Fitness Business Podcast: Leadership, Innovation, and Profit cover image

Fitness Business Podcast: Leadership, Innovation, and Profit

Latest episodes

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May 2, 2019 • 34min

231 Jeb Blount: OBJECTIONS How to become rejection proof

Jeb Blount is a sales acceleration specialist and the author of ten books including Fanatical Prospecting, Sales EQ, People Buy You, People Follow You, and Objections. He is among the world’s most respected thought leaders on prospecting, sales, leadership, and customer experience.Through his global training organization, Sales Gravy, Jeb advises a who’s who of the world’s leading organizations and their executives on the impact of emotional intelligence and interpersonal skills on customer-facing activities.
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Apr 30, 2019 • 29min

230 Elias Scarr - Essential Actions for Onboarding New Members

Elias Scarr is the Membership Director for Results Fitness and the sales and communication coach for Results Fitness University, which is a consulting group for gyms world wide. Elias has over 20 years of sales experience in the service industry and has presented for many organizations including IHRSA the NSCA and Perform Better.
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Apr 23, 2019 • 53min

229 In The Shoes of a Club Manager - BUMPER Edition

In The Shoes is a series where we chat to someone in a specific role within a club, from a Fitness manager to a Franchise Manager, Sales to Group fitness.  We will hear about their role, their biggest challenges, their KPIS and advice for others in a similar role.  In this episode, we step into the shoes of a Club Manager.
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Apr 16, 2019 • 37min

228 Why Parkrun is so successful

Tim Oberg is the Founder and CEO of parkrun Australia, the largest participation event in Australia. From humble beginnings on the Gold Coast in April 2011, parkrun now operates in over 350 communities with 750,000 members. 
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Apr 9, 2019 • 26min

227 A 15 Minute Financial Health Check for Fitness Professionals

Andrea Hovell the co-owner of Healthier Bookkeeping,  an accounting business that caters specifically for the health and fitness industry.  In this weeks episode Andrea takes us through a quick Financial Health Check to ensure we are on top of the key metrics in our business and can be aware of any red flags to look out for.  
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Apr 2, 2019 • 36min

226 Julie Creffield – How To Speak With Non-Gym Members

Julie Creffield, founder of the plus size fitness movement,  Too Fat to Run.  For over 25 years Julie worked with organizations, such as the London 2012 Olympics, to bring communities together, and it was when she found herself alone as a single mom, she decided to put her community-building skills to work for herself  - turning her blog into a 6-figure business.   
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Mar 26, 2019 • 38min

225 How to use data to shape the customer experience

Steve Lesnard is an innovative marketing executive with 20+ years’ experience leading high-profile business growth, global brand campaigns, revolutionary product launches and strategic partnerships across sports, technology and lifestyle. Steve is a creative and strategic brand leader with a proven track record of integrated marketing excellence and digital innovation in an ever-evolving consumer landscape. 
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Mar 18, 2019 • 33min

224 Kari Saitowitz – Behind the Scenes of Building a Fitness Brand

Kari Saitowitz is the Founder + CEO of Fhitting Room overseeing three Fhitting Room studios in NYC. Prior to creating Fhitting Room, Kari, was a marketing executive at Pepsi where she focused on building equity for powerhouse brands and launching new product innovations. She has an MBA from Harvard Business School, where she graduated with honors, and she graduated summa cum laude with a BS in Economics from the Wharton School of Business at University of Pennsylvania.
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Mar 12, 2019 • 28min

223 Andrea Vahl The Latest Facebook Ad Changes

Andrea Vahl is a Social Media Consultant and Speaker and is the co-author of Facebook Marketing All-in-One for Dummies and her new book is Facebook Ads Made Simple. She was the Community Manager for Social Media Examiner for over 2 years and has appeared in top lists on Entrepreneur.com and Inc.com. This weeks episode is a little different to most, we have split this weeks show into two sections: Facebook Ad changes Top Facebook Ad tactics for gym owners and personal trainers. And heres a tip – right at the end of the interview, Anndrea shares 3 of her favourite digital business tools, so make sure you listen out to todays Fitbizpiration!
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Mar 5, 2019 • 28min

221 Denise Lee Yohn - How to Create a Culture Led Brand

Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand speaker and consultant, and an influential writer. She is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies.  Not only is Denise a brand leadership expert and author, she is also a Key Note speaker at IHRSA 2019. 

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