Making Good: Small Business Marketing Podcast

At the beginning of my conversation with today’s guest, I said something like, “This is one of those conversations that is 100% outside of my comfort zone.” I was truly not expecting that my zone of comfort would expand in a whole new way by the end of today’s episode thanks to my guest, Meenadchi. Meenadchi is a somatic healing practitioner, with a focus on clearing ancestral money trauma for first-time entrepreneurs. The modality she uses for this work is family constellation therapy. In trying to explain family constellation therapy, Meenadchi realized it would be easier to demonstrate how it works by doing a short session during the interview. This was completely unexpected and un planned, but I’m so glad we took the time because there is no substitute for experiencing a session first hand. This is maybe the most intimate and personal conversation I’ve ever aired on this show, and I was a little on the fence about how much of it I would share. In the end it felt right to just put the whole thing out there, because I think sharing the experience as well as the insights I gained from it could be super beneficial to listeners of this show. There were some long pauses as I stopped to think about a question or prompt Meenadchi gave me, so those are shortened for your benefit, but otherwise it’s all in there.Eek!MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/239CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

I’m just gonna come out and say it: Today’s episode is A TREAT. My guest today and I have been mutually following each other for a while and HOLY MOLY am I glad that we finally got to connect. She is as fun to talk to as she is knowledgeable about business and branding.AND FUN FACT! I’m guest hosting over on her podcast, the exact day that this episode came out! So head over to the Brand Your Passion podcast (in the show notes) to listen to that one.Hollie Arnett is a graphic designer turned brand strategist. Her mission is to help creatives build their brands, grow their audiences, and share their work with the world so that they can see their vision come true. Hollie and I are kindred spirits in a few ways, but the most obvious was right smack on her website’s bio. She says, “more creativity, colour, and joy in the world? Yes please.” For those of you who have been around for a while, you know I relate to this on so many different levels. And in fact, Hollie’s relatability is one of the things I like so much about her. She explains branding in an accessible way without the annoying jargon and buzzwords. She is also passionate about what she does, and throughout our conversation offered a goldmine of actionable tips and takeaways. Whatever stage your branding is in, I know you will find some nugget of wisdom to take away from this interview and keep in your back pocket. Or better yet, put into play right away!MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/238CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

To be honest, I avoided reading this book for quite a while. This is just my opinion, but the title is boring and misleading, and the cover art is pretty bad. I know, “Don’t judge a book by its cover” and all that, but it’s actually really bad in my opinion. What finally got me to cave was multiple guests on this podcast kept recommending it to me, people I really respect and enjoy talking to. So Charelle and I decided to crack it open! Now, while I don’t agree with everything in E-Myth, it turned out there were more valuable takeaways than I think either Charelle or I were expecting, which was such a lovely surprise. As per usual, Charelle and I flagged at different sections and had some really different takeaways. I cannot wait for you to listen to our conversation and see what you think.MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/237CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

There are certain people and businesses whose content I just can’t get enough of. When I see they’ve posted something new on Instagram, or uploaded a new podcast episode or video or blog post, or better yet - sent me a marketing email… I go STRAIGHT TO IT because I want to see what they’ve got going on.As marketers, this is the dream. We want our content to make people GENUINELY excited to see what we have to say or what we’ve posted.We want our ideal customers to come across our social posts, videos, blogs, podcasts, emails, WHATEVER IT IS, and click on that one first. There is a secret key to magnetic content like this – content that just has that indescribable pull to it – and we're going to talk about it in this episode.Today I'm sharing a concept that I believe in *SO STRONGLY* but that so far, I've only taught on in my membership Making Good Happen.Let the bean-spilling begin! 🫘MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/236CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Creating strong friendships as an adult is something I have been thinking about a lot lately, and it seems like many, many other people are to. In the last few years, there have been books, studies, articles, podcast episodes- you name it- all trying to understand adult friendship. This topic got particular attention in the wake of lockdown, when across the US, employees of all kinds who made the necessary switch to working from home, well, stayed home. I’m sure many of you have heard about the “epidemic of loneliness.”As owners of very small businesses where we are also often the one-and-only employee, solitude may not have been totally new for us when lockdown was put in place. Not to say small business owners are a necessarily lonely bunch, but I think many would agree that creating friendships and growing a community of peers can be more challenging outside of a big company or organization setting. That’s part of the reason why I created my membership program, Making Good Happen, to create a space for like-minded small business owners to swap ideas, share hardship, and rejoice in each other’s wins. I’m not usually a big New Years resolution gal, but this year I did set the goal of spending more quality time with people in my small business community, not only online but in person. But let's face it, getting the ball rolling can feel a little awkward. That’s why I was so excited to chat with today’s guest, Danielle Bayard Jackson. A certified friendship coach, Danielle teaches women how to make and maintain better friendships through research-based methodology. Since studying the ins and outs of female friendships, her teachings include how to solve common female friendship conflicts, creating connections with depth and closeness, and the impact of friendship on our physical, mental, and emotional health.MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/235CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Books are a huge part of my life… and my business. You might have noticed a hint of that from the fact that Making Good has a book club! In addition to the every Tuesday episodes that come out here on the podcast, on the fifteenth of every month we also have a Making Good Book Club episode, where we discuss a book we think can make an impact on your business, share our key takeaways, and then let you know what book we’re covering NEXT MONTH.I’ve read a lot of books in the last couple of years. Not all of them changed things for me. But the ones that did? BOY am I glad I got to read them. Stephen King said, “Books are a uniquely portable magic.”And I want to share some of that magic with you.Here’s the deal in today’s episode. We’re going to talk about 10 books that have changed my life and business… and might just do the same for you.MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/234CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

I am so, so thankful to today’s guest for completely letting me go off the rails and run wild with our conversation. Something you may not know about many interview-style podcasts is as hosts, we try to prep our guests with a list of questions they can expect during the interview. For whatever reason, I threw many of the pre-determined questions for this episode right out the window, and Julie Sellers was totally game. Often times, following your intuition and excitement yields the best results, and my conversation with Julie was no exception! Julie is the CEO of a small business advisory firm called Ellevated Outcomes, where she and her team teach and develop customized business strategy for creative entrepreneurs. They offer two paths to clarity & confidence for creative entrepreneurs who have found success in their unique skills, passion, and intuition, and who now seek a sustainable business and a balanced life. Julie was so genuine and thoughtful in her responses to my questions, (and follow up questions). If she could shout one message from the rooftops, I think it would be this: “CEO” isn’t a big scary commitment, it’s a mindset that can help you reach your goals, however you define them! I cannot wait for you to give our fascinating conversation a listen.MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/233CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Let me get straight to the point:I’m doing something new! Something completely and totally out of my comfort zone. Something that I’m a total beginner at. And it has me FEELING THE FEELS.And I really, really need a pep talk. And so… I’m giving one to myself.MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/232CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Right off the bat, I just need to tell you that this book is a must-read. It is so beautifully written, and there is so much wisdom to gain. Charelle and I have already begun experimenting with implementing a few of the ideas that Tricia Hersey shares, including unlearning popular messaging around productivity, hustling, and the role of rest. This is not a business or self-help book. It is a personal and social history intertwined with a healthy critique of white supremacy and capitalism and the way it influences how we work and the way we value ourselves and our time. Tricia writes from her experience as a black woman and descendant of enslaved people. There was so much in this book that just made me pause and re-read and underline and reflect.Mindset is certainly a big topic that I tackle fairly often, both on this podcast and in my membership, and Rest is Resistance has given me so much food for thought about how I approach mental health and well-being in my work. I loved talking with Charelle about this book, and as always, seeing what different pieces of wisdom we each picked up on. This was a truly great conversation, and I cannot wait for you to hear it. MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/231CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

I am so excited to bring you this episode with a RARE repeat guest! Megan Dowd is a Certified Equity-Centered Coach who specializes in branding. You may remember Megan from the very early days of this podcast, where we chatted about how storytelling can help build strong connections in your business. That is a great episode and if you’re curious about checking it out, it is linked in the shownotes. Megan has since joined forces with graphic designer Nicole Yang and Copy, Content and Marketing specialist Latasha Doyle to form Rendezvous Creative, a full service design, branding and coaching agency offering a signature service that combines their talents and expertise. Noticing the predictable bottlenecks that arise as a result of having to communicate across studios and agencies, Megan, Nicole and Latasha have created a completely in-house solution where they can collaborate with each other, and their client. My conversation with Megan was wide ranging and full of so many things to learn, from the joys of working with a team, to trusting your gut when it comes to your branding strategy. Megan is so much fun to talk to, and I hope you enjoy our conversation as much as I did.MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/230CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts