

The Road to Autonomy
Grayson Brulte
How would you feel if the transport truck beside you on the highway had no driver? Or the car passing beside you had no driver? Would it make a difference if the widespread deployment of autonomous trucks could ease supply chain problems almost overnight and that autonomous vehicles do not get distracted or speed? And would you feel better if you knew autonomous trucks and vehicles could reduce carbon emissions by 30 percent or more. Learn more from world's leading mobility experts on The Road to Autonomy®, an ahead-of-the-curve podcast hosted by Grayson Brulte.
Episodes
Mentioned books

Oct 6, 2021 • 38min
Episode 58 | Deploying Sustainable Autonomous Vehicles
Prashanthi Raman, Senior Director, Global Government Affairs, Cruise joined Grayson Brulte on The Road To Autonomy Podcast to discuss deploying sustainable autonomous vehicles.The conversation begins with Prashanthi discussing why she wants to make the world a better place and what she learned from her mother.To [my mother] honor, reputation, people being able to trust you is something that you need to hold sacred. That is something that I really carry with me. – Prashanthi RamanWith a background steeped in health care, Grayson asks Prashanthi when she thinks health care services will be available in autonomous vehicles. When health care services become available in autonomous vehicles, lives will be able to be saved. For example, when a rider experiences a cardiac event in the vehicle, the vehicle will be able to be rerouted to a hospital with the doctors on duty being notified instantly about the incoming patient.While this is the future, Cruise is currently focused on impact. During the height of the COVID-19 pandemic, Cruise delivered 1.6 million meals and groceries to families and individuals in San Francisco.Operating in San Francisco, the conversation naturally shifts to policy and what it takes to deploy an autonomous vehicle in the City of San Fransico. Prior to joining Cruise, Prashanthi was the Head of State and Local Government Relations at Lyft where she learned the importance of educating consumers and elected officials on new and emerging mobility technologies.Autonomous vehicles will have a profound positive impact on society when they are deployed in meaningful numbers.Cruise’s desire is to launch into ride-sharing in a fleet-managed approach that is more accessible and affordable to more people. We want to do so in a more sustainable way than any other AV company. – Prashanthi RamanWhen Cruise deploys in a city, they want to be part of the local community. Being based in San Fransico and the 2021 baseball playoffs underway, Grayson asks Prashanthi when the SF Giants win their next World Series title, will the parade feature Cruise vehicles? While it’s always a possibility, Giants legend Willie Mays has been for a ride so you never know what the future might hold.What we do know that the future holds is sustainable autonomous vehicles. Sustainability is something that is core to the Cruise mission and near and dear to the team’s heart.We actually think that real innovation is zero-emission. – Prashanthi RamanWrapping up the conversation, Grayson, and Prashanthi discuss Cruise’s holistic approach to sustainability.Recorded on Tuesday, September 28, 2021--------About The Road to AutonomyThe Road to Autonomy® is a leading source of data, insight and commentary on autonomous vehicles/trucks and the emerging autonomy economy™. The company has two businesses: The Road to Autonomy Indices, with Standard and Poor’s Dow Jones Indices as the custom calculation agent; Media, which includes The Road to Autonomy and Autonomy Economy podcasts as well as This Week in The Autonomy Economy newsletter.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 28, 2021 • 42min
Episode 57 | Continuous Commitment to Innovation
Abhijit Ganguly, Managing Director, Goodyear Ventures joined Grayson Brulte on The Road To Autonomy Podcast to discuss Goodyear’s continuous commitment to innovation.The conversation begins with Abhijit discussing Goodyear’s continuous commitment to innovation since 1898.We have a rich history and proven track record of innovating in the mobility space. – Abhijit GangulyAt CES 2020, Goodyear announced the Goodyear Ventures fund.We announced the fund at CES with the goal of letting everyone know that we were ready to build these strategic relationships with startups. – Abhijit GangulyA little over a year has passed since the fund was launched. With a successful exit already under the fund’s belt with the IPO of TuSimple, Grayson asks Abhijit what his thoughts are on the current state of autonomy. With the global truck driver shortage and the rapid expansion of e-commerce, a perfect storm is created for the development and deployment of autonomous trucks.The Port of LA which handles 40% of the nation’s imports is currently experiencing a backlog that is having a profound negative impact on the supply chain. Autonomous trucks can help to shore up the supply chain and deliver goods in an efficient manner. Goodyear Ventures is currently looking at investment opportunities around autonomous delivery and the supply chain.We are actively looking to support the acceleration of these trends and support them from our products and services building capabilities for new companies. – Abhijit GangulyShifting the conversation to tires and the impact that tires have on delivery, Grayson, and Abhijit discuss Goodyear’s SightLine, a suite of tire intelligence solutions. Since tires are the only thing on a vehicle that makes contact with the road, tires have the unique ability to gather real-time intelligent data on the driving conditions.We have the ability now to start telling the vehicle what the tire is feeling from the road. That knowledge allows the vehicle to drive safer and in a more efficient way. – Abhijit GangulyElectric vehicles will have a different set of requirements for tires, partly due to the weight of the vehicle and the sudden acceleration of the vehicles. With a growing EV market, Goodyear is actively supporting the trend of electrification by investing in tire technology.As EVs will need to charge, Goodyear Ventures invested in AmpUp to learn about charging. Today there a several charging companies in the market and no standard on payment. A software layer that allows for a seamless payment experience no matter which charging service that a consumer is using will be one of the keys to the mass adoption of electric vehicles.Looking to the future of mobility, Grayson asks Abhijit to share his vision of the future of mobilityI do feel like mobility can be much safer than it is today. It can be much more efficient than it is today. I hope it can be more fun than what it is today. – Abhijit GangulyWrapping up the conversation, Grayson, and Abhijit discuss the role that private capital plays in the advancement of autonomous mobility.Recorded on Tuesday, September 21, 2021--------About The Road to AutonomyThe Road to Autonomy® is a leading source of data, insight and commentary on autonomous vehicles/trucks and the emerging autonomy economy™. The company has two businesses: The Road to Autonomy Indices, with Standard and Poor’s Dow Jones Indices as the custom calculation agent; Media, which includes The Road to Autonomy and Autonomy Economy podcasts as well as This Week in The Autonomy Economy newsletter.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 23, 2021 • 47min
Episode 56 | A Brave New World
Cameron Gieda, Director of Business Development, Spartan Radar joined Grayson Brulte on The Road To Autonomy Podcast to discuss why 4D radar is a brave new world.The conversation begins with Grayson and Cameron talking about surfing, sharks, and the impact Jaws had on society. The movie and the music make you think twice before getting in the water now.Learning to kinda overcome those primal fears and other fears that were generated by media is a challenge, but it is quite cathartic when you can finally relax in that situation understanding the odds. – Cameron GiedaComparing and contrasting surfing with mobility, Grayson and Cameron discuss the unique similarities between riding a wave and find a parking spot at the beach. Shifting the conversation to autonomy and when Cameron worked at AutonomouStuff, his office was stop #1 for most mobility start-ups in Silicon Valley. He shares his thoughts on the current state of autonomy.Covid helped drive far greater adoption of autonomy in the logistical space. – Cameron GiedaStaying on the theme of logistics and autonomy, Grayson and Cameron discuss the global supply chain and how autonomous trucking can help shore up the global supply chain. The Port Of LA is currently experiencing a massive shortage of trucks and workers which is forcing ships to idle out at sea for days until there is the capacity to unload the cargo.During a recent weekend at the beach, Cameron counted over 70 ships waiting to go into the Port of LA.It’s the very beginning of our economic funnel. – Cameron GiedaThere is a glaring need for U.S. Ports to embrace autonomous trucking as this technology will have a positive impact on the U.S. economy. To get here, though we need political leadership, however that this something that is lacking at the moment.Shifting the conversation to radar, Cameron explains why we joined Spartan Radar and what he saw in the company’s technology.The main reason I came to talk to Spartan was really because they look at it very differently. They take a very holistic systems engineering approach to the design. – Cameron GiedaSpartan radar can run on low-power ARM chips which is a competitive advantage for the company. The trend towards low-power will continue to accelerate as society begins to shift towards electric vehicles. After consumers shift to electric vehicles, they will shift to autonomous vehicles.Radar will not only play an important role in the driving aspect of autonomy but also the health and wellness of passengers and drivers of SAE Level 2 and 3 vehicles.You can use radar to monitor the heart rate of a driver. It can see through your chest and basically listen to your heart. – Cameron GiedaBeing able to detect a heart rate will save lives. Grayson and Cameron go on to discuss all of the health and wellness benefits that radar will be able to deliver in-vehicle.Wrapping up the conversation, Grayson, and Cameron discuss what’s next for Spartan Radar.Recorded on Tuesday, September 9, 2021--------About The Road to AutonomyThe Road to Autonomy® is a leading source of data, insight and commentary on autonomous vehicles/trucks and the emerging autonomy economy™. The company has two businesses: The Road to Autonomy Indices, with Standard and Poor’s Dow Jones Indices as the custom calculation agent; Media, which includes The Road to Autonomy and Autonomy Economy podcasts as well as This Week in The Autonomy Economy newsletter.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 15, 2021 • 44min
Episode 55 | Insuring Autonomous Vehicles
Mike Stankard, Managing Director, Automotive Practice, Aon joined Grayson Brulte on The Road To Autonomy Podcast to discuss insuring autonomous vehicles.The conversation begins with Mike sharing his thoughts on the current state of the insurance market for autonomous vehicles.Overall, it’s pretty healthy. – Mike StankardThe right insurance policy for autonomous vehicle companies is absolutely critical. As AV companies move from testing and development to commercialization their insurance needs will change as the risk will change when paying passengers are involved.The risk profile of that vehicle raises dramatically when you move to that next step. – Mike StankardWhen AV companies are ready to take the next step and commercialize their service, the insurance markets are comfortable with insuring the risk as the technology has matured. The insurance markets are comfortable with insuring delivery, trucking, and passenger autonomous vehicle companies.The insurance for autonomous vehicle companies also carries over to directors and officers liability insurance when AV companies decide to go public.When a private company goes public, the risks that the directors, officers, investors, and other stakeholders are exposed to are substantially increased when you are going to be making a public offering. – Mike StankardIf the board of an AV company decides not to go public but instead accepts an offer to be acquired by another company, a new insurance program is developed to manage those risks. Managing risks throughout the lifecycle of an AV company is extremely important as it will ensure that the company is not blindsided by a risk that could be insured.For AV companies that are younger and are in the process of raising their Series B round, it is important to start a risk management program as the risk profile of the company will change.One of the biggest risks in a rapidly growing company is attracting and retaining top talent. – Mike StankardThe insurance policies that are written for autonomous vehicle companies are bespoke and unique to a company’s operations and overall risk profile. Inside the insurance industry, there are several companies that have dedicated teams focused solely on autonomous vehicles.In the long run, all humans are going to have interaction with autonomous vehicles. – Mike StankardHaving dedicated teams focused on AVs allows the insurance companies to better understand the risk and how to price it. The trend of dedicated teams specializing in this technology will only increase as the technology matures and AV companies increase the size of their deployments.Wrapping up the conversation, Mike and Grayson discuss the future of the insurance business as it directly relates to autonomous vehicles.Recorded on Tuesday, September 7, 2021--------About The Road to AutonomyThe Road to Autonomy® is a leading source of data, insight and commentary on autonomous vehicles/trucks and the emerging autonomy economy™. The company has two businesses: The Road to Autonomy Indices, with Standard and Poor’s Dow Jones Indices as the custom calculation agent; Media, which includes The Road to Autonomy and Autonomy Economy podcasts as well as This Week in The Autonomy Economy newsletter.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 7, 2021 • 42min
Episode 54 | AllianceTexas: Developing The Future
Ian Kinne, Director, Logistics Innovation, Hillwood joined Grayson Brulte on The Road To Autonomy Podcast to discuss AllianceTexas and the Mobility Innovation Zone.The conversation begins with Ian describing the vision behind Hillwood’s AllianceTexas development, a 27,000-acre development that has generated $92 billion in economic impact and created over 63,000 jobs in just 30 years.Our platform grew from being a land development company to an industrial development company to a mixed-use development company which is now Alliance. – Ian KinneWith Texas seeing unprecedented growth of companies either expanding or relocating their headquarters, there is still room to grow at Alliance as the development is only about 50% built-out. Alliance was built around innovation as Hillwood made the decision early on to embrace fiber connectivity due to the leadership of the Perot family.The Perot family is incredibly forward-thinking. – Ian KinneWith Amazon operating a regional air hub, FedEx operating a regional sort hub, UPS operating a ground hub, and BNSF operating an intermodal hub at Alliance, Ian has incredible insight into the global supply chain. With this insight, Grayson asks Ian what he is seeing in the supply chain.The past 18 months really exposed some challenges in the global supply chain. – Ian KinneWhile the global supply chain faces challenges today, there is another challenge on the horizon — the truck driver shortage. This is where autonomous trucking comes into play as the technology will help to shore up the global supply chain. TuSimple recently opened their 2nd Texas autonomous trucking depot which will be part of their Autonomous Freight Network (AFN) at Alliance.With the autonomous trucking industry actively expanding to the Dallas / Fort Worth region, Grayson asks Ian why Hillwood decided to embrace autonomous trucking early on.We saw long-haul trucking leading the adoption of autonomy. – Ian KinneAutonomous trucking will complement the rail industry as the consumer demand for goods continues to rise. Ian and Grayson go on to discuss how these two industries will work together and why Alliance is well-positioned to embrace this soon-to-be emerging trend from an infrastructure standpoint.Wrapping up the conversation, Ian and Grayson discuss the Mobility Innovation Zone and how Alliance is planning for the next 30 years.Recorded on Tuesday, August 31, 2021--------About The Road to AutonomyThe Road to Autonomy® is a leading source of data, insight and commentary on autonomous vehicles/trucks and the emerging autonomy economy™. The company has two businesses: The Road to Autonomy Indices, with Standard and Poor’s Dow Jones Indices as the custom calculation agent; Media, which includes The Road to Autonomy and Autonomy Economy podcasts as well as This Week in The Autonomy Economy newsletter.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 31, 2021 • 49min
Episode 53 | Big Dreams, Big Idea: Zoox
Bert Kaufman, Head of Corporate and Regulatory Affairs, Zoox joined Grayson Brulte on The Road To Autonomy Podcast to discuss big dreams, big ideas, and the role that policy plays in the future of autonomous vehicles.The conversation begins with Bert discussing his experience serving as a Senior Advisor in Secretary Penny Pritzker’s Office of Business Liaison inside of the Department of Commerce during the Obama Administration.Public service is really important. If people have the opportunity in their careers or lives to serve the public in shape or form, take it seriously, think about it, consider it. It can be incredibly rewarding. – Bert KaufmanBert served for a little over two-and-half years during the second term of the Obama Administration in the Department of Commerce. During his tenure in Government, he helped launch the Presidential Ambassadors Global Entrepreneurship program that exported innovation from Silicon Valley to the rest of the United States and the World.It was during his time in Government that Bert took his first ride in a self-driving car when Google invited him to take a ride in one of their self-driving Lexus’ on a highway outside of Washington, D.C. in 2014. The ride in the self-driving Lexus would change Bert’s life and become a defining moment for him.It was one of those moments where you are like, yeah, everything is going to change with this technology. – Bert KaufmanIn 2016, Bert left the Administration and moved out to Silicon Valley with the hope and dream of joining something early on that would solve bring problems for the world.I am a problem solver. I am really really driven by helping to solve big problems for society. – Bert KaufmanIt was the big idea that is the Zoox vision and the idea that this vision could increase safety and have a positive impact on society is what ultimately attracted Bert to the company. The Zoox vision of developing technology for the right reasons is as strong today as it was when Bert first joined in 2016.It’s not developing technology for technology’s sake. What is the reason why the technology is being developed? Who is it for? At Zoox the vision is for it is for everyone. It’s for the world. – Bert KaufmanAs Zoox prepares to deploy their beautifully designed purpose-built vehicles in cities around the world, policy moves to front and center in the conversation as currently there is no national autonomous vehicle framework in the United States.With no national autonomous vehicle framework, the regulation of the industry is falling to the State and local level. Each State seemingly has a different policy and certain cities/counties are trying to enact their own policies to the detriment of their local constitutes. Still, the industry is progressing forward as autonomous technology will save lives and reduce crashes around the world, all the while having a positive impact on society.One of the key differentiators of Zoox is the rider experience. The rider experience is prominently featured in Khalid’s New Normal music video. With the music industry embracing autonomous vehicles, Grayson and Bert discuss hip-hop culture and what the autonomous vehicle industry can learn from artists.Wrapping up the conversation, Bert and Grayson discuss why electrification was core to the Zoox idea from day one and when Zoox will begin to commercialize their service.Recorded on Thursday, August 12, 2021--------About The Road to AutonomyThe Road to Autonomy® is a leading source of data, insight and commentary on autonomous vehicles/trucks and the emerging autonomy economy™. The company has two businesses: The Road to Autonomy Indices, with Standard and Poor’s Dow Jones Indices as the custom calculation agent; Media, which includes The Road to Autonomy and Autonomy Economy podcasts as well as This Week in The Autonomy Economy newsletter.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 24, 2021 • 40min
Episode 52 | The Platform For Autonomy
Danny Shapiro, Vice President, Automotive, NVIDIA joined Grayson Brulte on The Road To Autonomy Podcast to discuss why NVIDIA is the platform for enabling autonomy.The conversation begins with Grayson and Danny discussing how NVIDIA developed the platform for autonomous vehicles and why NVIDIA first entered the automotive market.We’ve created an open platform. It’s an accelerated computing platform for autonomous vehicles. – Danny ShapiroIn 1999, NVIDIA invented the GPU to overcome performance bottlenecks of the CPU.Think of it as lanes on a highway, where a CPU maybe would be a dual-core or quad-core. It would have two lanes or four lanes for data to travel. The GPU has thousands of lanes. A highway with a thousand lanes is going to accommodate a lot more traffic. – Danny ShapiroWith over 370 automakers, tier 1 suppliers, developers, and researchers as partners, NVIDIA is playing a crucial role in ushering in the future of autonomy. A lot more goes into an autonomous vehicle than just the autonomous driving stack. The user experience will be an important element to success and NVIDIA’s GPUs are being used to improve speech recognition in-vehicle.Speech is very complex. You have many different languages. You have different accents. You have the same word that can mean different things, so the context matters. – Danny ShapiroNVIDIA is working on bringing natural language processing to the edge with the goal of reducing latency and improving the user experience inside of the vehicle. As an example, Danny shared the following scenario:You could say it’s warm and the car would respond, do you want me to turn on the AC or roll down your window? You can say, I will roll down the window. The car will also be able to recognize was it the driver or the passenger speaking.That’s a multi-modal approach where we are using AI on the voice and also with a camera inside that can monitor the occupants, read lips and determine who was talking. It would roll down the appropriate window based on who was speaking. – Danny ShapiroThis is the future of in-vehicle experiences and Mercedes, through a partnership with NVIDIA, is beginning to deploy the early stages of this technology in their new flagship 2022 EQS sedan. In the future when SAE Level 4 autonomous vehicles become available, the inside of the vehicle could become an interactive gaming experience.Integrating the motion of the vehicle with what is happening in virtual reality can be a really amazing experience. – Danny ShapiroIn the interior of SAE Level 4 autonomous vehicles, window glass will become augmented and screens will be ubiquitous, suggests Grayson. This new digital real estate will allow brands to create bespoke experiences for paying passengers, creating new potential revenue streams.Disney is an example of a brand that stands to benefit as it can extend the “Disney Experience” into the vehicle. Grayson shares an example of how Disney can potentially create Star Wars autonomous vehicles to further enhance the new Star Wars: Galactic Starcruiser two-night immersive experience at Walt Disney World in Orlando, Florida.The same technology that is used to develop immersive experiences is used to develop autonomous vehicles — simulation. With DeepMap joining NVIDIA, DeepMap’s maps will be used to enhance NVIDIA’s simulation technology.Through simulation, we can train the vehicle to be smarter. – Danny ShapiroInside of NVIDIA, there is one centralized engineering organization, which has many benefits as engineers are able to learn from each other and apply processing techniques to different industries from autonomous driving to health care.If you look at something like autonomous driving where we are taking images from front-facing cameras and trying to detect pedestrians, our health care group and the work they are doing in medical imaging and cancer research leverages a lot of that same technology. Because if you do a scan, an MRI, an X-Ray, you are looking for cancer cells. It’s not that different to process from what we are doing with pedestrian detection. – Danny ShapiroWith NVIDIA’s core approach towards engineering and solving the world’s biggest challenges through compute, the company was busy simultaneously building an autonomous trucking business at the same time they were building their automotive business. Today, NVIDIA has 15 truck partners to complement its 370+ automotive industry partners.We are not building the trucks, we are not building the cars, but we are helping our customers do their life’s work and create amazing products. – Danny ShapiroWrapping up the conversation, Grayson and Danny discuss NVIDIA’s data center strategy and the advantage for autonomous vehicle and trucking companies to build autonomy solutions on the NVIDIA platform.Recorded on Tuesday, August 10, 2021--------About The Road to AutonomyThe Road to Autonomy® is a leading source of data, insight and commentary on autonomous vehicles/trucks and the emerging autonomy economy™. The company has two businesses: The Road to Autonomy Indices, with Standard and Poor’s Dow Jones Indices as the custom calculation agent; Media, which includes The Road to Autonomy and Autonomy Economy podcasts as well as This Week in The Autonomy Economy newsletter.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 19, 2021 • 39min
Episode 51 | Optimizing Farms with See & Spray
Lee Redden, Chief Scientist & Co-Founder Blue River Technology and Chief Scientist of the Intelligent Solutions Group at John Deere joined Grayson Brulte on The Road To Autonomy Podcast to discuss how See & Spray can help farmers optimize farms.The conversation begins with talking about growing up in Nebraska and how having a shop at the back of his house would have a profound impact on his life.We had a shop on the back of my house and I would spend 4 or 5 hours a day in the back of the shop just putting things together. I built a couple of go-karts, I built a car, I just have so many fond memories of just being back there welding something up, grinding something down, and building. – Lee ReddenLee’s hands-on experiences in the shed led to him enrolling at the University of Nebraska where he designed microcircuit boards for miniature surgical robots. During his time on campus, Lee watched a documentary about the DARPA Grand Challenge. Little did Lee know at the time, but the documentary would change his life.One of the things growing up in Nebraska, I wasn't really exposed to a lot of computer science. What that documentary did was show that there was this computer science group that was basically taking a stock car and adding a couple of sensors to it, but not putting too many sensors on it.Then it was a computer science problem and it really kind of paved and showed me the way for what was possible with computer science in an area that I thought was really cool and was cars and autonomy and I just saw that as like oh my gosh if you can make this car do things it couldn’t do before, it just becomes so much more useful. Totally game-changing in the possibilities. – Lee ReddenThe documentary exposed Lee to the possibilities of machine learning, computer vision, and AI. Eventually, he enrolled at Stanford to learn computer vision.I knew this is what I needed to do to really get up to speed to work in the field I wanted to. – Lee ReddenAt Stanford, the seeds were planted for the founding of Blue River Technology when Lee met his co-founder, Jorge Heraud. From autonomous lawnmowers to the autonomous weeding of carrots to the thinning of lettuce. Lee and Jorge kept pivoting until they had their breakthrough moment with high-precision weeding machines.During the early days of See & Spray, farmers provided invaluable feedback on the system as it was rolled out to farms in the United States. With feedback from farmers in hand, Blue River began to test in different geographies to build the data sets that are required to fully optimize the system.The diversity of data you have really matters. – Lee ReddenIn 2017, John Deere acquired Blue River Technology. Being part of John Deere is allowing Blue River to take a longer-term view on the development of the technology.It has been really fantastic for the company to be able to have that longer-term view. – Lee ReddenAfter the acquisition, Lee took a step back to focus on control systems.We will see shifts in machine form and how machines are designed and put together based on control systems. – Lee ReddenWhile control systems are next, Lee is still dedicated to See & Spray. With an estimated 250 species of herbicide-resistant weeds, uncontrolled weeds result in annual losses of approximately $43 billion in corn and soybean crops, Blue River is using their computer vision technology to identify the weeds to help farmers save money when they use the See & Spray system.The See & Spray system reduces the number of herbicides used by 77%, having a positive economic impact on farms and a positive impact on the environment.Higher precision and plant by plant care is a win, win, win situation. – Lee ReddenWrapping up the conversation, Grayson and Lee discuss the global population growth and how automation on farms can help feed the growing global population.Recorded on Tuesday, July 27, 2021---------About The Road to AutonomyThe Road to Autonomy® is a leading source of data, insight and commentary on autonomous vehicles/trucks and the emerging autonomy economy™. The company has two businesses: The Road to Autonomy Indices, with Standard and Poor’s Dow Jones Indices as the custom calculation agent; Media, which includes The Road to Autonomy and Autonomy Economy podcasts as well as This Week in The Autonomy Economy newsletter.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 10, 2021 • 54min
Episode 50 | Current State of The Public Mobility Markets
Alan Ohnsman, Senior Editor, Forbes joined Grayson Brulte on The Road To Autonomy Podcast to discuss the public mobility markets. From SPACs to Tesla to traditional IPOs, Grayson and Alan discuss the current state of the public mobility markets, electric vehicles, autonomous vehicles, and autonomous trucking.The conversation begins with Alan and Grayson discussing the current state of the SPAC market.SPAC activity in both the EV and AV space is just astonishing. I think there is an increasing concern about the quality of some of these offerings. Not all companies are created equal. Not all startups are the same. – Alan OhnsmanAs the SPAC market matures and companies begin the process of de-spacing, issues around the business models and the strength of the balance sheet are being to come into question. A major issue with SPACs is the lack of disclosure as compared to a traditional IPO. We are seeing this very issue play out today with Lordstown Motors as they are under investigation by the Department of Justice over the pre-order numbers of their vehicles.Alan points out the lack of disclosures will lead to increased regulation.The amount of investor litigation aimed at some of these companies is going to be high. I think it’s inevitable that the regulator is going to step in and say slow your roll. We really need to vet these a little more carefully and set some better ground rules. – Alan OhnsmanTesla which went public in 2010 continues to dominate the public electric vehicle market while capturing the public’s imagination.There is going to be so much competition in the EV space that Telsa has a first-mover advantage. The brand is well established. It is clearly popular in many markets. – Alan OhnsmanWhile Tesla is dominating the electric vehicle market today, Toyota is well poised to gain market share in the future. As the economics of electric vehicles improve and electric vehicle charging becomes more readily available, the market is going to change as Toyota and Hyundai move into the market.With the lack of electric vehicle charging around the United States, Grayson raises the point that hybrid vehicles will become the dominant vehicle type sold over the next 10 years. This is where Toyota wins as they are the clear leader in hybrid technology. Until we achieve ubiquitous electric vehicle charging, consumers will be unsure about adopting and embracing EVs.Ubiquitous charging. It has to be everywhere and people have to know where it is. It has to be a no-brainer. – Alan OhnsmanShifting the conversation back to autonomous vehicles, Grayson asks Alan about the Aurora SPAC and specifically highlights one of the risk factors in the investor presentation:We operate in a highly competitive market and some market participants have substantially greater resources. If one or more of our competitors commercialize their self-driving technology before we do, develop superior technology, or are perceived to have better technology, it could materially and adversely affect our business, prospects, financial condition, and results of operations.This risk factor is a clear reference to Waymo, which continues to raise billions of dollars.The amount of funding for [autonomous vehicles] is enormous. Just astonishing. – Alan OhnsmanBoth Aurora and Waymo are focused on developing a universal driver which can drive a robo-taxi and an autonomous truck. As Aurora begins life as a public company, investors and analysts could begin to question the universal driver approach due to economics and the business model.The same can be said for Waymo if and when Alphabet spins out Waymo as a publicly-traded company. If this was to happen, investors would have the opportunity to invest in a pure-play. Waymo for the robo-taxi market and Waymo Via for the logistics market.The money maker in the near term certainly is going to be trucking and logistics. No question about it. That is going to be where everyone makes their money at the outset. – Alan OhnsmanWith the iShares US Transportation ETF ($IYT) having returned 15.16% YTD (as of Monday, July 19, 2021), Grayson asks Alan when will we see an autonomous trucking company added to the index. Alan believes by 2023 we will start to see autonomous trucking companies added to the index. Those companies could be TuSimple and Waymo.Staying on the 2023 theme, Alan discusses why this could be the year that autonomous trucking becomes a two-horse race between TuSimple and Waymo. With TuSimple and Waymo’s growing fleets of autonomous trucks, the companies are well poised for the future.Fielding an ever-larger fleet is important. You can do a lot on modeling in computer simulation, but having physical fleets and getting real-world data day-in and day-out, it’s really hard to substitute that. – Alan OhnsmanWhile fielding an ever-larger fleet is critically important, having real-world experience and hiring individuals from the trucking industry is also one of the keys to success. Another key is understanding the global supply chain and the impact that the driver shortage is having on the global economy.The habits of consumers are shifting to e-commerce as Adobe is projecting that global e-commerce sales will reach $4.2 trillion this year. As consumers shift their habits to ordering online, this creates new opportunities for companies to serve the growing demand for the delivery of goods. Uber’s EATS business is booming as the business is now a $50 billion business.You want to go where the money is. – Alan OhnsmanThis raises the question of, does Uber one day shut down the passenger ride business to focus solely on delivery and logistics? It’s an interesting question with a lot of what if’s. But one thing is for certain, Dara Khosrowshahi will make the hard decisions that ultimately benefit the business. What we do know today is that the consumer appetite for delivery is only going to grow.Wrapping up the conversation, Grayson and Alan discuss the 2028 Summer Olympics and what the transportation network will look like in Los Angeles.Recorded on Tuesday, July 20, 2021--------About The Road to AutonomyThe Road to Autonomy® is a leading source of data, insight and commentary on autonomous vehicles/trucks and the emerging autonomy economy™. The company has two businesses: The Road to Autonomy Indices, with Standard and Poor’s Dow Jones Indices as the custom calculation agent; Media, which includes The Road to Autonomy and Autonomy Economy podcasts as well as This Week in The Autonomy Economy newsletter.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 3, 2021 • 1h 23min
Episode 49 | Obsessed with The Impossible
Alex Roy, Director of Special Operations Argo AI, Host of The No Parking and Autonocast Podcasts, Editor-at-Large, The Drive, Founder of the Human Driving Association, author of The Driver, and Producer of APEX: The Secret Race Across America joined Grayson Brulte on The Road To Autonomy Podcast to discuss why he has always been obsessed with the impossible.The conversation begins with Alex discussing his 2007 U.S. Cannonball Run in a BMW M5 and how he was able to break the record using data.I have always been obsessed with things that people said are impossible. Someone says something is impossible, I want to try it. Or as an investor, I want to invest in it because the future is always built by optimists. – Alex RoyIt was during this time that Alex first learned about mapping and how creating a map with intricate details such as construction zones and potential police hiding places could enable the U.S. Cannonball record to be broken.16, 17 years ago, we created map data sets around road construction, road conditions, police locations, and looked at NOAA (National Oceanic and Atmospheric Administration) [for] weather, and created a very comprehensive data set and plan. – Alex RoyThe U.S. Cannonball Run changed Alex’s life after the story was published in Wired Magazine. The FBI called and invited Alex to speak at the FBI Academy about how he used free off-the-shelf mapping tools to create datasets to do the impossible – breaking the Cannonball record.With the record broken, the FBI asking how he did it, corporations asking for advice on mapping, an appearance on The Tonight Show with David Letterman, the Alex Roy brand was born.Years later, Alex would meet Bryan Salesky, Co-Founder & CEO of Argo AI. That meeting would change Alex’s life when Bryan asked him how he did it and said the following:So basically you were using for bad all of the technology that we use for good. You have an engineer’s mind but not the education. Have you ever considered how else you might use that knowledge?It was at that moment that Alex put his knowledge to good and joined Argo AI.Very few people in life are lucky enough to have such an opportunity, so I was going to take it. If I had lasted one week, I would have said that was the best week of my life because I could point back and say that was a good thing. – Alex RoyWhile Argo operates as a business, other companies in the industry are solely focused on perfection and not necessarily the business of autonomy. Grayson asks Alex for his thoughts on this trend and what is behind it. Alex emphasizes the importance of studying and understanding history.Every successful technology and business built around it learns from the prior one. Or at least the successful companies do. – Alex RoyLooking at history, Grayson discusses his theory on why autonomous vehicles will become platforms that will enable businesses to build experiences and expand margins. Staying on the history theme, Alex talks about the ascending room and how elevators enabled profitable experiences.[Elevators] were installed by the department stores because as spectacles and experiences the thought was that they would compel or inspire shopping. – Alex RoyCombining an Only in Vegas experience with a mobile gambling platform and an autonomous vehicle, casinos can expand their highly profitable gaming operations into mobility. Grayson and Alex discuss why this could become a product.Each city will have multiple products based on and around the autonomous vehicles. Some may exist today, but what you really want is to create experiences and products around autonomy that don’t exist today. What is the number one lesson in entertainment? Give them something that they can’t get anywhere else and if you can, let them have it twice. – Alex RoyTaking this experience outside of Vegas to cities around the world, this experience will become possible as States continue to legalize online gambling. In the future fans will be able to ride in bespoke autonomous vehicles to sports events. These vehicles will be fully stocked for tailgating with beverages, food, and the ability to gamble. From a safety perspective, fans will no longer be driving home from the game after consuming adult beverages.With the advancements of AR (augmented reality), new experiences will be created in the mobility sector that will turn into new profitable revenue streams for autonomous vehicle companies which operate as platforms. This is the future of the much-rumored Apple Car. The Apple Car will be a platform that allows Apple to expand its fast-growing services business.Airbnb will be another very large player in the autonomous vehicle industry in the future as the company looks to expand its experiences business. The music industry will also benefit as it is an experiences business. On an episode of The No Parking Podcast, Alex and Bryan spoke with Barak Moffitt, Executive Vice President of Content Strategy & Operations, Universal Music Group about combining music with AR to enable in-autonomous vehicle experiences.Wrapping up the conversation, Grayson and Alex discuss how autonomous vehicles will eliminate friction when attending concerts.Recorded on Thursday, July 15, 2021--------About The Road to AutonomyThe Road to Autonomy® is a leading source of data, insight and commentary on autonomous vehicles/trucks and the emerging autonomy economy™. The company has two businesses: The Road to Autonomy Indices, with Standard and Poor’s Dow Jones Indices as the custom calculation agent; Media, which includes The Road to Autonomy and Autonomy Economy podcasts as well as This Week in The Autonomy Economy newsletter.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


