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Think Like an Owner

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Mar 22, 2022 • 60min

Glenn Gonzales - How to Fly Private as a Business Owner - Ep.107

My guest on this episode is Glenn Gonzales. Glenn is the founder and CEO of Jet It, a fractional share private jet business with a unique model serving customers across the country and in Europe. Prior to founding Jet It, Glenn was an F-15 pilot in the Air Force and sold private jets on behalf of Gulfstream and Honda. This episode is a deep dive into all options available for business owners who want to fly private. If you want to explore private travel options, fly private more frequently, or even buy an aircraft directly to make your business and personal travel more efficient, this episode is for you. We talk about high level benefits to flying private and what factors to consider when evaluating your options. We walk through each of the four core private travel models – charter, jet cards, fractional ownership, direct ownership – along with their pros and cons and what kind of person or business each is meant for. After diving into each model, we talk about how Glenn's company Jet It fits into the private travel ecosystem and where that ecosystem is headed in the future. Finally, I ask him what it is like flying an F-15. I hope you enjoy this episode and find it useful for deciding how you and your business can utilize private travel in the near future.Listen weekly and follow the show on Apple Podcasts, Spotify, Google Podcasts, Stitcher, Breaker, and TuneIn.Links:Glenn on LinkedInJet ItNetJetsTopics:(5:04) - Glenn’s background in aviation and military career(6:41) - Do you have any favorite memories from your days in aviation sales?(8:27) - What are the different breakdowns of customers who would buy a place directly?(10:22) - Where does someone get started in exploring private aviation?(12:54) - What are the broad pros and cons of flying private?(18:25) - Glenn’s rule of them for business owners considering flying private(20:29) - Private aviation models: Chartering & Jet Cards(24:26) - The state of Jet Cards as an industry(25:41) - Costs within Chartering and Jet Card(27:07) - Private aviation models: Factional Ownership(29:32) - Pricing within Factional Ownership(33:48) - Yearly income needed before considering direct ownership of a plane(35:12) - How does JetIt fit into the ecosystem of private aviation?(39:05) - Does JetIt help arrange transportation after landing?(40:31) - Have you faced any near-death experiences in building your business?(42:17) - How do you hire and recruit folks?(43:46) - What do you think the private aviation landscape will look like in 10 years?(46:03) - How can private aviation become more affordable?(48:05) - How much does an electric plane drop the cost of a flight?(51:01) - What college class would you teach if it could be anything?(51:37) - What strongly held belief have you changed your mind on?(53:32) - What’s the best business you’ve ever seen?(54:10) - Who are some aviation entrepreneurs that you admire?(58:26) - What are some differences between flying a Honda Jet and the F-15?
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Mar 15, 2022 • 1h 8min

Trilogy Search Series Ep.1: Nikita Sunilkumar & Kush Das - Ep.106

Welcome to the first episode in our trilogy search partner series with great entrepreneurs and investors from the traditional search world. Today, I am joined by Nikita Sunilkumar and Kush Das who both search and acquired home healthcare businesses through the traditional search process. Kush acquired Ennoble Care and works as a CEO today. Nikita acquired Crown Health in June 2020 and, in fact, just recently sold in early 2022. Both Nikita and Kush are fantastically talented entrepreneurs, as well as being friends which will be apparent as you listen to the episode. Their combined experience offers a great lens into what acquiring and operating a healthcare business looks like today and how to succeed. During our conversation, we talk about search interest in healthcare, different subcategories of health care, value-based trends, challenges and diligence, talent management, changes from COVID, and so much more. Please enjoy this first trilogy search episode.Listen weekly and follow the show on Apple Podcasts, Spotify, Google Podcasts, Stitcher, Breaker, and TuneIn.Links:Crown HealthEnnoble CareNikita on LinkedInKush on LinkedInPlanet - Daily Satellite DataTopics:(10:07) - Nikita and Kush’s Backgrounds(14:05) - Nikita and Kush’s businesses: Ennoble Care & Crown Health(18:10) - Can you explain what value-based care means and the implications for both of your businesses?(21:40) - Are there challenges behind running a value-based healthcare company?(24:38) - What are some challenges running this kind of business model without the scale behind it?(26:29) - What is the team management dynamic like in your businesses?(29:33) - What does it take to find really great people to plug into your company?(33:13) - Have there been any challenges or benefits with increased remote patient monitoring since the pandemic?(40:21) - How have you approached Revenue cycle management?(43:29) - How have you seen Health Care in Search become more or less popular?(47:35) - What are some challenges or mistakes searchers make in diligence health care businesses?(52:53) - What were some pandemic-related changes you saw in your respective businesses?(58:13) - What college class would you teach if it could be about anything?(1:01:30) - What’s a strongly held belief you’ve changed your mind on?(1:03:22) - What’s the best business you’ve ever seen?
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Mar 8, 2022 • 1h 5min

Michael Curry & Keith Burns - Earn The Right to Lead - Ep.105

My guests on this episode are Michael Curry and Keith Burns who together have acquired 11 diagnostic radiation and other physics services businesses since 2014 through their platform Apex Physics Partners. This episode is loaded with wisdom and insights. I had a number of alternative titles I considered based on quotes for the conversation like "the CEO of Delta doesn't know how to fly" or "putting out fires with your face." Ultimately, earning the right to lead felt right as we talk extensively about their experience being first-time CEOs in an industry they had no background in, but through it all, they've managed to build an impressive track record at Apex with an ever-growing team. Over the course of this episode, we discuss the concept of the messy middle between the start and ultimate success of a business, signal versus noise and learning about the company you've acquired, how to know you're a good leader, letting go of control, and building a culture that grows. Enjoy.Listen weekly and follow the show on Apple Podcasts, Spotify, Google Podcasts, Stitcher, Breaker, and TuneIn.Links:Keith Burns on LinkedInMichael Curry on LinkedInApex Physics PartnersSeneca CreekKruger Gilbert Health PhysicsThe Hard thing about Hard things by Ben HorowitzTopics:(5:07) - Michael & Keith’s backgrounds(11:19) - What does a medical physics business look like?(15:19) - Learning about what you actually bought vs. what you think you bought(20:17) - Earning the right to lead(22:33) - How did you figure out where you needed to invest your efforts in repairing relationships with the team?(28:07) - How do you interpret the “messy middle” of acquiring a business?(33:14) - Are there key memories where you felt like things were turning in your favor?(39:33) - Easy choices, hard life. Hard choices, easy life.(42:34) - How do you let go of people who aren’t a good fit yet are embedded within a small company?(48:27) - How did you approach hiring people who were smarter than you and giving them control?(56:14) - What college class would you teach if it could be about anything?(54:45) - What strongly held belief have you changed your mind on?(59:40) - What’s the best business you’ve ever seen?
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Mar 1, 2022 • 54min

Lori Harrington & Bruce Vanderzyde - Searcher and Seller Perspectives - Ep.104

My guests on this episode are Lori Harrington and Bruce Vanderzyde. Lori launched a search in October 2020 and recently acquired Bruce's company Anterra Tech at the end of 2021, which offers business intelligence software for the construction and real estate industries. This episode is a great discussion of how building a better relationship with a seller, negotiating upfront, bringing great advisors, and emphasizing strong and frequent communication can lead to a successful deal. Whether you're buying or selling a business, this conversation has a ton to offer. During the episode, we go over how their first meeting went, how they made their due diligence process easier on each other, the power of building a strong relationship, and their advice both for searchers and owners looking to sell their companies.Listen weekly and follow the show on Apple Podcasts, Spotify, Google Podcasts, Stitcher, Breaker, and TuneIn.Links:Anterra TechLori Harrington on LinkedInBruce Vanderzyde on LinkedInTraction by Gino WickmanPEC Safety (now Veriforce)Buc-eesTopics:(4:36) - Lori & Bruce’s Career backgrounds(10:00) - What has become more difficult as the company became larger?(11:18) - Why made Lori’s offer more interesting than others to buy your company?(14:33) - What was it about meeting with Bruce that made his company more attractive to buy?(16:10) - How did meeting with Lori increase your confidence in the deal?(18:51) - What parts of the process did you focus on to make the transaction as smooth as possible?(22:45) - The importance of constant communication during an acquisition(23:36) - Bruce’s experience balancing due diligence while still running the company(26:38) - Thinking about life after selling your business(29:02) - Thinking about life after completing the search process(30:10) - How do you look to the board for guidance?(31:09) - What did your first 30 days look like in terms of communication, especially with a remote team? (35:07) - Are there any compound benefits to running a remote company for 6+ years?(36:00) - Dealing with letting go of control of your company(39:09) - How do you discover best processes from a company you acquire?(40:02) - What advice would you offer to searchers and sellers?(45:45) - What college class would you teach if it could be about anything?(47:53) - What’s a strongly held belief you’ve changed your mind on?(49:33) - What’s the best business you’ve ever seen?
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Feb 22, 2022 • 41min

Live From SMBash: Justin Burris and Tim Ludwig on Majority Search - Ep.103

My guests on this episode are Justin Burris and Tim Ludwig who together have co-founded a new search investment fund named Majority Search. Majority Search aims to be the preferred buyer of small companies while giving searchers the chance to own the majority of the companies they operate. This is a brand-new model they've spent the last year working on, and I'm so excited to see it finally become public. This episode was recorded live on February 4th at SM Bash in Orlando, Florida, in front of over a hundred attendees, my first podcast ever in front of an audience. We did have a few microphones snafoos here and there, and the overall quality was affected some, which I apologize for. Even so, this is a fantastic episode that I hope you thoroughly enjoy. Over the course of the conversation, Tim and Justin share their inspiration for Majority Search, the keys to being a better buyer, great investors they both admire and learn from, and advice for building great relationships. If you want to learn more about Majority Search, reach out to Justin and Tim at majoritysearch.com. Please enjoy the first live conversation of Think Like an Owner.  Listen weekly and follow the show on Apple Podcasts, Spotify, Google Podcasts, Stitcher, Breaker, and TuneIn.Links:Majority SearchBDT Capital PartnersConstellation softwareWaste ManagementAB-InbevBizBuySellY CombinatorTopics:(4:12) - How Alex came into contact with Justin and Tim(5:29) - Introducing Tim Ludwig(6:24) - Introducing Justin Burris(7:44) - How Majority Search builds upon the traditional search fund model(9:53) - The inspiration behind Majority Search(13:32) - What types of buyers have you studied when building Majority Search?(16:00) - What are some of the challenges of designing a search firm?(21:57) - What goes into being a perfect owner of a company?(23:44) - How close is Majority Search to modeling how a high-net worth individual would behave investing off their own balance sheet?(25:57) - What would you advise operators who don’t have access to capital do when searching?(30:56) - How do you think about building a Berkshire-level cache of businesses from scratch to build a reputation as a buyer?(32:44) - What college course would you teach? (35:11) - What’s the best business you’ve ever seen?(36:40) - What mechanisms that give YC its distinct notoriety?(38:48) - Wrap Up
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Feb 15, 2022 • 1h 2min

Cross-Post: Owned and Operated with Alex Bridgeman

This week is a bonus episode. We are cross posting a guest appearance I had on John Wilson's Owned and Operated podcast. I'm a big fan of John and enjoy his podcast immensely, and I wanted to share it with you all. In this episode, I share more about my philosophy behind the Operator's Handbook and all the ins and outs you want to know about podcasting. Near the end, I manage to turn the mic around on him and learn about his idea of bloating before optimizing and growing Wilson Plumbing and their other acquisitions. I hope you enjoy this Owned and Operated episode with John Wilson and myself.Listen weekly and follow the show on Apple Podcasts, Spotify, Google Podcasts, Stitcher, Breaker, and TuneIn.Links:Owned & Operated PodcastMy First Million PodcastThink Like An Owner Ep. 47 with John WilsonPeter Attia’s private podcastKnifepoint Horror Podcast - Apple Podcasts & SpotifyGrant’s Interest Rate ObserverThe EconomistHarvard Business ReviewBizBuySellHow to Get Rich by Felix DennisTopics:(1:36) - Introducing Alex & discussing podcasting(5:08) - Alex’s background, starting Think Like An Owner & The Operator’s Handbook(9:34) - When did Think Like An Owner shift from being a hobby to a business?(12:03) - The podcasting business model(19:07) - Building The Operator’s Handbook and why Alex chose a print format(31:20) - The process of creating one issue of The Operator’s Handbook(35:39) - Subscriber growth from the first issue(37:05) - The team behind The Operator’s Handbook(39:16) - What’s the process like of bringing on a team?(40:43) - Acquiring & growing publications and media outfits(50:39) - John on growing his service businesses(53:57) - Bloating with an imperfect process(57:32) - Alex’s search for a media acquisition(59:43) - Wrap up
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9 snips
Feb 8, 2022 • 46min

Greg Geronemus - Traditional Search Misconceptions - Ep.102

My guest on this episode is Greg Geronemus, co-founder and managing partner of Footbridge Partners, a traditional search investment firm. This is my second episode with Greg, the first being episode 17 back in April 2020, where Greg shared his experience acquiring and operating his search company SmarTours and launching Footbridge.Well, two years later, Greg and his partner David have raised that fund and are halfway through their investment period with a budding portfolio of searchers. In this second episode, Greg shares his view on the role of a search investor, misconceptions in traditional search, the risk in buying at larger multiples, and a few wild stories from his time running SmarTours. Enjoy.Listen weekly and follow the show on Apple Podcasts, Spotify, Google Podcasts, Stitcher, Breaker, and TuneIn.Links:Footbridge PartnersGreg's first appearance on TLAOSmarToursForest Park CapitalThe Skin CenterTopics:(4:45) - Greg’s Background and career(6:43) - How much did the experience of running smart tours help in your advisement to searchers?(8:40) - Is there a specific experience from your time with Smart Tours that you reference often with searchers?(10:21) - Greg’s experience cancelling a season of Ukrainian river cruises(11:11) - Have you invested in any companies that have the same exposure as Smart Tours?(12:19) - Are there any themes you’ve noticed in the investments you pursue?(14:10) - What is your perspective on the role of a search investor?(18:10) - Can a hands-on investor approach be scaled across 60-70 searchers?(19:53) - Common misconceptions about the world of search(25:35) - What risks do you see in searchers buying larger and larger businesses?(29:30) - What are some interesting changes you’re seeing on the self-funded searcher side?(33:23) - How can a self-funded searcher or search investor protect themselves during the process?(37:33) - As an investor, What sorts of numbers, metrics and reports are you looking for from searchers either quarterly or annually?(40:13) - How frequently do you communicate with searchers?(42:16) - What’s the best business you’ve ever seen?
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7 snips
Feb 1, 2022 • 49min

Mehtab Bhogal - How to Fix a Failing Ecommerce Business - Ep.101

My guest on this episode is Mehtab Bhogal, co-founder of Karta Ventures. Karta is a Canadian based e-commerce acquirer investing primarily in e-commerce turnarounds, a corner of the world I didn't even know existed but that is incredibly fascinating. This episode is one of my recent favorites because of Mehtab’s ability to share high level insights and then, in the next sentence, dive deep into obscure e-commerce details. If you enjoy conversations with seasoned operators who love to get their hands dirty, you will love this episode. During our conversation, Mehtab describes the dynamics within turnaround businesses, the risk return profile of each of them, which mimics venture in many ways, how he finds companies, and some incredible stories about what he's discovered in declining e-commerce companies.Listen weekly and follow the show on Apple Podcasts, Spotify, Google Podcasts, Stitcher, Breaker, and TuneIn.Links:Mehtab Bhogal on LinkedInKarta VenturesDiapers.com Josh’s FrogsJosh’s Frogs on YouTubeTopics:(5:06) - Mehtab’s background and career(7:14) - Dropping out of college to flip guitars full-time(8:40) - Launching a search vehicle(9:54) - What kinds of deals did you find via Reddit?(11:02) - When did you get the sense that you were on the right track with DTC brands?(12:48) - What are the dynamics of a turn-around business?(14:24) - What are the main reasons an e-commerce business will become a turn-around business?(15:59) - What companies in a turn-around situations do you steer clear from?(17:02) - Why are you able to do due diligence so much faster with these types of companies?(17:52) - The nuance between product issues and marketing issues(19:15) - The low cost of entry for these businesses(20:30) - Risk-return vs. Venture(21:59) - How do you find these companies and choose the best ones?(24:12) - What happens day 1 after acquiring the business?(26:00) - What are some easily identifiable expenses that you find and cut?(28:50) - How do you evaluate managers?(29:59) - What do you do to shift companies into growth mode?(31:22) - What changes do you make on the product, sales and marketing side?(32:34) - A discussion on Lean production(33:50) - How do you evaluate whether a product is a breakeven bread product?(34:25) - Are you able to see what order items are added to someones cart?(36:58) - What are you surprised by that’s missing or not done well at these companies? Any wild stories?(40:56) - What college class would you teach if it could cover anything?(42:28) - What’s a strongly held belief you’ve changed your mind on?(42:59) - What’s the best business you’ve ever seen?
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Jan 25, 2022 • 36min

Sam Shepler - Video Testimonials for Growing Companies - Ep.100

My guest on this episode is Sam Shepler. Sam is the founder of Testimonial Hero, a company he bootstrapped that helps companies create more effective video customer testimonials. Sam and I spend much of the episode talking about how to create great testimonials for your company and what the driving reasons are for using video over text or other mediums. In addition to being focused on a really interesting part of a sales process, Testimonial Hero itself is an interesting case study at what a bootstrap services company grows into overtime. Over the course of the episode, we talk about hiring a great team, using software and technology in your business to automate processes, and we spend some time near the end discussing time management and productivity. Enjoy.Listen weekly and follow the show on Apple Podcasts, Spotify, Google Podcasts, Stitcher, Breaker, and TuneIn.Links:Sam on TwitterTestimonial HeroGumroadAndrew Wilkinson: Lazy LeadershipTopics:(3:31) - How do you think about investing yourself and your professional development?(6:45) - What are some of the biggest changes you’ve made in your routine as you’ve grown in your career?(8:05) - What are some learnings you’ve had from working with coaches?(10:02) - How did you build Testimonial Hero? What were the early days like?(12:12) - What research have you found in the comparison of effectiveness between pull quotes and video reviews?(14:15) - What kinds of companies are best suited for video testimonials?(17:16) - If a company doesn’t have a content strategy or video testimonials, which should they pursue first?(18:16) - Were video testimonials always the main product at Testimonial Hero?(19:11) - What’s been your journey as a founder?(21:01) - Was there a tipping point that launched your growth?(22:15) - What did your day as a CEO look like in year 1 vs. now?(24:40) - Was there a moment where you realized you needed to bring on a General Manager?(25:50) - Tracking a CEO’s time(27:53) - What college course would you teach if it could be on anything?(28:35) - What strongly held belief have you changed your mind on?(29:24) - What’s the best business you’ve ever seen?(30:53) - Are there parts of Gumroad you’ve tried to emulate?
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Jan 18, 2022 • 53min

Robert Graham – Running Two Businesses, in the Healthcare Space and in the Search Fund Space - Ep.99

My guest on this episode is Robert Graham. Robert worked in management roles at Eaton prior to attending Harvard Business School, after which he worked in investment banking and private equity. Eventually, he decided to search for a business after seeing his HBS classmates do it, and today Robert is Managing Partner at Pillar Health Group, the holding company for four healthcare businesses he acquired together as a searcher.He's also a partner at Search Investment Group, which advises searchers on finding and acquiring their dream business. Search Investment Group also invests in self-funded searchers and has launched a new funded search program that functions as a hybrid between self-funded and traditional funded search.We discussed this program, its goals and feedback they've received from searchers in the episode. During our conversation, we also talk about what managing large manufacturing facilities with hundreds of employees is like, why Robert didn't want to acquire a manufacturing business as part of his search, running two businesses at once with Pillar Health and Search Investment Group, and time management as a CEO.Listen weekly and follow the show on Apple Podcasts, Spotify, Google Podcasts, Stitcher, Breaker, and TuneIn.Links:Robert on LinkedInHarvard Business SchoolSearch Investment GroupPillar Health GroupTopics:(4:07) - Robert’s journey into Search(5:32) - Could you have launched a search fund directly after attending HBS?(6:38) - How did your experience prior to Harvard Business School help prepare you for searching?(7:40) - Robert’s experience running operations in manufacturing facilities(13:37) - Did you ever come across any SMB’s that would’ve existed as suppliers within manufacturing plants that interested you?(16:43) - Running Pillar Health Group (18:51) - The explosive growth of the three branches of Pillar(20:30) - How similar are the three businesses?(22:46) - What does your current day-to-day look like?(25:33) - What adjustments are you looking to make in your role for 2022?(27:31) - Do you do any exercise that helps you decide what needs to be delegated?(29:37) - Thoughts on grocery delivery(30:57) - Search Investment Group(32:17) - SIG’s program for funding self-funded searchers(35:25) - Is there a step-up in any expenditure you make when helping the searcher(36:45) - What’s the reception been like from searchers?(37:53) - What personality tests have you found to be most effective when interviewing potential searchers?(41:12) - What college class would you teach if it could be about anything?(41:44) - What’s a strongly held belief you’ve changed your mind on?(43:32) - Have you found any correlation between a searcher’s experience in an industry to their success in that industry?(45:55) - Warren Buffet’s annual shareholder meeting(47:10) - What’s the best business you’ve ever seen?

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