
Wizards of Ecom
Welcome to the Wizards of Ecom podcast. The official podcast of the Wizards of Ecom and the Wizards of Amazon Meetup group. The goal of this podcast can be summed up simply: #SelllersHelpingSellers . While the slant is heavily towards Amazon FBA and Private Label, the podcast shares actionable tips and tactics for all areas of online selling.
Latest episodes

Mar 29, 2024 • 20min
#365 - When to Hire a Virtual Assistant
In this episode I am going to share insights on when to hire Virtual Assistant based on what I learned from a coach 15 years ago, from the book Virtual Freedom and my knowledge accumulated in the trenches over the last 15 years. I also discussed the reasons why hiring a virtual assistant can be beneficial and explore factors to consider when deciding to hire one. This episode delves into the various tasks that VAs can help with and some advice on where to find and how to hire the right virtual assistant you need.. Overall, I hope this episode provides valuable information on the process of hiring VAs and the benefits it brings along to your business. In This Episode: [00:25] Episode’s inspiration [03:00] What is a Virtual Assistant? [06:00] Why are you hiring a VA and what role? [11:20] Assigning values. [15:00] When should you hire? [17:00] Where? [18:00] Top 3 VA platforms. Book Reference: Virtual Freedom by Chris Ducker Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Mar 18, 2024 • 18min
#364 - How to Combat the New Amazon Placement Fees & Be A More Profitable Brand
In This Episode: [00:30] Inspiration for this episode. [08:30] The solution [09:00] Put on the big boy pants to talk to your supplier. [11:20] Remove high interest credit [13:00] Raising sale price Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Mar 11, 2024 • 8min
#363 - Michael Phelps Can Teach You How To Succeed On Amazon
I'm looking forward to sharing this episode with you that I was inspired to create after reading a cool newsletter from Scrappy Podcast that I found inspiration from the greatest swimmer, Michael Phelps. Listen in as to why I can relate Amazon selling to Michael Phelps success. This may sound like 101 but I feel the need to share as I feel that this lesson is extremely poignant to Amazon sellers and my end goal is to bring you a goal to target a particular niche which creates clear dominations for your brand. I really hope this short episode is insightful and helpful to you. In This Episode: [00:40] The inspiration of this episode. [01:15] Best swimmer of all time. [02:40] Meet-ups update. [04:10] Specific product niche. [07:20] Launching different products. Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: www.wizardsofecom.com/academy Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Mar 6, 2024 • 12min
#362 - Is Your Products Main Image Good Enough? My New Favorite Tool
In today's episode I am going to share my new companion to Pickfu, that I am beginning to use to see how my main image stacks up better than I was doing before against my competitor. How your product is packaged is critical for its success, the digital packaging that is. This is the first thing somebody sees before buying your product. 12-13 years ago, my strategy for keeping tabs on my competitors was a Google Sheet with tabs representing each of my products. Now, it’s a FREE tool called MILANOTE. I'm gonna be sharing with you what Milanote can do and why you should be tracking your top competitors' images. So listen in and I hope this will be an insightful episode for you. In This Episode: [00:40] Sharing my takeaway [01:00] Packaging of product in images. [02:40] Free tool I use in tracking my competitor. [07:30] MILANOTE [09:10] Step by step. Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: www.wizardsofecom.com/academy Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Feb 26, 2024 • 49min
#361 - Making Bank from Email in 2024
On Today's episode, we have Dave and Jason, the co-founders of the email marketing experience and who are directly responsible for over 110 million in sales for clients using Messenger, SMS, and email. Their goal is to ‘Get as many sales and customers as you can possibly handle from email & SMS’. Listen in for actionable tips and tricks from these experts if you are looking to blast your customers through email marketing. To leverage email marketing successfully, businesses should focus on building quality email lists, crafting compelling content that adds value to subscribers, optimizing for mobile responsiveness, and employing automation tools to streamline workflows and nurture customer relationships effectively. These will all be discussed in this episode. Through strategic email marketing initiatives, Amazon businesses and others can establish meaningful connections with their audience, drive repeat purchases, and ultimately, achieve sustainable growth in an increasingly competitive marketplace. Hope this episode is insightful to you. In This Episode: [00:20] About our guests. [00:55] Most brands struggle with email marketing. [02:00] How is it done wrong? [08:00] Funnel marketing vs. personalized funnel [09:50] Retention [17:35] Building an email list [19:40] Paid ads [26:00] Organic Instagram [30:00] Hyper personalization [41:00] Tools for email marketing. Guest Link and References: Website: https://theemailexperience.com/ Book References: Pocket full of Do by Chris Do Daily Stoic Meditations by Ryan Holiday Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: www.wizardsofecom.com/academy Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Feb 19, 2024 • 17min
#360 - [WHAT IF] 7 Figures in 18 Months if I Had to Do it Again.
Imagine being able to place a call to ANY hot selling brand on Amazon and being told YES, you could resell their products, and if you buy more than 24 measly units you even get deep discounted pricing. You're making 100% profits on all of these sales ,and you are turning over your money multiple times per week with daily money disbursements to your bank account. THIS was the state of Amazon when I began selling 15 years ago. And it is completely different now, so on today's episode I am going to share how I would do it again if I was starting in 2024 with and How I would grow to 7 figures in sales in 18 months. Listen in as I share a more practical, sustainable way to attain and reach your 7 figure goal on Amazon. In This Episode: [00:53] If i'm starting Amazon in 2024 with a few hundred dollars, is it possible? What should I do? [01:30] Keeping your job. [02:15] Amazon Influencer Program [02:1-] Create content [07:15] Digital course [08:45] Amazon wholesale & resell. [11:10] Reinvest in AIP. Book Reference: The Art of Gathering by Priya Parker Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofecom.com/#course Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/

Feb 12, 2024 • 19min
#359 - Amazon Private Label Versus Digital Courses
During the COVID-19 pandemic, we’ve seen the rise and subsequent surge of digital courses. With its evolution, which one of these two business model strategies do you need: Amazon Private Label or Digital Courses? Engage in this episode, you’ll surely gain comprehensive understanding on both Amazon Private label and Digital Courses and which one is best for you and your business. Packed with real-life examples, and actionable insights, you’ll know which of the two I highly advise. So tune in. In This Episode: [06:01] Shopify Masters [09:00] Sweet spots on Amazon [09:29] Very strong differentiation [10:20] Amazon plus digital products Shopify Masters: https://www.shopify.com/sg/blog/topics/podcasts Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Jan 22, 2024 • 15min
#358 - 6 Forms of Self Sabotage to Avoid as an Ecom Business Owner
In this insightful podcast episode, we delve into the critical topic of self-sabotage for e-commerce business owners. Exploring the intricacies of entrepreneurial challenges, the discussion centers around the six common forms of self-sabotage that can hinder success in the competitive e-commerce landscape. I hope all listeners gain valuable insights into recognizing and avoiding these detrimental behaviors, empowering them to navigate the complexities of entrepreneurship with a strategic and resilient mindset. From investing in training to shiny object syndrome, this podcast serves as a guide for e-commerce enthusiasts seeking to optimize their business strategies and achieve sustainable growth. In This Episode: [02:23]] Surrounding yourselves with ‘Yes Man’ . The eco-chamber. [05:23] Not investing in employee trainings [07:01] The mirage of business [07:54] Neglecting customer feedbacks. [09:58] Chasing perfection. [11:35] Shiny object syndrome. Book Reference: The Coddling of the American Mind by Greg Lukianoff and Jonathan Haidt Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Jan 15, 2024 • 22min
#357 - My Top 5 Email Newsletters in 2024 That Help Me Crush It On Amazon
Hey, Wizards! Today I’m excited to share the Top 5 email newsletters that I consume religiously to help me crush it on Amazon. Throughout the podcast, I shared my personal experiences with these newsletters and how they have contributed to my success on Amazon. The contents of these newsletters includes various aspects of Amazon business, offers valuable insights and tips to sellers, analytics, great contents and some covers TikTok leveraging strategies. These newsletters provide me the importance of staying informed about the dynamic Amazon landscape and adapting strategies accordingly. In This Episode: [00:52] About the episode content. [03:35] Rankster- anything about TikTok to Amazon [05:39] Freddie Chatt [08:10] Trends [11:33] Scimark [14:10] BDSN Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Jan 8, 2024 • 26min
#356 - 10 Ways to Guarantee You Fail on Amazon in 2024
In this episode, we explore the dynamic landscape of selling on Amazon and unveil the ten mistakes that could lead to failure for sellers in 2024. The podcast delves into the evolving Amazon space and provides valuable insights to help sellers thrive and hit their goals in the Amazon marketplace this new year. The episode kicks off with an inspiration of the episode topic and its significance in the Amazon sales and goals for this year. It then dives into the meat of the discussion—ten key ways sellers can inadvertently sabotage their success on the platform in terms of goal setting. This episode will definitely provide a roadmap for you to achieve your desired outcomes. Whether you're a new seller or an experienced Amazon seller, setting clear and strategic goals can help guide your actions and keep you focused on growth. Here are some key aspects of goal setting in the context of your 2024 Amazon goals. In This Episode: [00:50] Inspiration of the episode. [01:28] Not having crystal clear goals. [04:00] Making your goals gross sales focused. [07:20] Making your goal too small. [08:40] Over complicating your goal for a year. [10:40] Keeping your goal to yourself. [13:10] Quitting when it gets too hard. [15:08] Doing this on your own. [17:00] Keeping up with the joneses. [21:55] Growing on TikTok. [24:15] Worrying about the competition. Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/