SBI, The Growth Advisory
SBI, The Growth Advisory
Welcome to the SBI Podcast Channel. SBI is the go-to-market (GTM) growth advisory with proven experience in helping innovative companies achieve real results in sales and marketing. This channel features podcasts with insightful discussions between top sales and marketing leaders, sharing insights, best practices, and proven strategies to create incremental value and drive revenue growth for your organization. Subscribe today to keep up with the latest episodes for impactful sales and marketing growth strategies.
Episodes
Mentioned books
Nov 16, 2023 • 31min
Mitel CMO Martyn Etherington Discusses Leveraging Buyer Personas
Mitel CMO Martyn Etherington Discusses Leveraging Buyer Personas. Martyn Etherington joins Mark Synek with SBI for the SBI podcast. Martyn is the CMO and Chief of Staff at Mitel, a global leader in business communication that easily connects employees, partners and customers.
The two professionals discuss the topic of buyer personas, and all the ways personas can be leveraged throughout your sales and marketing organization.
#B2B #Sales #Business #Leveraging #Marketing #Persona
Nov 16, 2023 • 27min
Hear How LegalZoom and Infusionsoft Manage Sales
Ryan Tognazzini, Principal at SBI, sits down with two thought leaders in the business community. Joining him are Aaron Stead and Ed Arcinue. Aaron is the senior vice president of sales at Infusionsoft and a fifteen-year veteran in the field. Ed is the vice president of sales at Legalzoom.
They debate a huge struggle sales leader’s face today: the difficulties of balancing time, focusing on achieving short-term results, and planning for long term strategic initiatives.
#B2B #Sales #Business #Management #Planning #Time
Nov 16, 2023 • 30min
Sales Ops Inside Big Companies
Matt Sharrers, Partner at SBI, talks to Kimberly Appleton from On Semiconductor, and Chris Fris from Ryder Logistics about the role of sales operations; specifically the transformations that the role is undergoing and how the demands of the role are changing. They also discuss some of the challenges that go along with this role.
#B2B #SBI #Sales #Business #Operations
Nov 16, 2023 • 38min
Pfizer and Jive Software Share Sales Enablement Philosophies
Pfizer and Jive Software Share Sales Enablement Philosophies. Greg Alexander with SBI interviews two Sales Enablement Professionals to gain insight on the topic. The first Sales Enablement professional's name is Andy Garrity and he runs Sales enablement at Pfizer. Joining him is Patrick Merritt who runs Sales Enablement at Jive Software. They discuss what Sales Enablement is, and the challenges concerning Sales Enablement.
By listening to this podcast you will learn:
How to centralize sales enablement without creating a political turf war.
Jive Software’s approach to on boarding sales reps.
Pfizer’s approach to gamifying sales training.
How mobility can enable the sales team without taking anyone out of the field.
#B2B #SalesEnablement #Marketing
