The Value Pricing Podcast

Do you ever dream of having the time and freedom in everyday life, living for today, and not just retirement?What if I told you that dream was absolutely achievable! In fact, this podcast will equip you with the actionable advice and strategic insights to transform that dream into a tangible reality.So, are you ready to transform your business? This episode unveils the roadmap to financial independence and unparalleled business triumph, including insights into strategic planning and effective role management.

Are you curious about turning your business into a subscription goldmine?Discover the untapped potential of recurring revenue.Learn how to transform your accounting firm with the power of subscriptions.Join us as we delve deep into the world of predictable cash flows, steady client relationships, and the business transformation that recurring revenue can bring.We will explore real-life examples from the podcast and uncover insights from the ground-breaking and extraordinary book 'The Automatic Customer' by John Warrillow, which shares innovative ways to revolutionize your firm's financial landscape.

Are you ready to level up your business? Discover how social media acts like networking on steroids, transforming your client outreach far beyond the limitations of traditional methods.Take Facebook for example… Have you ever wondered how Facebook can supercharge your accounting firm's growth?This episode will reveal five powerful strategies that can propel your firm's success and leave outdated methods in the dust.Revamp your approach and witness your business soar to new heights!

Ever wondered about the different pricing strategies in the world of accounting and bookkeeping? Are you curious to know how these approaches could impact your business? Discover the secrets behind hourly rates, fixed fees, and value pricing, and learn how each approach can influence your practice's success. Dive into the world of pricing strategies and find out why value-based pricing might just be the game-changer you've been seeking. Explore the pros and cons of these models and gain insights into how they can transform your business.

Are you an accounting professional struggling to grow your business?Discover the secrets to success in this exclusive podcast episode!You can find out the 3 most effective marketing strategies that every accounting professional should master to take their firm to new heights.Uncover the secrets to skyrocketing your business growth and attracting your ideal clients!Learn how to leverage the power of referrals, content marketing, and a lead generation system to attract your ideal clients and position yourself as the go-to expert in your field.

Do you ever wonder what it takes to build a thriving accounting firm?Are you looking to skyrocket your business and maximize profitability?You can discover Mark's journey of how he grew his business and uncover invaluable lessons for your own path to success.  You will find out the 5 essential factors crucial for the expansion and management of a thriving business as Mark shares his top recommendations for overcoming common hurdles and achieving sustainable growth. 

Do you want to grow your accounting firm?Do you ever wonder how you can you turn referrals into valuable clients and maximize your time and efforts?Do you want to take control of your firm's growth with systematic referral strategies and proven systems?You can discover the seven essential foundations that will empower you to consistently win more high-quality referrals, ultimately resulting in an influx of new clients.

Are you tired of traditional networking methods and looking for a quick way to attract new clients? Imagine networking on steroids, where you can connect with thousands of potential clients effortlessly. Do you wish you had a social media strategy back when you started your accounting firm? Today, social media offers unparalleled opportunities for growth. Discover how to position yourself as an expert, build a valuable list of leads, and secure appointments with high-quality prospects. Learn the three golden rules of social media success and how to avoid wasting time while maximizing your results.

Do you ever feel like you're juggling too many tasks in your accounting firm? Are you constantly searching for ways to streamline your services, increase your revenue, and work more efficiently?You're not alone. Many accounting professionals find themselves in this exact situation. But what if I told you there's a way to transform your business, to make it more profitable, more efficient, and more valuable to your clients?In the latest episode of the Value Pricing Podcast, we're joined by Roger Knecht, a seasoned expert in the accounting profession with over 20 years of experience. Roger shares his insights on the concept of a TurnKey Business Plan for AccountingProfessionals. This episode is packed with strategies that can help you revolutionize your accounting firm.In today’s episode you will learn:✅ The importance of identifying your firm's priority areas and how to focus on them✅ The rule of thumb for effective marketing strategies ✅ The significance of expert positioning and how to achieve it ✅ The three core services every accounting firm should offer✅ The power of technology and AI in content marketing and client communicationThis episode is a must-listen for any accounting professional who wants to take their firm to the next level. Don't miss out on these valuable insights that could transform your business.Universal Accounting: https://universalaccounting.com/

The art of persuasive writing is a vital skill in the world of business.Whether you're writing emails, proposals, social media posts, or evenpodcast descriptions (wink wink), the way you communicate is crucial inconvincing your readers to take action.Every day, we are inundated with communication, each carrying a messagemeant to inform, engage, or persuade.But let's face it, not all messages are created equal. Some communicationsmerely pass by, unnoticed in the sea of information, while others have amagnetic pull, drawing us in and compelling us to take action. What makes thedifference? It all boils down to the art of persuasive writing.How do you write in a way that not only engages but also moves people to a'yes'? How do you turn a simple email into a compelling story or a businessproposal into an irresistible offer?This week's podcast episode is here to show you the way. We're diving deepinto the world of copywriting, dissecting its mechanics, and presenting youwith a solid framework to make your writing efforts more effective.In today’s episode you will learn:✅ The 3 golden rules of copywriting that will improve your writing tenfold✅ A 7-step framework to apply to all your writing efforts ✅ The phrases you should always include (and those you should avoid) in your copy ✅ How to craft compelling calls-to-action that drive engagement ✅ Strategies for connecting with your audience on an emotional levelIf you're ready to take your communication skills to the next level andinspire action in your readers, this episode is a must-listen!Listen now!