
The Road to Autonomy
How would you feel if the transport truck beside you on the highway had no driver? Or the car passing beside you had no driver? Would it make a difference if the widespread deployment of autonomous trucks could ease supply chain problems almost overnight and that autonomous vehicles do not get distracted or speed? And would you feel better if you knew autonomous trucks and vehicles could reduce carbon emissions by 30 percent or more. Learn more from world's leading mobility experts on The Road to Autonomy®, an ahead-of-the-curve podcast hosted by Grayson Brulte.
Latest episodes

Apr 5, 2022 • 39min
Episode 82 | Interacting with Law Enforcement
Brett Fabbri, Head of Law Enforcement Policy and Highway Safety, Kodiak Robotics joined Grayson Brulte on The Road To Autonomy Podcast to discuss how law enforcement interacts with autonomous trucks.The conversation begins with Brett discussing his 30-year career in law enforcement and how a ride-along with his cousin led to a career in law enforcement.At that time I was hooked. This is great. This is a very rewarding career. – Brett FabbriLaw enforcement plays a key role in the local community from interacting with business owners and residents of the community to keeping the community safe while simultaneously building trust with the community.Community engagement is the entire key to everything that law enforcement does. We are kind of guardians of the community. – Brett FabbriThe California Highway Patrol covers 186,000 miles. With the coverage map being so vast, engaging with the local community could be challenging, but that is not the case for the CHP. Brett explains how the California Highway Patrol interacts with the local community through area offices that function similar to local police stations.During his time at the California Highway Patrol, Brett served as the Special Services Commander for Northern California where he oversaw the commercial enforcement unit and the motor carrier safety unit for all of Northern California. It was in this role, that Brett was first introduced to autonomous vehicles.From the California Highway Patrol to autonomous trucks, Grayson asks Brett what he saw in the market when he decided to retire from law enforcement and join Kodiak Robotics. Brett saw the opportunity to build upon law enforcement’s mission of saving lives.In the end, this has the potential to save lives. In my law enforcement career that is where it all starts – saving lives and now it continues on with Kodiak. – Brett FabbriAs Kodiak prepares to scale, the company has to build trust and credibility in the industry, the local communities and the law enforcement community where Kodiak operates. Maintaining trust is key and Brett explains how Kodiak maintain that trust using his 30-year experience in community building.Everyday in local communities there are thousands of trucks being inspected for safety with 20% of those trucks failing inspection, creating a potential hazard on the nation’s roadways. This is a hazard that autonomous trucks will be able to solve.We are taking all the emotion out of driving. – Brett FabbriWith autonomous trucks on the verge of scaling nationwide, Grayson asks Brett what his peers in law enforcement think about autonomous trucks.They have a lot of good questions. They want to know about traffic stops, collisions and how inspections processes are going to work. – Brett FabbriWith lots of questions, it is important to have an open line of communication with law enforcement to ensure there are no surprises and those officers know which companies are operating autonomous trucks in their jurisdiction.Officers need to know how to pull over an autonomous truck with no safety driver on-board. This process has to be documented by the autonomous trucking company and shared with local law enforcement where the trucks are operating.Then there is the question of what happens if the autonomous truck is involved in a crash.If one of our vehicles is involved in an accident, that Kodiak truck will notify the operations center that will notify law enforcement that there has been a collision. That Kodiak truck will be programed to move to the right shoulder or to a safe location, unless it becomes disabled because of the collision. – Brett FabbriThe amount of data the trucks gather from LiDAR, cameras and sensors will assist law enforcement when they investigate the incident. This is one of the positives that will come out of a potential crash.To achieve all of these positives, a Law Enforcement Interaction Plan has to be developed, implemented and shared with law enforcement.We are working with law enforcement as we develop the plan, because we want to make it a collaborative effort and we want it to be successful. We want it to be comprehensive. – Brett FabbriWrapping up the conversation, Brett discusses what has to be done from a law enforcement perspective as Kodiak scales to multiple states.Recorded on Tuesday, March 22, 2022--------About The Road to AutonomyThe Road to Autonomy® is a leading source of data, insight and commentary on autonomous vehicles/trucks and the emerging autonomy economy™. The company has two businesses: The Road to Autonomy Indices, with Standard and Poor’s Dow Jones Indices as the custom calculation agent; Media, which includes The Road to Autonomy and Autonomy Economy podcasts as well as This Week in The Autonomy Economy newsletter.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 29, 2022 • 47min
Episode 81 | Commercializing Waymo Via
Charlie Jatt, Head of Commercialization for Trucking, Waymo, joined Grayson Brulte on The Road To Autonomy Podcast to discuss commercializing and scaling Waymo Via.The conversation begins with Charlie discussing why Waymo entered the autonomous trucking industry.The philosophy and the theory of our technology was we’re building a driver and that driver can be used for lots of different applications, different types of vehicles. The mission of the company was always to build that technology in a way that could be applied to many different exciting use cases.It has always been on our roadmap to explore diverse applications and trucking and logistics is a huge one of those. In 2017, when we then put our first autonomous truck on the road it was the right time for us to put that theory to test. – Charlie JattAs Waymo scales up autonomous trucking operations on public roads, Charlie talks about how Waymo builds public trust with the local community, law enforcement, and first responders. Waymo is also building trust with the professional truck driver community by engaging with them and learning from their millions of miles of on-road experience.Drivers play a very critical role for us and it is going to be a partnership between autonomous technology and professional truck drivers for many years to come. – Charlie JattShifting the conversation to commercialization and economics, Grayson and Charlie discuss autonomous trucking and its potential impact to help reduce inflation which is currently at a 40-year high.There is a huge opportunity for autonomous trucking to increase efficiencies in the supply chain, reduce blockages in the supply chain, reduce costs and prices in the supply chain. – Charlie JattWith the driver shortage, growth of e-commerce, and a strained global supply chain, the opportunity for autonomous trucking is only growing. With this growing opportunity, Grayson asks Charlie what role market conditions play as Waymo moves further towards commercialization.They don’t necessarily play a big role in our strategic decision-making process because the time scale that we’re talking about bringing the Waymo Via technology to market, kind of sits above some of those year-over-year changes in market conditions. – Charlie JattWhile market conditions can be volatile, trends tend to gain traction and grow over years. One of those trends is ESG. ESG seemingly comes up in every conversation as companies are fully committed to the trend. One of those companies is J.B. Hunt, which has gone from pilot to a long-term commercial agreement with Waymo.Charlie pulls back the curtain and tells the story of how the partnership with J.B. Hunt evolved from a pilot to Waymo’s first fully autonomous customer through an alliance that consists of four main components.As Waymo Via scales, the company will not become a trucking company and operate its own fleet. Waymo will be commercialized as a Driver-as-a-Service model partly through partnerships with Daimler Trucks and Ryder.Wrapping up the conversation, Charlie shares his views on how he sees the autonomous trucking industry evolving over the next 10 years.Recorded on Tuesday, March 15, 2022--------About The Road to AutonomyThe Road to Autonomy® is a leading source of data, insight and commentary on autonomous vehicles/trucks and the emerging autonomy economy™. The company has two businesses: The Road to Autonomy Indices, with Standard and Poor’s Dow Jones Indices as the custom calculation agent; Media, which includes The Road to Autonomy and Autonomy Economy podcasts as well as This Week in The Autonomy Economy newsletter.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 22, 2022 • 40min
Episode 80 | Our Wright Brothers Moment
Gil West, Chief Operating Officer, Cruise joined Grayson Brulte on The Road To Autonomy Podcast to discuss commercializing Cruise and why it’s their Wright Brothers moment.The conversation begins with Gil discussing Cruise’s road to commercialization.At a high level, we are making the pivot from an R&D company to commercial operations. – Gil WestWith a background as the former COO of Delta Airlines, Gil knows how to scale complex commercial operations while ensuring world-class customer service for customers.If you are able to run great operations, it is a real springboard for the customer experience. – Gil WestGreat customer service becomes fuel for a business and this is the path that Cruise is on as the company shifts its focus to commercializing its service. This is exactly what Delta did when the company purchased an oil refinery, introduced employee profit-sharing, stock options, and merged with Northwest Airlines.Over time you just have to drive the results to back up your vision and that was the approach. – Gil WestComparing and contrasting the airline business to the autonomous vehicle business, Gil and Grayson break down the airline industry and what the autonomous vehicle industry can learn from 100+ years of operations experience.The Cruise Origin vehicle will operate in a similar to Boeing or Airbus planes on fixed maintenance and upgrade schedules. Each Origin’s lifespan will be a million miles and after its service, the Origin will be recycled.It was only 93 years ago that Delta operated its first commercial flight. 93 years later, Cruise autonomous vehicles are now driving around the streets of San Fransico with no driver behind the wheel. Technology has come a long way during this time and has forever changed the world.Gil reflects on history and offers the following powerful statement:This is our Wright Brothers moment. – Gil WestAs autonomous vehicles operations scale, the economic benefits will have a profound effect on the global economy.I am old enough to remember the advent of personal computers. It was kind of the same thing there as people would look at it and go what does this mean, what does it mean to me, even my job. And then you realize, It’s a tool and it just drives additional productivity and I think that’s ultimately how autonomous will emerge. It just creates time advantages and productivity advantages that give us all another leg up in society. – Gil WestWhen Cruise expands to new cities and scales, the company has to ensure the reliability of its service. Cruise is able to do this because of the amount of data the vehicles gather. The data gathered is used to develop extremely accurate predictive maintenance models by using machine learning.As reliable as the airlines were, we have a chance actually to be even more reliable because of the data that we have and our ability to use it. – Gil WestWrapping up the conversation, Gil discusses growing up in his father’s auto parts store and what he learned during that time. Bringing the conversation full circle, Gil shares insights into what is next for Cruise.Recorded on Thursday, March 10, 2022--------About The Road to AutonomyThe Road to Autonomy® is a leading source of data, insight and commentary on autonomous vehicles/trucks and the emerging autonomy economy™. The company has two businesses: The Road to Autonomy Indices, with Standard and Poor’s Dow Jones Indices as the custom calculation agent; Media, which includes The Road to Autonomy and Autonomy Economy podcasts as well as This Week in The Autonomy Economy newsletter.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 15, 2022 • 49min
Episode 79 | Think Big. Do Big.
Greg Rodriguez, Mobility Policy Principal, Stantec joined Grayson Brulte on The Road To Autonomy Podcast to discuss autonomous vehicle policy, federal infrastructure funding, and how both policy and funding impact the deployment of autonomous vehicles and trucks. The conversation begins with Greg sharing his thoughts on the current state of autonomous vehicle policy at the federal level.It changes yearly, if not daily. One word to describe it all right now, lacking. – Greg RodriguezWith the start, stop nature of how autonomous vehicle legislation has progressed on Capital Hill, Greg and Grayson discuss the challenges the AV industry faces from a federal policy perspective and why trust is the key to developing a national autonomous vehicle framework.With the uncertainty of federal autonomous vehicle legislation in the United States, other countries are using this as an opportunity to leapfrog the U.S. to take the lead on AV policy. During China’s 2022 National People Congress, Chen Hong, Chairman of SAIC Motor (China’s largest automaker) put forward a proposal to clarify the legal status of autonomous driving systems with the aim of speeding up the commercialization of smart vehicles.Will this motion motivate Congress to move on a national autonomous vehicle framework? At this time, it looks very unlikely due to the geopolitical issues the world is facing and the looming mid-term elections. More likely we will continue to see States introduce AV legislation over the course of the next three to four years.States such as Arizona, Arkansas, Florida, Louisiana, Nevada, and Texas have all enacted AV legislation. The legislation is having a positive impact on the States from an economic perspective as companies have opened offices and set up operations. Texas in particular has emerged as the home of autonomous trucking as companies flock to the State due to the freight capacity and the friendly AV regulatory environment.Staying on the theme of autonomous trucking, Grayson and Greg discuss the role that dedicated autonomous truck toll roads that connect ports to intermodal hubs could play in the future of freight logistics.It’s thinking about the impacts that currently exist in the way we do things and how can we minimize those impacts. It’s thinking about how we can create more efficiencies to move goods. – Greg RodriguezTo achieve these efficiencies, we have to think big and do big. This is exactly what Janno Lieber, CEO of the Metropolitan Transportation Authority (MTA) is doing. Mr. Lieber is showing leadership by being honest about the current state of public transportation in New York City and preparing for a future where millions of riders just don’t return.When you think big, new opportunities arise to do big. Grayson and Greg discuss new ways that MTA can offer transportation services by implementing point-to-point on-demand mobility services.The more mobility options that we can provide people access to, the more likelihood people will realize, oh wow I do not need to own my car anymore. – Greg RodriguezMobility options offer choice. Choice gives consumers the ability to choose which mobility service works best for them and their families. At the end of the day, consumers will end up determining the future of mobility as it will be driven by consumer spending.Wrapping up the conversation, Greg shares his vision for the future of mobility.Recorded on Monday, March 7, 2022--------About The Road to AutonomyThe Road to Autonomy® is a leading source of data, insight and commentary on autonomous vehicles/trucks and the emerging autonomy economy™. The company has two businesses: The Road to Autonomy Indices, with Standard and Poor’s Dow Jones Indices as the custom calculation agent; Media, which includes The Road to Autonomy and Autonomy Economy podcasts as well as This Week in The Autonomy Economy newsletter.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mar 8, 2022 • 54min
Episode 78 | Investing in The Future
Reilly Brennan, General Partner, Trucks VC joined Grayson Brulte on The Road To Autonomy Podcast to discuss investing in the future.The conversation begins with Reilly and Grayson discussing what is going to happen when consolidation begins in the autonomous vehicle industry.This is a period of consolidation because you have essentially a lot of the robo-taxi ideas turned into commercial applications, probably around logistics and parcels. – Reilly BrennanThen there are the startups such as Bear Flag Robotics (acquired by John Deere – August 2021) and Gatik that have been focused on specific applications since day one. Shifting the conversation to industrial use cases, Grayson asks Reilly what his thoughts are on the industrial market as it relates to autonomy.One of those specific industrial markets is mining. With global mining companies hitting record profits and Rio Tinto recently announcing a $7.7 billion half-year dividend, Grayson asks Reilly if a global mining company could potentially acquire an autonomy startup.No doubt. Electrification and AV to those specific players is as much on their mind as the way you would think about DHL, UPS, Amazon, etc adding autonomy and electrification to theirs. It’s just a component of how they make money or will make more money in the future. – Reilly BrennanThere is a growing segment of the startup market has is beginning to focus on the opportunities in the industrial market. One aspect of the startup industrial market that is booming is the autonomous trucking industry.The autonomous trucking industry is generating revenue and shoring up the supply chain through automation, as consumers battle ever-increasing inflation. Reilly rightly points out that this industry is heavily dependent on partnerships to scale and return capital to shareholders and investors.One of the key partnerships in the future will be railroads. Grayson makes a prediction that in the next 18 to 24 months, a railroad will buy an autonomous trucking company.Another segment of the industrial market is maritime. Looking at investment opportunities in the space, Reilly is currently studying hydrography and shipping routes. There is an emerging opportunity to map waterways which will increase shipping efficiencies.The depths within ports can change so much that it impacts how much payload you can take. – Reilly BrennanAs maritime shipping routes get optimized, it’s time to allow autonomous trucks to enter and operate at ports.The partnership dynamics of autonomous trucking is arguably one of the most important parts of the business. In fact, we have seen some of the logistics companies take investments from entities that own or have access to those ports for that specific reason.It’s a fundamental question that there is not any one company, even Waymo that can lay claim to a leadership position for those specific pickup points. That is a big opportunity and in fact, it’s probably more important than saying you are running 10,000 trips a day on this route in Texas.If someone came to us and said if I secured the access to these specific vital ports in the United States, I think that is actually saying something a great deal.– Reilly BrennanStaying on the topic of Waymo, Grayson asks Reilly if Waymo will eventually split into two separate companies: Waymo Via focused on autonomous trucking and Waymo One focused on autonomous vehicles.It has always been a question in my mind whether we were at the point in this area of autonomy where you could have a multi-silhouette autonomy company. – Reilly BrennanIs Waymo the only company that could pull off a multi-silhouette approach to autonomy, because of Alphabet’s continued long-term financing commitment? It looks that way as Aurora has seemingly shifted a majority of its focus to autonomous trucking.For companies that don’t have a Google as a supporter and an investor, I think you probably have to pick one thing you are world-class in. – Reilly BrennanWithout an Alphabet-like financing partner, does Aurora get to a crossroads where they decide to sell off their autonomous vehicle division and focus solely on trucking? It’s a possibility as the autonomous vehicle market is beginning to consolidate around Argo AI, Cruise, and Waymo.Then there is May Mobility which is focused on structured routes. Pick-up and drop-offs from airports are a huge opportunity that the autonomous vehicle industry is currently not exploiting. The true opportunity for airports and AVs is in resort towns with limited traffic and high-amounts of passenger traffic during predefined periods of time throughout the year.Looking at the overall investment landscape, Reilly shares a story and his insights into how the team at Trucks VC uncovers potential investment opportunities.When we look at companies, we tend to not really look for ideas, we kind of just wait for great founders to reveal something to us and then we get onboard. – Reilly BrennanWrapping up the conversation, Reilly and Grayson discuss the circular economy and the future of electric vehicles.Recorded on Tuesday, March 1, 2022--------About The Road to AutonomyThe Road to Autonomy® is a leading source of data, insight and commentary on autonomous vehicles/trucks and the emerging autonomy economy™. The company has two businesses: The Road to Autonomy Indices, with Standard and Poor’s Dow Jones Indices as the custom calculation agent; Media, which includes The Road to Autonomy and Autonomy Economy podcasts as well as This Week in The Autonomy Economy newsletter.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 22, 2022 • 42min
Episode 77 | Electrification of Industrial Logistics
Alan Ohnsman, Senior Editor, Forbes joined Grayson Brulte on The Road To Autonomy Podcast to discuss the electrification of industrial logistics.The conversation begins with Alan and Grayson discussing who is going to win as multiple industries shift to electrification.Most of the attention has gone to say Tesla and the passenger car market. But what’s happening on the heavy-duty industrial vehicle side, I think is probably more exciting because they can actually move a lot faster. It’s hard to get consumers to change buying habits. – Alan OhnsmanWhile a lot of attention in and around electrification is currently being paid to passenger and heavy-duty industrial vehicles, freight rail is beginning to emerge as an interesting opportunity for electrification.A freight train is a power plant on wheels. – Alan OhnsmanAs freight trains begin to become electrified, an opportunity arises to connect freight rail to electric heavy-duty trucks, creating intermodal 2.0. One of the keys to making this happen is positive train control which has created a more intelligent rail network.You both have the opportunity to move way more freight more efficiently than ever before, and if you can electrify it, so much the better. If you could then tie your railheads and depots into autonomous trucking networks, you got something really interesting going on.So there is so much potential to increase efficiency, while also cutting carbon emissions from rail and freight movement across the United States over the next five to ten years. It’s really remarkable. – Alan OhnsmanWith the shift to global electrification, a majority of the infrastructure for heavy-duty industrial applications still has to be developed. Additionally, there are still uncertainties around the global supply chain for precious metals that are needed to make batteries. Is there enough supply?Based on current technologies, there is probably not enough supply out there. There just isn’t. – Alan OhnsmanDoes a potential global shortage of precious metals, create a market opening for hydrogen to gain market share and acceptance with industrial applications? Grayson and Alan discuss the potential opportunities for hydrogen and why an industrial company could embrace hydrogen as an alternative to gas.But at its current stage, hydrogen is not clean. The same could be said for the mining of lithium as Serbia’s government recently revoked a lithium mining permit due to the potential environmental costs of the project.In California, there are also environmental concerns around mining for lithium in the Salton Sea. With a projected capability of mining 600,000 metric tons of lithium a year from the Salton Sea, will this become a political issue? Potentially as there is a great economic incentive and potential national security issue developing around lithium.With potentially limited precious metals and a focus on carbon impact, there is an opportunity to introduce and create a circular economy. Volvo is taking the first steps with their soon-to-be-introduced Polestar Zero.Wrapping up the conversation, Alan discusses what happens if hydrogen could be made from renewable sources of energy and the impact that would have on industrial logistics.Recorded on Tuesday, February 8, 2022--------About The Road to AutonomyThe Road to Autonomy® is a leading source of data, insight and commentary on autonomous vehicles/trucks and the emerging autonomy economy™. The company has two businesses: The Road to Autonomy Indices, with Standard and Poor’s Dow Jones Indices as the custom calculation agent; Media, which includes The Road to Autonomy and Autonomy Economy podcasts as well as This Week in The Autonomy Economy newsletter.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 15, 2022 • 31min
Episode 76 | Intermodal 2.0
Cheng Lu, President & CEO, TuSimple joined Grayson Brulte on The Road To Autonomy Podcast to discuss Driver Out and Intermodal 2.0.The conversation begins with Cheng reflecting on the last twelve months. From a traditional IPO to Driver Out, TuSimple has made incredible strides as the business and technology scale.Driver Out is one of our big milestones we had for 2021. It’s clearly a critical path to commercialization. -Cheng LuAs TuSimple prepares to commercialize its Driver Out autonomous freight operations, the company announced on February 2, 2022, that it had successfully completed over 550 miles of Driver Out on open public roads in real-world conditions. Cheng goes on to explain how the company is planning to scale the program.Over the next two years we are scaling the ODD (Operational Design Domain), so day time, new routes. – Cheng LuThe annual inflation rate for overall trucking costs is 17%. For the long-haul trucking sector, the annual inflation rate is 25%. With TuSimple successfully launching Driver Out, Grayson asks Cheng how TuSimple’s autonomous trucks can help to lower their customer’s inflation costs.Our mission is to lower the cost of freight transportation. – Cheng LuWith Driver Out in the process of scaling, TuSimple and Union Pacific announced a partnership in which TuSimple will help Union Pacific extend their operations. The partnership will allow Union Pacific to expand their network by using autonomous trucks where rail infrastructure is not available.If you could mix autonomy into their supply chain and to their network, it could add a lot more flexibility to their network. It can also help them expand their reach of their network, that today their train tracks do not get to. It’s very expensive now to build any new railroad tracks and so if you can leverage autonomy for that, it’s significant. – Cheng LuThis is another example of Union Pacific embracing emerging trends that will have an overall positive benefit on their business. Union Pacific had a similar move in 1936 when the company developed Sun Valley and connected the resort to Los Angeles via rail. The all-encompassing travel experience package was invented.Could the Union Pacific / TuSimple partnership usher in the future of freight shipping? Cheng and the team at TuSimple view it as intermodal 2.0 where autonomous trucks, rail, and human-driven trucks will all complement each other to shore up the supply chain.Autonomous trucking could be intermodal 2.0. – Cheng LuWrapping up the conversation, Cheng discusses the economic benefits of Driver Out and scaling the TuSimple business.Recorded on Monday, February 7, 2022--------About The Road to AutonomyThe Road to Autonomy® is a leading source of data, insight and commentary on autonomous vehicles/trucks and the emerging autonomy economy™. The company has two businesses: The Road to Autonomy Indices, with Standard and Poor’s Dow Jones Indices as the custom calculation agent; Media, which includes The Road to Autonomy and Autonomy Economy podcasts as well as This Week in The Autonomy Economy newsletter.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 11, 2022 • 49min
Episode 75 | Moving Past Misconceptions
Ariel Wolf, General Counsel, Autonomous Vehicle Industry Association joined Grayson Brulte on The Road To Autonomy Podcast to discuss misconceptions in the marketplace as it relates to AV technology.The conversation begins with Ariel discussing the rebranding of the Self-Driving Coalition for Safer Streets to the Autonomous Vehicle Industry Association.[The brand] showcases the evolution of both the AV industry and the organization’s role with policymakers and the public. – Ariel WolfAs AV technology advances, building and maintaining public trust is critical to the adoption of autonomous vehicles. In addition to public trust, there is a need for a National Autonomous Vehicle Framework that promotes the safe and swift deployment of autonomous vehicles in the United States.In the market, there are misconceptions around what an autonomous vehicle is as some consumers are mistaken that ADAS (advanced driver-assistance systems) equipped vehicles are indeed autonomous vehicles.One of the key challenges is the confusion in the public between the features and benefits of driver-assist technology and autonomous vehicle technology. – Ariel WolfThe Autonomous Vehicle Industry Association has called on Congress, policymakers, journalists, and the industry to clearly distinguish between ADAS and autonomous vehicles. When the terms are intermingled, it leads to confusion in the market and erodes public trust.When you look at the perception of AV technology, it’s influenced unfortunately by unrelated ADAS technology and that leads to a diminishment of consumer trust that is really unjustified. – Ariel WolfOn February 2, 2022, Ariel testified during The Road Ahead for Automated Vehicles hearing, part of the Committee on Transportation and Infrastructure, Subcommittee on Highways and Transit in Congress. During his testimony, he highlighted the important safety benefits of autonomous vehicles.Deploying AV technology to make the roads safer should be part of a holistic solution. – Ariel WolfAV technology will not just make the roads safer, the technology will create jobs and shore up the supply chain. A steady supply chain that is complimented with AV technology will help to lower inflation. With a 40-year high inflation rate in the United States, Grayson and Ariel discuss autonomous trucks and the benefit the technology will have on the U.S. economy.According to recent data released by the U.S. Bureau of Labor Statistics, the annual inflation rate for overall trucking costs is 17%. For the long-haul trucking sector, the annual inflation rate is 25%.With record-high inflation, Grayson asks Ariel why the United States is not embracing autonomous trucking as part of a comprehensive strategy to reduce inflation. The autonomous trucking industry is willing to step up, but there is a need for a national framework and engaging conversations between the Government and the industry.Conversations also need to take place between the Ports and the autonomous trucking industry as the costs to ship goods have gone up due to the supply chain crisis. At the Ports of LA and Long Beach, it can take anywhere from 28 to 52 days to ship a pair of shoes produced in China from Shanghai to Los Angeles, up from between 17 and 28 days before the pandemic. And the total cost has gone up by $1.77 per pair. Yet the Ports will not engage with the autonomous trucking industry.Today, autonomous trucks can not test and/or deploy in California due to the regulatory environment. This is having a negative impact on not only the citizens of the State of California but all Americans, as 31% of all imports to the U.S. enter the country through the Port of LA and Port of Long Beach.Autonomous trucking is going to be a positive for everyone involved. – Ariel WolfThe California Alliance for Freight Innovation (CAFI) was founded to transform how freight moves across the State of California to the benefit of everyone. With the future of autonomous trucking unsure in California, the industry has opened operations in Texas and is actively hauling freight in the State.Wrapping up the conversation, Grayson and Ariel discuss the environmental benefits of autonomous trucks.Recorded on Friday, February 4, 2022--------About The Road to AutonomyThe Road to Autonomy® is a leading source of data, insight and commentary on autonomous vehicles/trucks and the emerging autonomy economy™. The company has two businesses: The Road to Autonomy Indices, with Standard and Poor’s Dow Jones Indices as the custom calculation agent; Media, which includes The Road to Autonomy and Autonomy Economy podcasts as well as This Week in The Autonomy Economy newsletter.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Feb 1, 2022 • 51min
Episode 74 | Peak of The New Gold Rush
Sean Ackley, eMobility Segment Lead, Americas, Hitachi joined Grayson Brulte on The Road To Autonomy Podcast to discuss why the electric vehicle industry is at the peak of the new gold rush.The conversation begins with Sean discussing how he first became interested in electric vehicles. From building a performance golf cart to electric race cars, he shares insight into how his passion for racing turned into building his own EVs and eventually a career.From passion to a career, Sean has incredible real-world insight into EVs. With this insight in mind, Grayson asks Sean what his thoughts are on the current state of the electric vehicle market.It’s exciting. It’s certainly at a fever pitch of attention globally, both from people who are looking at it as an opportunity to invest in new commercial models, companies looking to dabble in new technologies. I almost feel like we are at the peak of the new gold rush. – Sean AckleyWhile the EV market is at the peak of the new gold rush, what happens next?There is going to be a lot of winners. There is going to be a lot of people striking gold. – Sean AckleyWith a gold rush underway, there are still hurdles that have to be crossed and one of those is the inconsistency in EV charging. There are numerous complaints from EV owners about chargers being broken when they need to charge.A broken charger does not necessarily reflect poorly on the charging company, the majority of the time it reflects negatively on the car company. This is a problem that needs to be solved in order for EV market share to grow.There is a lot of frustration in what you might call uptime and reliability of charging infrastructure. – Sean AckleyConsumer frustration with EV charging infrastructure is creating new opportunities for traditional oil and gas companies to enter the space. Shell is beginning to explore charging infrastructure with plans to operate over 500,000 chargers by 2025.Users expect a parity to their experience to a petrol car or a gas engine vehicle. – Sean AckleyWhile the ability to quickly charge today is limited, does this create an opportunity for convenience stores to install EV charging stations? Grayson and Sean discuss what would have to happen from an infrastructure perspective to make EV charging at convenience stores a reality.As more electric vehicles come online along with EV charging infrastructure, the grid will have to be upgraded to support the additional load demand.We need to continue to invest in a robust and resilient grid and then supplement it where time is a critical factor with grid edge technologies. And then build out from there as technology continues to grow in efficiency. – Sean AckleyFor EV owners who live in dense urban environments, access to EV charging can be challenging. Grayson and Sean discuss what the future of EV charging in cities might look like.Wrapping up the conversation, Sean shares his vision of what the future of electrification looks like.Recorded on Tuesday, January 25, 2022--------About The Road to AutonomyThe Road to Autonomy® is a leading source of data, insight and commentary on autonomous vehicles/trucks and the emerging autonomy economy™. The company has two businesses: The Road to Autonomy Indices, with Standard and Poor’s Dow Jones Indices as the custom calculation agent; Media, which includes The Road to Autonomy and Autonomy Economy podcasts as well as This Week in The Autonomy Economy newsletter.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 25, 2022 • 52min
Episode 73 | Electrifying an Iconic Brand
Pete Bigelow, Senior Reporter, covering self-driving tech and the future of mobility, Automotive News joined Grayson Brulte on The Road To Autonomy Podcast to discuss Ford and the electrification of an iconic brand.The conversation begins with Grayson and Pete discussing the incredible performance of Ford under CEO Jim Farley in the public markets. As Ford electrifies their brand, the company has implemented a savvy strategy built around iconic Ford brands: F-150 and Mustang.As car companies such as Ford begin to electrify their lineup of vehicles, it’s important not to lose sight of the circular economy. Ford clearly understands the positive impact that the circular economy will have on the EV supply chain and the environment as Ford is an investor in Redwood Materials (a battery recycling startup).Everybody suddenly sees the writing on the wall that the chip shortage of 2020 to 2023 is going to quickly turn into the battery supply shortage of 2024 to 2028. – Pete BigelowWhile the supply chain will pose long-term challenges for automakers, the model of selling vehicles to consumers is changing. Consumers are demanding a direct-to-consumer model and shying away from dealers due to the overall buying experience.The dealership networks of today are not well set up to sell electric vehicles. They are an obstacle in a lot of ways. They are not incentivized to sell electric vehicles. It’s a whole different thing where you are selling an ecosystem and you need to answer questions about utility bills and getting a charger installed in your home. – Pete BigelowAs certain car dealers look to charge more for a vehicle due to demand, it ends up having a negative long-term effect on the automaker’s brand, not the dealer. It’s important for car companies to take a stand and protect their brands. Ford is doing this by not allowing dealers to mark up the vehicle due to demand.Startups such as Rivian (which Ford owns 12%) do not have dealer networks. Does this create an inherent competitive advantage? Grayson and Pete discuss the pros and cons of the Rivian brand and the appeal of outdoor (Patagonia, The North Face) brands. Grayson raises the question: Does Rivian’s van business devalue the brand’s overall value?Competition in the electric van market is heating up with GM’s Brightdrop, Stellantis’ Ram ProMaster, and Ford’s E-Transit vans coming online in the near future. Could these vans become autonomous in the future?Wrapping up the conversation, Grayson and Pete discuss the airport opportunity for autonomous vehicles and why the future of autonomy might not be shared.Recorded on Monday, January 17, 2022--------About The Road to AutonomyThe Road to Autonomy® is a leading source of data, insight and commentary on autonomous vehicles/trucks and the emerging autonomy economy™. The company has two businesses: The Road to Autonomy Indices, with Standard and Poor’s Dow Jones Indices as the custom calculation agent; Media, which includes The Road to Autonomy and Autonomy Economy podcasts as well as This Week in The Autonomy Economy newsletter.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.