

Second in Command: The Chief Behind the Chief with Cameron Herold
Second in Command with Cameron Herold
Welcome to the “Second in Command” Podcast hosted by Cameron Herold, brought to you by the COO Alliance, where top-level COOs share their insights, tactics, and strategies that made them the Chief Behind the Chief.
Cameron Herold founded the COO Alliance with one simple goal in mind: to provide COOs with the same professional development and growth opportunities CEOs have enjoyed for many years. COO Alliance is the world's leading network for the Second in Command.
Cameron Herold is a top business consultant, best-selling author, and speaker. He’s the mastermind behind hundreds of companies’ exponential growth and he’s touched thousands of businesses indirectly through his work.
Cameron Herold founded the COO Alliance with one simple goal in mind: to provide COOs with the same professional development and growth opportunities CEOs have enjoyed for many years. COO Alliance is the world's leading network for the Second in Command.
Cameron Herold is a top business consultant, best-selling author, and speaker. He’s the mastermind behind hundreds of companies’ exponential growth and he’s touched thousands of businesses indirectly through his work.
Episodes
Mentioned books

Aug 23, 2020 • 46min
Ep. 123 – Liveintent Chief Operating Officer, Brett Pinegar
Email marketing is a tried and tested digital strategy to generate leads, and it will stay in the business scene for a long time. It is up to the marketers to come up with fresh ways to make it effective despite the changing trends. Cameron Herold sits down with Brett Pinegar of Liveintent to discuss how they […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Aug 17, 2020 • 44min
Ep. 122 – Claremont Lincoln University Chief Operating Officer, Dr. Joe Sallustio
Online universities have long been around, but due to the pandemic, it is now needed more than ever. As it takes center stage in the field of education, they are now facing both advantages and challenges in the rapidly-changing market. Joining Cameron Herold is the COO of Claremont Lincoln University, Dr. Joe Sallustio, to share […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Aug 10, 2020 • 45min
Ep. 121- Kinsta Chief Operating Officer, Jon Penland
Building trust between the CEO and COO is indeed essential in keeping a business alive and kicking. But in addition to that, the trust among leaders and employees must not be neglected. Cameron Herold is joined by Jon Penland, COO of Kinsta, to share how they built and continue to build the feeling of trust […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Aug 3, 2020 • 40min
Ep. 120- Zibtek Partner, Ian Reynolds
Company acquisition can be a messy transaction, indeed. But if accomplished carefully and accordingly, its returns will be handsome and worthwhile. Sharing his first-hand experience in such a deal with Cameron Herold is Ian Reynolds, the Partner at Zibtek. He details his role in acquiring half of the software development company by explaining how he set it […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Jul 27, 2020 • 40min
Ep. 119 – AARP COO, Scott Frisch
People who are second in command must be as good as their bosses and not just act as mere spare tires. Thus, excellent leadership skills are still expected from them, no matter the situation. Cameron Herold sits down with Scott Frisch of AARP to give a peek at his life as its COO. He shares his strategies […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Jul 20, 2020 • 40min
Ep. 118 – Bader Scott Injury Lawyers Managing Partner, Luis Scott
Our guest is COO Alliance Member Luis Scott, Managing Partner for Bader Scott Injury Lawyers. Many people forget that running a law firm is equally challenging as running a business. Therefore, lawyers in this field encounter the same predicaments entrepreneurs deal with on a regular basis. Exploring this industry even further with Cameron Herold is […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Jul 13, 2020 • 36min
Ep. 117 – Less Doing Chief Operating Officer, Courtney Waid
Thanks to the ever-evolving nature of technology, the tasks involved in running a business become much more manageable and easier each day. By automating business strategies, entrepreneurs can improve their systems in the most significant way and focus on other important matters, both inside and outside the workplace. Cameron Herold sits down with Courtney Waid, […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Jul 6, 2020 • 43min
Ep. 116 – DLC Management Chief Operating Officer, Chris Ressa
The commercial real estate industry is hit hard by the pandemic, and surprisingly, it continues to overcome the challenges and struggles caused by the lockdown. To explore the current situation, even more, Cameron Herold sits down with Chris Ressa, Chief Operating Officer of DLC Management Corp. They discuss how he joined DLC, how he deals with […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Jun 29, 2020 • 47min
Ep. 115 – Stringcan Interactive Chief Operating Officer, Sarah Shepard
If the CEO is the one in the company who carries the vision, it is the COO who develops the processes and structures to make that vision a reality. Stringcan Interactive COO, Sarah Shepard sees that line separating her responsibilities from those of the CEO very clearly, allowing both of them to be the best in […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/

Jun 22, 2020 • 47min
Ep. 114 – Rippling Chief Operating Officer, Matt MacInnis
Rippling is an all in one HR and IT platform that eliminates a lot of the administrative burden required to run a company. Overseeing this disruptive company’s business operations is Matt MacInnis. Formerly the CEO of the mobile learning platform Inkling for nine years, as well as an occupier of various roles at Apple for […]Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron’s newest book - The Second In Command - https://a.co/d/287lESq Cameron’s Online Leadership Course - https://investinyourleaders.com/ch Cameron’s Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/