

Business of Betting Podcast
Jason Trost
A podcast about the business side of the betting, wagering and investing world. Hosted by Jason Trost, and presented by Optimove.
Episodes
Mentioned books

Nov 22, 2024 • 44min
E229 - David Hill
On this episode of the Business of Betting Podcast, Jason is joined by writer, David Hill to discuss his Rolling Stone feature - "Is the $11 Billion Online Sportsbook Bubble About to Burst?"
Hear them discuss:
00:51 - David's transition from a union organizer to becoming a writer and how it shaped his immersive storytelling approach.
07:30 - David's upbringing in Hot Springs, Arkansas, a historic gambling hub, and its influence on his interest in gambling.
09:00 - The morality of gambling, societal parallels with alcohol, and reflections on how gambling's perception has evolved.
12:15 - The intertwining history of gambling and sports, including how gambling shaped early sports in America.
15:10 - The industry's current technological challenges, perceived stagnation, and its pricing inefficiencies.
20:30 - The debate around sports betting’s sustainability, public perception, and parallels with other industries.
30:20 - The societal costs of gambling addiction and the industry's responsibility in addressing problem gambling.
37:40 - Broader societal issues, including the impact of social media, and Jason's reflections on the parallels with sports betting.
41:10 - What’s next for David Hill after this in-depth exploration of the gambling industry.
Read David's Rolling Stone feature here - Is the $11 Billion Online Sportsbook Bubble About to Burst?
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---
This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
Hosted on Acast. See acast.com/privacy for more information.

Nov 15, 2024 • 30min
E228 - Jeff Benson from Circa Sports
On this episode of the Business of Betting Podcast, Jason is joined by Jeff Benson, Director of Operations at Circa Sports.
Hear them discuss:
02:10 - How Jeff got started in the sports betting industry
03:30 - What brought Jeff to Circa Sports and his early impressions of the company
06:40 - The growth strategy for Circa Sports and its approach to expansion
08:05 - The unique aspects of Circa’s sportsbook operation model
10:50 - How Circa approaches customer service and client relations
12:35 - Circa’s philosophy on offering high betting limits and customer-friendly policies
15:10 - The challenges of balancing profitability with bettor-friendly practices
17:50 - Circa’s stance on responsible gambling and its approach to player protections
21:00 - The impact of sports betting legislation on Circa’s business
24:15 - Jeff’s perspective on the future of the sports betting industry and exchanges
⚡️ Follow BoB on Twitter/X
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⚡️ Apply to be a guest here
---
This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
Hosted on Acast. See acast.com/privacy for more information.

Nov 8, 2024 • 39min
E227 - Liam Forde from The Zone
On this episode of the Business of Betting Podcast, Jason is joined by his coach, Liam Forde, Founder and CEO of The Zone.
Hear them discuss:
03:00 - How Jason first met Liam and began coaching with him
05:20 - Liam’s views on when strict coaching models may or may not work
06:30 - How to motivate employees without anger, and why clarity and responsibility matter
09:20 - How Jason’s coaching helped him shift from an “angry coach” approach
11:00 - The concept of “flow” and why rest is crucial to reach a flow state
12:20 - Why balance between work intensity and mental relaxation improves productivity
14:40 - Jason’s shift in perspective on health and wellness after working with Liam
20:10 - How Liam encouraged Jason to prioritize health through gentle accountability
24:00 - Balancing the demands of being a CEO with family life, and the impact on productivity
30:10 - Jason’s reflections on how being a CEO impacts his employees and their families
33:30 - The “superpowers” and challenges different types of CEOs typically face
36:00 - The ripple effects of a CEO’s energy and attitude on company culture
⚡️ Follow BoB on Twitter/X
⚡️ Watch BoB on Youtube
⚡️ Follow Jason on Twitter/X
⚡️ Apply to be a guest here
---
This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
Hosted on Acast. See acast.com/privacy for more information.

Nov 4, 2024 • 29min
E226 - Sue Schneider from Defy the Odds
On this episode of the Business of Betting Podcast, Jason is joined by Sue Schneider, Co-Founder at Defy the Odds.
Hear them discuss:
03:15 - How Sue got started in the betting industry
07:42 - The early days of online gaming and betting
12:33 - Challenges Sue faced in building an industry presence
16:50 - The evolution of regulatory frameworks in online gambling
21:17 - Key milestones in the global expansion of sports betting
27:20 - Sue’s role and experiences working at SBC
29:30 - The role of technology in transforming betting experiences
30:45 - Co-Founding Defy the Odds and setting its goals
34:12 - Differences in gambling regulations across regions
39:45 - Advice for those entering the gaming and betting industry today
⚡️ Follow BoB on Twitter/X
⚡️ Watch BoB on Youtube
⚡️ Follow Jason on Twitter/X
⚡️ Apply to be a guest here
---
This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
Hosted on Acast. See acast.com/privacy for more information.

Nov 1, 2024 • 39min
E225 - Adam Small from Third Planet Affiliates
On this episode of the Business of Betting Podcast, Jason is joined by Adam Small, founder of Third Planet Affiliates.
Hear them discuss:
02:01 - Adam’s background and entry into the betting industry
02:40 - Election mania and its impact on business sentiment
03:24 - The role of affiliates in the betting industry
04:23 - Industry insights and trends impacting affiliates
13:44 - Reflecting on the affiliate sector's recent challenges
14:31 - Examining examples of affiliate revenue "baskets"
16:22 - Shifts in cost-per-click and SEO strategies
17:40 - Adam's journey into the affiliate industry
28:00 - Why Adam chose not to become a betting operator
29:30 - The appeal and challenges of being an affiliate
34:08 - The future of growth and potential reckoning in affiliates
37:00 - What’s next for affiliate marketing in betting
⚡️ Follow BoB on Twitter/X
⚡️ Watch BoB on Youtube
⚡️ Follow Jason on Twitter/X
⚡️ Apply to be a guest here
---
This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
Hosted on Acast. See acast.com/privacy for more information.

Oct 18, 2024 • 30min
E224 - Office Hours with Jason
On this episode of the Business of Betting Podcast, Jason answers listener-submitted questions and shares his insights on the latest developments in the industry, including the proposed UK gambling tax, sweepstakes models, and NCAA player prop markets.
Hear him discuss:
01:26 - His recent trip to Vegas and G2E conference highlights
03:30 - Impact of proposed UK gambling tax increase
08:00 - Sweepstake models and their rise in the United States
10:45 - Industry optimism from recent G2E and SBC conferences
16:53 - NCAA’s consideration of banning player prop markets due to social
media abuse
22:41 - Why PolyMarket and Kalshi predict Trump as the 2024 election favorite, despite traditional polls showing a close race
⚡️ Follow BoB on Twitter/X
⚡️ Watch BoB on Youtube
⚡️ Follow Jason on Twitter/X
⚡️ Apply to be a guest here
---
This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
Hosted on Acast. See acast.com/privacy for more information.

Oct 11, 2024 • 34min
E223 - Stuart Simms from FairPlay Sports Media
On this episode of the Business of Betting Podcast, Jason is joined by Stuart Simms, the CEO of FairPlay Sports Media, recorded live at G2E in Las Vegas.
Hear them discuss:
01:10 - The strategic shift from OddsChecker to Fairplay Sports Media
04:10 - Stuart’s personal health journey and diagnosis with cancer
08:20 - The impact of diet on health and cancer treatment
12:00 - Key takeaways from G2E and networking insights
13:30 - The changes in OddsChecker’s business model
16:40 - Acquisition of Quarter4 and integrating AI for predictive models in sports betting
19:30 - How AI and real-time data impact tools like Bet Builder
22:00 - The challenges of balancing transparency for consumers and relationships with bookmakers
25:40 - The pricing margins in sports betting
30:10 - Consumer price sensitivity in sports betting
32:00 - The future of betting exchanges and the role of user experience in adoption
33:50 - U.S. market opportunities for data-driven tools in sports betting
⚡️ Follow BoB on Twitter/X: https://x.com/bettingpod
⚡️ Follow Jason on Twitter/X: https://x.com/jasontrost
⚡️ Apply to be a guest here: https://www.businessofbetting.com/guest
---
This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
Hosted on Acast. See acast.com/privacy for more information.

Oct 4, 2024 • 30min
E222 - Dean Sisun from ProphetX
On this episode of the Business of Betting Podcast, Jason is joined by Dean Sisun from ProphetX.
Hear them discuss:
02:04 - The overview of ProphetX and the sweepstakes model
04:12 - Postmortem on why ProphetX moved away from the betting exchange model
08:40 - Challenges with regulatory models in the betting industry
10:00 - Exploring the novelty factor and customer acquisition
11:25 - Predictions for the future viability of betting exchanges in the U.S.
13:32 - Understanding how sweepstakes stacks up to traditional sports betting
14:00 - Legality of the sweepstakes model
16:00 - The mechanics of turning sweepstakes into a cash prize
18:40 - Companies operating in the sweepstakes sports betting market
25:53 - The challenges of implementing the peer-to-peer model
26:51 - Managing a remote team, while moving to Miami
⚡️ Follow BoB on Twitter/X
⚡️ Watch BoB on Youtube
⚡️ Follow Jason on Twitter/X
⚡️ Apply to be a guest here
---
This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
Hosted on Acast. See acast.com/privacy for more information.

Sep 27, 2024 • 49min
E221 - Bill Pascrell III
On this episode of the Business of Betting Podcast, Jason is joined by Bill Pascrell, III (BP3) at the SBC Summit in Lisbon, Portugal.
Hear them discuss:
01:20 Pascrell’s Journey and Industry Insights shared
02:32 Debating the morality of gambling practices
04:09 Personal reflections and upcoming ethics debate preview
11:32 The Intersection of politics and gambling industry
15:00 Advice on how to engage in political advocacy
18:04 Challenges in legalizing sports betting across states
27:24 Discussing state dynamics and tribal sovereignty issues
29:54 The New Jersey compromise and casino concerns raised
31:57 The role of tribes in political coalitions building
32:27 Public perception and media Influence on gambling
35:22 Political betting and regulatory challenges explained
42:05 Federal vs. state regulation of gambling industry
46:08 Election perspective and political divisions discussed
⚡️ Follow BoB on Twitter/X
⚡️ Watch BoB on Youtube
⚡️ Follow Jason on Twitter/X
⚡️ Apply to be a guest here
---
This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
Hosted on Acast. See acast.com/privacy for more information.

Sep 20, 2024 • 28min
E220 - Office Hours with Jason
On this episode of the Business of Betting Podcast, Jason returns after a summer break with his first solo "Office hours" episode, where he tackles questions surrounding regulation, prediction markets, bettor limits, the US presidential election, and the latest from within Smarkets.
Hear them discuss:
01:00 - Jason’s summer break and family reflections
02:30 - Differences in French vs. American culture
05:00 - Kalshi's prediction markets and CFTC regulation
09:15 - Massachusetts Gaming Commission on limiting bettors
15:00 - The US presidential election race, and what the Smarkets markets are saying 45 days from the election
19:30 - Attending conferences like the upcoming SBC Summit and G2E
23:00 - Smarkets' current projects and updates
⚡️ Follow BoB on Twitter/X
⚡️ Watch BoB on Youtube
⚡️ Follow Jason on Twitter/X
⚡️ Apply to be a guest here
---
This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
Hosted on Acast. See acast.com/privacy for more information.