Multifamily Live

Joseph Bramante is co-founder and CEO of Houston based TriArc Real Estate Partners, a wholly integrated multifamily investment company. He purchased his first multifamily property in 2011, sight unseen, while working as a business team lead for ExxonMobil in Papua New Guinea. Today, working with business partners Carrie Breneman and Deborah Newsome, he has grown a portfolio of over 1100 units, increasing NOI by over 80% on average within 48 months post acquisition.   Thank you so much for listening! WE ARE SO GRATEFUL!!!! Our Sponsor:  Multifamily Foundation If you are serious about learning how to buy apartment buildings then don’t wait, go to www.multifamilyfoundation.com and let us help you build your foundation. Investing for Lifestyle and Legacy: https://www.yarusiholdings.com/ Our ENTIRE Podcast, Books and Health Suggestions: https://www.amazon.com/shop/yarusiholdings Subscribe To Us On YouTube: https://www.youtube.com/channel/UC1SuXB01d14DC8ZnEWpRQdQ?sub_confi rmation=1 Subscribe To Us on #Libsyn: http://multifamilyfoundation.libsyn.com/website Subscribe To Us on iTunes: https://podcasts.apple.com/us/podcast/the-multifamily-foundation/id1484177595 Hosted on Acast. See acast.com/privacy for more information.

In this episode we go over tactical advice for a fulfilling life!   Thank you so much for listening! WE ARE SO GRATEFUL!!!! Our Sponsor:  Multifamily Foundation If you are serious about learning how to buy apartment buildings then don’t wait, go to www.multifamilyfoundation.com and let us help you build your foundation. Investing for Lifestyle and Legacy: https://www.yarusiholdings.com/ Our ENTIRE Podcast, Books and Health Suggestions: https://www.amazon.com/shop/yarusiholdings Subscribe To Us On YouTube: https://www.youtube.com/channel/UC1SuXB01d14DC8ZnEWpRQdQ?sub_confi rmation=1 Subscribe To Us on #Libsyn: http://multifamilyfoundation.libsyn.com/website Subscribe To Us on iTunes: https://podcasts.apple.com/us/podcast/the-multifamily-foundation/id1484177595 Hosted on Acast. See acast.com/privacy for more information.

Are you busy or productive? Do you feel like you can't find one more second in the day to get things done but could use hours more? Let's find ways we can all get better with our time!   Thank you so much for listening! WE ARE SO GRATEFUL!!!! Our Sponsor:  Multifamily Foundation If you are serious about learning how to buy apartment buildings then don’t wait, go to www.multifamilyfoundation.com and let us help you build your foundation. Investing for Lifestyle and Legacy: https://www.yarusiholdings.com/ Our ENTIRE Podcast, Books and Health Suggestions: https://www.amazon.com/shop/yarusiholdings Subscribe To Us On YouTube: https://www.youtube.com/channel/UC1SuXB01d14DC8ZnEWpRQdQ?sub_confi rmation=1 Subscribe To Us on #Libsyn: http://multifamilyfoundation.libsyn.com/website Subscribe To Us on iTunes: https://podcasts.apple.com/us/podcast/the-multifamily-foundation/id1484177595   Hosted on Acast. See acast.com/privacy for more information.

Robert Martinez is the Founder and CEO of Rockstar Capital, an investment and multi-family property management firm specializing in the acquisition and management of value-add opportunities across Texas. Currently, the portfolio consists of 3,762 units across 21 communities. As the CEO and founder, Robert Martinez directs the investment strategy, sources the investment capital, and secures the appropriate financing. Since 2011, Rockstar Capital Management has become one of the most decorated property management companies in Texas with 17 City, State, and National Apartment Associations awards. Other industry achievements include Top-Rated status by ApartmentRatings.com for the entire Rockstar portfolio from 2015-2018 and the distinction of being ranked the #4 multifamily management company in Texas and for online reputation by J Turner Research. In all, five Rockstar Capital communities ranked in the Top 1% nationally (out of over 116,000 communities) for online resident satisfaction. Most recently, Rockstar Capital was included in the prestigious Houston Business Journal Fast 100 for the second consecutive year (2018 & 2019). Robert was also named an Honoree on HBJ's Most Admired CEO List in 2019 and Rockstar Capital received its first international recognition as a Great Place to Work, achieving Silver Rank from the Stevie Awards.   Thank you so much for listening! WE ARE SO GRATEFUL!!!! Our Sponsor:  Multifamily Foundation If you are serious about learning how to buy apartment buildings then don’t wait, go to www.multifamilyfoundation.com and let us help you build your foundation. Investing for Lifestyle and Legacy: https://www.yarusiholdings.com/ Our ENTIRE Podcast, Books and Health Suggestions: https://www.amazon.com/shop/yarusiholdings Subscribe To Us On YouTube: https://www.youtube.com/channel/UC1SuXB01d14DC8ZnEWpRQdQ?sub_confi rmation=1 Subscribe To Us on #Libsyn: http://multifamilyfoundation.libsyn.com/website Subscribe To Us on iTunes: https://podcasts.apple.com/us/podcast/the-multifamily-foundation/id1484177595   Transcription: Well, hello again, welcome back to the Jason and Pili project. Today is Multifamily Foundation, super excited to have Robert Martinez on the show. Hey Robert, how you doing? Man, how are you doing? I am doing super. You have a great set up right down there. So excited to have you on the show and a little bit more about Robert. Robert's the founder and CEO of Rockstar Capital and investment in Multifamily, property management firm, specializing in the acquisition and management of value, add opportunities across Texas. Currently the portfolio is 3,762 units across 21. Communities got a lot of backgrounds. He's won a lot of awards across this property management. It looks like you've learned some property management in house. We have a lot we could talk to today and really let's just dive in. So here I see your main focuses are really on the strategy, the investment capital and securing appropriate financing. And you said you just got off an investor call, which is there's a lot of investors out there just wondering what's next. And none of us have the crystal ball, but how are you taking the day to day operations really, as you are progressing throughout managing such a large portfolio, you know, th th the day to day started three years ago. That's when this started because you are where you're at today and how you're handling this today, based on the decisions you did three years ago, three years ago, I sat   with a mentor. His name is Gary Vaynerchuk, and he told me, Hey, you need to find holes in your business and then figure out a defense against it. And one of the holes in my business was that I was unknown. I didn't have much of a brand. People didn't know where to find me. And if I can't find me, how are they going to, how are they going to lease from me? Right? So it was really important that we, over the last 36 months, we spent a significant amount of resources. We haven't, you know, we have our own in house video team. We are able to now storytell, we have reputation management that, that ranks among the highest in the country. When people come to our sites, they're going to be able to not just read reviews, but they can now go through the entire leasing process. Online only they can take a virtual tour within one of our models and take them room by room by room. It's like a little dollhouse that takes them all the way around. They can follow their application online. They can pay their rent online. They can send in their screening information, they get everything approved so that they don't have to come to the office other than to get their key. That has made a big difference right now. Um, since this officially started March 23rd, um, I just got an event, a large investor call, uh, um,   and we did 168 leases, 70 of which were online only that's 105 leases for the portfolio that were, people did not come to the office. It was no, you know, our offices are closed, but they're open for scheduled by appointment. We, we observe social distancing, but a lot of you don't want to do that, right? They want to just, but they do want to leave. And so I'm sorry. They do want to move in and they want to be wherever they're at, because there's an issue there. We've got 105 leases with the doors closed, and we knew we had this capability. We knew people were taken advantage of people from out of state or out of town, you know, six months ago, a year for a year ago, or, you know, that's how they would find us. They find us online. They, they, they would, uh, check out our size, look at our videos, read the reviews, and then they would lease. Now 70% of the market is doing that. And if you didn't have, we didn't make that decision. 36 months ago, we will be in a very different situation right now. That would be 105 movements that are not expecting those movies haven't even occurred yet. So I'm looking forward to the occupancy going up, but more importantly, they have to pass screening, which means they still have a job, which means they have good employment. They have good rental history, and they're   now ready to enhance the integrity of our portfolio. So it's, I think you prepare for the today three years ago. So you prepare three years ago, you come up with a rockstar brand, which is you what's that through message that that brings across not only to your tenant base, but also to your investors. What do the investors is? I, one of the best operators in the country, our company has won 17 city state national apartment association awards. Our company is ranked number two nationally for online resident satisfaction. That's against Greystar candidate. I don't care who your name is. We're number two, nationally. We have the number one and the number two property ranked highest for online resume reviews in the country. And I'm the, country's only two time national apartment association, independent owner of the year. That's the brand we wanted to get out there. There's a brand of confidence. There's a brand that credibility and more pointing results. I've done 12, 100% cash out refinance events. Since 2011. I put those numbers. I up those numbers against anybody before I ever took an investment dollar from 2007, until 2011, I ran 2000 units as the operating arm. And in another company I was involved with. I, I cut my teeth during the great recession. That's what I learned. I used my sales background from my previous life, brought into the apartment world. I taught my team how to lease. I taught them how to   survive. I talked to him the whole, how to, how to ask the right questions, how to, how to make sure you, you, you make the prospect feel comfortable and how to close the door. Uh, we, then we show you how to take care of them. All those things I learned before I ever took an investment dollar. So now with my own company, since 2011, almost 4,000 units, $380 million portfolio, I believe that's why we're successful. That's awesome. Now, as an operator, what are those operating components that you're doing that are just bringing such great reviews? I think number one is you got to have heart. You gotta to recruit people because the name of the game is people right now, right? One of the things that we first did when this occurred, and it was a lot of uncertainty in the market, we brought certainty to our teams. I told them right now, I don't care. What happens. I got your back. I asked you all the time to cover my back, the play with heart. I'm going to make sure to sh I'm going to make sure that when I'm here for you, I'm going to show you. And I'm going to guarantee your employment this entire time. I don't care if I have to use my reserves. I don't care. I have to tap my line of credit at the bank. I'm going to make sure that my team comes to play every day.   And then one thing they don't have to worry about is am I going to have a job tomorrow? Cause I can't get the best out cause this will pass. And when this passes, you're going to be judged and your teams don't remember how you are. So I surround myself with heart. Number one, number two, I want to make sure that the right story that gets told out to the public, right? You go to hate sites like apartment ratings, dot com or even Google. And there's nothing but negativity, right? Why it's there because you let somebody else control the narrative. You need to control the narrative because when somebody moves in, aren't they happy when somebody renews aren't they happy? Why would they be renewing? So why don't you get them to play review for you? Why don't you drown out the hate? Why do you let somebody who's being evicted for nonpayment of rent control the narrative? Why do you let somebody who's being evicted? Cause because they can't park it in, um, cause they park in a fire lane and you want them to not park in the fire lane or they parked in a handicapped spot and they come in and they start, you know, trying to hurt you while you letting them control the narrative. Why don't you let the positivity of your business control the narrative. You don't become top ranked in this country without telling that story. And it's my   job to promote it or I'm demoting what we're doing. So my teams understand that. And as they understand that, that I think at the beginning of operations, you know, I kept saying this certainly messages is so important because I saw people just literally firing people when we had no certainty of where this was going. I mean, March 23rd year, you're just day one, firing people. Well, what's the message that's going to send out to your team, right? That team is going to say, okay, so three weeks later, a month and a half later, you bring them back. You think they're going to trust you through the next up and down here. And so you look at this and you look across your point. It's going to be how you adapt to uncertainty, right? We have so much uncertainty. We can, we can have across the board, but it's gonna be uncertainty that we're going to be judged on. And like restaurants know I've opened restaurants before and the negative views because that's usually the people who write the most reviews for the negative. But if you ask for the people who you're doing your best thing for that's, that's just a great point, right? You want to have those people who maybe just don't think about it, right? They're renewing their lease. They're not thinking about writing a review because they're happy generally you'll get that wrong response for someone who just come across the board   because you know, like they said, you were parking in the fire lane. So asking for, for the, all the good people, not letting the one person who just did something that wasn't ideal for the property stand out because they're 31. That's the message had been sold. So now looking back at 2008, 2010, 2012, when you're operating, compared to today, what are some of the parallels or just some of the differences you're seeing in those times? Well, there's a lot of fear right now, right? There's a lot of fear going on in the marketplace. And again, you want to control the narrative because your residents are our way is going to dictate your financial future. So what are they watching? They're watching CNN, they're watching Fox news. They're watching the president speak and they're watching whatever rumor they find on social media. My mom sent me one the other day about how they're closing this and there's a curfew. And so some ridiculous. I was like, mom, what are you talking about? You started like Nazi Germany, where you gained this from, Oh, I saw it on Facebook. I'm like, all right. So that's where your residents are getting information from. So you got to come in there and be the adult in the room. You got to stand up just like you're going to stand up and lead your company and let them know, Hey, you're going to be securing your appointment. Hey, here's a   $250 check date that we gave to one of our residents to all of our staff to let them know, Hey, I'm here for you. This should help cover your extra, your extra funds of this month. And I'll probably do it again in may because it's the right thing to do well with the residents. You've got to lead them. You've got to control the narrative first. You gotta warm call them and let them know, Hey, are you okay? What's going on with you? Do you need any assistance? Are you aware of all these different assistance programs coming out? Are you aware that we're going to be closing the office? Now's the time to get your workers in? Because come Monday, we're going to close hours, us for emergency work orders only, you know, you've got to guide them through this process. Then you have to try to promote, right. Hey, if you can pay your rent on time by the first, I'll give you 5% off May's rent. Oh wow. Okay. That gives me some certainty. That gives me some comments in a base of work off of now, here it is April 4th and we've collected like 80, 84% of the rent. Okay. Mission accomplished. Now, how do we get the lay payers? How do we get the stragglers? Okay. So you make another promotion with them. You do another payment plan with them. If they can pay the rent by this month, they will get,   um, late fees knocked off from last month or they'll get, they'll get a credit, you know, whatever you can do to help control this, to help bring the fear down and let them know we're here. And also, Hey, let them know. Many of them don't even know that, uh, that the government gave enhanced unemployment benefits. Nobody, no hearsay to Texas. The max weekly benefit is $521. And that's, if you're a highway journey making six years, $70,000 a year, right. But if you're making 30, 40, it's going to be a puration of that. But the government came in and added $600 on top of that. So they may not know that that's coming when, when their unemployment check comes in. So now my residents have, let's say 300 bucks, 400 bucks, not the full five 21, but now they have another 600, they got 900 to a thousand dollars in their pocket, every single week that they didn't know. But they're making fear-based decisions, like not paying their rent. Like they have to hoard this. No, you're got money coming in. Right. So if you educate them, you can control the narrative. And that's what we've been doing. We've been educating them in a very, in the most sympathetic and empathetic way we can to let them know we're all in this together. Yeah. One of the best things you could do right now is to be a facilitator of great information, right? So I set   up Google alerts and I pass those along to the management company. And really from that point, it allowed them to reach out to tenants and tends to need to hear from you. You don't want tenants to be in the dark because ultimately who knows how they're doing. So reaching out text message, email letters, whatever the point. Cause especially if you're not going to have the office open, just to know that you're there for them. You're trying to find other ways, because just through the Google alerts alone, I found three or four local programs that I wouldn't know because I'm a thousand miles away from my apartment buildings that are there. And I got ahead of it from the management company. And some of those residents are now able to really have another angle. They can go out. So now having the property management side, along with the operation side, what, what is some of the advantages you see to that right now in this specific time where if you were using third party, you wouldn't have that advantage. Well, look, and I know I sound like you use third party. I'm not a fan of third party. I grew up in a situation where, and I joined a real estate club to begin with, right? And that real estate club, they showed me how to run operations. And one, the number one things that they did was they asked that if you're going to take   an investment dollars from somebody that you quit your job and you regardless with your life. And that's what I did when I got started his business back back in 2007, 2008, I walked away from my $150,000 a year, day job, which is good money here in Houston, Texas. And I, and I went to work on site making 30 to $36,000, you know, for a period of time until we grew. But I learned the business and I learned, and I learned, I learned how to collect and knock on doors. Right? Cause it's a skill. I learned how to lease an apartment the right way. It's one thing where I'm trying to sell a $500 piece of equipment to a guy with a PhD, right. And explain to him, Hey, the lifecycle cost benefit. It's a whole nother story. Having that same conversation with somebody who's making $35,000 a year. And you're trying to at least a $600 apartment, you got to go through this. Right. And really, I can't trust a company. That's a thousand miles away to have my best interests. It's not their money. They don't have skin in the game I do. And when I was going to get that means my kids have skin in the game. That means my mom has got skin in the game. That means my mother-in-law or whoever else is important to me, has skin in the game. And so I think those are some of the   success traits that I had in my business. Being a good operator is that I was willing to learn. I ran 2000 units under my other company before I ever took an investment dollar. And that was really important to me because I need to make sure that before I ever raised the money myself, right, that I was confident and secure that I could return that money back to them. And I guess that's why I have the returns that I have where I've got 12, 100% cash out refinance events. I would have had some more this year, but you know, the virus knocked them out for a little while. I'm not because my operations aren't there. But because the banks are really, really squarely right now and changing terms on, I had a refinance, I was going to return a, you know, a monster even with property was we paid 20 million for it. And 16 is worth 33 million Ford. Right now we're about to do a monster refinance event. We were going to actually reduce our debt service because the IO period is so low that now the bank wants to go and take 18 months of it and put it at P and I reserve and it's like, well, what do you do? You know, I'll wait until this. This is over. And then we'll go back and try to get our, our, our, our bite of the Apple then. Well, yeah, the strong operations gives   you the ability to choose the right timing. And that's the, that's the best thing, right? When you have the reserves, you have the cashflow. And honestly you have to the point, solid debt, longterm debt, you can sit there and make good choices. You're not pushed to a decision where if you were sitting there and you need to have this cross, and now you have to put all this money, extra pocket, it changed the narrative. So looking at what you're doing now, how is your acquisition strategy change? Or are you still acquiring? Because now we're looking at the different loan options that are, that we now have come to the table with. Yeah. So in February I a big rockstar tour, I rented out a bus and I took my investors to four different rockstar properties. Each of these properties were ranked in the top 1% of the country for resident satisfaction. And, and each of those two nights that we had this event, I, I presented two different deals that we were going to do. They were deep in South Texas, a new market for us. One of them I was in contract. And the other one, I was essentially contract. And because the arena that all that was missing was wiring the earnest money. And I'm looking at this deal and I'm thinking, dude, this is crazy. Like, what did they, what did they do? A shelter in place order? What if, what are   the banks are playing around with terms, right? Cause they get scared. What if money dries up? Yeah. And so I decided, you know, we're not going to do this. I'm not going to do this on this deal. I'm not, it's too far South. Um, I hadn't even started due diligence yet. I'm going to have to get into units. I don't know what finance is going to look like and more important. I don't know what collections are going to look like. I don't know what's going to happen because you could buy that deal today on this cap rate against this NOI. But if collections drop between now and the next 90 days, 60 days, and I'm going to buy this deal, isn't it worth less than what it is when I bought it? Well, what if is a Fannie loan and not a bridge loan? It can't support a lower valuation because you just borrowed the money, 75% of this number, or what have you think you're going to get into it. And now the collections fall and the bank wants to retrade you. Yeah. So we decided not to do that deal. The other deal that I did have in Concord, I had personal money in the DUI to a hundred thousand dollars hard. We already had done our due diligence. All we had to do was close and it just didn't feel right. I had equity coming in that was ready to go. The   bank was offering their terms, but I know it's going to change once they see that the collections fell 15%, you know, and I'm just like, I don't need this deal. That back, you know, I have 21 deals I need to worry about. I got a hundred million dollars of people's money, but more importantly, my own family's money. My kids money's in these deals. Why am I chasing a deal? And so I think that's the difference between me and the average syndicator is that I don't need to get paid. I already, I have 21 deals, right? Where I'm the majority owner, right? I have a hundred million dollars of people's retirement, their nest eggs. And they rely on us to produce, produce a return. You know, every quarter, as you said, some people are stopping distributions. You saw one of the big syndicator guys out of Miami, Florida, who, who got a lot of crap, you know, for, for pausing his syndication distributions when he's used to doing it every month, which is that to me is a broken model. You should do a quarterly, not monthly, but he's getting a lot of hate for it. Maybe, maybe rightfully so, but yet he's telling you, operations are doing really well. Well, are they really doing well or are they not? Because why are you not a Chevy? I don't want that criticism. I want to know that I, that I'm running my deals in the way   that I can sleep at night, that I can take care of my teams and I can take care of the investor that gave me the money. So we're doing distributions this quarter. And maybe if my mind was focused somewhere else, I wouldn't have been able to make the decisions right now to keep it steady. I gotta have 21 deals I need to focus on. I don't need a 22nd deal that bad. And sometimes it's that one deal that takes up now 50% of your time, because it's not aligned with everything else going on. So you got a great choice. I hear you and looking, what do you feel like the lay? And of course you don't have a crystal ball. So that's just, that's just hypothesized, right? Looking forward to the rest of this year. How do you feel the rest of the year is going to shape up in terms of going to go incredible. I think for us, it's going to go incredible because right now we are leasing in a kit with a capability that most others don't have. They don't have virtual reality kit, but they don't have that hundred and five leases in the last 30 days as a result of VR and online leasing. So I feel good about that. Renewables. We haven't talked about renewals. Renewals are going crazy right now because we are pushing them. We know people are afraid. I'm going to take advantage of this.   I know they're not going to want to leave. So I'm going to find out, do you want to stay? We're offering special than renewals. We've never done a $2 renewal. Right. And I was trying to explain to the investors like, listen, that I know that's not the plan that we did, but all the money you make in real estate occurs when people renew, not when they move out. Cause when they move out, you got vacancy loss, you've got marketing costs, you got commission. Oh, and you still got to get the unit ready. Right. You might have to buy a new carpet. You may have to repaint. You got to resurface, you've got a new appliance, you've got a variety of things that could happen. And as you've got, as you know, the average, the average turnover is 1500, $3,000 to turn a unit. Well, now that stays in the NOI. Yup, absolutely. And everybody's renewing. So I think right now with the, with the occupancies we're at right now, which you're on 94 and change with the new leasing coming in and with renewals at an all time high, I think we're going to finish strong this year. I think this is borrowers is going to pass. Uh, um, I'm not sure what state you're in, but here in the state of Texas, the adults that have decided that they're going to start coming, they're going to start rolling and governing and they're going to   reopen the state, uh, rightfully sell cause uh, the, the, uh, figures don't match, you know, the, the, uh, the cure right now. And so I think, uh, I think we're going to be fine, you know, for today's the first week that is, are gonna open up for us again, and that restaurants are coming next and it's going to start to get back to normality, you know, but I think we're going to be okay. I'm a little worried about oil, you know, uh, you know, having seen minus $35 a barrel yesterday, or a couple of dollars a barrel today, you know, it's really interesting cause this is, you know, I heard Trump say on the, on TV yesterday, uh, or somebody was telling me that he wanted to buy 75 million barrels and put it into our reserve. But I don't know when that buy order went in, because at one point they they're giving you three to $5 to take it. Obviously the U S government can take it. Right. So when I did the math, somebody could, if could potentially pay him 2.5 billion to take the oil, I'm like, that's genius. If he, even if he didn't, he paid a dollar. Yeah. It's amazing right now to, to, to be a good business owner, to be a good steward of your investment of your investments. Uh, I think we're going to be okay the rest of the year. I mean, we're doing permissions later   this week. I told the investors on my call, we're going to do it. We made money. We have our PBP loan funded. We have six months reserves. We're going to do it. Yeah. This is a housing need, right? The housing need is still there regardless. And, and keeping heads and beds is most important right now. And it just the approach of where some people are in large repositioning phases. And they were saying, well, you know, if I take this out and get a hundred on ramp up, was it better to get a $25 ramp up and not have them just in a release and have the cap X hit and have the vacancy and the downtime and having to go through this? No, not at all. Keep the person in the unit. Right? So not have that go down. So, and for us, we got different States across the States we're in. So I live in New Jersey. That will probably be a little slower than most States to come back. But other States, Kentucky, Georgia, and the others they'll come back a little quicker cause they don't have the same, you know, 20 minutes outside of New York city. So we'll see, but I'm not, I'm not stressing to the factory here. Cause it's not something that I can immediately control so I can control what I'm doing with our, our operations. But past that, then there's other lines that we're going to go for. But   I do think that we're going to get back. We're going to move. We have little hiccup again, that's going to maybe put some, you know, some other casts in there, but you have to look at your properties. And if you've been strong from the start with what you're doing, then there shouldn't be an issue. Now, if you were weak on really your business plan and maybe you were pushing too much on rent bumps, there are other things that maybe weren't aligning overall, but the process you might have to rethink your plan right now. But if you were strong with your operations over the last couple of years and you had the good, the best business plan going in, then just like anything, right. Things pop up right. And keeping a cool head is important. My dad used to always say, I can't control what happens outside, but I can control what happens within the four walls of my business. And I never forgot that, you know, he's no longer with us today, but I mean, I remember that him saying, I can, I can control what's in the four walls of my bed, which means I can control the narrative. I can keep a cool head. I can lead by example. And I can make sure that you take care of your people in your team, which I think is the most important thing right now. Yeah, I knew of course, banks can remember that   tenants can remember that investors are going to remember that everybody's going to remember here depending on no matter which direction it goes, how you operate and how you act accordingly. So Robert has been awesome, man. Really appreciate your time. Thanks so much for being on the show for the people that want to learn more about rockstar, rockstar, capital, where's the best way to connect with you and your team for sure. You know, there's something that you liked and you think you might want to invest to me. Hey, go to rockstar, capital.com, hit our investor link and you'll be able to be on that investor call that we just had. Or if you just want to follow me on Instagram at a party rockstar, I've got a bunch of free videos and micros or means showing what we do on a day to day basis. Our job is to document our journey to get the 10,000 units were just under 4,000 now. And so it will be we're documenting how we're having and how this is moving to where if you want to read some cool articles from us on LinkedIn, I'm under Robert Martinez, or just want to be my friend on Facebook. Just find me a rubber Martinez. Love it, man. I'm a fan. I'll follow you more. I'd love to hear more about and love to have you back in the future. Thanks so much for coming on the show. Appreciate your time and   all the listeners out there really appreciate your time. You know, you got valued here today. Go down, hit that subscribe button, give us a ratings review. Robert can get five stars. If I'm not ready for five stars, tell me what I'm worth. Tell me what I can do better. Tell me what better value I can bring to you again. Thank you so much for your time. We'll talk to thanks for having me. I appreciate it. Join us for your second cup of coffee. Every Monday through Friday at noon live everyday, bringing us our best content we've done so far. Super excited, super engaging bunch of great guests. We're here to answer your questions and so appreciate listening. Make sure to check this out. Can't wait to see you. Hosted on Acast. See acast.com/privacy for more information.

What is it that allows some many people to find their calling and their true passion? This may be the answer.   Thank you so much for listening! WE ARE SO GRATEFUL!!!! Our Sponsor:  Multifamily Foundation If you are serious about learning how to buy apartment buildings then don’t wait, go to www.multifamilyfoundation.com and let us help you build your foundation. Investing for Lifestyle and Legacy: https://www.yarusiholdings.com/ Our ENTIRE Podcast, Books and Health Suggestions: https://www.amazon.com/shop/yarusiholdings Subscribe To Us On YouTube: https://www.youtube.com/channel/UC1SuXB01d14DC8ZnEWpRQdQ?sub_confi rmation=1 Subscribe To Us on #Libsyn: http://multifamilyfoundation.libsyn.com/website Subscribe To Us on iTunes: https://podcasts.apple.com/us/podcast/the-multifamily-foundation/id1484177595 Hosted on Acast. See acast.com/privacy for more information.

Jaime O’Connor is a digital strategy nerd who is dedicated to helping brands understand their growth opportunities in the digital landscape. Her windy path to building Inspired Focus Digital has included selling scrunchies in 4th grade, a grocery delivery business, a social enterprise that bled itself dry, and an event operations company. She has also built marketing teams at venture-backed organizations and bootstrapped products brands that achieved 6x growth and 8 figure success. She has worked with major organizations like the NFL, NCAA, USA Cycling and growing brands like Pro Challenge, Silipint, Happy Hair Brush and Savor Beauty. She is on a mission to educate up and coming brands with the knowledge they need to level up and play in the professional arena.   Thank you so much for listening! WE ARE SO GRATEFUL!!!! Our Sponsor:  Multifamily Foundation If you are serious about learning how to buy apartment buildings then don’t wait, go to www.multifamilyfoundation.com and let us help you build your foundation. Investing for Lifestyle and Legacy: https://www.yarusiholdings.com/ Our ENTIRE Podcast, Books and Health Suggestions: https://www.amazon.com/shop/yarusiholdings Subscribe To Us On YouTube: https://www.youtube.com/channel/UC1SuXB01d14DC8ZnEWpRQdQ?sub_confi rmation=1 Subscribe To Us on #Libsyn: http://multifamilyfoundation.libsyn.com/website Subscribe To Us on iTunes: https://podcasts.apple.com/us/podcast/the-multifamily-foundation/id1484177595   Transcription: Hi everyone. And welcome again to the Jason and pili project. I am so excited because I am with Podmax Global today. We are streaming with them and I am so excited to be here. Part of this group, they put me together with the amazing Jamie O'Connor. Jamie O'Connor is, you know what? I am going to actually let her tell you about what she does because she is fantastic. Hi, Jamie! Hey Pili, how's it going? So glad to have you like I was telling you before off camera. You're my new best friend. Please tell all my listeners why? Well, I think it's because you mentioned that I really like to focus on helping people build brands. Um, and for me, that doesn't mean, uh, pretty colors and nice logos. It really is talking about who you are and not truly authentic core way and who you want to be speaking to in that authentic way in building trust and relationship. And I do that mainly by supporting my clients on the paid advertising side of things. So handling the Facebook and Instagram pieces, but I've, um, built brands myself. This is my, my agency's my fourth business. So I've owned my own eCommerce stores. I have helped, um, product based businesses grow to seven and eight figures. I've worked with NCAA and SL before. Um, I like to joke, I actually took the entrepreneurship red pill before I was able to know better. So I saw   here, you start, you started selling scrunchies in the raid. I probably, you know, if, if there had been an internet in the fourth grade when I was in the fourth grade, I'm sure I would have bought them from you. Yeah. Yeah. So, I mean, it was, it was my classmates and my, I think it was the yeah, fourth grade class. I would like sell them at home and sell them to my friends and my classmates. I had no idea at the time that I was like a little entrepreneur. Um, I think I also started, you had a little shack in my backyard. Um, and I set up an office when I was 10 and I created like a mom's helper business. So I could like watch her while mom was home. So I apparently it was just like born into via, so I love this. So you were a born entrepreneur, you have helped so many people along the way, build their brands. Let's dive a little deep into that. So say, okay, you bring me on, we have a great conversation about how you can help me. How would that conversation go? Yeah. So, you know, we work with brands and companies that, or I guess I should say first, we work with companies that wants to build a brand that wants you. They want longevity that want to build something that actually has a legacy behind it in whatever way that means for   you. So I don't work with people who are dropshipping out of China or like want to be a flash in the pan because I don't feel like I can make an impact and a difference in my own world by helping people. I thought I want to help businesses that are trying to create an impact themselves. So first and foremost, that's usually where any conversation I have starts. And I'm a, I'm a really big believer in what I preach, which is authenticity and honesty and transparency. And so I'm like that from the very beginning, whenever I'm talking to anyone and you know, if you're not there yet, because we focus on the heat advertising side, if I'm just starting to talk to somebody, um, I'll be really honest. Like if you're not there yet, then I'll give you the resources. You need to figure out how to nail down those pieces of your business, your brand, to, to take it to the next level so that you can actually be successful when you start to invest money in getting your name out there. Because so many people want to do that as their quick fix, they want to, they want to, you know, start spending money on, on advertising before really they're ready. And all that's going to do is expose your cracks and expose the things that maybe show me where your company is broken or your product is broken, um, in a more accelerated   fashion. And a lot of times you can fix some of those cracks, fix some of that foundation ahead of time, and then be that much more successful when you decide to like invest money to move the needle. I want to pinpoint the hashtag truth, all the truth that you just laid out for so many people out there you are. So right when you say like, if we were to just jump in new company, even like some of the older companies that have been there and they haven't fixed those cracks, once you get yourself out there and you get your I'm sure once they have a conversation with you, you get up people in a very, very big way. If there's cracks in your foundation, if there are, if you're don't, if you don't have your foundation set, I am so sure. Like you said, marketing will just show your cracks in a very large way to vary very large audience. We have this conversation, you figure out that my foundation is very stable that I just need to build. Now I need to like make the house nicer. I have the house started. It's like the, all the sticks are, I should know better than sticks, but you know what? I need the framings up. For some reason my mommy brain doesn't want to work today. The framing's up. Maybe I have supply with slapped on, but you come in. What's the next step after   that conversation? Yeah. I mean, of course this is my favorite time, because most of the time, if you are in that place, then you at least no exactly who you want to be talking to you. And if you don't, then that's something that we can work through because you've, you you're like on the edge of it, you figured it out. So typically when we're at this point, then we are first doing basically a really deep dive brain discovery. I had the amazing pleasure opportunity. I don't know, to work with I'm a marketing genius last year, and really learn from his guidance and his tactics, his name's Ron Lynch. And he, um, has been behind really some of the greatest like selling and marketing campaigns that have ever happened. Um, he worked with Billy Mays and Oxyclean and GoPro. And so I got to learn from him how to really deep dive into who is, who is the target market, who is the persona that you want to talk to your avatar, if you will in marketing speak, um, what are their pinpoints like, what really makes them tick and what are the aspirations? Where do they want to go? And then how do you loop your product, your service, whatever it is, or when we're working with a client. So if it was you, how do we loop in what you were providing to those exact people in a way that's going to resonate with them   in a deep, fulfilling way that they want to work with you. They want to find out more about you. And so that's the first step in our process is we really dig deep into that so that we create, um, what we like to call our word document, essentially. It's like, it's the thing that you, as the client, us as your agency partner, and honestly, anyone else who's going to talk, touch your marketing can use as kind of your lighthouse. This is the thing that's going to guide. Any decisions you make when you're putting yourself out there in a really public way. And so it guides copywriters and creatives and ad buyers, and what kind of targeting you want. And it creates this really cohesive foundation for everybody. So that not only are we all on the same page, but we're all moving towards the same target basically. So that's kind of, that's the next step that we take. That's usually the first month of working together. What we really focus on. We'll do. Um, I guess one piece that is important is because we're ad buyers as well. We do test this with data. So we test the messaging that we are making, the assumption that your target consumer is going to care about. And we get real data to prove it's going to work before you go spend tons and tons of money. And that's one of those pieces that we see happen. So   often it's like, okay, I'm ready to dive in. I'm ready to spend money in advertising and making investment, but we actually don't have anything yet to really prove it that this is what's going to work. So we really take their approach from the angle of being a strategic partner, to anyone we work with that we want your business to be successful. We don't want you to dump tons and tons of money in and just see what happens. We want this to be a long lasting relationship, and we want your company to be a long lasting company. So we'd rather take the time, find the answers and then say, okay, we've got this, let's ramp it up. So how do you test the market? Just to dive a little bit deeper if you don't mind me asking. Cause that's actually a little bit of your core secrets. No. You know? Okay. So before getting into that, one thing I will say is that, and I think this has been a huge reason why we've been successful in my agency and we don't really lose clients, but also in just getting clients, is that I don't believe in hoarding my knowledge and my information. Like I believe, yes. I knew we were best friends. Um, I'm sorry that like we should share the knowledge. There is an abundance of opportunity out there and we hear the knowledge. I am not afraid to like share my tactics with   people and then you go out and use them because honestly, that's how I got to where I am is learning from people doing it myself. And that's the type of person I am. So if you're the type of person who's like, okay, I want to try that out and figure out if I can do it, then awesome. Go do it. Because honestly you're not my client. Anyway, my client is the business owner who doesn't have time and doesn't want to be doing this stuff themselves. So go ahead, go do it. And then come talk to me and we'll have a combo and we'll figure out like who you should go after in the market or how I run my systems in my business. So anyway, that's a total tangent, but my, I love tangents and my, my smile. I mean, for everybody, that's watching this on YouTube. My smile is as wide as the screen right now for my podcast listeners. I am smiling really big because my mindset is the exact same. Give it all away. Who cares, who takes it, let their ships level up because chances are they're going to come back and level up your ship. So give it all away. Okay. So what was my question again? Actually do the data testing. So goodness, you know, this is, I think people don't actually realize this incredible opportunity that we have. I mean, you hear bits and pieces about the fact   that small businesses have these opportunities that we'd never have before for through the social platforms like Facebook and Instagram and YouTube to get their name out there, but the level of information and the level of data and targeting that we have is so incredible. It's beyond anything that we ever could have imagined. Now there's probably some data conversation to have in there that is about how much information is available, but we don't need to have that conversation. We can, we could go down that rabbit hole and I, you know what, I appreciate it, it's it is what it is now, but let's continue down the rabbit hole. So that's the thing is that, you know, we, as, as business owners, as marketers, we can find the right people at the right time now. And so for a very small amount of money you can take, well, we do is called message block testing. So we'll take, okay, we think this is the pain point of the target market. So we find the target because it's available through Facebook is usually how we use it. Um, and we'll put these messages just at very low dollar amounts up to maybe 400 impressions. And we just see which ones resonate without giving them a call to action, which ones get people to engage in some way to click on that information. And it tells us, okay, this message resonates. This one does it, the solution resonates this   one doesn't and therefore we can then create kind of a bigger picture of what is going to connect. And then that can guide creative. It can guide copywriting. It can guide camp, overall campaigns, all of those things, if you do it for a very small amount of money early on, and then do it again and again and again, just, yeah, that is amazing. You just clued me into, uh, like something that we can both share with the audience is Instagram already tells you, if you have a business page on Instagram, Instagram already tells you which, which posts you do that get the biggest hits. And I just realized that I wouldn't have, but to put the two and two for marketing standpoint, unless you had just said that, so people rewind or hit that button. That'd be winds every like two minutes back, two minutes back and listen to everything that Jamie just shared, shared. And do it go to your Instagram accounts, go to your Facebook accounts and see what Facebook tells you about the little, the little ones you don't have to default to actually, like you said, you don't have to spend a couple billion dollars and figure out which ones hit. Oh my goodness. Thank you. That's huge. So let's dive in. Oh, well, one last piece of that is that it depends too on if you're an established business and you already have like raving fans and people, you can   put these messages or look at your existing posts either way, whichever way you want to do it in front of your existing people. And that's not much more effective because those are the people you already know are your exact audience. But if you aren't an established business and you're trying to figure it out, you can find two things, both like your, what you think your target markets are and what messages resonate. And maybe, and I had this happen with one of our clients. We did this testing with, they were so off on what they target market was what it turned out. They thought that they were this like weightlifting brand in this light, bro, hang out at the gym brand. But actually people saw them as a wellness brand. It was a different market and a different message than they had been spending a year marketing to. So yeah, there's a lot to, lots of glean from that. The thing is, and I get this from, I follow what's his face, Gary V a lot. You don't know what content is going to hit. You don't, you don't know. Even if you think at your target market brand is something. If you've been putting out certain content has been hurt, hitting a certain type of person, and you don't know it, that's a huge amount of just people that you are not targeting and helping even more. And like people like Jamie can help you   find that, Oh, listener of mine. So listen in for more. So Jamie, take me further down the rabbit hole. We do this test and we find out exactly who my target customer is. What's the next step? Oh man. Okay. So, um, now we have our messaging, we have our, um, targets and we have our, our, essentially our lighthouse strategy, our word document, ready to go. And everyone's on the same page. Wait is a great place to be. And honestly, if you are looking at working with any kind of agency out there, I highly you to be asking these questions about, are you, how do they make sure you're on the same page and how do they make sure that they have a really strategic plan in place to help you grow your business? Because, um, I have gone through my fair share of agencies on the client side myself, and it was not common practice. And I think every business deserves. Do you have that level of treatment? Um, even say those questions one more time for the listeners. Yeah. So I would say asking, how are they going to keep you on the same page so that you all know that you're going the same direction? Um, and how are they going to make sure that you are staying aligned as they grow as well company with you, hopefully, and then as you grow and the directions that you're going and not all agencies   think about the bigger picture that way they don't really always look at the chemist can say very key focus in their area. Now, if you have a team that is able that there is like, we have the thing, we just want you to do the one small section then great. But most small businesses need a little bit more of a partnership than that. So I think it's worthwhile to dig into those, um, pieces of the, of that relationship. So yeah, Mmm. Basically from this point is when we get into building what we call the full funnel. So sales funnel, um, which, you know, outside of marketing land, the idea behind the sales funnel is that you are driving people that have never heard of your brand before. So that's your cold audience. Those are the people that they may be problem aware. Mmm. They may be solution aware, but they don't realize that you have the solution. So you're introducing your brand to them. Um, and that is your top of funnel. That's your cold audience. And that's how we essentially capture people to come in and get them, introduce you. So that they're like, Oh, I've been thinking about that. Or I didn't realize that that would be a solution, but I'm going to, I'm going to start to like pay a little bit of attention. Then we get into your middle of funnel. So you're driving anyone who engaged in a somewhat significant   amount of way, um, in that top. So your top can be typically it's not your organic post cause your organic posts on Facebook and Instagram. And, and honestly on YouTube, if you're putting content on YouTube, um, it's going to people who are subscribers or, or maybe they're finding you via search, but that's going to be what we consider warm cold is the ways that you're getting out there, getting in front of people who wouldn't happen following you. So warm audience. This can be that combination of all of your, again, Eric. And then on the paid side, we are basically building, um, Omni presence for you. So we, we work with people who are willing and want to create content. Um, and that, and we essentially put money behind the distribution of that so that people are seeing many different layers of who you are and what the value is. You bring the authenticity and that builds trust. And they're seeing that on a regular basis and this isn't sales pitches. Now you can drop a few in there when they make sense, but this is really building a relationship with them. So I really like in the sales funnel, well, the advertising sales funnel to dating the cold audience is the first day. You, you are asking them to grab a coffee with you when you see them in the bar or in an online chat or whatever it is you're going to do. You're   not going to ask them to marry you in that very first instance. Now don't get me wrong. We all probably know some crazy person who like got married in two weeks and like that, that works. So there are those people and you do occasionally have to have those things at the top and not the middle where you're like, Hey, let's get married right now. And somebody out there is going to say, yes, that's it just, it happens. So you don't want to leave those people off the tape while you want to talk to them. But the majority needs to go through building a relationship with you. Yeah. So that's where your middle of funnel, your warm audience exists. And then at your bottom of funnel, these are the people who have regularly been engaging with you. They're commenting on your ads and your posts there subscribing to your YouTube channel. They're going to your website, they're doing the things that are indicating I'm really into you. And I think we take this to the next level. And then you get to ask the question and you get to make the sale. Because at this point they want to be with you. They will see what the opportunities are to actually take it to the next level. And so, whatever that is, if you're an eCommerce brand, this is where you are. Um, putting an ad in front of somebody that just added it to the   cart, but they, their kid yelled at them and they walked away or they got deed or whatever. Um, and you're saying he don't forget to come back. We're here, blah, blah, blah. Or they looked at products, those kinds of things. That's what those ads would look like. If you're, um, lead generation or consulting or a digital product, this would be a little bit of that hard sales pitch of like, you should get on the phone with me because I'm new, changed your life in these five ways or whatever it is essentially. This is where we build all of that out. And we're doing a lot of testing. We use that middle of funnel to do a lot of the testing of the messages that we've figured out from that early testing phase. Now we're testing that in a, in a more cohesive, holistic way with, with beautiful creative and video and content and copywriting and all of those things put together and finding the ads that are like taking off. And then those are the ones that were putting in front of those cold audiences. Because like I said before, if you are, if it's resonating with the people who are already engaged with you, then it will speak to the people in your cold audiences that maybe don't know you exist, but you're going to see that ad and be like, Oh, how'd they now? I mean, we've all had that experience, right? We're   like always, Oh, were they just in my head? How does Instagram know? I need to color my hair? Oh yeah. Cause I pissed post pictures all over. Yeah, exactly. And that's the thing is that, so now we have this opportunity, right? Where these platforms have an obscene amount of data on you. We can figure out how and who we want to speak to. And if we have that perfect marriage of, of how we actually speak to the things that you're experiencing and what you want right now, and then we have the platform that puts it in front of the right person. It's like, boom, they get me. So I love it because we've seen it as consumers. We see it all the time on Instagram, on Facebook. And we see like my, my instance with the color dye, I'm saying that story because I actually bought hair color off of Instagram because I try to a couple of weeks ago on Amazon, apparently Amazon shares their info with Instagram and Instagram knew I needed here at color. And after getting like, I wouldn't say bombarded by, I saw a few of their ads with like, I'll try it. I'll go down the rabbit hole. I'll press the buttons. I was like, well, I already pressed all the buttons for about 10 minutes. Here's my credit card. Boom. I'll get my, I'll get my hair color back. Oh yeah. Yeah. So it works completely works. And   you Jamie, and this is for all my listeners. Jamie knows how to do that. All that because I know you, Oh, my listener have been just like me. You seen that ad on Facebook. You're like, Ooh, that's a cute dress. Or, Oh, that's an awesome cologne or look at that awesome. Put in the whatever. And you've thought about it and you've followed them and you're going to go back to them. And that's how people like Jamie do their work. So Jamie inception into your life. It's, it's an amazing thing. I know we could, like you said, we could go into the whole like data thing, but you know what, as a business owner and a connect consumer, I'm actually kind of thankful for it. I mean, there's stuff that I'm sure. I don't want these people to know about me. We don't know personal information about you. So that's good as a business owner. And I know most of my audience are business owners or thinking about it or are entrepreneurs are hard or, you know what, maybe I have a fourth reader out there that's watching this and they're like, I want to sell sprint cheese. The thing is like, you need a team and Jamie can be a part of that team. So Jamie, I want to also talk to you cause we still have a little bit more time. I want to talk to you about content creation. Because a lot of   people I know as I was starting to go into the marketing thing and when I hired my first market marketing professional, we actually didn't get along because they were like, okay, now you have to create all this stuff. I'm like, wait, what? You don't do it all for me. So what I have to do these things now, what exactly. But let's talk about the content creation because I actually love it now. Like I love creating content, but for those of you, and I know you're out there, talk a little bit about content creation from a professional. Yeah. Well, I mean, first and foremost, I relate, so I myself, same boat as you. I love it. Now I have my own podcast that is focused on the entrepreneurial journey and I love creating it. I love being a guest, but for a long time I was so resistance. And so I empathize heavily my clients on that front. Um, but the interesting thing is that again, the opportunity that exist right now and really that has existed over there. The last five to 10 years is pretty incredible for small businesses to be able to get out there. And what's become really prevalent. This kind of crazy time that we're living in at this particular moment is that the, the playing field is level. We have celebrity, he's literally recording their nightly shows on their iPhones and broadcasting it to the world. So fantastic. It's pretty   amazing. So like right now, I think it won, honestly, the playing field has been leveled for a long time, but for a lot of us, if it was hard to really wrap our heads around that and believe that to be the keys, but it's, but now it's like in our face, it's so true that you do not need to have an amazing setup. You do not need to have a, you know, thousand dollar camera or a production crew or any of these things to create content. That is just, I mean, it's not true. Like quite literally, um, since you have a YouTube channel, like I think I bought this mic, um, for 60 bucks on Amazon and I got this ring light for free, um, from one of my coaches and like I'm in my living room. There's nothing that should hold you back. So production is off the table. So that's gone now. I think one of the things I have found myself and then with my clients that really is another roadblock is what content to create and what, what should I be talking about? What should I be putting out there? And the first thing is something we've already been talking about so much is authenticity. Like, who are you at your core? Why do you do what you do? What is it that you do? Why did you get to where you are? Those are all pieces of content that we   can create. You can literally sit down and write 10 different items in those categories. And all of the sudden you have content. You know, if you manufactured goods or you have an office space behind the scenes type things or magical how to use, um, all of those kinds of pieces that display your knowledge or display who and what and why you are, those are all things that can create one minute, 10 minutes snippets without having to think too deeply about it. And quite frankly, the way that the world works and how quickly we're moving. My biggest piece of advice is like write down those things, create that list. I actually, I have a, um, a list that I will give your listeners and we can talk about that or way a guide to create essentially your first 24 pieces of content topics. Um, and that can put you in a spot where, okay, now I have 24 pieces just start creating it because the reality is is we set, okay. The first time that we recorded a video or did whatever we're going to do, I'm sure I could dig in and find some graveyard ones that just make me crazy. My husband, and I'll call ours the dark ages, but it's still, Oh my gosh, they're all still there. And it doesn't matter. And you know what? It actually makes you that much more relatable because we've all been there. So, you know, don't   be afraid to put it out there and the more you do it, the better you're going to get. And eventually it's going to seem like you've been doing this your whole life. So that's, you know, and it gets buried. We're moving so fast in this digital age. It doesn't matter now. I mean, if you get on and you say like inflammatory things or things that aren't that great things don't get buried, don't get buried. But again, you know, well, I guess this goes back to the very first thing I said, which is, I like to work with people who want to leave a legacy. And so honestly, somebody who does that, it's probably not someone I'm going to work with anyway. And it is what it is. So don't worry about it. If you, your authentic self is a good person that wants to leave an impact on the world. Then the biggest thing you need to do is just be out there, be out there, be authentic, get your message across. And for those people, again, I'm going to come back to this because there's so many people who are against content creation. You need to create content. If you are, I believe this. Let me, let me know if you believe this. Okay? So Jason, I have this conversation online all the time. We think everyone's a brand. Everyone is a brand now because you want, if you are on social and even   if you're not, you're, you're going to be somehow. But if you're on social, you're a brand. If you try and get a job, people are going to look at your social media content. If you are a business owner, people are gonna look at your social media content. So you are a brand, whether you like it or not. So the content that you are already creating, whether it's putting pictures of your dog, cute doggie, by the way I watched him go around. He's like, mommy's not paying attention. I'm going to go up on the couch. What was I talking about? Cause I started talking about your dog and that was a whole content creation on its own. So if you're creating content about your dog, great as so cute. If you're creating whatever you're posting, you're already posting content. So why not use that authentic self to push it to just another level of positivity and, and whatever it is you want to push out into the world? Do you agree? Oh, absolutely. Totally. I mean, we hear stories all the time of people getting or losing jobs because of social media content that they put out there. So without a doubt, it's true. I mean, I have my husband like is not anywhere on social media, except he is on social media because I post pictures and I'm not social media. He is out there. Um, and that is it's, it's true of yourself, but   it's true. Especially if you're an entrepreneur and a business owner, the reality is, is that one, your customer is already out there. You might as well put out there some level of authenticity to control that conversation so that people are seeing who you are at your core. And that is just going to create a halo effect around it. And you know, you can run an advertising funnel without having that content. And you can create some like simple ads or whatever, but it's becoming a saturated market. And without that content out there, and without that, that piece of it to build off that authentic, just to be, to build authority, to build trust, you're just another one in the marketplace. People want that connection. They want to connect with you. No matter what you sell, you could sell sports drinks you could sell, you could sell. I don't know, scrunchies. As I said with my scrunchie, not really a cringy my head headband. So whatever you sell be you, Oh my goodness. Be you. And I love this conversation that I had with you. I would love to talk and talk about content and marketing, and I'm sure there's so much more you can share, but if you could just share one more thing and was the only thing that you could leave my audience with, what would that be? I would say that one of the, and we've touched on this a little bit, but   one of the most important pieces, and one of the biggest downfalls I see of companies is, is making the assumption that whatever they're selling or whatever they're doing can benefit this mass general amount of people. And one of the best things you can do that will help you create that content and will help you actually be way more successful is really figuring out exactly who you want to be talking to exactly who you want to be working with and, and speaking to them. And this, this is something that then helps you in so many ways, because you're going to answer those questions and figure out what content to say, but you can go on and think about that person. Like they're an actual human being, put them into a human person that you can think of and create a video where you're talking to that person. And if you do that, if you don't assume that everything is or that your product or your service can help so many people. And if you talk to that one person, you're going to be excluding all these other people. If you, if you get rid of that notion and you really focus on exactly who you want to be talking to, actually creates so much more authenticity. It creates so much more effect in a positive way to attract the people you really want to be talking to. And it creates focus for you in where you're   going with your marketing. Wow. You just spoken to my heart, everyone who's listening. I know I already told you to rewind, but rewind again. Seriously. You need to relisten to that. Cause Jamie just gave you a tidbit of information that could change your business right now, figure out who your audience member is. You're one person put a face to that person, put everything to that person. What's the person's job, everything. What does the person smell like? And talk to that person. And it will attract people because now you're being so authentic. Cause you're having this one on one conversation with your audience. Thank you so much, Jamie. This is the best conversation before I let you go. Let's talk about too. I think it's two things. How can people find you and where can get, where can they get those 24 content topics? For sure. So, um, for your listeners, I've created this page, this guide it's inspired focus, digital.com/jp projects. And if they go there, I have a guide that essentially walks them through 24 questions that they can answer that essentially will create 24 pieces of content. Um, and simply get the ball rolling, to be able to have all of this content and on there as well. If they do want to find out a little bit more or take it to the next level, they can, um, call with my team to just talk a little bit of strategy. So I   encourage you all click on the link. It's going to be below and give Jamie a call. Even if it's just to have a 10 minute conversation about marketing, she's going to Uplevel your life with one phone call. And I hope, I hope this gave you so much, so much value cause I know it did for me. Thank you so much, Jamie so much fun. It was such a blast talking to you about this and for my listeners out there, I am so grateful to you. If you enjoyed what you heard today, please rate, review, subscribe. It would, I would hug you for that. And thank you. Thank you so much for joining me on the day's NPV project. Again. Thank you to Jamie. Bye. Now join us for your second cup of coffee. Every Monday through Friday at noon live every day, bring us our best content we've done so far. Super excited, super engaging bunch of great guests. We're here to answer your questions and so appreciate listening. Make sure to check this out. Can't wait to see you. Hosted on Acast. See acast.com/privacy for more information.

On Today's Second Cup Of Coffee we dive in with our Weekend Recap and why nothing can happen until we go to battle with ourselves! Thank you so much for listening! WE ARE SO GRATEFUL!!!! Our Sponsor:  Multifamily Foundation If you are serious about learning how to buy apartment buildings then don’t wait, go to www.multifamilyfoundation.com and let us help you build your foundation. Investing for Lifestyle and Legacy: https://www.yarusiholdings.com/ Our ENTIRE Podcast, Books and Health Suggestions: https://www.amazon.com/shop/yarusiholdings Subscribe To Us On YouTube: https://www.youtube.com/channel/UC1SuXB01d14DC8ZnEWpRQdQ?sub_confi rmation=1 Subscribe To Us on #Libsyn: http://multifamilyfoundation.libsyn.com/website Subscribe To Us on iTunes: https://podcasts.apple.com/us/podcast/the-multifamily-foundation/id1484177595 Hosted on Acast. See acast.com/privacy for more information.

Dylan Marma is a principal of Cirrus Capital, a multifamily real estate company. Dylan has 5 years of real estate experience, participating in $50M in real estate deals as a general partner or joint venture. He has worn many hats in the business, including acquisitions, investor relations, asset management, and business development. With a passion for scaling business's and helping facilitate great deals he co- founded Equity Tree in 2020 to provide a platform backed by software solutions for investors to become better operators. Ekaterina Stepanova was born and raised in Moscow, Russia, in a family of power engineers. Knowing early, that it won’t become her career, after graduating collage, Ekaterina has tried herself in exciting world of Advertising and was successfully climbing career ladder ultimately becoming one of the youngest client service directors at one of the largest advertising agencies in the world, BBDO at the age of 24. At that age, she was also able to fulfill her longtime dream of becoming a property owner when she purchased a small apartment in need of rehab. In 2006, Ekaterina made a life altering decision and immigrated to the US with her then husband leaving a successful career in advertising and following her husband’s dream of becoming and opera singer in New York. At that point, her newly renovated apartment in Moscow, became her first rental property with her Mom being a property manager :) Click the following link for a free giveaway from Ekaterina and Dylan "5 Step Ultimate Fundraising Guide" http://equitytree.io/JasonPiliProject/  Hosted on Acast. See acast.com/privacy for more information.

Whether you are struggling with self- doubt, recent failure or surrounded by people who are bringing you down ... there is always another way to look at things. Today tackles how to change the narrative and move our state of mind into one of positivity and abundance. Hosted on Acast. See acast.com/privacy for more information.

You've heard it. Some of you believe it. We're here to tell you different. 2020 is definitely NOT cancelled. Hosted on Acast. See acast.com/privacy for more information.