Making Good: Small Business Podcast

Let's talk launching. What is launching? Who is it for? Why should we approach product releases as launches? In this episode with email and launch strategist Shannon Vonderach of Mrs. Vondy, we discuss all things launching, as well as email marketing and running multiple businesses at once. This is a can't-miss episode with one of my favorite small business owners. ____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/episodes/80JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

For today’s episode, I’m going to share with you my #1 absolute favorite marketing strategy that I pull out of my marketing toolbox any time I get stuck with what to write. This strategy helps you put the secret ingredient (PSSST: it's INTENTION) into every piece of marketing content you create. Plus, because I’m a bit of an over-deliverer, I’m also including some of my favorite easy quick marketing writing tips to help you clean up what you’ve written and make it as effective as possible.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/79JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

In this episode, I'm joined by Taryn Rachelle of The Social Lifestyle Co for a conversation around how to approach content creation with intention. Taryn gives us a peek behind the curtains of her business operations to explain how she plans out and creates her content. We also discussed what content strategy is, and why you need one, what cohesive content strategy is, how to choose which social media platforms to have a presence on, Instagram features like DMs and Close Friends, social audio and who it's for, and much more. ____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/78JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

On today's short and sweet episode of Making Good, I'm answering marketing questions you submitted via Instagram! In this episode, I answer the following questions:How do I get people to engage on my social media posts?How do I get more shares on social media about my business and products?How much of my social media feed should be product photos?How should I approach discount codes?____________________MAKING GOOD SHOWNOTES:https://www.makinggoodpodcast.com/77JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

In episode 76, I'm joined by email marketing strategist Katie Guenther for a conversation about getting efficient with your content creation. We discuss why it's important to repurpose, Katie's suggestion for a repurposing workflow, time management tips, approaching email marketing, and much more.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/episodes/76JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

Download the free customer journey workbook. This episode is about all things customer journey. We discuss what a customer journey is, the stages of a customer journey as I believe it applies to product-based businesses, and most importantly, how to build a customer journey that attracts customers, treats them well, and creates loyalty for your brand. ____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/75JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

In this episode I'm joined by business coach Kami Guildner for a conversation about elevating your voice and your message. We discussed why we should build brands around our customers’ desires and aspirations, not their pains and fears, the power of storytelling, and which certain marketing rules are meant to be broken.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/74JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

Just like businesses can do more than simply making money, marketing can do more than simply make sales. We can use our marketing skills to stand up for what we believe in, share our values, build genuine connections with our audience, and make people feel less alone. In this episode, I'm sharing 15 prompts for putting your heart into your marketing content.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/73JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

How can we increase our results AND spend less time on social media? In this (replay) episode with Chris Emmer of Mindful Social Co, we answer that question. We also discussed how social media can be harmful, the power of boundaries in social media, content buckets/pillars, finding your ideal customer, and much more.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/72JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

In this episode, I cover 10 ways to do good through your small business. This episode is a replay of episode 2 of Making Good podcast.10 Ways Your Small Business Can Do Good:Find a cause you believe in, and donate a percentage of your earnings to it.View every business purchase as a vote for the kind of world you want.Be authentic online.Support other small businesses.Be a more-than-fair employer.Provide kind and human customer service.Stand up for what you believe in.Mentor and share your knowledge.Think through the environmental impacts of your business practices.Give back to your local community.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/71JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts