

Authors Who Lead - Learn to write a book from bestselling authors and leaders
Azul Terronez - Author, TEDx Speaker, Coach
If you want to know how bestselling authors find the time to write their books, the methods they use to be productive and how they find their ideas you will love this podcast. Writing coach Azul Terronez shares interviews with clients such as Pat Flynn, of the Smart Passive Income, Jon Vroman, of the Front Row Factor, and Dana Malstaff of Boss-Mom, Jadah Sellner of Simple Green Smoothies. Learn from the New York Times, Wall Street Journal, and USA Today bestselling authors. Want to get behind-the-scenes insights about how first-time authors overcame their fears and found the courage to write? Are you curious about how successful bestselling authors write or learn how to publish and market a book? Have you thought, "I'd like to write a book," but I don't know where to start? I explore authors' journeys, how they craft their stories, become published, and share their art of writing books with the world. You are meant to write the book now and be inspired by those who have done it.
Episodes
Mentioned books

Sep 19, 2025 • 14min
Start Before You’re Ready | Azul Terronez
Send us a textIf you’ve ever dreamed of writing a book but find yourself stuck in “prep mode,” you’re not alone. In this solo episode of Authors Who Lead, I delve into the real mindset blocks that prevent aspiring authors from taking that crucial first step.After years of coaching writers—and navigating my own resistance—I’ve identified three common myths that stop talented storytellers from sharing their message. Here’s how you can move past them and finally start writing.Timestamp:00:00 Dream deferred: the writing struggle04:08 Embrace creativity over rigid outlines06:23 Reassess priorities, not time09:39 Transform self-perception, pursue goals12:58 Embark on your writing journeyFull show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage

Sep 13, 2025 • 37min
How Signature Frameworks Turn Book Ideas Into Impactful Businesses | Charlotte Crowther
Send us a textFor so many authors, writing a book feels like the pinnacle of their work—the culmination of years of learning, creativity, and leadership. But when the final chapter is written, there’s often a gap. Those powerful ideas don’t always leap from the page into programs, products, or lasting impact.On this episode of Authors Who Lead, I sit down with Charlotte Crowther—founder of Signature Framework—to explore how authors can codify their ideas into clear, visual frameworks that fuel growth, clarity, and influence. If you’re writing a book or already have one out in the world, this conversation helps you think bigger about what comes next.Timestamp:00:00 Visual methodology coaching success03:14 Challenges in translating books to business09:20 Overthinking hinders authentic creativity12:18 Creative incubation strategy15:41 Courageous leadership through storytelling18:40 Magic of visual thinking20:09 Visual aids enhance communication26:25 From idea to action: Boss Mums29:47 Clarifying purpose for action-driven results32:11 Visual branding from written content35:26 Appreciation for creative guidanceFull show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage

Sep 5, 2025 • 18min
Embracing Authenticity | Azul Terronez
Send us a textIn today’s world, where knowledge is abundant and AI can churn out answers in seconds, readers crave something deeper—authenticity.On this episode of Authors Who Lead, I share lessons I’ve learned working with authors who want to lead with their story, not just their expertise. I reflect on my work with bestselling author and negotiation expert Kwame Christian to explore why embracing your uniqueness isn’t just helpful—it’s essential.Timestamp:00:00 Importance of personal perspective03:43 Kwame’s early negotiation journey06:55 Finding confidence through conflict12:50 Authenticity over completeness in writing14:47 Join Authors Who Lead for writing success16:42 Book whisperer Azul TerronezFull show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage

Aug 29, 2025 • 50min
The Long Haul Leader: Redefining Success and Burnout | Chris Ducker
Send us a textWhen we talk about leadership and entrepreneurship, the conversation often veers toward hustle culture, 80-hour workweeks, and the kind of relentless, sleep-when-you’re-dead mentality that’s glorified on social media. But what’s the real cost?In this episode of Authors Who Lead, I speak with Chris Ducker—entrepreneur, mentor, and author—about the deeply personal experiences that inspire his new book, Long Haul Leader. This isn’t just another business strategy book. It’s a candid, thoughtful guide to lasting success—without sacrificing your health, relationships, or joy.Timestamp:00:00 Struggling post-sabbatical return04:28 Adrenal fatigue and burnout06:25 Leadership chaos guide12:06 Hustle: season, not lifestyle13:45 Balancing entrepreneurship and family life18:24 Importance of relationships and hobbies19:43 Boost productivity: rediscover nature23:54 Embracing diverse ideas28:48 Choices impact recovery journey31:01 Focus over followers: embrace clarity33:19 Finding joy in simple living37:23 Chris’s reflective return to England39:40 Prioritizing relationships over hustle45:34 Book cover decision reflections47:43 Writing journey and future books49:46 Long Haul Leader launch detailsFull show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage

Aug 1, 2025 • 40min
Turning Expertise Into Authorship | Dr. Amy McMichael
Send us a textWhen I think of someone too busy to write a book, Dr. Amy McMichael immediately comes to mind. She juggles her roles as a professor in the Department of Dermatology at Wake Forest School of Medicine, a practicing dermatologist, and a mentor to countless students. She has every reason not to add “author” to her already full plate. But in our conversation on the Authors Who Lead podcast, it becomes clear that it’s her deep commitment to mentorship that fuels her decision to write her book, Perfect Match: Secure Your Residency Spot and Achieve Greatness in Dermatology.Timestamp:00:00 Inspired to write a book05:31 Editing process and writing insights08:15 Transitioning from handwriting to dictation11:27 Book gains academic support15:12 Joyful writing and mentorship reflection17:03 Mentorship: my lifelong passion18:53 Mentorship in medical education23:01 Supportive mentorship in dermatology28:19 Diverse feedback on written work30:34 Human essays in dermatology34:08 Guidance completes the journey35:58 Dr. Maya Angelou’s adviceFull show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage

Jul 18, 2025 • 58min
Why Small Ideas Make Great Books | Dan Andrews
Send us a textIn this episode of Authors Who Lead, I sit down with Dan Andrews—writer, entrepreneur, and founder of the Dynamite Circle—to dig deep into what it means to write and lead in today’s creative landscape. Our conversation is a goldmine for aspiring authors who wrestle with the pressure to be original, the fear of starting, and the all-too-familiar sting of writer’s block. Together, we explore how the writing process—far from being mystical or reserved for geniuses—is something deeply human, honest, and accessible.Timestamp:00:00 Internet transparency movement origins06:10 Internet explorations and new paths07:29 Tim Ferriss’ timely insight11:12 Early networking and generosity15:51 Conference speech writing hack18:10 Authors’ need for control21:47 Before the Exit insights25:16 Founder mode’s accelerated influence28:19 The 1000-day principle33:22 High output drives success35:49 Creative limits enhance artistic expression37:52 Creative freedom vs. impactful writing42:29 Overcoming creative doubt46:02 Personal podcast narratives48:48 Writing as a life-changing idea53:39 Impulsive ticket purchase regrets55:03 Apprenticeship success at MeetupFull show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage

Jul 4, 2025 • 30min
Family Stories to Fiction | Azul Terronez & Steve Vannoy
Send us a textWhen the world slowed during the pandemic, Steve Vannoy and I found an unexpected gift in that stillness. We began recording stories from his father, Smokey Vannoy—vivid tales of a bygone West Virginia filled with cinder-bottom towns, red-light districts, and river adventures. What started as a collection of oral history soon grew into something more—a shared book project, born from legacy and love.Adventures in Cinder Bottom became more than a family story. It turned into a vibrant retelling of time, place, and identity. In this episode of Authors Who Lead, as we reflect on our second book, Greenbrier River, we weren’t just navigating the usual creative hurdles of fiction—we were also carrying the weight of loss. Smokey passed away during the writing process, and that grief wove itself into every chapter. What makes these stories resonate is that they’re rooted in real people, real places, and a real desire to honor someone we both deeply admired.Timestamp:00:00 Smokey’s stories and Cinder Bottom03:08 Greenbrier River: growth through stories08:54 Authentic storytelling for Appalachia11:37 Boom to bust: a county’s journey13:32 Avoiding judgment in polarized times16:41 Early integration in segregated America19:34 Living stories: a father’s legacy25:32 Believe in your story26:46 From starter to finisher29:18 Join Authors Who Lead podcastFull show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage

Jun 27, 2025 • 46min
The Last Book Written by a Human | Jeff Burningham
Send us a textWhat does it mean to be human in a world increasingly shaped by artificial intelligence? This existential question pulses at the heart of episode 358 of the Authors Who Lead podcast, where I sit down with entrepreneur, investor, and now author Jeff Burningham. Our conversation, anchored in Burningham’s newly released book, The Last Book Written by a Human: Becoming Wise in the Age of AI, explores personal disruption, spiritual awakening, and the bold, hopeful possibilities that AI opens up for humanity.Timestamp:00:00 Unexpected journey: from politics to publishing03:31 Ayurvedic experience awakens creativity07:41 AI: potential and peril11:50 AI and human nature insight14:50 Fostering human connection and flourishing18:21 Embrace humanity over disruption20:23 Embracing AI in education23:31 Embracing transformation: letting go28:14 AI: humanity’s cosmic mirror30:18 Rediscovering humanity amid AI35:29 Present moment, eternal existence39:26 Write without thinking challenge42:38 Jeff burningham’s book pre-sales44:11 Sharing truth from experienceFull show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage

Jun 12, 2025 • 11min
The Real Reasons You Haven’t Written Your Book—And How to Move Past Them | Azul Terronez
Send us a textHave you ever felt like you had a book inside you, but just couldn’t get started? 81% of North Americans believe they have a book in them—but only a tiny fraction ever see that dream to completion. In this episode, I explore the real reasons people don’t write their books, debunk common myths, and share actionable steps to help you finally move from wishing to writing.Timestamp:00:00 Empowering Aspiring Writers05:09 Defining Your Why in Writing06:51 Overcoming Writer’s Block Myths09:56 Born to Write PodcastFull show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage

Jun 6, 2025 • 48min
Lean Learning | Pat Flynn
Send us a textIn the world of authorship and digital entrepreneurship, few names carry as much respect as Pat Flynn. In this episode of Authors Who Lead, I share the story of my apprenticeship under Pat—a journey rooted in service, vulnerability, and taking fast, decisive action. Our conversation delved deep into the principles at the core of Pat’s latest book, Lean Learning: How to Achieve More by Learning Less, and unpacked how stepping forward before you feel “ready” is often the key to breakthroughs.Timestamp:00:00 Business breakthrough experience unprepared03:43 From apprentice to bestseller collaborator08:18 Adaptability in a fast-changing world12:28 DIY book formatting journey13:01 Collaborative learning & entrepreneurship journey16:34 Embrace change for real growth21:31 Rowing strategy: power 10 technique23:40 Dedicated focus for creative success27:36 Embrace failure for faster success28:37 Overcoming negativity in entrepreneurship32:01 Exploring the traditional publishing path36:52 Writing under pressure: a 10-day challenge40:35 Pursuing bestseller status with passion44:06 Strategic book sale tactics45:24 Intriguing book title strategyFull show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage


