DTC Podcast

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week's cast features Kristen LaFrance, Twitter’s Mayor of DTC and Head of Resilient Retail at Shopify, dropping value bombs like there’s no tomorrow! Kristen shares focused wisdom on the things brands get wrong about community building, walks you through the steps of community engagement, and shares her favorite community building hacks that brands have come up with since the outbreak of COVID! This is a podcast you can’t afford to miss! Listen for:  📦 Why you should prioritize relationships over sales  📦 Kristen's core blocks of community  📦 Why you should call your 100 best customers  📦 COVID-19 retail trends  📦 A five-step guide to starting podcast content Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup For this week’s All Killer No Filler, we’re offering the first part of our Presell Page Course! Part one of our course series features Pilothouse Creative Director and page design specialist Cam Wind. In his words, “if you are not using presells, you are leaving money on the table.” Listen to the pod to find out why! This presentation covers:  What a presell page is, and where it comes into play in the customer journey Creating a better experience for your customers Page formats that work Plus examples of Pilothouse presell pages! We’ll share part two of this presentation next week - see you then! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Need some help figuring out attribution? This is a topic every high level market loves to “geek out” on, but very few have it dialled to their complete satisfaction. With that in mind we sat down with Scott Desgrosseilliers, founder of Wicked Reports, an old school attribution wizard who built his first database at 10 and has put over 20,000 hours in on this topic. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup We're going to show you how to build presell pages that can double your conversion rates! Presell pages are the most under-utilized yet most impactful levers of any good DTC funnel. Join this workshop and build (or refine) your presell page to find your audience, increase conversion rates, and boost your average order value.📈  The challenge is guided by expert practitioners who have tested 1000's of iterations of presell pages. ...and the best part is that it's 100% free. No strings attached. ➡️  Sign up today! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Content marketing is a necessity for DTC brands or agencies as we all try to cut through the noise and engage customers in ways that steadily build your brand affinity and foster LTV. This week on the DTC Poddy, we chatted with Dain Walker. Dain is a brand strategist and Instagram expert who's grown a rabidly engaged 200k following in less than two years by simplifying complex and powerful ideas into compelling content. Dain is one of the clearest communicators we’ve seen, both on social media and in person. Don’t miss his engagement hacks for creating compelling carousels, as well as his personal development superpower and life-changing reading list. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week’s All Killer No Filler is the second half of our presell page discussion - and this time; we’re talking copy!  A middleman between your ad and shopping cart, your presell page acts as a salesperson by supporting the customer, giving them a nudge, and providing the info they need to convince them to purchase your product or service. The role of the presell is to eliminate any doubts and make the purchase irresistible. Pilothouse copywriters extraordinaire Alora Bossy and Brad Knell are here to break down exactly what you need to do to ace your presell page copy.  Inside this pod, you'll find:  📦 How to engage your audience by creating a strong avatar  📦 A gentle reminder that your copy doesn't need to be a literary masterpiece  📦 Why research and customer reviews are your best friend when it comes to presell page copy  📦 Helpful copy formulas to help strategize your messaging Take a listen to the pod, then sign up for DTC+ and join our Build a Presell Page Challenge, February 24-26. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week the cast chatted with Ben Knox, VP of Ecommerce and Growth at Super Coffee. Ben was a treat to listen to, offering insights on how to thrive in today’s omnichannel environment. This podcast was PACKED with valuable info, so we recommend you give it a full listen. Here's a taster of some of the most powerful Value Rockets from the guys’ chat with Ben: 🚀Why you shouldn't be afraid of Amazon  🚀 Why you should be studying your funnel  🚀 Ben's guide to mastering acquisition through subscription and SMS  🚀 Why you should consider reducing your dependency on paid social  🚀 A Case for ROAS Agnosticism (!?) Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup In our latest installment of All Killer No Filler, we have Tim Peacock, Cam Wind, and Raven Dixon from the Pilothouse team on the pod to talk presell pages, providing a sneak peek into our upcoming DTC+ course! Take a listen for: 📦 Why presell pages sell better than eCommerce stores 📦 How to optimize your bundles 📦 Different types of presell pages and when to use them 📦 A sample presell page outline 📦 Why presell pages will be even more important with ios14 changes Take a listen to the pod, then sign up for DTC+ and join our Build a Presell Page Challenge, February 24-16. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup How we drink is changing. The pandemic has seen a major rise in at-home alcohol consumption and a simultaneous call for healthy alternatives to spirits and mixers. Denetrias “Dee” Charlemagne is a co-founder of Avec Drinks, a high-flavour low sugar mixer challenger brand that launched in June of 2020. Avec Drinks has arrived at the perfect time offering premium mixer to pair with premium spirits, that appeal to calls for healthier (and tastier) drinking options. Not even a year old, the pod takes a behind the scenes look at Avec Drinks' early growth and DTC strategy including:  Their organic first approach  Plans for a 2021 paid strategy  The benefits of building a creative community Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on All Killer No Filler we’re unpacking our approach to team building and growth with Pilothouse’s team of super scalers including Jordan Chew, Cam Wind, Dave Steele, and Kyle Hitchcox. These guys know two things 1. How to grow teams that scale 2. their sports metaphors. Listen to this slam dunk pod for: 📦  Finding opportunity in chaos and harnessing that potential 📦  Why it’s ok to fail 📦  The importance of radical transparency, hyper-communication, and rapid feedback loops 📦  Why we look for and encourage entrepreneurial mindsets at PIlothouse 📦  A walkthrough of Pilothouse’s hiring process and onboarding workflow Come for the great team-building advice, stay for the synchronized swimming reference. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video