The Influential Personal Brand Podcast

In today’s episode, we recap our interview with a special guest, Nick Santonastasso. Nick was born with Hanhart syndrome, the 12th case ever diagnosed, and today is only one of four people on the planet who have it. He has used his remarkable story and turned it into an incredible personal brand as a Vine star, Instagram bodybuilding personality, keynote speaker, musician, and more!

Today’s amazing and inspirational guest is Nick Santonastasso. Nick is a Vine star, Instagram bodybuilding personality, keynote speaker, musician, and the list goes on. He’s an amazing human with an incredible message and has turned these qualities into a remarkable personal brand too. What’s more, is that Nick has achieved all of this despite coming into this world less two legs and an arm. He was born with Hanhart syndrome, the 12th case ever diagnosed, and today is only one of four people on the planet who have it.

Today, on this special recap episode, we reflect on the interview with Michael Stelzner. As a good friend of Rory and an industry giant, we were so honored to have him on the show with us. We discuss our top takeaways from the conversation. Michael not only highlighted that organic reach is dead but pointed out that YouTube is greatly under-utilized as a social media platform.

What’s the largest audience you have envisioned your personal brand reaching? One million? 10 million? Why not try 100 million? If you think this is not within the realm of possibility, our guest today, Michael Stelzner has achieved this and is well on his way to even more. As a dear friend and advisor to Rory, Michael is an industry giant and a godfather of the influencer, social media, and digital marketing space. Whether you realize it or not, he has impacted you in some way. Today, Michael shares some extraordinary insights that he has gained through his tremendous experience.

This is a recap of a special episode for us because Lewis Howes is not just a business partner and client, but also a dear friend. The show kicks off with a behind the scenes story of the huge leg-up Lewis gave us in a time of need. Some of the strategies Lewis shared during the full-length weren’t common at all, and you'll hear about ideas like using photography to capture your brand's 'feeling' and the value of having a ‘big moment’ each year.

Today on the show we are thrilled to have Lewis Howes who is a New York Times bestselling author and host to one of the world's top 100 podcasts! Lewis has been featured on Ellen, Good Morning America, and The Today Show, all just ten years after he was broke living on his sister’s couch. Today Lewis talks about the six things that are key to building a personal brand, and how they are all related to capturing energy, state, or feeling which one’s audience then internalizes. He talks about the centrality of photography in his brand, letting us in on the intense preparation that goes into the images he uses.

Welcome to today’s special recap, where Rory and AJ unpack their major takeaways from the interview with the iconic Dennis Rodman! It seems crazy to think that the height of his basketball career was over 20 years ago, yet he still remains as relevant as ever. This is a testament to the fact that he realizes building a personal brand means continually reinventing yourself. The constant moving with the tide that he advocates for was one of the key points Rory picked up from the interview. Another takeaway was the importance of being an expert in your chosen craft and segueing that into growing your personal brand. Dennis Rodman was a colorful character off the court, but his number one priority was being at the top of his game, which is how he earned the name, ‘The Rebound King.’

When you think about the most iconic basketball players ever, our guest today, Dennis Rodman makes the list every time. Not only was he an athlete extraordinaire, a five-time NBA champion, a two-time NBA All-Star, rebound league leader four different times, and an NBA Hall of Famer, he is also a New York Times best-selling author and one of the most colorful personalities the NBA has ever seen.

We are extremely lucky to have two-time iTunes top 50 podcast host Jordan Harbinger on the show today. Jordan is a former Wall Street lawyer and an expert on social dynamics. His podcast, The Jordan Harbinger Show, receives a whopping five million downloads each month! He joins us today to share a wealth of knowledge about just what it takes to build a monster podcast like his. One of Jordan’s central strategies is that he considers himself a fiduciary to his audience. He explains that many people think of their guests as the ones to be buttered up due to a desire to leverage their social standing. Jordan explains why this is wrong and hosts should instead consider themselves duty-bound to their listeners.

Welcome to this special recap episode, where AJ and Rory share their biggest takeaways from the recent interview with Michael Hyatt. In addition to being the previous CEO of multi-million dollar publishing firm, Thomas Nelson, Michael is a repeated bestselling author and now owns his own Inc. 5000 company. What makes Michael so special is that his career gives him the ability to provide hard-earned perspectives from both within and outside of the publishing world.