DTC Podcast

Subscribe to DTC Newsletter - https://dtcnews.link/signup Can you improve your ads 3x with simple hacks like using "Even IF" at the beginning of your ads? YES! This week's AKNF features Pilothouse media buyers discussing the issues of the day including: 📦 "Even IF" for 3x lift 📦 28 Days Stayed (q4 relief from Big Blue) 📦 Bundling Kungfu 📦 Conversion API early return (and cash bonuses!) Featuring Kylh Eitchcox, @Liam Robinson @Taylor Cain Eric Dyck Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video Join the Flywheel Challenge! https://learn.directtoconsumer.co/influencer

Subscribe to DTC Newsletter - https://dtcnews.link/signup For our latest podcast, we sat down with Srdjan Popovic, Chief Marketing Officer of Crossrope. He happens to be a DTC Newsletter superfan. 🙌🏻 Crossrope is on a mission to become a household name in the fitness space. They have innovated the jump rope with their weighted, interchangeable ropes and accompanying app providing portable workouts that can be activated anywhere. Crossrope has seen a 400% growth in the last year. How? Srdjan credits three key elements: Agility Iteration Access to an extensive library of footage 🔑 Agility & iteration are essential 🔑 Create LOTS of content (more than you think you need) Read on for other value bombs from our conversation with Srdjan: 🔑 Meet your customers where they are ✈️ Build the plane as you’re flying it 📦 Watch your sneak preview of this week’s full pod for some insight on podcast ads, how to infuse comedy in your creative, how Srdjan activates on DTC value bombs, and to hear us bask in Srdjan’s praises -  it’s almost too much. (just kidding, keep telling us we’re great!) Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Join our Pilothouse media buyer brainstorm, as we prepare for Black Friday / Cyber Monday 2020.  In this 30 minute value rocket, we cover: 📦 UGC Mashup mechanics (thumbnails, captions, and workflows 📦 Fall out from 28-day Conversion Window deprecation (what will it mean for Facebook Ads v. Google Ads) 📦 Limitations of Server to Server + Conversion API + Shopify  📦 BFCM Preparations! Roadmapping offers and Strategy! 📦 Top of funnel strategies on SnapChat (Unlock your conversion events!) 📦 Black Friday goes 100% Online, what will it mean? Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Nick Jordan is a character. and a razor sharp SEO with results to back up his bombastic opinions. In his first three years in business with ContentDistribution.com he's grown several websites from 0-100,000 in a year, some projects doing 500K organics already all with zero focus on backlinks. "There are 3 main things people think about when they think about SEO and I don't do any of them." ⛔️ Backlinks ⛔️ Technical SEO ⛔️ Praying to the Google Gods He lays out his entire methodolgy in this podcast, screensharing his private tools, giving you a clear picture of how all of it works, including: 📦 Why Content velocity is your biggest lever with SEO 📦 How to link sites internally to create the most juice 📦 How to create top, middle, and bottom funnel SEO content 📦 How to think about grouping keywords on pages 📦 How to find new dimensions within your keyword research 📦 Why content velocity is a moat 📦 How to do all this without the content hamster wheel feeling 📦 Why Efficiency Score it the #1 ranking metric 📦 The biggest missed opportunities for DTC and SEO Learn all about this and lots more in this action packed poddy from DTC and Nick Jordan KEY LINKS Keyword Grouping Tool Quality Content is Key Drive Your SEO Results with Content Velocity Brandjacking 101 Hiring Your SEO Content Writing Team Josh Fletcher's Growth Hacking Bible Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup The Pilothouse agency leaders return for a fast past discussion of the top media buying issues of the day.  📦 One day click view campaign hacks 📦 Creating lookalikes from Google Click ID for higher intent 📦 YouTube Crushing in Lead Generation 📦 Pre-Covid Pixel Seasoning - Should you nuke your pixel? 📦 20% text rule overturned, how to take advantage 📦 Mystery Products Rule! 📦Upsell Landscape Changing Fast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup How to Create Packaging that Performs with SmashBrand’s Kevin Smith The DTC Podcast sat down with SmashBrand’s Kevin Smith to discuss all things package design strategy. He delivered practical, implementable advice on reducing risk, differentiating your brand, and communicating your values to your customers. Kevin is the founder and managing partner of SmashBrand, working with clients such as Kraft Heinz, Duracell, 7-Eleven, and Paypal to innovate their packaging design, brand strategy, branding, and consumer testing. Kevin started his career as a CPG entrepreneur growing several brands to over $40M in revenue before pivoting to his true passion - brand strategy and creative direction. Watch the full conversation here or read on for key takeaways from Kevin’s data-driven differentiation-based strategies. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup 👋🏻 Greetings DTCers! This week we have a doozie of a podcast filled with valuebombs about radical differentiation via expertise, $200K individual ambassadors, and how to create an effective echo chamber with earned media to grow your brand on autopilot. Meet BIOHM Health CEO @Afif Ghannoum,  A biotechnology attorney, and FDA regulatory expert. In addition to his role as CEO of BIOHM Health, Afif has launched three biotechnology companies with over $15 million in private equity financing, launched products in over 25,000 retail stores, and licensed technology to a global pharmaceutical company for a product sold in over 100,000 stores. 🤩 His father is renowned scientist Dr. Mahmoud Ghannoum, who made the breakthrough digestive health discovery that bacteria and fungi work together to dissolve digestive plaque in the gut. Recognizing an opportunity, Affif teamed with his father, leveraging his father’s expertise and landmark discovery to launch gut health company, BIOHM Health. BIOHM is currently seeing monthly sales approaching seven figures through tactics outlined here. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Have you ever wondered what it’s like to be in the mind of a Head of Growth at a top DTC brand? Learn how to not only think like a growth marketer, but also how to put together a small ‘n’ mighty growth team for your DTC brand in today’s cast with Hydrant’s Head of Growth Margaret Fortner. Tune-in to Margaret’s data-focused thinking and learn… 📈 What does the Head of Growth do, anyway? 📈 How can you make data clear so that it tells a story? 📈 Why simple testing goals will keep you out of the weeds 📈 How Margaret has grown an efficient growth team 📈 And lots more Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Build Your Ambassador ARMY Today!  In this cast, we uncover the exponential power that connection and community can have when it’s baked into your brand. Alan VanToai is the founder of Crew Fire -- a one-stop-shop for brands to build, mobilize, and incentivize their ambassador army! With both Apple and Google making moves limit Facebook’s Pixel power and compromising advertisers ability to track and reach their audience, now is the perfect time to turn your customers into selling machines by building a brand ambassador community. 👊🏽 Alan started as a Red Bull ambassador himself back in 2007. He was able to see first-hand how an engaged community can rapidly grow a brand. "There was a directory of all the other ambassadors not just in the country, but around the world [...] and I was able to look up the local ambassadors and hit 'em up [...] and say, 'I'd love to connect with you, grab coffee, and by the way, my friends and I are hosting a party, could we get some product?' and they'd hook it up. Now I'm a Red Bull superfan." Fast forward to today and Alan’s helping others do the same thing for THEIR brand. This cast goes deep into the why and the how behind brand ambassador programs.  Some of the benefits Alan’s seen come out of his client’s brand communities include: ⏩ Increased Conversion Rates (While Cutting Marketing Spend) with User-Generated Content ⏩ New Customers via Word-of-Mouth and Referral Sales ⏩ Greater Efficiency & Effectiveness Across Paid Social, Social, and Content Channels ⏩ Increased LTV of Your Most Valuable Customers ⏩ A New Hybrid Between Owned, Earned, and Paid Media (Which Enhances All The Rest) Convinced? Tune in to learn more about how you can grow your brand through ambassadors 🚀 Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week’s DTC podcast with Mid-Day Squares Co-founder and COO, @Nick Saltarelli is dedicated to wives and partners everywhere! Watch: https://www.youtube.com/channel/UC2ZB_N0Vpg6iB5HxdxWg8gQ My wife and I love quality chocolate, and she’s a huge fan of protein bars. When she came across Mid-Day Squares, which, according to their ads are “Everything a chocolate bar isn’t, everything a protein bar wishes it was,” she knew she had to pull out her credit card. She told me about the company and I promptly booked a podcast with Nick Saltarelli, the COO and co-founder of Mid-Day Squares out of Montreal. Nick’s wife has been a true partner in business since they met, and the recipe for their category blending confectionary functional bars was her original idea. Multiple failed business attempts (plus one big winning exit), and a multi-year partnership with McGill University Food Science Lab and Mid-Day Squares was born. With product names like “Fudge Yeah,” and “Bust a Peanut” (coined by a female staff member, he’s quick to point out), Mid-Day Squares shot to $1.6 Million in sales in their first full year (in Canada alone). Now with US retail and DTC expansion in sight, they’re aiming for 8 figures in 2021. This podcast was an amazing deep dive on: 🍫 How to find and combine two niches ready to pop (quality chocolate + functional bars) 🍫 Breakfast is clogged, but the afternoon snacking market is a blue ocean 🍫 Name your company with how to consume your product 🍫 How to “build in public” and create content that drives unstoppable momentum with only your personal network 🍫 Why their first employee was a videographer 🍫 How to measure the true impact of your marketing, and determine retail lift from ad spend 🍫 How to leverage University partnerships to tackle high barrier product development 🍫 How Mid-Day went from 15% DTC to 50/50 when Covid hit. 🍫 The real job of a COO (moving sidewalks) 🍫 Centralized vs Decentralized decision making in your organization Nick challenged all DTC marketers to embrace a truly omnichannel pricing strategy that makes it so your product costs the same, no matter where it’s listed. The days of DTC companies passing savings on to customers for “going direct” are over, he says. The goal of building longevity in the space is to make as many people as much money as possible, while still being profitable. This is the reason he’d never undercut a retail partner by offering Mid-Day Squares cheaper online. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video