THE ECOMMERCE EDGE Podcast with Jason Greenwood

In this episode Jason gets into the specifics of how to start down a path of digital transformation. From assessing existing systems & processes, to stakeholder interviews and technology search and select, Jason dives deep into how to set yourself up for success.| # TIMESTAMPS| 1:40 - The Goals of Digital Transformation| 3:10 - Existing Systems Assessment| 5:00 - Stakeholder Interviews| 6:50 - Automation & the Red Flag of Paper| 8:50 - Can We Optimise?| 10:00 - Constant Improvement & the Journey

# THIS EPISODE |Always wondered how the big boys like Amazon ensure their prices are always competitive? |In this episode, Jason discusses the future of eCommerce pricing models and technology: dynamic pricing. This allows eCommerce businesses to adapt in near real time to market volatility to ensure they remain competitive from a pricing perspective. This allows them to maximise profits without over, or under discounting. | # TIMESTAMPS |2:00 - Automated Pricing Optimisation |4:30 - Rule Based Pricing |6:20 - The Technology Behind Pricing Intelligence |8:00 - Automated Pricing Updates |10:00 - The Importance of Integration |10:50 - Next Level Customer Specific Pricing |12:20 - Market Dynamics & Excess Discounting |13:10 - Price Split Testing |14:00 - Brand Differentiation & Discounting |

Want to get more out of LinkedIn? Of coure you do! If you want to become a LinkedIn power user this episode is for you. ----------------------------- # TIMESTAMPS 2:30 - Platform Basics | 3:30 - Connecting on LinkedIn | 4:35 - Missing Out | 7:05 - Brand Pages | 8:55 - Evergreen Content | 10:00 - Profile Use/Editing | 11:20 - LinkedIn Recommendations | 14:30 - 'Who's Viewed My Profile' |

Live Streaming started to take off in 2016. For 2017 expect it to be where your audience spends a lot of its time consuming content. Live is raw and authentic. It doesn't require post production and for those capable of it, it sets your content apart from the highly polished content being spread across social media.In short - live content stands out better among all the social media noise. The upshot is the major platforms favour this content in terms of organic reach too. Win-win!In this episode we discuss the major live streaming platforms and how you can leverage them to build your brand and audience.# TIMESTAMPS1:45 - THE year of Live Streaming2:55 - Twitter/Periscope6:10 - YouTube Live7:40 - 3rd Party YouTube Live Apps9:00 - Benefits of Live Streaming9:55 - Instagram Live13:40 - Facebook Live16:45 - 'Fake' Live Streams via Facebook API18:55 - Live Streaming and Copyrighted Content Grey Area20:30 - Live Streaming and Reach

In this episode we have Peter Ratcliffe on the show. Peter is a longstanding digital expert and Head of Digital for Retail Apparel Group in Australia. He manages omni-channel operations for RAG and offers his advice on how to organise digital teams and drive digital transformation within organisations.Peter won the Trailblazer award from Magento at Magento Live in late 2016 in recognition of his contribution to eCommerce innovation & leadership.# TIMESTAMPS1:20 - Background in IT3:00 - Digital Teams5:00 - Digital Skillsets8:35 - Who Owns the Data?10:25 - Importance of Business Skills11:50 - Advice for Young Guns of Digital14:40 - Practical Skills17:00 - Merchant Side Experience20:00 - A Passion for Fashion23:30 - Magento Trailblazer26:30 - Magento 2 & Large Scale Project Management31:00 - Selecting the Right Technology & Partners40:10 - Who Stands Out?44:00 - Change Management & The C Suite46:00 - Staying on the Cutting Edge49:35 - Gray Hairs vs Young Guns55:20 - Goals & Aspirations

In this episode we discuss the recent investment of 250M dollars made in Magento by a Chinese venture capital fund. What does this mean for you if you run Magento now or are considering it? What does this mean for the eCommerce ecosystem in general and what will Magento use the funds for? These and other questions answered in episode 50 of At the Coalface.# TIMESTAMPS2:35 - Drinking the Kool-Aid3:40 - eComm Platforms and the Ecosystem5:20 - The Great Firewall of China6:30 - Self Hosted and Localisation7:30 - Marketplaces & Opportunity8:05 - Commercial Savvy & Connections in China8:30 - Benefits to Magento Merchants

In this episode Jason walks through the challenges and opportunities of making the jump from B2B to B2C. Many B2B business see the margins of retail as easy pickings but all is not as it seems...Whether you're a B2B business looking to go B2C or a reseller concerned about competition from your suppliers, this episode will help you understand what's coming and prepare for it.

In this episode Jason walks you through the process of creating your own Podcast! He covers off the latest tools and tips to get you up and running FAST. It's the recent experiences setting up the At the Coalface Podcast that Jason draws from for this episode.# TIMESTAMPS1:00 - Plans for 20171:40 - Change to At the Coalface3:15 - Facebook Live Video on Podcasts4:50 - Preparing Content6:10 - Podcast Hosting8:22 - MP3 File Conversion9:10 - Meta Tagging Your Files13:05 - Lodging the Podcast with iTunes13:50 - Other Podcast Directories