

THE ECOMMERCE EDGE Podcast with Jason Greenwood
Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
-
THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
-
THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
Episodes
Mentioned books

Jan 15, 2024 • 54min
E320: 🎓MENTORING MOMENTS #66 W/GUEST MENTOR BARADA SAHU | HOW AI IS CHANGING ECOMMERCE SOFTWARE DEVELOPMENT FOREVER | THE ECOMMERCE EDGE Podcast
Barada is the Co-Founder and CEO of Mason - https://getmason.io - an AI shopping engine for eCommerce stores
Barada was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!
-------------------------------------------
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
We also regularly feature 'Guest Mentors' to talk about their own areas of expertise
If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: https://bit.ly/3Ncui1c

Jan 12, 2024 • 56min
E319:🎙️BUILDING AN OWNED MULTI-VENDOR MARKETPLACE AS A NEW REVENUE CHANNEL FOR YOUR ECOMMERCE BRAND | NIK HALUSA - NAUTICAL COMMERCE | THE ECOMMERCE EDGE Podcast
Nik (https://www.linkedin.com/in/halusa) is a Co-Founder & CEO of Nautical Commerce - https://www.nauticalcommerce.com
Nautical is a headless, multi-vendor eCommerce marketplace platform
Think of Nautical as a platform that allows a merchant to set up an 'Amazon like' multi-seller eCommerce experience as a marketplace owner/operator
Nautical includes all the vendor, product, sales, payment & rev share management features a brand needs to create a standalone or (traditional) eCommerce site integrated marketplace experience
Nautical can support DTC, B2C & B2B marketplace functions on one platform
In this episode, Jason & Nik discuss the marketplace opportunity for brands, as well as how operating a marketplace can be one of the top growth drivers for B2B eCommerce

Jan 10, 2024 • 49min
E318: 📦B2B COMMERCE CORNER #36 | HOW TO MAKE SUBSCRIPTION SALES A WINNING PART OF YOUR B2B ECOMMERCE STRATEGY | MATTHEW HOLMAN - THE SUBSCRIPTION DOC | THE ECOMMERCE EDGE Podcast
Matthew is the Founder of The Subscription Doc - https://www.thesubscriptiondoc.com
Matthew is also the head of patnerships for QPilot - https://qpilot.com
Matthew helps brands of all sizes and business models successfully implement subscription sales models and tehnology into their businesses
In particular he is a B2B subscription commerce specialist
In this episode, Jason & Matthew discuss how B2B brands can leverage subscription sales models to help create a better customer experience and predict + increase their revenues

Jan 9, 2024 • 1h 3min
E317: 🎓MENTORING MOMENTS #65 W/GUEST MENTOR PAUL DRECKSLER | YOUR TOP 2024 ECOMMERCE PREDICTIONS ANALYZED | THE ECOMMERCE EDGE Podcast
Paul is the Founder & Editor of Shopifreaks - https://www.shopifreaks.com
Paul was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!
-------------------------------------------
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
We also regularly feature 'Guest Mentors' to talk about their own areas of expertise
If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: https://bit.ly/3Ncui1c

Jan 5, 2024 • 45min
E316:🎙️REENVISIONING A MODERN ECOMMERCE REFERRAL PLATFORM WITH A CASH REWARDS MODEL | LUKE YARNTON - THE RAVE | THE ECOMMERCE EDGE Podcast
Luke is a Co-Founder of The Rave - https://therave.co
The Rave is an eCommerce Referral Platform with a twist - cash referral rewards!
The Rave helps brands build a referral army and 5x their referral rate
The Rave lets customers sell on a brand's behalf with a gamified rewards platform on autopilot
In this episode, Jason & Luke discuss the deficiencies of traditional earn-spend-earn referral programs and why this limits the chances of virality for their products and influencers that might consider promoting them

Jan 2, 2024 • 49min
E315: 🎓MENTORING MOMENTS #64 W/GUEST MENTOR RAMIRO VELASCO | HOW TO WIN ON AMAZON MEXICO & WIDER LATAM | THE ECOMMERCE EDGE Podcast
Ramiro is the President and Co-founder of GoAvance - https://goavance.com
Ramiro was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!
-------------------------------------------
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
We also regularly feature 'Guest Mentors' to talk about their own areas of expertise
If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: https://bit.ly/3Ncui1c

Dec 29, 2023 • 44min
E314:🎙️HAS THE CODE FINALLY BEEN CRACKED TO GETTING WESTERN CONSUMERS TO ADOPT LIVESTREAM SHOPPING? | STEVEN HUBBARD - SPRII | THE ECOMMERCE EDGE Podcast
Steven is the NED at SPRII - https://sprii.io
SPRII is a livestream shopping platform for eCommerce brands
With SPRII, brands create live videos using nothing more than a smartphone to engage customers and sell products
Then they live stream these videos to Facebook, Instagram, and their website - simultaneously if they want
Consumers tune into these live shopping events to learn more about products and get limited offers
Consumers then use comments to ask questions in real time and add products to their shopping cart
In this episode, Jason & Steven discuss the intricacies of Livestream shopping and why it hasn't yet taken off in the west like it has in Asia and what they are doing to try and change that!

Dec 28, 2023 • 29min
E313: 📦B2B COMMERCE CORNER #35 | ATTENDEES SHARE THEIR THOUGHTS FROM THE B2B ONLINE FLORIDA CONFERENCE 2023 | THE ECOMMERCE EDGE Podcast
This is a Special Edition of B2B Commerce Corner!
I attended the inspiring B2B Online Florida Conference (2023) in October - https://b2bmarketingeast.wbresearch.com
I worked with the conference organisers to interview some of the delegates and get their take on the conference
I got their feedback on content, what they learned and what they liked most about attending the conference
This is will be a great episode to listen to if you are considering attending the B2B Online Florida or Chicago events next year!

Dec 25, 2023 • 36min
E312: 🎓MENTORING MOMENTS #63 | CREATING YOUR SAAS PLATFORM PRICING MODEL & HOW TO AVOID CUSTOMER FRUSTRATION IN THE PROCESS | THE ECOMMERCE EDGE Podcast
Welcome to 'Mentoring Moments', a sub-series of the Podcast
Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions
These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more!
The episode title outlines some of the topics covered in the episode for reference
We also regularly feature 'Guest Mentors' to talk about their own areas of expertise
If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: https://bit.ly/3Ncui1c

Dec 22, 2023 • 51min
E311:🎙️BRINGING HANDWRITTEN NOTES TO LIFE WITH AI - YOUR WORDS IN PEN & INK | DAVID WACHS - HANDWRYTTEN | THE ECOMMERCE EDGE Podcast
David is the Founder of Handwrytten - https://www.handwrytten.com
Handwrytten’s technology allows brands to scale their handwritten outreach, creating positive impressions and long lasting bonds
Handwrytten brings the power of AI, robotics and personalisation to pen and ink letters and card
Handwrytten allows brands to interweave handwritten notes into their marketing automation workflows
In this episode, Jason & David discuss how postal direct mail has evolved over the years and how handwritten notes achieve unique cut through unlike any other form of customer communication