ideas on what we can do to make 40 Minute Mentor even better, please leave us a review on https://ratethispodcast.com/40mm
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May 17, 2022 • 10min
Mental Health Spotlight with Carrie Carlisle, Sophie Scott and Rohan Kallicharan
“Silence is the oxygen [this illness] needs, it thrives on it. So the more insular that we become, the more we don’t talk, the more illogical and irrational our belief system gets.” In episode 2 of our Mental Health Spotlight mini-series, we cover segments from our roundtable discussion featuring Psychotherapist and Wellness Expert, Sophie Scott, HR Director and Mind Ambassador, Rohan Kallicharan and mental health campaigner and author, Carrie Carlisle. This inspiring panel of guests brings many different perspectives and personal experiences to the topic of mental health, including:
Stories about suicide and suicidal thoughts [01:49]
What signs to look out for when it comes to deteriorating mental health [06:08]
And why it’s okay to have a bad day [08:10]
If you enjoyed today’s episode, make sure you check out the full roundtable episode at https://jbmc.co.uk/insights/40-minute-mentor/encouraging-conversations-about-mental-health/ ⛳️ Helpful links: ➡️ Find out more about Sophie - https://www.linkedin.com/in/sophie-scott/➡️ Find out more about Rohan - https://www.linkedin.com/in/rakallicharan/➡️ Find out more about Carrie - https://www.clarkeandcarrie.com/ And for helpful mental health resources, head to: ➡️ Mental Health Foundation - https://www.mentalhealth.org.uk➡️ The Samaritans can be reached on 116 123 ➡️ And for local help and support, call the Mind Infoline at 0300 123 3393 or text 86463
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May 16, 2022 • 15min
Mental Health Spotlight with Mo Gawdat, author and Founder of One Billion Happy
“If you imagine that life is just about now, then the purpose of cleaning the dishes is to do it as best as you can and enjoy yourself. You can find micro purpose and joy in everything you do.” To continue shining the light on the importance of mental health, we’re launching a special feature mini-series this week. Every day of this week we’ll be taking a look back on some of our mental health conversations from our 40 Minute Mentor archives. To kick off the series, we take a look back on some of our favourite moments from our conversation with the brilliant Mo Gawdat, former Chief Business Officer of Google X, author of Solve for Happy and Founder of One Billion Happy. In today’s episode snippets, you’ll discover:
How the tragic loss of his son, completely changed Mo’s career path [01:23]
Why he sees life like a video game [4:00]
Mo’s advice on finding your purpose and why we need to shift our focus to micro purposes [09:26]
If you enjoyed today’s episode, make sure you check out Mo’s full 40 Minute Mentor episode at https://jbmc.co.uk/insights/40-minute-mentor/cultivating-happiness-in-your-career-with-mo-gawdat/ ⛳️ Helpful links: ➡️ Find out more about Mo and his career - https://www.linkedin.com/in/mogawdat/➡️ Check out his book ‘Solve for Happy’ - https://www.solveforhappy.com/➡️ Learn more about One Billion Happy - https://www.onebillionhappy.org And for helpful mental health resources, head to: ➡️ Mental Health Foundation - https://www.mentalhealth.org.uk➡️ The Samaritans can be reached on 116 123 ➡️ And for local help and support, call the Mind Infoline at 0300 123 3393 or text 86463 ⭐️Enjoyed this episode?⭐️Keep up to date with all our latest episodes, by hitting the subscribe button on your favourite podcast platform. And for any feedback on what you enjoy the most and ideas on what we can do to make 40 Minute Mentor even better, please leave us a review on https://ratethispodcast.com/40mm
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May 11, 2022 • 49min
Downing Street, Death Threats and DE&I with Baroness Oona King
“When I lost my seat in parliament, as devastating as it was, I genuinely felt relieved that I got out with my life.” We’ve officially reached our final episode of Series 7, but we’re definitely finishing on a high with today’s 40 Minute Mentor - it’s none other than Baroness Oona King. Oona has worn many hats throughout her career - from becoming the second black woman elected into British Parliament, becoming a Senior Advisor to the Prime Minister on Equalities, to ultimately pivoting into tech working within Diversity, Equity & Inclusion for Channel 4, YouTube, Google and currently Snap Inc. Based on our own commitment to help build more diverse and inclusive companies, we couldn’t think of a better person to finish off this Series of 40 Minute Mentor with. In this episode, Oona shares some incredibly candid mentorship and advice, including:
What her path to the House of Commons looked like and how her mum ultimately inspired her to go into politics [07:15]
What it was like for a black woman in British Politics and the lessons she learned from that environment [10:10]
How she lost her seat in front of millions of people watching and why there’s a part of her that’s really glad it happened when it did [16:32]
Why she pivoted into Tech and her advice for anyone else looking to pivot careers [21:54]
What a typical day in Diversity, Equity & Inclusion looks like [27:51]
Oona’s advice for any business leaders looking to improve their DE&I efforts and how you can measure impact [31:55]
What the murder of Georg Floyd has taught her [36:18]
💙 A big thank you to our Sponsors:Chipper Cash - an African cross-border payments company trusted by over 4 million users. The team have been on an incredible expansion journey and is hiring for some exciting roles. If you want to be part of their mission to unlock global opportunities and connect Africa, one transaction at a time, head over to https://bit.ly/40mmsponsor to find out more. ⛳️ Helpful links:➡ ️The ACT Report - https://newsroom.snap.com/en-GB/introducing-catalyze-tech/➡ ️More about DE&I at Snap Inc - https://citizen.snap.com/diversity➡ More about Baroness Oona King - https://www.linkedin.com/in/oona-king-sheher-00ba8414/➡ Find out more about our sponsors and their rocket ship journey - https://jbmc.co.uk/insights/40-minute-mentor/unlocking-global-opportunities-with-chipper-cashs-ham-serunjogi/
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May 4, 2022 • 51min
Finding Purpose After Exiting Moonpig with Nick Jenkins
“If the product is good enough, ultimately the business will succeed.” In today’s 40 Minute Mentor episode, we’re joined by Nick Jenkins, Founder of Moonpig, former Dragon on BBC hit show Dragons' Den and angel investor. Due to its incredible success story, greeting card business Moonpig probably doesn’t need much of an introduction, but we don’t often hear about the challenges it took to overcome to eventually sell Moonpig for £120 million to Photobox Group in 2011. In today’s episode, Nick shares buckets of candid insights and mentorship, including:
Nick’s career before Moonpig and why he received a death threat [06:23]
What inspired him to start Moonpig and how he turned the business around before it went bust [08:35]
The story behind the iconic Moonpig jingle [15:10]
What made Moonpig so successful and Nick’s biggest learnings from scaling the business [20:01]
His advice on hiring for the right fit and how to nurture a great team culture [23:17]
How he approached figuring out what to do after he sold Moonpig and how he landed in the charity sector [29:11]
What it was like to become CEO of someone else’s business after selling his own [31:12]
His involvement with the charity sector today and advice for anyone looking to give back [33:06]
What it was really like on Dragons' Den and some of the scenes you might have not seen on TV [38:31]
His advice for any Founders looking to raise angel investment [43:01]
💙 A big thank you to our Sponsors:Chipper Cash - an African cross-border payments company trusted by over 4 million users. The team have been on an incredible expansion journey and is hiring for some exciting roles. If you want to be part of their mission to unlock global opportunities and connect Africa, one transaction at a time, head over to https://bit.ly/40mmsponsor to find out more. ⛳️ Helpful links:➡ ️To order your next Moonpig card, head to: https://www.moonpig.com/uk/➡ Find out more about our sponsors and their rocketship journey at - https://jbmc.co.uk/insights/40-minute-mentor/unlocking-global-opportunities-with-chipper-cashs-ham-serunjogi/
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Apr 27, 2022 • 42min
How To Build A $2 Billion Unicorn In Under 3 Years with Ankorstore’s Nicolas d'Audiffret
“Before you scale, you need to make sure you are solving big pains with a great value proposition.” It’s not every day you get to speak to someone who turned their Startup into a Double-Unicorn with over 500 employees in just 3 years. Today’s 40 Minute Mentor is Nicolas d'Audiffret, one of the Co-Founders of Ankorstore - the marketplace taking on e-Commerce giants like Amazon. Ankorstore was founded by entrepreneurs for entrepreneurs and is a partner to more than 200,000 retailers, florists, coffee shops and other concept-stores across 23 countries in Europe. Ankorstore have been on an incredible journey and reached their $2 billion valuation after just two years of launching their wholesale marketplace, and are backed by world-class VCs like Bond, Tiger Global and Index Ventures, to name a few.JBM have had a front row seat to their incredible Scaleup journey over the last years and we’re so excited to have Nicolas on the podcast to share some candid Founder insights and mentorship, including:
How Nicolas pivoted from being a consultant to an entrepreneur [06:15]
The story behind his first Startup, A Little Market, and how he ended up selling it to Etsy [10:08]
Why, even though the sale to Etsy looked like a huge success, Nicolas didn’t only see it as such [11:45]
How Ankorstore was born and more about their brilliant mission [13:23]
What the dynamic between the four Co-Founders looks like and Nicolas’s advice for any fellow Co-Founders listening [17:10]
Why the pandemic was such a great opportunity of growth for Ankorstore and how they got to their $2 Billion evaluation in such a short amount of time [18:38]
The crucial attributes Ankorstore look for when interviewing talent [22:40]
His advice on building a truly authentic community [26:05]
What the future of retail will look like and Nicolas’s advice for anyone looking to break into the industry [28:32]
💙 A big thank you to our Sponsors:Chipper Cash - an African cross-border payments company trusted by over 4 million users. The team have been on an incredible expansion journey and is hiring for some exciting roles. If you want to be part of their mission to unlock global opportunities and connect Africa, one transaction at a time, head over to https://bit.ly/40mmsponsor to find out more. ⛳️ Helpful links:➡ ️To find out more about Ankorstore, head to: https://www.ankorstore.com/➡ ️To learn more about Nicolas, check out his LinkedIn profile at: https://www.linkedin.com/in/nicolasdaudiffret/➡ ️Our episode with Chipper Cash’s Founder & CEO, Ham Serunjogi - https://jbmc.co.uk/insights/40-minute-mentor/unlocking-global-opportunities-with-chipper-cashs-ham-serunjogi/
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Apr 20, 2022 • 45min
From Exiting Songkick To Tackling The Climate Crisis with Supercritical’s Michelle You
“Even if we electrify everything and switch to renewables and decarbonise - we still need to remove billions of tonnes of carbon from the sky because we have polluted so much.” Ahead of World Earth Day this week, we’re really excited to welcome Michelle You, Co-Founder of Songkick and Co-Founder and CEO of Supercritical, to 40 Minute Mentor. You might have heard of the popular concert ticket app Songkick before, which Michelle and her Co-Founders built to one of the most popular apps on the market. After a turbulent time navigating a lawsuit including winning an antitrust settlement from Ticketmaster, Michelle exited to Warner Music and reassessed her purpose and identity outside of Songkick. This journey led her to starting Supercritical - a software enabling businesses to measure, reduce and offset their climate impact in weeks, without the need for a sustainability team. We absolutely loved having Michelle on the podcast and can’t wait for you to listen to the incredible mentorship she shares in today’s episode, including:
How she transitioned from studying Humanities to working in Tech [05:40]
Why she started Songkick and how working in the industry has affected her relationship with music [07:56]
The key lessons she learned from growing Songkick and the challenges she faced throughout [12:17]
How she dealt with the grief and emotional exit from Songkick and how she found her passion to go again with Supercritical [15:17]
The mission behind Supercritical and how Michelle and her team work with businesses to tackle the climate crisis [20:06]
Michelle’s advice on what we can all do to offset our climate impact [31:28]
What Supercritical are looking for when hiring talent [33:42]
How Michelle managed to build a 50/50 cap table and her advice for anyone looking for more diverse investors [35:07]
💙A big thank you to our Sponsors:Chipper Cash - an African cross-border payments company trusted by over 4 million users. The team have been on an incredible expansion journey and is hiring for some exciting roles. If you want to be part of their mission to unlock global opportunities and connect Africa, one transaction at a time, head over to https://bit.ly/40mmsponsor to find out more. ⛳️ Helpful links:➡ ️To find out more about Supercritical, head to: https://gosupercritical.com/➡ ️To learn more about Michelle, check out her LinkedIn profile at: https://www.linkedin.com/in/michelleyou/➡ ️Our episode with Chipper Cash’s Founder & CEO, Ham Serunjogi - https://jbmc.co.uk/insights/40-minute-mentor/unlocking-global-opportunities-with-chipper-cashs-ham-serunjogi/
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Apr 13, 2022 • 1h 2min
Building Purpose-Led Brands With Natalie Graeme (Uncommon) & Orr Vinegold (Unrest)
“There’s a general recognition that doing good is good for business - and that applies at all levels of business.” This week we have the pleasure of welcoming not one, but two amazing mentors to 40 Minute Mentor - Natalie Graeme, Co-Founder of Uncommon Creative and Orr Vinegold, Co-Founder of Unrest. Uncommon Creative is an award-winning creative studio building brands that matter, make a difference and brands that people in the real world actually wish existed. And Unrest is an accelerator programme fuelling the fire of entrepreneurs challenging the status quo. With decades of marketing and brand building experience, Orr and Natalie share some great advice and mentorship in this episode, including:
The key lessons they learned when starting out in their career, including working with both big corporates and Startups [12:07]
Why Natalie decided to leave big agency names to start Uncommon with her Co-Founders [16:06]
Why Orr and his Co-Founder, Pan, started Unrest and how it’s different to other Startup accelerators out there [21:46]
How Unrest and Uncommon are working together to build purpose-led brands of the future [27:18]
How brands have evolved over the last years [31:13]
What fundamentals you need to embed early on to help you build a purpose-led brand [35:53]
What we can all learn from industry leaders, like Patagonia [39:37]
How you can embed purpose in your culture from day one [45:31]
And why it’s so important that you, as a Founder, prioritise your mental health and Orr and Natalie’s top advice for doing so [50:50]
💙A big thank you to our Sponsors:Chipper Cash - an African cross-border payments company trusted by over 4 million users. The team have been on an incredible expansion journey and is hiring for some exciting roles. If you want to be part of their mission to unlock global opportunities and connect Africa, one transaction at a time, head over to https://bit.ly/40mmsponsor to find out more.⛳️ Helpful links:➡ ️To find out more about Uncommon Creative, head to: https://uncommon.london/➡ ️To find out more about Unrest, head to: https://www.unrest.world➡ ️To learn more about Natalie, check out her LinkedIn profile at: https://www.linkedin.com/in/natalie-graeme-93608b4/ ➡ ️To learn more about Orr, check out his LinkedIn profile at: https://www.linkedin.com/in/orr-vinegold/ ➡ ️Our episode with Chipper Cash’s Founder & CEO, Ham Serunjogi - https://jbmc.co.uk/insights/40-minute-mentor/unlocking-global-opportunities-with-chipper-cashs-ham-serunjogi/
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