He Said, She Said: Razor Branding™ Podcast

Very few things in life are actually “one size fits all”. Someone ends up with something that’s a little too big and someone else ends up with it being a little too small. When it comes to building a brand, it’s even more extreme. Instead of just being a little too big or a little too small, if you are using a general “one size fits all” message you are guaranteeing that the message will connect with no one. That is a lot of wasted time, money, resources, and effort. For information on these strategies, check out these Razor Branding Blogs: 7 WAYS TO IMPROVE YOUR BRAND IN 2020: #1 – Target Audience7 Ways to Improve Your Brand in 2020: #2 Specific Message And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

Your products and services are not for everyone. If you approach your marketing strategy with the intention of reaching ‘everyone’, then you will actually connect with ‘no one’. For information on these strategies, check out these Razor Branding Blogs: 7 WAYS TO IMPROVE YOUR BRAND IN 2020: #1 – Target Audience And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

I had the great pleasure of being in the Superdome for the Saints game yesterday for their game against San Francisco for the top of the NFC. I was surprised to see that the Fan Impact Play was sponsored by Waitr, a food delivery service that went public at the end of 2018 and less than a year later is about to have its stock delisted for trading below $1 per share (they’ve lost almost $900M in value). So, for investors, football isn’t the only thing providing high blood pressure in the Superdome. I can’t imagine how upset their shareholders must be to sit in that dome and watch that logo go up on the big screen as their stock goes down. For information on these strategies, check out these Razor Branding Blogs: Expect an ROI When You Invest in Your Brand3 Steps to Build Your Big Bold BrandWhen Going Negative Goes WrongUniversity asks Louisiana high school to stop using logoDon’t Play Chicken With Your Brand And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

A brand isn’t a logo.  A brand isn’t a company.  A brand isn’t a product.  A brand isn’t a tag line. For information on these strategies, check out these Razor Branding Blogs: 3 Steps to Build Your Big Bold BrandWhen Going Negative Goes WrongUniversity asks Louisiana high school to stop using logoDon’t Play Chicken With Your Brand And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

When you think about big, bold brands, Nike’s “Just Do It” and Apple’s “Think Different” might be the first thing to come to mind. Those tag lines/campaign slogans are big and bold – but they aren’t brands. For information on these strategies, check out these Razor Branding Blogs: 3 Steps to Build Your Big Bold BrandWhen Going Negative Goes WrongUniversity asks Louisiana high school to stop using logoDon’t Play Chicken With Your Brand And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

Anheuser-Busch launched an ad campaign during the 2019 Super Bowl with a primary message: Bud Light does not contain corn syrup.  The ads featured the Bud Light King and the Bud Knight on a quest to return a barrel of corn syrup to its proper owner.  They first visit the Miller Lite castle followed by the Coors Light castle looking for where the corn syrup belongs. For information on these strategies, check out these Razor Branding Blogs: When Going Negative Goes WrongUniversity asks Louisiana high school to stop using logoDon’t Play Chicken With Your BrandLearn to Build Your Brand from the ExpertsHow to Choose the Right Branding Agency For You And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

Recently, news broke that Rutgers University asked Ruston High School to stop using their trademarked logo. According to Rutgers spokeswoman Dory Devlin, “The university addresses trademark infringement issues to avoid confusion among brands and to ensure its logos are used for their intended purpose.” For information on these strategies, check out these Razor Branding Blogs: University asks Louisiana high school to stop using logoDon’t Play Chicken With Your BrandLearn to Build Your Brand from the ExpertsHow to Choose the Right Branding Agency For You And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

A few weeks ago, Popeye’s launched a new menu item – the chicken sandwich – going head to head with Chick-fil-A.  The skirmish began with a series of tweets and escalated into a Twitter battle royale with every fast food chain jumping into the fray and doing their best to grab some of the media headlines. For information on these strategies, check out these Razor Branding Blogs: Don’t Play Chicken With Your BrandLearn to Build Your Brand from the ExpertsHow to Choose the Right Branding Agency For You “Stranger Things” Uses Out of Home Advertising to Build Their Brand And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

Looking for some expert branding advice but not ready to hire an entire agency? We have exactly what you are looking for. Click here for information on these talks. And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

Human nature is to blend in. Wanting to stand out can be really scary and dangerous. This goes all the way back to the law of the jungle. Why do antelopes and zebras travel in a pack? To blend in. To their predators, the pack down in the plains, looks like one large animal that is too big to consider attacking. There is real safety in numbers. For information on these strategies, check out these Razor Branding Blogs: 4 Tips to Help Your Bold Brave Brand Stand Out From the PackHow to Choose the Right Branding Agency For You “Stranger Things” Uses Out of Home Advertising to Build Their Brand And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso