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Wizards of Ecom

Latest episodes

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Dec 25, 2023 • 48min

#354-TikTok Strategies for Amazon Sellers

In this podcast episode, we have the honor to have Paul Harvey, an expert in TikTok shop, to discuss TikTok strategies for sellers on the platform. The conversation offers valuable insights and tips for sellers who are looking to tap into the massive audience and potential that TikTok offers.   The discussion highlights the need to learn how to navigate by doing ads on TikTok. Paul recommends that Amazon sellers focus on fun and entertaining contents that showcase their products in an engaging way. Moreover, Paul shares strategies to drive traffic  and sales from TikTok to Amazon. The use of promo codes and special offers exclusively available for TikTok viewers, encouraging them to visit Amazon stores. Product types and product cost that sell fast in TikTok is also discussed.   In conclusion, this episode provides valuable advice and strategies for Amazon sellers who want to harness the power of TikTok to reach a younger demographic and boost sales. Listen and gain insights  on crafting engaging content, leveraging viral trends, driving traffic and sales, and continuously refining their TikTok strategies for optimal success.   In This Episode: [00:50] Welcome Paul Harvey on the show. [02:50] As an aggregator of Tiktok experts. [07:30] TikTok Ad. [13:40] Step-by-step [17:45] How big of a help TikTok to Amazon shop. [18:35] Product types. [26:00] Creating content on TikTok. [30:00] TikTok shops requirements. [40:10] TikTok course.   Guest Links and References: Website: https://www.rankster.co/ LinkedIn: https://www.linkedin.com/in/paul-harvey-2ab8b51a7/ Guest Notes: https://www.rankster.co/p/tiktok-shop-new-goldrush-amazon-sellers https://www.rankster.co/?tags=Case+Study https://www.fastmoss.com/vips   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
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Dec 18, 2023 • 36min

#353-Should You start a Faceless Youtube Channel

In this podcast episode, we are joined by Samer for the 2nd time on the show and an expert in the world of YouTube, specifically faceless channels. Samer is here to provide a more comprehensive backstory behind as well as why he still recommends Faceless YouTube channels while also shedding light on the dark side of this phenomenon.   While Faceless YouTube Channels can be incredibly entertaining and successful, it is essential to understand the potential drawbacks and risks involved. Listen in and consider the pros and cons discussed in this episode.   This episode dives deep into the rationale behind recommending Faceless YouTube channels while also presenting the dark side that accompanies this trend. This will allow you to be more informed to make a decision whether or not to embark on starting a faceless channel.   In This Episode: [00:31] Samer is back in the show. [02:21] What is Faceless Youtube Channel? [04:00] Backside to this. [05:50] Automated. [08:55] Faceless YouTube channel and the diff with other channels and gets value. [11:45] Can be demonetized overnight. [15:51] Monetization. [18:20] How long is the preparation? [20:00] How long is the ROI? [28:30] Trial and error.   Guest Links and References: LinkedIn: https://ca.linkedin.com/in/samer-itani Instagram: https://www.instagram.com/twochaptersahead/   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
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Dec 11, 2023 • 16min

#352-Unlocking Private Label Success: Mastering the TTH Method for Amazon Domination

Today is a solo episode once again and the topic is something I Am excited to share to everyone where I Am applying what I Am also learning from a mentor. Since I find this method an immense success, I’d like to share this valuable insight and strategy to help everyone unlock the potential of this method. So listen in and be equipped with practical strategy and actionable methods to help you scale your marketplace through Youtube.   In This Episode: [00:40] Topic inspiration. [02:20] TTH [03:20] My Youtube coach. [05:20] Packaging: Title, Thumbnail, Hook [11:20] photo process. [12:10] Applying the TTH method everywhere.   Links: https://wizardsofecom.com/join-miami-amazon-meetup/   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  
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Dec 4, 2023 • 23min

#351-Amazon Influencer Program Updates, Time Sensitive Opportunities, & 3 Ways To Get Free Products to Review

In this episode, we dive into the latest updates on the Amazon Influencer Program, discussing key changes and time-sensitive opportunities for influencers and non-AIP users yet. We explore how influencers can leverage these updates to maximize their impact and boost their presence on the platform. Additionally, I share three effective strategies for influencers to receive free products for review, offering valuable insights for those looking to enhance their collaboration opportunities. Whether you're an established influencer or just starting, this episode provides actionable tips to stay ahead in the dynamic world of Amazon influencing. In This Episode: [00:30] Amazon Influencer Program [01:00] Announcements [03:20] Inspiration of the topic. [10:00] I myself is earning from AIP [12:50] Suspension [13:20] Quality [14:50] 3 ways to get FREE products; Ebay auction, RebateKey, Chinese Factories [22:00] Why you should join AIP   Notes: https://onlinesellercruise.com/ Code: Wizards for 50% off   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
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Nov 27, 2023 • 29min

#350-I Intentionally Sent the Wrong Item to my Amazon Buyers

In this episode, I delved into a rather controversial topic: purposely sending the wrong item to my buyers. Exploring the motivations behind such a decision, I examined the surprising results and how they unexpectedly leveraged my then business.   Intentionally sending the wrong items to my Amazon buyers, while seemingly unorthodox and while I do not suggest it to everybody, became a strategic move to leverage my business. Listen and see if my takeaways could be yours too.   In This Episode: [02:25] The beginning [07:70] I earned referrals. [08:45] Why I tried the strategy. [13:35] 25/30 complained but 23 I made profit from. [20:15] My takeaways from doing it. [23:00] 4 things to remember.   Book Reference: Hug Your Haters by Jay Baer   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
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Nov 20, 2023 • 19min

#349-Takeaways from Private Label Manufacturers Association

In this episode, I'm riding solo as I excitedly shared my recent visit to the (PLMA) Private Label Manufacturers Association conference and discussed what it is all about. The conference was a transformative experience as it opened my eyes to the dynamic world of food PL. One of the biggest takeaways from the conference was the appetite these manufacturers for PL sellers.   In This Episode: [01:10] PLMA and what it is about. [01:50] Why is food as great as PL. [04:00] Importance of PLMA. [07:55] Biggest takeaway. [11:20] Hybrid.   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
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Nov 13, 2023 • 36min

#348-From Nostalgia to Now: The Pipsticks Subscription Success That's Sticking with Consumers

In this podcast episode, we have Nathaniel Vazquez, the founder of Pipstick, a successful subscription-based sticker company. The conversation revolves around the reasons behind Pipstick's immense success, delving into the power of subscription and how it transitioned into a thriving brand today. The episode begins by exploring the significance of subscription in Pipstick's success. Nate explains that stickers were an integral part of everyone's everyday life, he explains that providing subscribers with unique and exclusive designs each month contributes to the sense of anticipation and excitement, creating a loyal customer base. The conversation also explores the various challenges faced by Pipstick throughout its journey. Nate also discusses the importance of adapting to changes like Covid, the technology and consumer preferences to stay relevant. He shares how the company leveraged paid ads and social media platforms to expand its reach and engage with a wider audience. In conclusion, this podcast episode provides valuable insights into the success story of Pipstick. Adapt the business model to cater to the adult market has led to the brand's thriving subscription service. By prioritizing high-quality designs, nurturing a dedicated community, and embracing technological advancements, Pipstick has emerged as a frontrunner in the sticker industry today. In This Episode: [00:35] Welcoming Nathaniel Vazquez on the show. [01:40] Pipstick and beyond. [05:30] Deciding on the niche. [09:00] Making subscription work. [10:55] Subscription boxes. [16:30]Tiktok does not work. [18:20] Advice for brands who are looking to try subscriptions. [21:40] Subscription box association. [27:00] Email list. [29:50] AI impact. Guest Links and References: Website: https://www.pipsticks.com/ Linkedin: https://www.linkedin.com/in/nathaniel-vazquez-5b663222/ Email: nathan@pipstick.com Book Reference: Consider Phlebas (Culture) by Ian Banks Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
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Nov 7, 2023 • 15min

(Farewell) Noemi Shares Amazon Updates & How to Stay in Touch

Today I'm joined by my co-host Noemi Bolojan in a bitter sweet episode as we bid her farewell as a podcast host. She opened up about her decision to leave the show in pursuit of greater things. Noemi discusses her priorities and reflects on how being a part of the show has had a significant impact on her life in the past 2 and half years.   As Noemi discusses her reasons for leaving, she also shares exciting things happening to her. This is not entirely a goodbye episode as I hope to see Noemi on the show as a guest speaker.   In This Episode:. [00:40] Welcoming my co-host Noemi [02:00] Noemi’s journey as e-commerce and host. [09:25] What’s next?   Guest Links and References: LinkedIn: https://www.linkedin.com/in/noemibolojan   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
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Nov 6, 2023 • 38min

#347-YouTube for Amazon Sellers: Untapped Goldmine or Digital Dead End?

In this podcast episode featuring Samer Itani, a YouTube and social media expert, with well over a decade of experience in social media & studying human behavior, he has unlocked the secrets to online success by converting viewers to leads. The focus of the podcast is on leveraging YouTube to benefit your brand.    Samer shares a wealth of invaluable insights for Amazon sellers looking to enhance their YouTube content strategy. From practical tips to strategic advice, listeners can expect a treasure trove of knowledge to boost their online presence and brand visibility. It's a must-listen for anyone looking to harness the power of YouTube for their brand's success.   I repeat! It’s a must-listen episode for everyone!   In This Episode: [00:55] Welcoming Samer Itani on the show. [03:36] Why are brands not leveraging Youtube? [06:00] ASQ- Ask Specific Questions [13:23] Why you should create a Youtube channel for your brand. [19:20] Shorts and Long form. [31:00] Faceless Youtube channel.   Guest Links and References: Youtube: https://www.youtube.com/channel/UC4_ZmuhrqewqY0zthrDjsGA Instagram: https://instagram.com/twochaptersahead Linkedin: https://www.linkedin.com/in/samer-itani   Book Reference: Influence The Psychology of Persuasion by Robert Cialdini   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
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Oct 30, 2023 • 48min

#346-How to 10x Your Content Marketing with AI in 20 Minutes (3 Steps)

  In this episode, I had the pleasure of hosting a content marketing expert, Jason Fleagle, who shared invaluable insights on how to 10x your content marketing efforts using AI in just 20 minutes, following a simple 3-step strategy. Jason Fleagle, a content marketing professional with a track record of using AI to boost content productivity and effectiveness. Jason summarizes the episode, highlighting the potential for massive content marketing improvement with AI. Encourage everyone to take immediate action in implementing these strategies. This episode equips listeners with a clear roadmap for harnessing the power of AI in content marketing and offers a practical approach to dramatically increase content productivity and effectiveness. Jason's expertise and actionable insights make it a must-listen for anyone looking to stay ahead in the ever-evolving world of content marketing. In This Episode: [01:40] Introducing Jason Fleagle. [03:13] Content Creation according to Jason. [07:20] CCP Content Creation Process [10:55] People get it wrong in using AI in their content. [16:20] Claude, Bard or ChatGPT? [21:55] Training AI [28:25] Has AI impacted content workflow. [38:40] Should you be worried? [43:30] Public Square   Guest Links and References: Website: https://thejasonfleagle.com/ Linkedin: https://www.linkedin.com/in/jasonjfleagle/ Website offer: https://theaimarketingcourse.com/ Guest notes:https://publicsq.com/   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

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