Second in Command: The Chief Behind the Chief with Cameron Herold

Explore the critical importance of coaching in leadership development, including fostering essential skills like situational leadership and delegation. Learn about the challenges of hiring high-level executives and leveraging external advisors for technical interviews.

Today's episode of the Second in Command podcast features a conversation between Cameron and Benjamin Surman, Chief Operating Officer at Somewhere.com.During the conversation, Benjamin shares insights on how his company evolved and thrived amidst the challenges posed by a global event that forced many businesses to adapt to remote work. You'll discover the initial strategies that propelled Somewhere.com forward, emphasizing the importance of automation and efficiency in streamlining operations.Learn Benjamin's philosophy on business management and leadership, stressing the need to treat every client's business as one's own. This approach fosters a deep sense of empathy and commitment to delivering high-quality service, which in turn enhances client satisfaction and loyalty. This episode offers a blend of practical business strategies and inspirational insights, making it a must-listen for aspiring leaders and entrepreneurs.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:How Somehwere.com leveraged the sudden shift to remote work during COVID-19 to innovate and find new opportunities for growth. (02:00)The importance of uncovering hidden issues within a company and creating solutions that drive growth and productivity. (27:09)Benjamin's daily routine as a leader, including staying aligned with the company's vision and managing a growing team. (35:06)Strategies for avoiding the pitfalls of getting bogged down in minutiae while ensuring important decisions are made efficiently. (36:58)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

In today's episode of the Second in Command, Cameron discusses the intricate responsibilities of CEOs and COOs, emphasizing that no two leaders have the same duties. You'll discover the significance of correctly defining roles and compensation, ensuring that executives stay focused on their primary tasks. Cameron introduces his coaching philosophy, which revolves around three pillars: direction, development, and support. The conversation also touches on the dynamics between different departmental heads and the CEO, exploring how delegating tasks based on personal strengths can enhance productivity. This episode highlights the benefits of investing in leadership rather than replacing staff, thereby maintaining stability and encouraging long-term success.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:Cameron’s coaching framework, focused on ensuring leaders work on the right tasks, developing their skills, and providing necessary support. (0:30)How to keep your team focused by regularly setting and checking their priorities, from quarterly objectives for C-level executives to daily tasks for directors. (1:00)The benefits of delegating tasks according to individual strengths and preferences. (2:07)The importance of a clear org chart to streamline communication and responsibility within the company. (2:28)How to adjust your leadership approach according to the seniority and needs of your team members, ensuring effective coaching and development. (3:55)And much more... Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Today's episode of the Second in Command podcast features a conversation between Cameron and Ronald Beauford, General Manager and Senior Vice-President of Strategic Development and Commercialization at Intelligent Threads.During the conversation, they explore the journey of an entrepreneurial venture, revealing the dynamics of bringing an innovative product to market. Ronald discusses the initial challenges and unexpected successes encountered during Intelligent Threads' early trade shows, which confirmed the commercial viability of their unique offerings.You'll discover the various strategies he has employed to expand the business, including entering new markets and leveraging partnerships. Gain insights into the complexities of managing a wide range of product SKUs, the importance of data-driven decisions, and the challenges of marketing a high-end product in a competitive landscape.This episode offers you a sense of the dedication and strategic thinking required to scale a business and the importance of fostering a strong company culture.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Why Intelligent Threads chooses a direct-to-consumer approach over platforms like Amazon, focusing on maintaining brand integrity and higher profit margins.Tips on staying focused as a leader, managing multiple business areas, and the importance of aligning daily activities with strategic goals. Intelligent Threads' growth strategy, including the importance of PR, social media presence, and community involvement for business expansion.How Ronald's extensive military and corporate background has shaped his leadership style, emphasizing people development and building a strong company foundation.And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

In today's episode of the Second in Command, Cameron explores the intricate dynamics of executive leadership, focusing on the crucial interplay between two top roles in the corporate hierarchy. You'll learn how the complementary strengths and weaknesses of these roles can significantly impact a company's performance and strategic direction. Cameron offers real-life anecdotes and practical examples illuminating the nuanced responsibilities and expectations placed on these leaders, offering valuable insights into effective management and organizational success.This episode offers a deeper understanding of how to cultivate a balanced and dynamic leadership team capable of navigating complex business challenges and driving growth.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:The differences between roles like Operations Manager, Director of Operations, VP of Operations, and COO. (1:22)Why the COO's role can vary widely and should be tailored to the CEO's weaknesses and the company's needs. (2:21)Examples of how different strengths in CEOs and COOs can create a balanced leadership team.  (4:14)How the skills needed from a COO can change as the company grows and evolves. (4:14)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

In today's episode of the Second in Command, Cameron discusses a bold organizational overhaul that reshaped roles and titles across a rapidly growing company. You'll hear the story of a strategic decision to reevaluate and retitle all 600 employees of a company in a single day. This move aimed to align titles with actual job scopes, from VP-level roles down to directors, ensuring clarity and fairness in organizational structure. Cameron explores the complexities of compensation tied to strategic insight, P&L responsibility, and autonomy, highlighting the importance of accurate job classification in fostering a cohesive and productive workforce. This episode offers insights into navigating organizational growth and maintaining operational effectiveness through decisive leadership actions.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:Why, in rapidly growing companies, early employees may receive inflated titles like VP without corresponding responsibilities. (1:27)Why it's better to retitle everyone in the organization on a single day to align titles with actual responsibilities. (2:41)The reasons why titles should reflect strategic insight, P&L responsibility, and autonomy. (4:46)The importance of basing compensation on local cost of living and market rates to ensure fairness across different regions. (6:54)The value of clear communication and transparency when making organizational changes to avoid confusion and dissatisfaction among employees. (9:16)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

In today's episode of the Second in Command podcast, Cameron dives into the strategies he utilized to successfully market his six books, focusing particularly on his latest release, "The Second in Command." You'll discover a comprehensive list of practical and cost-effective tips, such as how he leveraged personal connections, social media, and various marketing channels to boost his book's visibility. Cameron also offers his thoughts on the power of personal outreach, detailing how he contacted well-connected individuals and referral partners to promote his book.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:The importance of creating a book that naturally attracts positive reviews and word-of-mouth marketing. (1:03)The power of creating a list of well-connected individuals who can help boost early Amazon reviews. (3:45)The benefits of asking referral partners to email their lists about your book. (4:40)How requesting coverage in various newsletters can enhance your book’s visibility. (6:30)The surprising effectiveness of including a book promotion in your email signature for increased sales. (10:30)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Today's episode of the Second in Command podcast features a conversation between Cameron and Chris Beer, co-founder and integrator at BuildYourOrg, an organization that helps teams build, scale and grow through acquisitions.During the conversation, they explore the fascinating dynamics of organizational leadership and the crucial roles that visionaries and their counterparts play. You'll discover the intricate balance required between a company's driving force and the practical implementation of their ideas. Gain insights into how a complementary partnership can propel an organization towards greater efficiency and innovation, particularly focusing on the unique challenges and advantages this dual-leadership structure offers.Chris also offers practical tips on recruiting the right talent and fostering a culture of continuous improvement and adaptability.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:The four readiness factors - financial, psychological, lifestyle, and unique ability - that visionaries must consider before bringing on an integrator. (24:44)The importance of emotional readiness and the role clarity needed to create a successful partnership between a visionary and an integrator. (26:22)How tools like the Colby profiles can help in identifying the different strengths and work styles of visionaries and integrators, and how they can improve team dynamics. (27:02)Strategies for establishing a strong working relationship between visionaries and integrators, including shared language and redirecting end runs. (28:36)Practical tips on how visionaries can identify and recruit the right integrator for their company, emphasizing the need for role clarity and honest self-assessment. (40:11)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch  Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ 

Cameron, Beth Ayers, and Brandon Mesinga discuss the evolving COO role, handling controlling CEOs, balancing operational efficiency with visionary leadership, and the importance of genuine human connection in leadership. Insights on the transition from COO to CEO, dangers of revenue focus, continuous learning in business operations, COO communities, and asking the right questions to address systemic issues.

Cameron Herold shares insights on business success, from scaling businesses without debt to the impact of coaching on growth. He emphasizes the importance of surrounding oneself with successful individuals and prioritizing human connections in business.