Frictionless Growth Marketing

Friction is the enemy of growth.
And Frictionless Growth Marketing is the show for marketers, business leaders, and founders who want to grow by removing the friction in their customer experience—the kind you may not even realize is pushing people away every single day.
Hosted by Sonia Thompson, Inclusive Growth & Customer Experience Strategist, the show teaches you how to create sustainable growth by designing customer experiences that feel seamless, intuitive, and human—experiences that earn deep trust with today’s identity-rich, values-driven consumers.
Each week, Sonia breaks down what it really takes to grow in today’s market with today’s customer—from evolving traditional tactics so they actually work now, to decoding shifts in customer behavior and expectations, to learning from brand case studies so you can adapt with clarity and confidence.
You’ll learn how to:


Build frictionless customer journeys that convert


Engage identity-rich growth communities with authenticity


Design inclusive, high-performing growth strategies


Elevate brand trust, belonging, and loyalty


Remove the messaging, experience, and operational barriers holding your business back


Plus, you’ll hear candid conversations with marketing leaders and subject-matter experts about how the smartest brands are winning by putting identity, belonging, and experience at the center of their growth engine.
If you want to reach more of the people you’re meant to serve—and convert more of them—without leaning on outdated formulas or brute-force tactics (that quite frankly are less and less effective each day), this show will guide you through the new rules of modern growth.