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Metrics & Chill - Predictable Growth for B2B

Latest episodes

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Sep 24, 2019 • 40min

50: Shane Murphy-Reuter / Intercom's SVP of Marketing On The Power of Consistent Messaging & Clear Differentiation

On this episode of Ground Up, Shane Murphy joins John to discuss consistency in messaging, moving upmarket, and how to differentiate in a crowded market.
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Sep 23, 2019 • 53min

49: Patrick Campbell / Lessons from 7+ Years of Bootstrapping ProfitWell

Patrick Campbell sits down with John to share the peaks and valleys of bootstrapping ProfitWell over the last 7 years, including making $0 in year one, managing product/market fit, building a consulting model to help sell Price Intelligently, and going through 2 bouts with cancer.
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Sep 17, 2019 • 27min

48: Kyle Lacy / How Lessonly Built a Thriving Community–One Llama at a Time

On this episode, Kyle Lacy sits down with John Bonini to discuss brand-building, communicating your brand's vision, and battling imposter syndrome.
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Sep 16, 2019 • 41min

47: Jeanne Hopkins / Building Lola.com's Marketing Engine from Scratch

Jeanne Hopkins sits down with John to discuss building a marketing engine when you have no historical data/context, building a strong team, nurturing relationships, team accountability, and more.
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Feb 21, 2019 • 33min

46: Ground Table / Are website forms dying? Are chatbots a better experience?

LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreOn the very first Ground Table, Databox’s John Bonini is joined by Andrea Lechner-Becker (CMO at LeadMD), John McTigue (former EVP and cofounder at Kuno Creative) and Pete Caputa (CEO at Databox) to discuss how the website conversion has evolved. Are website forms dying? Are chatbots and/or live chat really a better experience? Should you really still be gating your content? Tune in to hear the debate. Check out the report referenced throughout the episode here: https://databox.com/website-form-conversion-rates
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Jan 29, 2019 • 1h 41min

45: Doug Davidoff / HubSpot Sales Enterprise: The Great, The Good, The Bad and The Ugly

LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreSales software savant, Doug Davidoff, joined us on Ground Up to discuss the 37 (yes, 37!) features of HubSpot Sales Enterprise.
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Jan 29, 2019 • 41min

44: Jimmy Daly / Lessons from One of the Best Content Marketers in the World

LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreOn this episode of Ground Up, we chat with Jimmy Daly on lessons learned growing a content agency, the library vs. publication method, the connection between sales and content, and more.
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Jan 22, 2019 • 1h 16min

43: Pete Caputa & Brian Moseley / 2 Years of Sales Lessons at Databox

LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreOn today's podcast, Caputa and Moseley walk through all of the sales lessons they've learned in the last 22 months of working together. Things like: - What it is like to sell to companies who are already using a free product. - How our product team helped streamline his sales process. - How our marketing team helped position our product more effectively to new users. - How our customer support team helps users adopt the product and buy on their own. ...and more!
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Nov 13, 2018 • 44min

42: Chris Savage / Wistia's Moment of Clarity

LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreOn this episode of Ground Up, Wistia's co-founder and CEO, Chris Savage, shares the details of what led to the decision to raise debt and buy out investors and why they decided to spend $111,000 to film a documentary.
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Nov 2, 2018 • 50min

41: Agency Spotlight / How James Robert Lay Went From Near Divorce to a More Balanced Life

LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreJames Robert Lay almost destroyed his marriage because he was working too much and stressing out everyone around him. His marketing agency was like everyone else’s: doing anything for anyone. Fast forward to today, he’s happily married, has four kids, has fewer employees, tight relationships with partner firms and a thriving business that’s helped 100s of banks and credit unions transform the way they do their marketing and sales. How did he do it?

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