The Value Pricing Podcast
Mark Wickersham
Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing or hourly billing methods that most accounting professionals typically use and everyone should be using it. It’s how he built his 7-figure business, and it’s how you are going to do the same. These episodes are recordings of live monthly training sessions in which Mark teaches accountants and bookkeepers like you how to price your services, how to win more clients and how to run a more profitable business.
Episodes
Mentioned books
Jan 19, 2024 • 32min
Which Pricing Model to Use for Different Services
Marking the 50th episode of the Value Pricing Podcast series! Struggling with finding the right pricing model?In this podcast we will be exploring the intricacies of cost-plus and value pricing.Learn about 13 key pricing models and their impact on your accounting or bookkeeping practice. Discover Mark's insights on the limitations of time-based billing and the advantages of value pricing. This episode offers a clear view on choosing the right pricing strategy for various services.
Jan 5, 2024 • 31min
What Does Your Ideal Customer Want?
Are you struggling to identify who your ideal clients are in the world of accounting and bookkeeping?Discover key strategies to pinpoint and understand your ideal clients’ needs.Learn how to ask the right questions, gather crucial information, and use it to enhance your marketing, sales, and service offerings.Uncover the secrets to transforming your client relationships, from just transactions to valued partnerships.
Dec 22, 2023 • 34min
How to Get Out of Debt Fast
Debt: a word that often triggers anxiety and uncertainty.How does it make you feel? Overwhelmed? Guilty? Stressed?Want to hear Mark’s story of overcoming debt? Find out how he persevered and became debt-free by following practical strategies that helped him manage debt.These insights will not only boost your personal growth but are also invaluable for aiding your clients in their financial struggles as well.
Dec 8, 2023 • 31min
How to Avoid Your Services Being Seen as a Commodity
Is your accounting practice stuck in the commodity trap, competing solely on price?Discover the path to breaking free from this pricing dilemma in our latest episode. Want to know how to add real, tangible value to your clients' businesses? Explore proven strategies for enhancing your services and boosting client satisfaction. You will also learn how to stand out in a crowded market and attract your ideal clients. Join us and transform your practice into a high-value, client-focused success story today!
Nov 24, 2023 • 32min
A System for Communicating Your Value
Tired of clients thinking your fees are too high? Discover how to transform their perception of value. Learn systematic approaches to communicate worth effectively, utilizing insightful questions and engaging storytelling. Explore methodologies that highlight client pain points and showcase the benefits of your services. Establish a robust system for ongoing value communication that convinces clients why your offerings are worth every penny.
Nov 10, 2023 • 34min
How to Build Your Pricing Confidence
Ever wondered what it takes to supercharge your pricing strategy?Join us for an exciting podcast episode where we explore the secrets to unshakable pricing confidence.Ever wondered why pricing confidence is crucial?Discover the importance of pricing confidence and we’ll also reveal the 3 critical elements for pricing your services effectively. Find out how Mark transformed his accounting firm's profitability in just two years and became a renowned expert in pricing strategies!
Oct 26, 2023 • 31min
How to Find the Time to Get Stuff Done
Are you ready to conquer that never-ending to-do list?In this podcast, Mark will share valuable insights and strategies to enhance your productivity, tackle your to-do-lists. Discover the key to unlocking your full potential, as we explore the importance of clarity in your goals and the energizing impact of a healthy lifestyle. Learn to master your email inbox and break free from time-wasting habits. In today's fast-paced world, it's time to take charge and make every moment count so you can reach your goals and achieve your dreams.
Oct 12, 2023 • 33min
Strategies for Communicating Your Value
Ready to unlock the secrets of communication?In this episode, we're diving deep into a crucial topic: how to effectively communicate value in conversations. Discover why this skill is a game-changer, especially in value pricing.Learn why setting up a chart of accounts is more than just a feature—it's about streamlining your workflow and saving you valuable time.Find out how quantifying benefits can make your proposals more compelling, giving your clients a clearer picture of the value you bring.Our host Mark shares personal anecdotes and expert insights on how to master the art of communication in the world of accounting and bookkeeping.
Sep 28, 2023 • 29min
Designing a Business for Success
Do you ever dream of having the time and freedom in everyday life, living for today, and not just retirement?What if I told you that dream was absolutely achievable! In fact, this podcast will equip you with the actionable advice and strategic insights to transform that dream into a tangible reality.So, are you ready to transform your business? This episode unveils the roadmap to financial independence and unparalleled business triumph, including insights into strategic planning and effective role management.
Sep 14, 2023 • 33min
How to Increase Profits and Cash with Recurring Revenue
Are you curious about turning your business into a subscription goldmine?Discover the untapped potential of recurring revenue.Learn how to transform your accounting firm with the power of subscriptions.Join us as we delve deep into the world of predictable cash flows, steady client relationships, and the business transformation that recurring revenue can bring.We will explore real-life examples from the podcast and uncover insights from the ground-breaking and extraordinary book 'The Automatic Customer' by John Warrillow, which shares innovative ways to revolutionize your firm's financial landscape.
