Remodeling Mastery by Mark Richardson

Thank you for listening to Remodeling Mastery! Become a subscriber today—just search for ‘Remodeling Mastery’ on your podcast app of choice. (1:06) In This Episode: How Are You Feeling? Over the past few weeks, we focused on the fact that now is the time to lead. This topic shifts gears to discuss the actions that you can take to help you navigate the experience that we're having today. In this episode of Remodeling Mastery, Mark will discuss the four things that you can do during this time that will help you improve your business. Focusing on actions that you can take can help you reduce your anxiety and give you a clearer picture of how you can deal with the coming months ahead. (12:27) Thought Leader Interview with David Pickle, CEO of The National Association of the Remodeling Industry David Pickle is the CEO of The National Association of the Remodeling Industry. NARI assists with business development, serves as a platform for advocacy and helps connect homeowners with its professional members. It's the only professional trade organization dedicated to the remodeling industry. Join David and Mark as they share insights about the industry and discuss what NARI does for its members. "I think one of the strongest intangibles is what you just touched on. The validation that you're not terminally unique. And that I think is the struggle for a lot of us that are out there in the marketplace whether we are in our first year or in our fifteenth year." —David Pickle

The night is always darkest before the dawn. No matter how dark things may appear, there will always be light at the end of the tunnel. It's just a matter of when, not if. In this special episode of Remodeling Mastery, Mark Richardson shares 10 actionable steps that can help put your behavior and mindset in the right place to reclaim your mojo.

Mark Richardson shares why now is the time to work on improving your business amongst all the uncertainty and chaos. Over the course of 15 minutes, Mark shares 10 areas he believes all business owners and professionals should focus their time and energy on that can have the greatest change and ultimately make their businesses stronger. 1. Be proactive, not reactive with how you spend your time 2. Prepare for a challenging few months 3. Get your priorities in order; what's right and what's most important? 4. Know your numbers Keep listening to learn more! *The interview with Andrew Sherman that Mark Richardson mentions at times during this episode is coming soon.

In this episode, Mark Richardson suggests businesses take a glass half full approach as it relates to the COVID-19 pandemic. Take a listen to discover 10 ideas for how you can position your business to come out of this period of uncertainty better than you were before it started. These ideas are inspired by conversations Mark has had over the past week as he speaks with business owners and leaders across the country on what they're seeing and thinking and will help you set the stage for your business to thrive 6 months, 9 months, a year from now.

The concept of surviving in business is something everyone should be thinking about during these uncertain times and what lies ahead in the next few months. If you do, you'll find that the opportunity to thrive will be greater than ever. In this special episode, Mark Richardson shares 10 actions, ideas, and recommended digital tools to help your business not only survive, but help you position your business for the future and long-term success. Take care, everyone!

(1:38) In This Episode: Virus Leadership This is the time to lead, the time for leaders to step up and lead their company. This is one of those times where there are a lot of things going on, particularly the issue with the coronavirus. In this episode of Remodeling Mastery, Mark explains the importance of good leadership and management during uncertain times. There is a tremendous amount of uncertainty out there that can create fear and confusion among your team and clients. Tune in to learn lots of tips that will help you lead your team better. (16:59) Thought Leader Interview with Erika Taylor, Director of Content for Professional Remodeler Erika Taylor is the chief of content for one of the top construction and remodeling trade publications in the country. She joins Mark today to share some of her insights into the latest trends and issues in the industry. Tune in as they discuss the increased consolidation and activity of private equity companies in the home improvement industry, the focus on greater authenticity during marketing and the effect of the younger generation on the industry. “Yes, we have a labor shortage but as the older generation exits in ever increasing numbers, the younger people coming in are going to remake the industry in exciting ways and I'm starting to see that happen.” —Erika Taylor

Thank you for listening to Remodeling Mastery! Become one of our 50,000 listeners by subscribing today—just search for ‘Remodeling Mastery’ on your podcast app of choice. (1:48) In This Episode: Risk Intelligence How do you think about risk? Risk intelligence is one of the most important differentiators between successful businesses and mediocre businesses. It's not enough to simply think in terms of high-risk tolerance and low-risk tolerance. In this episode of Remodeling Mastery, Mark will explain the concept of risk intelligence and why it is different from risk tolerance. Join Mark as he discusses seven questions you need to ask yourself to determine your risk intelligence. He also gives tips on how your business can deal with risk better. (17:19) Thought Leader Interview with Kermit Baker, Project Director for Remodeling Futures Program at Harvard University Kermit Baker is the Project Director of the Remodeling Futures Program at Harvard University and he is also the Chief Economist for the American Institute of Architects in Washington, D.C. Join Kermit and Mark as they discuss where the remodeling industry is heading. They discuss the state of the remodeling market in 2020 and beyond, potential challenges and issues and more. "When we sit in this housing bubble, things look pretty rosy. But I think if you get outside that bubble for a minute you see a lot of potential risks out there. Number one is the economy grew in 2018 in about 2.7, 2.8% and last year grew about 2.3% and this year it's projected to grow in under 2%." —Kermit Baker

Thank you for listening to Remodeling Mastery! Become one of our 50,000 listeners by subscribing today—just search for ‘Remodeling Mastery’ on your podcast app of choice. (1:40) In This Episode: Scarcity The reality is that some businesses have a certain amount of scarcity. Scarcity as it relates to opportunity, leads, clients and projects. Some businesses, however, have an abundance of those things. Why is that the case? In this episode of Remodeling Mastery, Mark will explain how companies that understand scarcity vs. abundance are the ones that are able to deal with scarcity. Join Mark as he explains what scarcity means and how it relates to your business. He also gives tips on how your business can deal with scarcity better. (14:05) Thought Leader Interview with Ed Johnson, Executive Director & CEO of the Better Business Bureau Mid-Atlantic Region The BBB is a highly recognized and respected non-profit organization. It is the largest community of trusted businesses in North America. Ed Johnson has been with the BBB for over 30 years and he’s been the president and CEO for the BBB in the DC area for over 23 years. Join Ed and Mark as they discuss the BBB and how you can leverage it to improve and take your business to the next level. "Throughout the United States in 2018 there were over 170 million inquiries to the BBB on various companies. Whereas there were only 860,000 complaints. So what this tells you is that more people are calling to find out about a company before they do business with them so they don't have to complain later." —Ed Johnson

Thank you for listening to Remodeling Mastery! Become one of our 50,000 listeners by subscribing today—just search for ‘Remodeling Mastery’ on your podcast app of choice. (1:30) In This Episode: 20 Tips for 2020 It's a brand new year and the start of a new decade, so it's the perfect time to really think about how you can improve your business and, if necessary, implement some changes. In this episode of Remodeling Mastery, Mark will discuss 20 tips, insights and thoughts for 2020. Join Mark as he discusses the importance of figuring out your why, the benefits of keeping things simple, why you shouldn't necessarily look at each month or each quarter equally and more. (20:45) Thought Leader Interview with Sabrina Starling, Author of How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees Of all the different issues in the industry right now, one of the most challenging is finding, hiring, retaining the right kind of talent. Sara wrote her book to fulfill a need. There just wasn't a guide to help small business owners with hiring. Remodeling companies often face a dilemma. There are opportunities to grow their business, but they don't have the team members to capitalize on that opportunity. Join Sara and Mark as they discuss how to build the best team for your company. "When it comes to hiring A players, we need to understand their psychology and how they behave and structure our recruiting process around that." —Sabrina Starling

Thank you for listening to Remodeling Mastery! Become one of our 50,000 listeners by subscribing today—just search for ‘Remodeling Mastery’ on your podcast app of choice. (1:45) In This Episode: 2020 2020 is not only just a new year, but a new decade. A new decade has a lot of different meanings compared to just a new year. When you think in terms of decades instead of years, you'll begin to notice several important issues that you probably wouldn't have noticed if you only think in terms of years. In this episode of Remodeling Mastery, Mark will discuss 10 different thoughts and insights about looking at something at a 10-year cycle vs. looking at something at just for one year. (14:11) Thought Leader Interview with Joaquin Erazo, President and Founder of Marketing Wing Joaquin Erazo is the president and founder of Marketing Wing. His company offers cutting-edge strategic marketing for design build remodeling companies and takes an analytical approach to building a marketing strategy for their clients. In the past 10-15 years, marketing has changed because consumers have changed. Today's consumers are more sophisticated and they have a lot more information on their fingertips. Join Joaquin and Mark as they discuss how marketing strategies for remodeling companies have changed and explain how your business can thrive in this new environment. "When I think of marketing strategies, I usually look at them in three buckets: client acquisition, client retention and branding. The big effect on those strategies today has been technology." —Joaquin Erazo