The Influential Personal Brand Podcast

The media needs you as much as you need them! This is one of the biggest takeaways we had from our most recent interview with Susie Moore which this episode acts as a recap of. Susie’s advice was so actionable and empowering, and today we talk about myths she debunked such as how editors only want to interface with publicists. We cover the practical advice that Susie gave for writing a good pitch, doing research, pegging content onto current events, and how to get the most publicity out of an article you wrote. Susie makes this business seem easy, which it will be if you follow her advice, so tune in today!

Your journey to building a personal brand might not be as difficult and long as you have built it up to be. Switching from fearful to confident is sometimes as simple as a few mindset shifts, and there are facts out there to help orchestrate this transition. Today’s guest is Susie Moore and as a media expert, she joins us on the show to drop a few bombs that will get you well on your way to interfacing with editors and turning content into dollars. Susie has featured on over 300 different media outlets including The Today Show and Oprah, and as a life coach and advice columnist, she has all the tricks you’ll need to develop the confidence to step out and claim your power.

It is never too late to pivot as long as you keep your new message simple and singular, and repeat it till the cows come home! This is one of the major takeaways from our most recent interview with Donald Miller, of which this episode acts as a recap. Donald went from being a famous author of Christian memoirs to starting a hugely successful business brand coaching company, transitioning almost overnight between the two.

There’s a lot of value in helping people more clearly explain what they do. This is because it enables them to find the other people out there who truly need to hear what they have to say. Clarifying people’s message is Donald Miller’s life’s mission and it was an absolute honor to have him on the show. Donald is the CEO of Story Brand and the New York Times bestselling author of multiple books including Blue Like Jazz, and he also recently wrote a number one Wall Street Journal bestseller called Building a Story Brand. Interestingly, Donald made a complete career pivot from writing Christian memoirs to guidebooks in the non-fiction brand-building space.

Julie Solomon is somebody who is truly living her gift, and the knowledge she shared in our recent interview was priceless. So today as always we sit down to do one of our special recaps, this time of the biggest takeaways from our interview with Julie. We talk about her in-depth brand deal know-how, which preaches the value of staying confident, how to land your first gig on national TV, the high engagement levels of micro-influencers, and the importance of continuously reaching out.

There are many different paths to building an audience, but leveraging other influencers by managing their publicity is a great approach for those who are just starting out. In this episode, we sit down once again with the wonderful Julie Solomon to hear about her journey from being a publicist to a marketing coach who now enjoys her own massive audience too. Julie is a seven-figure entrepreneur and host of the wildly successful Influencer Podcast which has accrued millions of downloads from listeners across the globe. She is an expert in marketing, PR, and personal branding, and has worked with stars like Lenny Kravitz, Dave Ramsey, and Amy Porterfield.

If you can practice patience and persistence mixed with hard work you stand the best chance of building your audience and beating most of your competitors too, no matter what part of the world you come from. This episode serves as a recap of our most recent interview with Alberto Sardiñas, who is the host of the hugely popular Spanish radio show Intimo

Hosting a radio show and building an audience can be a grueling process and it helps to have a few tricks under your sleeve. The value of good preparation, consistency, and having a big dose of self-esteem can go a very long way. This is especially true if you want to transition into new markets – like our guest today. We were fortunate to be joined on the show by Alberto Sardiñas who gets into his own journey with hosting radio shows and podcasts and building his US following too. Alberto is the host of the wildly successful Spanish story-based radio show Intimo in which Alberto gives personal advice to listeners who call in. He has 2.8 million Facebook fans! In this episode Alberto gets into his journey to becoming such a successful host in Spain, talking about his college days and initial desire to use whichever studios he could just to experience what it is like to be on the mic.

In this recap edition of the show, Rory gives his biggest takeaways from his most recent interview with Ed Tate. Rory and Ed have been friends for a long time and the pair were grateful to get a chance to sit down and formally talk business after so many years. One of the most hard-hitting points Ed made was about the possibility of generating business in any economy by using the simple method of reaching out. Rory also gets into the importance of what Ed calls ‘never putting up a zero,’ by which he means doing at least one thing to push your business forward each day. In the final leg of this episode, Rory spends some time talking about how necessary it is to invest in a dream in order to realize it, because if you don’t invest in your dream, how can you expect somebody else to? Catch you on the other side!

When it comes to learning the mechanics of world-class speaking, who might we look up to as role models? It is not the highest-paid speakers, celebrities, or politicians, but rather the World Championship of Public Speaking winners who truly set the benchmark. They are the masters who have turned this craft into a science. Today’s guest is Ed Tate, himself a World Championship winner, and one of Rory’s early idols. Ed is a Certified Speaking Professional and has been a corporate trainer, keynote speaker, and executive coach for people who want to make winning high stakes presentations for over 20 years. He joins us on the show today to share his perspectives about what building a reputation and staying on top of your game truly means.