Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
This podcast will help you grow your B2B company quarter after quarter—with confidence, clarity, and data-backed decisions.
In each episode, you’ll learn proven strategies, practical frameworks, and first-hand insights from GTM leaders, RevOps pros, and seasoned B2B executives. They’ll walk you through how they use data to set smart targets, forecast accurately, overcome growth plateaus, and build high-performing sales and marketing engines.
You’ll hear stories of real challenges, real results, and the data-driven moves that made all the difference.
The best B2B companies don’t just look at metrics—they use them to take action. Move The Needle will help you do the same.
Latest episodes
Oct 21, 2019 • 42min
55: Kieran Flanagan / How HubSpot Instilled a Culture of Growth That Expanded Well Beyond Marketing
Kieran Flanagan, HubSpot's VP of Marketing, talks about the early days of freemium at HubSpot, instilling a growth discipline that expanded well beyond the marketing team, managing cross-functional teams, and more.
Oct 14, 2019 • 45min
54: Joe Martin / How CloudApp Grew to 3 Million Users Without a Marketer on Staff
On this episode of Ground Up, Joe Martin shares:
- CloudApp's journey to becoming a thought leader in customer experience, productivity, and collaboration.
- How to get the marketing right for your freemium product (leveraging organic growth and referrals)
- The role of historical data in building your marketing engine from scratch
- And more!
Oct 7, 2019 • 50min
53: Justin Jackson / How a Vulgar Card Game Helped Shape Transistor & Disrupt Podcast Hosting
Transistor cofounder Justin Jackson shares why he and his co-founder Jon started a "boring" podcast hosting company, how they netted their first 100+ customers, and how they modeled their growth in order to grow without outside investment.
Sep 30, 2019 • 43min
52: Rebecca Corliss / Marketing in Survival Mode with Owl Labs (And HubSpot)
Rebecca Corliss talks about landing press coverage before you have a product or website, building a brand and content marketing engine from scratch, and marketing through survival mode.
Sep 26, 2019 • 44min
51: Ben Jabbawy / Privy's Journey Back from (Almost) Out-of-Business
On this episode of Ground Up, Ben Jabbawy talks about pivoting, a failed acquisition, and how a handful of loyal customers helped fund their early growth.
Sep 24, 2019 • 40min
50: Shane Murphy-Reuter / Intercom's SVP of Marketing On The Power of Consistent Messaging & Clear Differentiation
On this episode of Ground Up, Shane Murphy joins John to discuss consistency in messaging, moving upmarket, and how to differentiate in a crowded market.
Sep 23, 2019 • 53min
49: Patrick Campbell / Lessons from 7+ Years of Bootstrapping ProfitWell
Patrick Campbell sits down with John to share the peaks and valleys of bootstrapping ProfitWell over the last 7 years, including making $0 in year one, managing product/market fit, building a consulting model to help sell Price Intelligently, and going through 2 bouts with cancer.
Sep 17, 2019 • 27min
48: Kyle Lacy / How Lessonly Built a Thriving Community–One Llama at a Time
On this episode, Kyle Lacy sits down with John Bonini to discuss brand-building, communicating your brand's vision, and battling imposter syndrome.
Sep 16, 2019 • 41min
47: Jeanne Hopkins / Building Lola.com's Marketing Engine from Scratch
Jeanne Hopkins sits down with John to discuss building a marketing engine when you have no historical data/context, building a strong team, nurturing relationships, team accountability, and more.
Feb 21, 2019 • 33min
46: Ground Table / Are website forms dying? Are chatbots a better experience?
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreOn the very first Ground Table, Databox’s John Bonini is joined by Andrea Lechner-Becker (CMO at LeadMD), John McTigue (former EVP and cofounder at Kuno Creative) and Pete Caputa (CEO at Databox) to discuss how the website conversion has evolved. Are website forms dying? Are chatbots and/or live chat really a better experience? Should you really still be gating your content? Tune in to hear the debate.
Check out the report referenced throughout the episode here: https://databox.com/website-form-conversion-rates
