

The CFO Playbook
Soldo
Being a finance leader is no longer just about controlling costs. 2025’s CFOs are trusted business leaders and innovators that drive growth throughout the organisation. Hosted by technology reporter, presenter and consumer champion, David McClelland, The CFO Playbook features interviews with world-class CFOs, finance leaders and founders from some of the fastest growing companies. The CFO Playbook is brought to you by Soldo.
Episodes
Mentioned books

Sep 20, 2023 • 58min
The Expansive Financial Growth of the Gaming Sector with Ed Lu, CFO at Fandom
This episode of the CFO Playbook features an interview with Ed Lu, Chief Financial Officer at Fandom, a San Francisco-based gaming and entertainment community platform.Ed is a gaming and media tech executive with deep finance, strategy and operational experiences focused on VC and PE-backed Gaming and B2C companies. He holds a Master’s in Management Science and Engineering from Stanford University, and a Bachelor’s in Economics from UC Berkeley.In this episode, Ed talks about the explosive growth of the gaming industry over the course of the pandemic, the impact that generative AI will have on game development, and the ups and downs of the financial investment side of the sector.--------Guest Quotes:“A lot of these [gaming] companies have had to somewhat bootstrap themselves, right? Or like, on a shoestring budget, get something out, show the metrics that the VCs will understand, ‘Oh, okay, I get it. Here's the D1, here's the D3, D7, D28, here's the monetization, here's the ARPU, whatnot. I can now project it out further.’ But they're not getting funding prior, right? And so they've been coming into the game a little later, like sort of post traction.” - Ed Lu--------Topics:01:34 Ed’s background06:53 The evolution of monetization in online gaming 15:44 Trials and tribulations of game development20:21 Investment in the gaming sector30:03 Downsides of VC investing40:12 Managing employee retention as a CFO49:24 Reflecting on his career--------Sponsor:This show is brought to you by Soldo, the brighter way to manage business spending and expenses. With Soldo, you can control every expense, track spend in real time, automate financial reporting, and then use those insights to fuel growth. Learn more at Soldo.com--------Links:Connect with Ed on LinkedInConnect with Fran on LinkedInThe CFO Playbook Listener Survey Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 9, 2023 • 35min
How a Remote-first Culture Has Affected Finance with Bill Fahrbach, CFO at Facet
This episode of the CFO Playbook features an interview with Bill Fahrbach, Chief Financial Officer at Facet, offering impartial and invaluable financial advice and services at an affordable membership fee.Bill is a strategic Financial Executive and Entrepreneurial CFO/COO with an extensive investment banking background and rounded technology operational experience. With a track record of significant growth, capital raises, and exits, he’s a leader in finance, operations, systems, and legal capacities.In this episode, Bill talks about the changing dynamics between CFO and CEO, the importance of a healthy work-life balance, and how a primarily remote-first culture affects the pathway to becoming a CFO.--------Guest Quotes:“I think what has changed is, if you think about the CFO role, it's really critically important that you get the right information out to the organization. So, the organization wants to understand how we are doing as a business, and it's not as simple as sort of just saying like, look, here are the numbers, right? There's a lot of color, there's a lot of context. So I would say as CFO, it's been challenging. It's actually pushed probably the limits in terms of like how do you communicate effectively with the employee base, whereas when you're in the office in a physical office, it's more natural, I guess you could say, and more seamless to sort of be having routine discussions with, employees across the board and articulating, you know, the good, the bad, and everything in between and getting that message across. In a virtual environment, what I've found is that the struggle is always finding that balance of how do I get the right message out in the right forums. And not create, let's say, like a drain of unnecessary meetings that people get bored in, right? So, it's finding that balance, you know, articulating the right information, but also giving the right context in a way that employees will be engaged. I'd say that was, that's been the biggest challenge.” - Bill Fahrbach--------Topics:00:38 Bill’s role and adjusting to remote work03:49 How a remote first culture affects the pathway to CFO07:51 Educational background13:19 Dynamics between CFO and CEO17:53 Facilitating company acquisitions21:47 Work life balance24:23 About Facet and IPO29:18 Best decision he’s ever made--------Sponsor:This show is brought to you by Soldo, the brighter way to manage business spending and expenses. With Soldo, you can control every expense, track spend in real time, automate financial reporting, and then use those insights to fuel growth. Learn more at Soldo.com--------Links:Connect with Bill on LinkedInConnect with Fran on LinkedInThe CFO Playbook Listener Survey
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Jul 26, 2023 • 32min
The Financial Resiliency of UK’s Social Care with Andy Dean, Chief Financial Officer at Eden Futures
This episode of the CFO Playbook features an interview with Andy Dean, Chief Financial Officer at Eden Futures, providing high quality, person-centered care, supported living and enablement for people with disabilities and support needs.At Eden Futures, Andy leads the Finance, Service Development and IT teams. Prior, he started his career training with KPMG as a Chartered Accountant, gaining experience within both Audit and Transaction Services. He has since worked for a variety of care providers in social care starting with Craegmoor as Group Financial Accountant. From there he gained broader experience at GKN plc before joining what became Embrace Group in 2012 as Group Financial Controller. Andy helped to manage the recovery and subsequent sale of that business before joining Eden Futures.In this episode, Andy talks about the current state of social care in the UK, his work as a leader for teams in finance, service development, and IT, and how policies, politics, and technology affect the space.--------Guest Quotes:“ Part of your role, as CFO, is that wide base of stakeholders. You can be talking to your shareholder one day. You can be talking to your lender another day. You can be talking to your insurer. You know, CFOs like me are often responsible for the IT, so get involved in the IT discussions, talking to our customers. So, in our case, our commissioning partners around whatever issue it might be, say fee rates, occupancy. Get involved with the lawyers that are on the contractual side. So yes, it is a varied role. You know, the old adage that 'no day is ever the same' is absolutely right from a CFO perspective.” - Andy Dean--------Topics:01:37 Andy’s background and role as CFO07:22 Current state of social care in the UK13:14 Technology in social care17:43 Employee retention and politics21:00 Dealing with uncertainties25:45 Mentorship--------Sponsor:This show is brought to you by Soldo, the brighter way to manage business spending and expenses. With Soldo, you can control every expense, track spend in real time, automate financial reporting, and then use those insights to fuel growth. Learn more at Soldo.com--------Links:Connect with Andy on LinkedInEden Futures WebsiteConnect with Fran on LinkedInThe CFO Playbook Listener Survey
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Jul 13, 2023 • 33min
Employing Tactical Empathy in the Workplace with Chris Voss, Former FBI Hostage Negotiator
Chris Voss, former FBI hostage negotiator, discusses applying tactical empathy in the workplace, the power of empathy, building trust in negotiation, and learning from losses. He emphasizes the importance of understanding emotions in decision-making and the role of empathy in problem-solving.

Jun 28, 2023 • 45min
How Social Evolution Affects the Dynamic of Organizations with Robin Dunbar, Professor of Evolutionary Psychology at University of Oxford
This episode of the CFO Playbook features an interview with Robin Dunbar, Professor of Evolutionary Psychology at University of Oxford and Co-author of The Social Brain: The Psychology of Successful Groups.Professor Dunbar is British anthropologist and evolutionary psychologist and a specialist in primate behavior. He is best known for formulating Dunbar’s number, a measurement of the “cognitive limit to the number of individuals with whom any one person can maintain stable relationships.” His research is concerned with trying to understand the behavioral and cognitive mechanisms that underpin social bonding in primates and humans.In this episode, Professor Dunbar talks about how evolution affects the dynamics of organizations, the seven pillars of friendship, the impact of work on personal relationships, and the observable changes in a sense of community overtime.--------Guest Quotes:“In a C-suite level, you have to find ways of sharing your time and not micromanaging everything, that's where the disaster comes, I think, because you destroy everything. You try and micromanage the whole of a big organization, not only do you make a hash of that because it's too big, but you also don't have any time left over for your family relationships and so on, and they fall apart. So, you’ve got to trust the people you work with, as it were, below you, in the layers below you to do their job, and that has to be the culture. And, there are places where that happens, you have this sense of trust and obligation and people work willingly, as it were, and overwork, maybe, willingly, not for the money they're paid but out of a sense of pride and obligation to the job they do. If you encourage that kind of attitude again, which used to be much more common, then you don't have to worry about what's going on down below because that's being taken care of in the layers below you. You can sit back and deal with strategy, which is what C-suite folks should be really concerned with because, and sparing yourself enough time at the corners of the day to invest in your own kind of family and social environments.” - Robin Dunbar--------Topics:02:51 Introducing Robin’s book: The Social Brain: The Psychology of Successful Groups06:35 How evolution affects the dynamics of organizations11:36 The seven pillars of friendship18:21 Difference in application for group sizes in a workplace setting30:32 Generational changes in the sense of community38:47 The impact of work on personal relationships--------Sponsor:This show is brought to you by Soldo, the brighter way to manage business spending and expenses. With Soldo, you can control every expense, track spend in real time, automate financial reporting, and then use those insights to fuel growth. Learn more at Soldo.com--------Links:Connect with Robin on LinkedInThe Social Brain: The Psychology of Successful GroupsConnect with Fran on LinkedInThe CFO Playbook Listener Survey
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Jun 14, 2023 • 28min
Challenging Accountancy Stereotypes with Tom Herbert, Tech Editor at AccountingWEB
This episode of the CFO Playbook features an interview with Tom Herbert, Tech Editor at AccountingWEB, the largest independent online community for accounting and finance professionals in the UK.Tom is a journalist, editor and broadcaster with experience across digital and print publications. For the past seven years, he’s specialized in business, accountancy and technology journalism. He writes and edits news, features, interviews and opinion pieces and also features on a variety of podcasts, videos and webinars as both a host and guest.In this episode, Tom talks about ChatGPT and the future of AI, the recent Silicon Valley Bank situation, The Tyranny of Expense Reclaim, and his opinions on accountancy stereotypes.--------Guest Quotes:“I think that accountants, the stereotype is, Nigel in the corner office with his spreadsheet, and they're incredibly boring people, like Monty Python and various others have spread this around. But, I actually find accountants incredibly entertaining. I think they're generally very quirky, quite eccentric, and often quite blunt. But, when I pitched up in 2015, after, as you said, a series of events, writing, travel, writing, sports, journalism, like my wife's, yeah, ‘accounting journalism, are you sure?’ But, yeah, I've loved every minute of it, genuinely. It's been great fun.” - Tom Herbert--------Topics:03:54 Chat GPT and AI10:21 Silicon Valley Bank14:14 Resumes and trust18:44 The Tyranny of Expense Reclaim24:44 Opinions on accountancy stereotypes--------Sponsor:This show is brought to you by Soldo, the brighter way to manage business spending and expenses. With Soldo, you can control every expense, track spend in real time, automate financial reporting, and then use those insights to fuel growth. Learn more at Soldo.com--------Links:Connect with Tom on LinkedInConnect with Fran on LinkedInThe CFO Playbook Listener Survey
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May 24, 2023 • 38min
Cultivating Career Relationships in Finance with Peter de Silva, Author, Director, and Trustee
This episode of the CFO Playbook features an interview with Peter de Silva, Author, Director, and Trustee.Peter is an experienced chairman, CEO, president, executive committee member, public and private company director and trustee for national not-for-profit organizations and national charitable foundations. He’s a Former Harvard University Senior Fellow - Advanced Leadership Initiative, and author of Taking Stock: 10 Life Leadership Principles from My Seat at the Table.In this episode, Peter talks about the importance of successfully cultivating relationships for career progression, the financial impacts of the 2020 ‘meme’ stock craze, and leaves us with his top three pieces of advice for the CFOs of the future.--------Guest Quotes:“If I think about three or four pieces of advice for aspiring financial leaders, I would leave you with this. One, take intelligent risks. I didn't want to move to Cincinnati. I didn't want to move to Kansas City. But I did, and I grew much more quickly. I got way ahead from where I would've been if I sat in my office in Boston. So, take those intelligent risks. Second, and something that has to be learned, you need to hire people that compliment you and challenge you. The leader that hires people that look just like them and marches in line, it doesn't work. You want people who challenge you around that table. And, as long as they do it respectfully and ethically, it's all good with me. But, ensure you find people who compliment and challenge you. Third, constantly challenge yourself to improve. None of us are done learning and growing and we won't be until we draw our last breath because that's the essence of life, is to learn and grow and to develop. And my last piece of advice for everyone is to do what you love and love what you do. And, if you don't, It's time to move on.” - Peter de Silva--------Topics:01:22 Peter’s background06:12 Early career09:28 Experience at Harvard14:38 Meme stock craze22:56 Peter’s book25:43 Cultivating relationships30:40 What’s next for Peter31:26 Advice for upcoming CFOs34:00 Learning experiences--------Sponsor:This show is brought to you by Soldo, the brighter way to manage business spending and expenses. With Soldo, you can control every expense, track spend in real time, automate financial reporting, and then use those insights to fuel growth. Learn more at Soldo.com--------Links:Connect with Peter on LinkedInConnect with Fran on LinkedInThe CFO Playbook Listener Survey
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7 snips
May 3, 2023 • 36min
How Premier Businesses Fill the Finance Role with Chris Gaunt, CFO Practice Leader at Spencer Stuart
This episode of the CFO Playbook features an interview with Chris Gaunt. He is the CFO Practice Leader for Europe, Middle East and Africa at Spencer Stuart, an executive search, board, and leadership advisory service.In his role, Chris works on a variety of Group CFO appointments for many of the world’s largest publicly traded companies, as well as for private equity-backed portfolio companies. He has a strong international focus, often for clients in emerging economies who wish to access the global executive talent pool. Prior to joining Spencer Stuart, Chris worked with another leading international executive search firm, most recently serving as the Managing Partner of its UK CFO practice. He began his career in the financial leadership search field in the firm’s New York office. Earlier, Chris worked as a management consultant for the Washington, D.C.-based Advisory Board Company. In that capacity, he led consulting teams working with senior executives across industries on their human resources strategy and operations. Chris holds a master’s degree from the London School of Economics and a bachelor’s degree from Georgetown University.In this episode, Chris talks about the ever changing role of the CFO, the modern challenges of headhunting, leadership as a whole, and the steps you can take to reach the top.--------Guest Quotes:“You need a certain stiffness, a certain toughness, of character to survive the sort of constant battering and the loneliness that is involved in being a CEO. I won't dispute that. I would say that we're seeing, again, an evolutionary change where the command control type of the CEOs of yesteryear are simply no longer in vogue. What we've seen, and the Covid crisis amplified this, is that CEOs today, more than ever, have to demonstrate real empathetic and inclusive leadership." - Chris Gaunt--------Topics:02:08 Introducing Chris03:11 Current state of CFOs06:30 Challenges in headhunting10:11 The skill set of a modern CFO16:21 Prerequisites for becoming a CFO22:53 The process of CFO headhunting27:45 Examples of successful CFO searches--------Sponsor:This show is brought to you by Soldo, the brighter way to manage business spending and expenses. With Soldo, you can control every expense, track spend in real time, automate financial reporting, and then use those insights to fuel growth. Learn more at Soldo.com--------Links:Connect with Chris on LinkedInConnect with Fran on LinkedInThe CFO Playbook Listener Survey
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7 snips
Mar 1, 2023 • 42min
Finding a Balance Between Efficient and Effective with Justin Lackey, CFO at Asset Panda
Justin Lackey, CFO at Asset Panda, discusses the importance of transparency in finance, navigating risk during black swan events, and staying motivated in remote work environments. He emphasizes the impact of revenue on the business and the ability to simplify complexities. Topics include data metrics, challenges of sector-agnostic solutions, remote motivation, and pricing strategies.

Feb 22, 2023 • 32min
Building Financial Runway in a Down Market with Rebecca Kacaba, CEO & Co-Founder of Dealmaker
This episode of the CFO Playbook features an interview with Rebecca Kacaba, CEO & Co-Founder of Dealmaker, the leading platform turning all capital raise types into simple ecommerce.Rebecca practiced law on Bay Street for over 10 years, founded the startup practice group at one law firm, and was co-chair of the Toronto Venture Technology and Emerging Growth Companies Group. Rebecca’s vision and drive have landed her in Lexpert’s Top 40 Under 40 and recognized as one of North America’s most innovative lawyers by the Financial Times. Rebecca led DealMaker to be Canada’s 3rd Fastest Growing Company 2022. In this episode, Rebecca talks about equity crowdfunding as a go-to method for raising capital, leading and persevering through the global pandemic, and provides advice for aspiring female entrepreneurs as she is considered one of the most powerful women in Canada.--------Guest Quotes:“If you think about that [equity crowdfunding] versus the traditional process of walking into a boardroom and shaking hands and heuristics based on appearance and even just joking around and making connections with people. That is a different process fundamentally than putting up the value prop of your business online. A quick video elevator pitch, and that's what's gonna resonate with people. So it moves away from who the founder is and the founder presenting the story to, Hey, here's the idea. Does the person investing over the internet really connect with this idea?”"Maybe you have a CEO who doesn't get along with institutional capital well, or maybe control is important to your founder. And equity crowdfunding can be a really meaningful way for them to set their own terms, go to market, get capitalized, and continue lots of companies."“We try to treat our team as well as possible, but ultimately, having a strong culture, we know what we are, we know we're a culture of high performers, and other high performers wanna be a part of that. And that's a very unique culture.”“I think to me, finance is such a cool function because when you have strong control over the numbers, it can play a really predictive, forward looking role in the organization in terms of helping filter through acquisition targets and modeling future revenues as part of the capital raising process. I think traditionally a lot of people think of finance and back-office as just back looking, and to me, the power of finance is in the forward looking aspect of the numbers and what the numbers can tell you about the future.”“I had practice zooming into detail and then zooming back out as a partner from a macro perspective and I think that's really what's required of you as a growth company CEO. You have to know when to jump in on something and dive down into the weeds, and then you have to know when to pull back up and stay at a high level.”--------Topics:02:34 Rebecca’s background and the birth of DealMaker03:56 Equity crowdfunding as a go-to method for raising capital07:12 Role of a growth company CEO09:57 Leading through a global pandemic12:00 Future plans at DealMaker14:25 Qualities of a great CEO17:15 Hiring and employee retention20:35 Data analytics in equity crowdfunding23:31 Mentorship in business26:07 Advice for aspiring female entrepreneurs28:34 Lessons learned from mistakes29:21 Advice for CFOs--------Sponsor:This show is brought to you by Soldo, the brighter way to manage business spending and expenses. With Soldo, you can control every expense, track spend in real time, automate financial reporting, and then use those insights to fuel growth. Learn more at Soldo.com--------Links:Connect with Rebecca on LinkedInConnect with Fran on LinkedInThe CFO Playbook Listener Survey
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