Mastering Modern Selling

Leave your commentIn this episode, Tom, Brandon, and Carson engage in a comprehensive discussion to provide insights and strategies aimed at transforming uncertainties into viable opportunities. The conversation delves into interpreting the impacts of global events, the intricacies of technological advancements, and the dynamics of economic shifts. A thorough exploration is conducted to underscore the significance of adopting a customer-centric approach and making informed decisions based on data analysis.Further, the episode explores the varied effects of uncertainty across different generations and their respective approaches to work. It highlights the significant impact of technology on communication practices and team dynamics, alongside the evolving nature of the buyer journey. The importance of staying informed, adapting rapidly to emerging priorities, and cultivating resilience in the face of change is emphasized. Additionally, innovative concepts such as Social Selling 2.0 are examined, showcasing strategies like live shows and personal branding to enhance customer comfort and knowledge.The discussion extends to strategies for forging robust relationships, developing effective methodologies, and comprehending the buyer's viewpoint to mitigate risks in their decision-making process. Practical advice is shared on planning a successful sales year, which includes analyzing past performance, focusing on high-value activities, and setting achievable goals. The concept of "intelligent hustling" is introduced, highlighting its critical role in achieving sales success in the contemporary B2B market. Join us for an insightful journey into the dynamic and unpredictable realm of B2B sales. Don't miss out, your next big idea could be just one episode away! This Show is sponsored by Fist BumpYour prospecting partner to authentically fill your pipeline with ideal customers. Check out our Live Show Events here: Mastering Modern Selling Live ShowSubscribe to our Newsletter: Mastering Modern Selling Newsletter

Leave your commentIn this episode we welcome best-selling author Mike Weinberg!  As a top performer in sales, Mike has embarked on a journey from being a stellar salesperson to a triumphant sales management culture leader. His ride, filled with trials, triumphs and a treasure trove of insights, not only makes for an engaging tale but offers a wealth of wisdom on the importance of sales management and the challenges that come with its transition.We traverse into the details of Mike's latest book and explore the process behind its creation and the impact it's making. Furthermore, Mike shares his expertise on the necessity of traditional sales principles and the importance of rewarding salespeople who bring new business.In addition, Mike shares his candid thoughts on how social selling has found its place in mainstream sales, emphasizing the importance of offering value and building relationships. He also underscores the significance of using social as a channel effectively and strategically. Finally, Mike guides us through the essentials of sales management, highlighting the importance of customer-centric sales approaches and spends time discussing the shift from forecast to pipeline. Don't miss an unforgettable episode filled with expert advice, valuable insights, and a bit of humor.  Don't miss out, your next big idea could be just one episode away! This Show is sponsored by Fist BumpYour prospecting partner to authentically fill your pipeline with ideal customers. Check out our Live Show Events here: Mastering Modern Selling Live ShowSubscribe to our Newsletter: Mastering Modern Selling Newsletter

Leave your commentThis week, we are privileged to welcome Kristie Jones, a distinguished expert in sales leadership, to share her remarkable journey from a career in retail to becoming an authority in sales leadership. We will explore Kristie's transition from a traditional corporate setting to a dynamic startup environment, highlighting her experiences in evolving from physical media distribution to digital e-learning platforms, and her progression from standard sales procedures to fostering meaningful client relationships.Our discussion will encompass the evolving dynamics of the SaaS industry and social media, focusing on Kristie's successful strategies in building a vibrant social community and the critical importance of incorporating a personal approach in sales. Kristie will provide valuable insights into the synergistic relationship between marketing and sales, and discuss the vital role of artificial intelligence in enhancing both personal and professional efficiency.Additionally, we will delve into the crucial aspect of establishing genuine connections with clients. Kristie will share her perspective on the effectiveness of tailored sales strategies, and the importance of data-driven decision-making, emphasizing the necessity of transcending mediocrity to achieve excellence. We conclude with Kristie's enlightening views on career transitions and the importance of self-awareness in realizing one's fullest potential. Join us for a thought-provoking and informative session that is set to significantly elevate your approach to sales. Don't miss out, your next big idea could be just one episode away! This Show is sponsored by Fist BumpYour prospecting partner to authentically fill your pipeline with ideal customers. Check out our Live Show Events here: Mastering Modern Selling Live ShowSubscribe to our Newsletter: Mastering Modern Selling Newsletter

Leave your commentJoin us as we sit down with industry leader Jeff Winter, who transformed from an average LinkedIn user to a thought trailblazer in just two and a half years. Alongside Jeff, we welcome the return of Carson Heady, who updates us on his new role at Microsoft for Tech for Social Impact, and the noble pursuit of building a social selling engine for the global good.Just imagine the possibilities when personal branding and content creation merge. Jeff gives us a crash course in authentic storytelling and shares how his personal brand has supercharged his company's visibility. But we're not just talking LinkedIn strategies - we delve into the powerful world of AI, examining how it's revolutionizing everything from lead prioritization to recruitment. And, if you're worried about automation taking over, Jeff shares his firsthand experiences of how AI can enhance and augment our creative efforts, rather than replace them.In our final act, we go full circle, returning to the power of LinkedIn as a tool for personal brand building and sales. Jeff lets us into his tricks of the trade on how to utilize AI technologies, like ChatGPT, to increase visibility. This is not just an episode; it's a masterclass in building your brand, engaging your audience and harnessing the untapped potential of AI. So, why wait? Tune in and let us guide you into the exciting future of B2B sales. Don't miss out, your next big idea could be just one episode away! This Show is sponsored by Fist BumpYour prospecting partner to authentically fill your pipeline with ideal customers. Check out our Live Show Events here: Mastering Modern Selling Live ShowSubscribe to our Newsletter: Mastering Modern Selling Newsletter

Leave your commentEver wondered why traditional cold outreach no longer gives desired results? Discover how capturing your audience's attention has drastically changed in today's digital age, as we move from not just capturing demand but creating it. With only 3-5% of ideal prospects actively looking to buy, we share innovative ways of getting in front of prospects early in their buying cycle, even before they're ready to make a purchase. Turning your social media platforms from just a networking site to a powerful tool for amplifying your content and building brand awareness is no easy feat. Listen in as we discuss leveraging social media platforms like Facebook, Instagram, and TikTok to reach more prospects than ever before. We also explore the use of tools like Restream and Buzzsprout to create efficient, engaging content that can be shared across these channels. We shed light on the critical role of personal branding in social selling and how thought leadership can control or influence your reputation in the market.Prepping for an event? We've got you covered! Unearth the secrets of maximizing event ROI through strategic pre-show planning, creating an engaging presence, and boosting your brand's reputation. Furthermore, we chat about the power of having the senior leadership active on LinkedIn, and how live events can accelerate business results. Get ready to dominate the digital space with your personal brand, thought leadership, and content. So, tune in, take notes, and revolutionize your B2B sales strategy! Don't miss out, your next big idea could be just one episode away! This Show is sponsored by Fist BumpYour prospecting partner to authentically fill your pipeline with ideal customers. Check out our Live Show Events here: Mastering Modern Selling Live ShowSubscribe to our Newsletter: Mastering Modern Selling Newsletter

Leave your commentJoin us as we chat with Morgan J Ingram, an expert in advancing the buyer journey through innovative techniques such as videos and events.  Morgan shares his valuable insights on how documentation can be key in making your brand stand out and stay top of mind with potential buyers. Morgan emphasizes the  synergy between sales and marketing, and how the two can join forces to make the most out of events and reach potential customers. We also uncover the significance of educating buyers, creating demand, and the role of podcasts, videos, and live shows in establishing trust.In our wrap-up, we explore the concept of community building within sales and marketing, and how virtual environments can be a game changer. How can you offer value and be a reliable source of information? It's not just about giving out swag, but about supplementing marketing messages with structured sales pitches. Lastly, we fast forward into the future, discussing how compelling events and understanding the buyer's journey will become crucial in enhancing the buyer's journey by 2024. Tune in to glean insights from Morgan's wealth of experience in B2B sales strategies and social selling! Don't miss out, your next big idea could be just one episode away! This Show is sponsored by Fist BumpYour prospecting partner to authentically fill your pipeline with ideal customers. Check out our Live Show Events here: Mastering Modern Selling Live ShowSubscribe to our Newsletter: Mastering Modern Selling Newsletter

Leave your commentIn this episode we are joined by Mandy McEwen the founder of Luminetics. Mandy is a well known speaker and an expert on LinkedIn and Social Selling and we will explore Mandy's successful strategies, techniques and best practices for accelerating your response rate on LinkedIn in just 30 days.In this week's show,  Mandy takes us on her journey from entering the LinkedIn game in 2015 to becoming a pro at humanizing content marketing. Get ready to absorb her unique insights as she shares how she transforms businesses by building personal brands on LinkedIn.In an age where digital communication often supersedes face-to-face interaction, our conversation emphasizes the need for a human touch. We explore the power of crafting a personal brand, discussing the importance of understanding your why, what, and how and sharing this information with your network. We shed light on the potential of personal engagement in networking. The value of digital deposits, like comments, can go a long way in creating lasting impressions, meaningful connections, and potential customers. To wrap up, we delve into the realm of LinkedIn content engagement. We discuss how to kickstart your sales teams with content creation, the importance of content curation, and a practical three-step approach towards it. But that's not all. Mandy shares a golden nugget on how personal comments on profiles and posts can triple engagement. Finally, we touch base on the significance of sending connection requests on LinkedIn and tips on how to do it effectively. So, whether you are a seasoned LinkedIn user or a newbie, tune in to level up your LinkedIn game with our deep dive into humanizing content marketing. Don't miss out, your next big idea could be just one episode away! This Show is sponsored by Fist BumpYour prospecting partner to authentically fill your pipeline with ideal customers. Check out our Live Show Events here: Mastering Modern Selling Live ShowSubscribe to our Newsletter: Mastering Modern Selling Newsletter

Leave your commentGet ready for an insightful dive into the world of AI in sales with the incredibly knowledgeable Amarpreet Kalcat. You'll be captivated by Amarpreet's unique perspective on the intersection of technology and the art of selling, drawing from his extensive experience in AI, data algorithms, and product building. This promises to be an enriching exploration of how to keep sales human in an increasingly digital world.We journey through Amarpreet's experiences at AWS and Humantic AI, shedding light on the 'Sales Innovation Paradox' and the intriguing concept of 'buyer intelligence' versus 'intent'. Amarpreet challenges the status quo, underscoring the importance of focusing on the individual behind the sale - their professional and personal goals - as opposed to merely targeting the organization. This is a compelling reminder of the value of people in the sales process in an era where technology often takes center stage.The discussion takes an even more thought-provoking turn as we delve into the potential impact of automation on jobs and the need to strike a balance between AI and human connection. Amarpreet's insights offer a roadmap for businesses to restructure in a way that leverages AI effectively while remaining human-centric. As we wrap up, Amarpreet enlightens us on the future of 'personality AI' and its role in sales - a future where machines understand us better and interactions become more personalized. This is a must-listen for anyone navigating the evolving landscape of sales and AI. You won't want to miss it! Don't miss out, your next big idea could be just one episode away! This Show is sponsored by Fist BumpYour prospecting partner to authentically fill your pipeline with ideal customers. Check out our Live Show Events here: Mastering Modern Selling Live ShowSubscribe to our Newsletter: Mastering Modern Selling Newsletter

Leave your commentEver wondered if social selling is truly the future of sales? Or if it's just a passing trend? Fear no more as we bring you the King of Social Selling himself, Daniel Disney. Brace yourself for a hearty conversation dripping with dad jokes, insights from Daniel's books on LinkedIn sales and messaging, and the secret sauce for garnering any meeting you desire. Our journey traverses the varying terrains of social selling. From battling traditional salespeople on the cold calling versus social selling debate to witnessing its widespread acceptance today. Daniel dishes out wisdom on the art of creating compelling content, the power of personal branding, and maintaining a balance between soft messages and strategy. Uncover the impact social selling has on the C-suite and how to drive results using this modern sales technique. As we venture further, we delve into the strategic use of platforms like LinkedIn, the KPIs that really matter, and the potential role of AI in social selling. Our conversation shifts gears to explore the potency of personal branding, the importance of building trust and relationships, and the compelling need for salespeople to make their mark on digital platforms. So tune in, laugh a little, learn a lot, and redefine your understanding of the art of social selling with Daniel Disney. Don't miss out, your next big idea could be just one episode away! This Show is sponsored by Fist BumpYour prospecting partner to authentically fill your pipeline with ideal customers. Check out our Live Show Events here: Mastering Modern Selling Live ShowSubscribe to our Newsletter: Mastering Modern Selling Newsletter

Leave your commentIn this week's episode we are joined by LinkedIn experrt Mic Adams where will explore how to harness the power of social recruiting and employee advocacy. We will explore strategies that leverage a workforce's networks, turning employees into brand ambassadors, and streamlining talent acquisition through social channels. We will also explore how employee engagement and recruitment can be a strong catalyst for a successful social selling strategy.Subscribe to the audio podcast on your favorite channel: https://socialselling2.0.buzzsprout.com/shareFollow the Show at the Social Selling for Newbies LinkedIn Page:  https://www.linkedin.com/company/social-selling-2.0/Join us in our FREE social selling community:  https://socialsellinghq.com1 Don't miss out, your next big idea could be just one episode away! This Show is sponsored by Fist BumpYour prospecting partner to authentically fill your pipeline with ideal customers. Check out our Live Show Events here: Mastering Modern Selling Live ShowSubscribe to our Newsletter: Mastering Modern Selling Newsletter