DesignThinkers Podcast

This week on the DesignThinkers podcast, I’m joined by Pablo Martin, Creative Director at MUBI. A legend in editorial design, Pablo has spent four decades shaping the visual language of publications and brands across Spain, the UK, and beyond. His journey has taken him from a work placement with Massimo Vignelli to co-founding the Barcelona-based studio Grafica and then Atlas, to leading major cultural projects for clients of all kinds, to now steering the global creative vision of MUBI.At MUBI, Pablo oversees everything from brand identity to experimental publishing—including Notebook, the streaming platform’s print magazine that treats cinema as both cultural archive and design playground. In this conversation, we talk about his path through editorial design, why he’s always resisted specialization, what it means to run an in-house team that thinks like a studio, and how print still has the power to push boundaries in a digital-first world.This episode is brought to you by MUBI, a curated streaming service for great cinema from around the globe. Try MUBI free for 30 days at mubi.com/designthinkers. Follow us on Instagram @rgdcanada or visit us online at rgd.ca. Purchase tickets to the upcoming DesignThinkers conference at designthinkers.com.

This week on the DesignThinkers podcast, I’m joined by Debra Bishop—an award-winning creative director and one of editorial design’s most influential voices. Over the past four decades, Debra has shaped the look and feel of some of publishing’s most iconic titles—from her early days at Rolling Stone, to launching magazines at Martha Stewart, to serving as a design director at The New York Times.For the last eight years, Debra brought her bold, playful vision to The New York Times for Kids, a monthly print-only section beloved for its inventive layouts, striking typography, and respect for young readers. The project published its final issue at the end of August, though Debra continues her work at the Times. This interview was recorded before the official announcement came out—so you won’t hear us talk about the closure, but you might sense a little mourning in the conversation.What we do talk about in this episode are the joys and challenges of redesigning magazines, what Debra learned from design legends like Paula Scher, Fred Woodward, and Robert Priest, and how she has continued to expand the possibilities of what publications for kids, women, and niche audiences can look like. We also explore why she still believes in the enduring power of magazines—even as the industry continues to evolve.Whether you’re a designer, editor, or simply someone who’s ever loved a great magazine, this episode is packed with insight, honesty, and a whole lot of design wisdom. Follow us on Instagram @rgdcanada or visit us online at rgd.ca. Purchase tickets to the upcoming DesignThinkers conference at designthinkers.com.

This week on the DesignThinkers podcast, I’m joined by Nadia Tzuo—an Emmy Award–winning motion designer and director whose title sequences have become cultural touchstones.Nadia’s work spans television, film, and streaming, with credits on The Last of Us, Shogun, American Horror Story, Pachinko, Star Trek Beyond, and Captain Marvel. Her sequences don’t just introduce a story—they set its mood, build its world, and often become iconic in their own right.In this episode, Nadia shares how she approaches title design as both storytelling and branding, the deep research that fuels her process, and why she thinks in moods before visuals. We talk about the importance of cultural specificity, the role of collaboration, and how streaming has reshaped the way audiences engage with titles.Whether you’re a designer curious about motion, a film lover fascinated by world-building, or someone interested in the intersection of story and design—this conversation is packed with insight and inspiration. Follow us on Instagram @rgdcanada or visit us online at rgd.ca. Purchase tickets to the upcoming DesignThinkers conference at designthinkers.com.

This week on the DesignThinkers podcast, I’m joined by Stephen Gates—global design leader, keynote speaker, and host of The Crazy One podcast.Stephen’s career has spanned more than 20 years leading creative teams at companies like Apple, Citi, InVision, and McCann, where he’s built award-winning work across branding, product design, and customer experience. Known for his candid, no-nonsense approach to leadership and creativity, Stephen now works with organizations and teams around the world—helping them unlock better ideas, build stronger cultures, and navigate the complex realities of design at scale.In this episode, we get into what it really means to lead as a designer, how to break out of safe thinking, and why creativity and business have to speak the same language. Stephen shares hard-won lessons on building trust with executives, the traps teams fall into when chasing innovation, and the mindset shifts that can make the difference between a good career and a great one.Whether you’re a design leader, an ambitious creative, or just curious about what it takes to make work that matters—this conversation is equal parts practical, inspiring, and refreshingly honest. Follow us on Instagram @rgdcanada or visit us online at rgd.ca. Purchase tickets to the upcoming DesignThinkers conference at designthinkers.com.

This week on the DesignThinkers podcast, I’m joined by Verònica Fuerte. Verònica is the founder and creative director of Hey Studio in Barcelona.Since launching the studio in 2007, Verònica has built one of the most recognizable and beloved visual identities in contemporary design: known for bold color, geometric forms, and a relentlessly optimistic aesthetic. Hey’s work has spanned everything from brand systems and editorial design to public art and exhibitions, with clients like Apple, The New York Times, Monocle, and the city of Barcelona itself.In this episode, Veronica shares how she built Hey from the ground up, starting as a solo designer with no clients, to now running a globally admired studio that’s remained intentionally small, collaborative, and independent. We talk about the importance of creative intuition, the realities of studio life, how to keep personal work at the center of your practice, and why she never wanted Hey to feel like an agency.We also touch on making space for women in leadership, building visibility as a Spanish design studio on the international stage, and why sometimes the simplest ideas are the strongest.If you’ve ever wondered what it takes to run a studio with heart and vision—this episode is for you. Follow us on Instagram @rgdcanada or visit us online at rgd.ca. Purchase tickets to the upcoming DesignThinkers conference at designthinkers.com.

This week on the DesignThinkers podcast, I’m joined by Rachel Gogel. Rachel is an independent creative executive shaping the future of design at the intersection of brand, culture, and technology.After building multidisciplinary teams at places like GQ, The New York Times, Meta, and Godfrey Dadich, Rachel launched her own consultancy in 2020. Since then, she’s worked with everyone from tech giants like Airbnb and Dropbox to smaller purpose-driven, often women-founded ventures.In this episode, we talk about what it means to lead creatively—without being full-time. Rachel walks us through the rise of fractional leadership, how she designs her own career on her own terms, and why negotiating your worth is a skill every designer should learn. We explore the challenges of showing work that isn’t always visual, and the importance of making space for queer and marginalized voices in the industry.Whether you’re freelance-curious, burnt out on traditional career paths, or just looking to redefine what success means for you—Rachel’s story will leave you feeling empowered, clear-eyed, and ready to think differently. Follow us on Instagram @rgdcanada or visit us online at rgd.ca. Purchase tickets to the upcoming DesignThinkers conference at designthinkers.com.

This week on the DesignThinkers podcast, I’m joined by Kemp Attwood, partner at AREA 17. With a background in creative writing and new media design, Kemp has spent nearly two decades working at the intersection of design, strategy, and technology.He has helped shape AREA 17’s global vision—leading interdisciplinary teams across Paris and New York to deliver transformative work for clients like The New York Times, Google, the Art Institute of Chicago, and the National Gallery of Canada.In this episode, we dive into how design is more than just craft—how it becomes a system for delivering real value. Kemp shares his thoughts on behavioral branding, the rise of hyper-personalized UI, what AI tools get right (and wrong), and why making is still one of the best ways to think.We also talk about long-term client relationships, running a distributed global team, and how 100+ office plants became part of the AREA 17 ecosystem.Whether you’re deep in digital design or simply curious about how strategy, brand, and interface collide, this one’s packed with thoughtful ideas, a few laughs, and a whole lot of wisdom. Follow us on Instagram @rgdcanada or visit us online at rgd.ca. Purchase tickets to the upcoming DesignThinkers conference at designthinkers.com.

We’re back with a third season of the DesignThinkers Podcast. DesignThinkers is Canada's largest graphic design conference. For twenty-five years, the Association of Registered Graphic Designers has been bringing together visionaries from a range of disciplines to explore creativity and the design process.This podcast is an extension of that mission. We’re here to talk about process, creativity and the business of design with past and present DesignThinkers speakers. Join me, Nicola Hamilton, for another season of candid conversation with design leaders from all over the world. This season, I have plans to catch up with founder of Hey Studio, Veronica Fuerte, Design Director at The New York Times for Kids, Debra Bishop, Founder of TEMPLO, Pali Palavathan; and fractional design leader Rachel Gogel, to name a few. Tune in on Wednesday, August 6 for our first episode. We’ll have a new episode for you every Wednesday. Follow us on Instagram at @rgdcanada or visit us online at RGD.ca. And if you loved our previous seasons, please leave us a review. It really helps!And if you like what you hear, join us at DesignThinkers in Toronto, happening October 1 and 2. You can find all the details at designthinkers.com. Follow us on Instagram @rgdcanada or visit us online at rgd.ca. Purchase tickets to the upcoming DesignThinkers conference at designthinkers.com.

This is our last episode of the season—and what a high to go out on! Adam JK is a Toronto-born, Honolulu-based artist whose illustrative work is rooted in honesty, humour and a little bit of darkness. His books and journals, including Things Are What You Make of Them, have sold over a million copies in 20 languages worldwide. Obsessed with aphorisms and ephemera, Adam's work seeks to craft new reminders from familiar sources, offering his brand of "back-handed optimism" as a token of encouragement and camaraderie for other creative, emotional and deeply human people. Our conversation takes us to all kinds of places. We talk about big transitions that span our personal and professional lives. We talk about downswings in our lives and the ways the Internet has ruined the experience of making things. We talk about reclaiming a sense of purpose in our lives—and how we’ve accidentally learned a lot along the journey of making and doing things. Follow us on Instagram @rgdcanada or visit us online at rgd.ca. Purchase tickets to the upcoming DesignThinkers conference at designthinkers.com.

This week, I’m sharing my conversation with Eva Cremers. Eva might be a new name for our DesignThinkers audience! She’s a 3-D artist and animation director from The Netherlands. Eva blends her playful, graphic CGI style with her own graphic design sensibility to create charming, joyful worlds for a growing list of global clients including H&M, Meta, Amazon Music, Apple and Samsung. In this episode, Eva tells me how she sort of fell into 3-D animation as she familiarized herself with Cinema 4D in preparation for her first internship. She shares the ways her developing skill set actually gave her constraints for developing her signature style and how she still feels a sense of overwhelming joy when a cool, new project request lands in her inbox. We spend some time talking about Generative AI too. As an experiment, Eva trained a model on her own work. The results were hilariously mixed. Eva and I spent a bit of time catching up before we hit record, so we’re diving right into this conversation without any of the usual greetings. Follow us on Instagram @rgdcanada or visit us online at rgd.ca. Purchase tickets to the upcoming DesignThinkers conference at designthinkers.com.