

Grow The Show
Kev Michael
Grow The Show is the podcast that grows YOUR podcast. Hosted by Kev Michael, a full-time podcaster since 2018 and growth coach to over 500 creators. Each episode delivers actionable strategies, real-world coaching, and expert interviews that help you build a bigger audience and turn your podcast into a powerful business asset. With millions of downloads and several million dollars in podcast-driven revenue under his belt, Kev brings the proven playbook for podcasters who are ready to go beyond the hobby and into growth. Subscribe now to learn how to grow your podcast — and make it work for you.
Episodes
Mentioned books

May 9, 2023 • 23min
110 | How to Optimize Your Podcast Website, With Brenden Mulligan
Work with Kevin: Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
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This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code GROW15 to start recording studio quality sound and video and get 15% off a membership plan.
Note: This episode was originally published in September 2021.
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How easy is it for you to update your podcast website?
Do you even have a website for your podcast?
What does it look like?
When someone searches for your podcast on Google, does your podcast website show up first?
How much time and money do you spend on the design, upkeep, and maintenance of your podcast website?
What I've found is that most podcasters fall into one of two camps regarding their podcast website: They are either completely overwhelmed, have virtually no website presence, and don't even know the first place to start, Or, the opposite is true, and they've actually spent TOO MUCH TIME developing their website and SEO.
Whether you are in either of those camps or maybe you're somewhere in between, this episode of Grow The Show is going to help.
That's because today we're joined by Brenden Mulligan, the creator of PodPage, which is an easy podcast website creation platform kinda like Squarespace, but easier, and designed specifically for podcasters. Today, Brenden is here to set the record straight on these questions, and more, that continue to plague podcasters to this day: What should my website look like? Is my SEO good enough? Should I pay someone to build a website?
Resources Mentioned:
Podpage: Use promo code "gts" for $20 off of any pro plan!
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JOIN GROW THE SHOW PRO
See here how Grow The Show Pro will help you grow + monetize your podcast, at a simple low monthly price. We'd love to work with you :)
MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage

May 2, 2023 • 31min
109 | How to Know if Your Branding is Strong (and how to fix it if not), With Pia Silva
Work with Kevin: Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
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This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code GROW15 to start recording studio quality sound and video and get 15% off a membership plan.
Note: This episode was originally published in March 2022.
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What is branding? If I were to ask you right now to give me an exact definition, could you do it? What about your podcast? How does branding affect that?
I don't know about you, but every time I hear somebody talking about branding, I'm less sure of what it means and how to do it.
That lack of clarity is going to change right now.
That's because this week's Grow The Show podcast guest is is Pia Silva.
Pia is the author of the book Badass Your Brand, she's a Forbes columnist, she's done a TED Talk, and she's a podcaster.
On this week's episode of GTS, you're going to get an inside look at her branding process.
Pia will also explain why great branding is crucial for podcasters (or any entrepreneurs, for that matter), and she'll give you the questions you need to ask yourself when building your own brand.
Resources Mentioned
Pia's book, Badass Your Brand
Pia's Forbes column
Pia's TED Talk
Pia's podcast
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JOIN GROW THE SHOW PRO
See here how Grow The Show Pro will help you grow + monetize your podcast, at a simple low monthly price. We'd love to work with you :)
MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage

Apr 21, 2023 • 9min
108 | How to Prevent Listeners From Getting Bored and Turning Your Podcast Off
Work with Kevin: Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
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This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code GROW15 to start recording studio quality sound and video and get 15% off a membership plan.
Note: This episode was originally published in June 2022.
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There is one SUPER easy thing you can do as a podcaster to help you create a higher-quality show that keeps your listeners glued to their earbuds.
That super easy thing is to pose a question at the beginning of every episode.
In this quick hit episode of Grow The Show, I will explain why and how it can work for you.
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JOIN GROW THE SHOW PRO
See here how Grow The Show Pro will help you grow + monetize your podcast, at a simple low monthly price. We'd love to work with you :)
MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage

Apr 11, 2023 • 10min
107 | Why You DON'T Need to Be on Every Social Media Platform
Work with Kevin: Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
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This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code GROW15 to start recording studio quality sound and video and get 15% off a membership plan.
Note: This episode was originally published in November 2021.
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In this quick hit episode of Grow The Show, I will answer a question that I get a TON from podcasters.
The question is this:
Should I be on every social media platform?
Should I be repurposing my podcast content and putting it everywhere?
By the end of this episode. you'll know my answer. Plus, I'll explain how to decide which platforms are right for you.
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JOIN GROW THE SHOW PRO
See here how Grow The Show Pro will help you grow + monetize your podcast, at a simple low monthly price. We'd love to work with you :)
MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage

Apr 4, 2023 • 35min
106 | How You Can Sound Like a Natural on the Podcast Mic, with NPR’s Lauren Migaki
Work with Kevin: Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
--
This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code GROW15 to start recording studio quality sound and video and get 15% off a membership plan.
Note: This episode was originally published in November 2021.
Have you ever noticed that people who don't have podcasts seem to think that podcasting is really easy? Here at Grow The Show, we like to say that making a podcast is easy, but making a good podcast is really hard. However, there is a reason people who don't know better think that what we do is effortless.
That's because the best podcasters make their shows sound smooth and natural. It sounds like two people having a really good, interesting, and funny conversation. Even though it sounds effortless, it actually takes a ton of work to make a podcast episode sound completely natural.
Today, we’re joined by NPR producer and host Lauren Migaki who will teach us how to do that. If you want to produce a high-quality, natural-sounding podcast as efficiently as possible, join us for this week’s episode of Grow The Show.
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JOIN GROW THE SHOW PRO
See here how Grow The Show Pro will help you grow + monetize your podcast, at a simple low monthly price. We'd love to work with you :)
MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage

Mar 28, 2023 • 10min
105 | How to Get More 5 Star Podcast Reviews
Work with Kevin: Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
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This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code GROW15 to start recording studio quality sound and video and get 15% off a membership plan.
Note: This episode was originally published in April 2022.
Ever wonder how to get more listeners to rate and review your podcast?
In this quick-hit episode, Kevin shares the mistakes you could be making when you ask your listeners for reviews, and he reveals the tried and true methods that the podcasting pros use to get amazing listener feedback.
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JOIN GROW THE SHOW PRO
See here how Grow The Show Pro will help you grow + monetize your podcast, at a simple low monthly price. We'd love to work with you :)
MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage

5 snips
Mar 21, 2023 • 37min
104 | How to Get Featured on Any Podcast, With Angie Trueblood
Work with Kevin: Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
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This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code GROW15 to start recording studio quality sound and video and get 15% off a membership plan.
Note: this episode originally aired in April 2022.
Did you know that you can permanently grow your podcast audience by 25% by releasing just ONE podcast episode? That's right. Just one.
BUT, you don't get that kind of growth from releasing an episode on your own podcast feed. Instead, you have to be a guest on someone else's podcast.
Don't just take it from me, however. Take it from this week's Grow The Show podcast guest, Angie Trueblood. She's the founder of The Podwise Group, and she's the host of the Go Pitch Yourself podcast.
Long story short, Angie is a podcast pitching expert— her entire job is all about getting people featured as guests on podcasts. Today, she's sharing all of her secrets with Grow The Show Listeners.
If you're ready to learn the most effective way to get yourself featured on other podcast feeds and to skyrocket your audience size in the process, then you've gotta check out this episode!
Resources:
Angie's Pitch Download
Go Pitch Yourself Podcast
JOIN GROW THE SHOW PRO
See here how Grow The Show Pro will help you grow + monetize your podcast, at a simple low monthly price. We'd love to work with you :)
MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage

Mar 14, 2023 • 25min
103 | The Three Ingredients You NEED to Grow Your Podcast Audience
Work with Kevin: Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
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This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code GROW15 to start recording studio quality sound and video and get 15% off a membership plan.
Note: This episode was originally published on July 12, 2022.
If you are a podcaster struggling with your audience growth, you don't necessarily need a new growth strategy.
Instead, your show may be missing one of the three key ingredients that all podcasts need to gain new audience members.
On today's episode of Grow The Show, I'm going to explain what those three ingredients are, and how you can use them to skyrocket your download numbers!
JOIN GROW THE SHOW PRO
See here how Grow The Show Pro will help you grow + monetize your podcast, at a simple low monthly price. We'd love to work with you :)
MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage

Mar 7, 2023 • 27min
102 | How to Get Listeners to Take Action: 8 Strategies for Compelling Calls to Action on Your Podcast
Work with Kevin: Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
--
This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code GROW15 to start recording studio quality sound and video and get 15% off a membership plan.
Apply to the Grow The Show Accelerator Program!
Would you accept a marriage proposal on your first date? Probably not, right? There is a strategic courting ritual required before you ask anyone to make a big leap.
This same theory can be used to understand why your listeners aren’t actioning your call to action. This is something so many podcasts fall short on.
We here at ‘Grow The Show’ have uncovered 8 reasons why listeners take the call to action on a podcast and we want to share them with you!
The best thing about these 8 reasons is you don’t have to act on all 8, you can implement 2 or 3 and still see results.
Tune in to learn practical tips on how to get your listeners to act on your call to action today!
Topics discussed in this episode:
8 reasons reasons why listeners take the call to action
Questions to ask yourself about your call to action
Importance of not overthinking your call to action
MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
Join our community in the Grow The Show Facebook group
LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage

Feb 28, 2023 • 20min
101 | How to Make Your Podcast & Target Audience More Specific
Work with Kevin: Apply to the Grow The Show Accelerator
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
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This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code GROW15 to start recording studio quality sound and video and get 15% off a membership plan.
(Note: this episode originally ran on May 5, 2022)
The reason why most podcasters struggle with growth has nothing to do with their actual growth strategy.
It's actually because their premise and their audience definition are vague, confusing, and broken. They don't work.
Even if you have the juiciest most effective growth strategy, you're not going to grow if you don't have your premise and your audience definition locked in.
So, that's what we're going to focus on in today's episode.
I'll share two exercises to help you create a super specific audience profile and show premise.
By the end of the show, you'll be able to identify what makes your show totally unique, and refine your show's premise so that it actually HELPS you to grow your audience.
Resources mentioned:
GTS Facebook Group
The 10 Word Exercise
MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
Join our community in the Grow The Show Facebook group
LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage


