

Authors Who Lead - Learn to write a book from bestselling authors and leaders
Azul Terronez - Author, TEDx Speaker, Coach
If you want to know how bestselling authors find the time to write their books, the methods they use to be productive and how they find their ideas you will love this podcast. Writing coach Azul Terronez shares interviews with clients such as Pat Flynn, of the Smart Passive Income, Jon Vroman, of the Front Row Factor, and Dana Malstaff of Boss-Mom, Jadah Sellner of Simple Green Smoothies. Learn from the New York Times, Wall Street Journal, and USA Today bestselling authors. Want to get behind-the-scenes insights about how first-time authors overcame their fears and found the courage to write? Are you curious about how successful bestselling authors write or learn how to publish and market a book? Have you thought, "I'd like to write a book," but I don't know where to start? I explore authors' journeys, how they craft their stories, become published, and share their art of writing books with the world. You are meant to write the book now and be inspired by those who have done it.
Episodes
Mentioned books

Oct 14, 2022 • 46min
Writing a Book Is Harder Than You Think, but Easier If You Have a Team with Jadah Sellner
Send us a textJadah Sellner, along with a co-founder, took the business “Simple Green Smoothies” to six- and seven-figure success. But although their work was built on love, fun, creativity, and connection, they gradually lost sight of why they built their business and were soon overly focused on metrics. This all came at a high cost to their relationships, health, and families. It took Jadah selling her half of the company in order to heal, redefine her ambition, and decide where she was willing to put her energy. Taking this step back helped her find a different way to build a business, which is where the inspiration for her book, She Builds, came from. In this episode of “Authors Who Lead,” I talk with Jadah about her journey in writing her book, She Builds: The Anti-Hustle Guide to Grow Your Business and Nourish Your Life. If you haven’t listened to our prior conversations about Jadah’s book and her entrepreneurial journey, you can listen here on Episode 47, Episode 138, and Episode 182. Want to become a published author? Visit us at: https://authorswholead.com/

Oct 7, 2022 • 38min
Profit by Giving Your Book Away with Chris Benetti
Send us a textChris Benetti has been in the marketing industry for over six years but has recently narrowed his focus to helping authors market and sell their books. He found that plenty of people helped authors write and launch their books, but no one offered a service to do the “boring stuff” to help sell books. He positioned himself in the market to help business and nonfiction authors with sales funnels and conversions.In this episode of “Authors Who Lead,” I talk with Chris Benetti about sales funnels, free plus shipping, and other ways authors can market their books.Want to become a published author? Visit us at: https://authorswholead.com/

Sep 29, 2022 • 21min
How to Write and Publish a Book in 90 Days with Azul Terronez
Send us a textThere’s never been a better time to write a book. We no longer have to wait for permission, wait for an agent to accept you, or wait for a publisher to accept the agent's query. This doesn’t mean that traditional publishing isn’t still around, but you can write and publish your book right now without waiting for a gatekeeper. On this week’s episode of “Authors Who Lead,” I talk about how you can write and publish your book in as little as ninety days, how you can deal with resistance while writing your book, and how important it is to be part of an author community.Want to become a published author? Visit us at: https://authorswholead.com/

Sep 22, 2022 • 47min
Using Expertise to Write a Book with Avanti Kumar-Singh, MD
Send us a textDr. Avanti Kumar-Singh was well into her twenties before she became aware that her parents had raised her in an Ayurvedic lifestyle. Her parents had immigrated from India to Chicago, and to Avanti, this lifestyle was just a normal daily routine and perspective on life that became culturally ingrained in her as she grew. It was only when she went from being extremely healthy to having all sorts of strange health issues that couldn’t be explained by Western medicine that she went on a journey of self-discovery, healing, and coming back to her heritage.In this episode of “Authors Who Lead,” I talk with Dr. Avanti Kumar-Singh about Ayurvedic healing and the health crisis that led to writing her book, The Health Catalyst: How To Harness the Power of Ayurveda to Self-Heal and Achieve Optimal Wellness. If you haven’t heard Avanti on our previous podcast, you can listen to Episode 126 here: https://authorswholead.com/2020/11/05/episode126/.Want to become a published author? Visit us at: https://authorswholead.com/

Sep 16, 2022 • 31min
Traditional Publisher or Self-Publishing—Which Is Right for You? with Dr. Ryan Gray
Send us a textWhile Dr. Ryan Gray was still a flight surgeon in the U.S. Air Force, he became a podcaster and entrepreneur on the side. When he retired from the military, he decided to write a book. He had the time, and it seemed the next best step to take with his business. In this episode of “Authors Who Lead,” I talk with Dr. Ryan Gray about his entrepreneurial journey, how he decided which publishing path was the right one for his book, and how he makes money from his books.Want to become a published author? Visit us at: https://authorswholead.com/

Sep 9, 2022 • 36min
Conquering Social Issues with Fiction with Geoffrey Neil
Send us a textThe inspiration to write his first book struck when Geoffrey Neil stopped to give money to a homeless man on a freeway offramp. He wondered why we’re still dealing with the social issue of homelessness, and what a world would be like if we were actually compelled to help one another. Writing fiction books became a type of therapy for Geoffrey to work out his concern about social issues.In this episode of “Authors Who Lead,” I talk with Geoffrey Neil about why he doesn’t like the idea of outlining his books, how writing fiction is cathartic, and his journey with self-publishing.Want to become a published author? Visit us at: https://authorswholead.com/

Sep 1, 2022 • 39min
Landing on Will Farrell’s ‘The Ron Burgundy Podcast' with Laura Michelle Powers
Send us a textFollowing her intuition took Laura Michelle Powers from being an unemployed, physically ill divorcee to being a psychic to the Stars. Now, Laura has had amazing experiences overseas, hosts a top-100 podcast in the Apple Store, has published eight books, and is also a psychic, actress, entertainer, world traveler, singer-songwriter, and speaker.In this episode of “Authors Who Lead,” I talk with Laura Michelle Powers about her newest book, Rock Your Podcast: How to Launch, Grow, and Monetize Your Show, and how she landed many incredible opportunities in her business and her life. Also, if you missed our earlier podcast with Laura, you can watch it here: Authors Who Lead Episode 88.Want to become a published author? Visit us at: https://authorswholead.com/

Aug 26, 2022 • 46min
Book Marketing Strategies That Work with Melanie Herschorn
Send us a textAfter Melanie Herschorn graduated from college, she ran away to Los Angeles, found work at a PR firm, and then eventually became a successful entrepreneur. As her own boss, she decided to hire a marketing expert, which she says was a “fatal mistake” but one that would lead her to do what she loves. The experience led her to decide to help people like herself in a positive and supportive manner. She then narrowed her focus and passion to help authors feel empowered and optimistic about their marketing.In this episode of “Authors Who Lead,” I talk with Melanie Herschorn about the difference between publicity and marketing and how authors can make their online presence sparkle.Want to become a published author? Visit us at: https://authorswholead.com/

Aug 20, 2022 • 22min
Biggest Fears When it Comes to Writing a Book with Azul Terronez
Send us a textSometimes it's easy to get stuck in your head when it comes to writing a book. One of the biggest challenges I hear from writers is fear: fear that their book will suck, no one will read it, or their peers will think it’s bad. This is a common fear that can keep us from writing our books or finishing because we want to please other people. In reality, whether or not your books are good or bad is not up to you. Readers get to choose what is good or bad. You don't need to be better at writing or have a better idea than anyone else. Your book is meant to come out of you because you are its unique messenger.On this week’s episode of “Authors Who Lead,” I talk about our biggest fears as authors and ways to help silence those fears and get motivated to write our books.Want to become a published author? Visit us at: https://authorswholead.com/

Aug 12, 2022 • 37min
Behind the Scenes With a Voice Actor with Kate McDugald
Send us a textFor Kate McDugald’s twenty-fifth birthday, her mom gave her the gift of cutting her off financially. This forced Kate to ask herself, what would she do next to support herself and what does she really love? She decided to diversify her love of theater and started networking to find acting jobs such as voiceovers and narrating audiobooks. In this episode of “Authors Who Lead,” I talk with Kate McDugald about her acting and voice career, retaining her creativity while working full-time, and her experience narrating her first audiobook, “Earthlight Space Academy: Border School,” by Heather Lee Dyer.Want to become a published author? Visit us at: https://authorswholead.com/


