The Value Pricing Podcast

Are you an accounting professional struggling to grow your business?Discover the secrets to success in this exclusive podcast episode!You can find out the 3 most effective marketing strategies that every accounting professional should master to take their firm to new heights.Uncover the secrets to skyrocketing your business growth and attracting your ideal clients!Learn how to leverage the power of referrals, content marketing, and a lead generation system to attract your ideal clients and position yourself as the go-to expert in your field.

Do you ever wonder what it takes to build a thriving accounting firm?Are you looking to skyrocket your business and maximize profitability?You can discover Mark's journey of how he grew his business and uncover invaluable lessons for your own path to success.  You will find out the 5 essential factors crucial for the expansion and management of a thriving business as Mark shares his top recommendations for overcoming common hurdles and achieving sustainable growth. 

Do you want to grow your accounting firm?Do you ever wonder how you can you turn referrals into valuable clients and maximize your time and efforts?Do you want to take control of your firm's growth with systematic referral strategies and proven systems?You can discover the seven essential foundations that will empower you to consistently win more high-quality referrals, ultimately resulting in an influx of new clients.

Are you tired of traditional networking methods and looking for a quick way to attract new clients? Imagine networking on steroids, where you can connect with thousands of potential clients effortlessly. Do you wish you had a social media strategy back when you started your accounting firm? Today, social media offers unparalleled opportunities for growth. Discover how to position yourself as an expert, build a valuable list of leads, and secure appointments with high-quality prospects. Learn the three golden rules of social media success and how to avoid wasting time while maximizing your results.

Do you ever feel like you're juggling too many tasks in your accounting firm? Are you constantly searching for ways to streamline your services, increase your revenue, and work more efficiently?You're not alone. Many accounting professionals find themselves in this exact situation. But what if I told you there's a way to transform your business, to make it more profitable, more efficient, and more valuable to your clients?In the latest episode of the Value Pricing Podcast, we're joined by Roger Knecht, a seasoned expert in the accounting profession with over 20 years of experience. Roger shares his insights on the concept of a TurnKey Business Plan for AccountingProfessionals. This episode is packed with strategies that can help you revolutionize your accounting firm.In today’s episode you will learn:✅ The importance of identifying your firm's priority areas and how to focus on them✅ The rule of thumb for effective marketing strategies ✅ The significance of expert positioning and how to achieve it ✅ The three core services every accounting firm should offer✅ The power of technology and AI in content marketing and client communicationThis episode is a must-listen for any accounting professional who wants to take their firm to the next level. Don't miss out on these valuable insights that could transform your business.Universal Accounting: https://universalaccounting.com/

The art of persuasive writing is a vital skill in the world of business.Whether you're writing emails, proposals, social media posts, or evenpodcast descriptions (wink wink), the way you communicate is crucial inconvincing your readers to take action.Every day, we are inundated with communication, each carrying a messagemeant to inform, engage, or persuade.But let's face it, not all messages are created equal. Some communicationsmerely pass by, unnoticed in the sea of information, while others have amagnetic pull, drawing us in and compelling us to take action. What makes thedifference? It all boils down to the art of persuasive writing.How do you write in a way that not only engages but also moves people to a'yes'? How do you turn a simple email into a compelling story or a businessproposal into an irresistible offer?This week's podcast episode is here to show you the way. We're diving deepinto the world of copywriting, dissecting its mechanics, and presenting youwith a solid framework to make your writing efforts more effective.In today’s episode you will learn:✅ The 3 golden rules of copywriting that will improve your writing tenfold✅ A 7-step framework to apply to all your writing efforts ✅ The phrases you should always include (and those you should avoid) in your copy ✅ How to craft compelling calls-to-action that drive engagement ✅ Strategies for connecting with your audience on an emotional levelIf you're ready to take your communication skills to the next level andinspire action in your readers, this episode is a must-listen!Listen now!

On average, accounting and bookkeeping firms that bill based on the hour are losing 8% of their profit by writing time off. When you look at the bill at the end of the work and see it’s really high because of all the extra unexpected work you had to do, it’s considered standard practice to just write some of the time off and give a lower ‘more reasonable’ price in order to avoid a conflict. A few years ago, I taught a seminar on scope creep to a room full of accountants and bookkeepers. There were some larger multi-partner firms and some smaller firms…During the break, one of the partners of a large multi-partner firm came up to me and told me something INSANE!He told me that he knows their business writes off AT LEAST £2,000,000 every single year!2 MILLION I was FLOORED by the amount of money this business was losing just through scope creep.Just think of how much money YOU could be losing out on!All those odd little jobs that crop up whilst doing the work that you never charge for, they all start to add up.The first step in overcoming the problem with scope creep is identifying what it is and when it happens. When you know that, you can put systems in place to never lose out on profits again and stop doing work for free!In today’s episode you will learn:Uncovering the telltale signs of impending scope creepDiscover the four distinct varieties of scope creepStrategies for effectively combating each scope creep categoryIntegrating project scope into your pricing modelNavigating client expectations to prevent fee disagreementsWhen you can see scope creep happening, you can put a stop to it BEFORE you lose out on your hard earned profits!

ChatGPT is taking the world by storm (and for good reason). This AI marvel is revolutionising the way we work.It’s scarily good… it might make you worried for the future of your job. But don’t worry, the only threat to your business is how your competitors are using it.And the good news is it sucks at math – so for now accountants and bookkeepers get to keep their jobs, but with the way it’s going you are going to need to be ON IT with ChatGPT to stay ahead of the curve. So breath a sigh of relief… but don’t get too comfortable.Whilst it’s still very new and growing – and is not without it’s flaws and limitations – this tool has the potential to save you literal HOURS of time and increase your productivity and efficiency IMMENSELY. The possibilities are endless and the benefits abundant.ChatGPT is going to be a gamechanger in the accounting industry – you need to get on board.In today’s episode you will learn: 🤖  What ChatGPT is and does⚠️ The 3 big DANGERS you must be aware of5️⃣ things you can start doing straightaway in your firm to get results🤔 How to ask better questions, so you get better answersIt’s time to embrace the future and elevate your business by using ChatGPT in your accounting or bookkeeping firm now.

You may have heard the term ‘Virtual CFO’ or even the term ‘Fractional CFO’, but what does it mean? And what does a Fractional CFO do? And how do you become one? Well, today's podcast episode is going to answer all of these questions and more! We have a special guest, Tatiana Tsoir, who is an award-winning accountant, speaker, and business expert with over 18+ years of experience.She's going to give us the lowdown on everything we need to know aboutFractional CFO services, including what it means to be a CFO, the differencebetween a CFO, a controller, and a fractional CFO, and how it can benefit yourbusiness.In this episode, Tatiana also shares her insights on what to look for inpotential clients and the common pitfalls that other CPAs, EAs, and bookkeepersoverlook, contributing to the business failure rate of 50%.You will learn:What is the role of a CFO vs Controller vs Fractional CFOWhat it can look like for a tax-accounting firm as well as a bookkeeping firm How do you know which clients are a good candidate for an upgrade What you should beware of (what other CPAs, EAs, Bookkeepers aren’t doing at all and contribute to the business failure rate of 50%) If you're ready to take your career to the next level and become a Fractional CFO, this episode is a must-listen!

I recently got the chance to meet up and interview one of my academy members Melanie Jury.Melanie has only been in the academy for a few months, and in that time she has made some HUGE changes to her business. She has changed the way she prices and increased the fees of her business by 3 times, all by doing one thing…Taking action!At first Melanie thought:“I was scared to charge too much. So, I kept increasing my hourly rate because I wasn't making enough money. Then I hit the $50 an hour mark and thought I couldn’t continue to raise my prices.”But after using the Effective Pricing software and learning about value pricing…"I couldn’t wait to increase my pricing, so I just went for it. And I was confident. I have good relationships with my clients. If clients wanted to go, they would have to go.  I wasn't going to be scared. And nobody left. In fact, I've gotten more clients.”Listen to the interview now to learn the exact steps Melanie took, the changes she has made to her business, and her new-found confidence when it comes to giving high prices. In today’s episode you will learn:✅ Melanie’s struggles with pricing and how she overcame them and took action!✅ How Melanie re-priced her clients and didn’t lose anyone✅ How Melanie found the courage to raise her prices and stick to them✅ The impact of these changes on Melanie’s business✅ Melanie’s top tips for getting started on re-pricingMelanie took what she learnt in the academy and went ahead and DID IT, and now the results are flooding in. I hope her story inspires you to take action and make those needed changes in your business. Listen now.