The Influential Personal Brand Podcast

As a strong personal brand, you’re offered opportunities to engage with multiple audiences that your company has little to no access to. Today we speak with Liz Forkin Bohannon, CEO, and Founder of ethical fashion brand Sseko Designs, an entrepreneur who has used her personal brand to grow her business. Early in the episode, Liz shares her mission to scale her company and transition from being central to Sseko’s operations to serving as the face of her company. A key theme in this episode, Liz discusses how business can change the world, along with how her company empowers women in east Africa. We then dive into specifics, with Liz providing an overview of Sseko’s business strategy and how they use direct sales and network marketing to drive revenue. After exploring what you can do to grow your company through your personal brand, Liz talks about the virtues of “beginner’s pluck.” As insightful as our conversation is inspiring, tune in to hear how Liz built a mega-successful company by leveraging her personal brand.

With the right message and a well-honed delivery, you have the power to create a media network that attracts six-figure brand deals. Today we recap our episode with Maggie Thurmon, a college freshman who has built a TikTok empire. For our first takeaway, we reflect on how you can use social media to earn revenue, with host Rory Vaden chatting about four top ways to monetize your content. We then highlight how Maggie found success through the huge amount of effort that she puts into her videos — each minute of video took three hours to craft. Later, we touch on Maggie’s mature response to social media hate and how some viewers forget that online personalities are real people. Tune in for more insights on how you can make money from platforms like TikTok. 

While we usually interview the most successful of the old guard, today we speak with young mover and shaker Maggie Thurmon about how she gained three million TikTok followers and over 100 million likes in only one year. We open our conversation by exploring Maggie’s start on TikTok and the early content goals she set for her channel. From concept creation to making the post, Maggie unpacks her process and provides insight into TikTok’s technical details. After highlighting the massive amount of work that can go into a 60-second video, we discuss how Maggie connects with her audience through sincerity, capturing her relationship with her family, and by her focus on only posting positive content. We then touch on her approach to her product before diving into how she monetizes TikTok. She shares specifics on aligning with sponsoring brands and the earning potential of being a TikTok influencer. Later, she opens up about dealing with trolls and why experiencing hateful feedback is a part of being an online personality. Maggie has built a TikTok empire. Tune in to hear more about how she did it. 

Few business experts can boast such a high reputation among C-suite executives as Cameron Herold. Today we recap our previous episode with Cameron, unpacking insights that show why his reputation is so well earned. We open by exploring Cameron’s ‘ones and threes’ concept  — the idea that your revenue is a marker of how evolved your business is. As host Rory Vaden explains, you need next-level thinking and operating principles to move from 100,000 to 300,000 dollars in revenue. Overcoming new challenges is then needed to hit 1 million before you need to revamp your business to hit 3 million dollars. We then discuss why the best books are based not on good ideas but on meeting your client’s needs. Linked to this, we dive into Cameron’s strategy of finding an underserved audience and carving out your niche serving them. We wrap up our conversation by touching on the differences between uniqueness and differentiation and how they impact your brand. Tune in for more as we highlight our top lessons from Cameron Herold.

When building a company, you need to decide what type of equity is more important to you — having equity in the company or getting brand equity by having that company associated with your name. Today we speak with author and business growth expert Cameron Herold who built many successful companies before focusing on his personal brand. The Founder of the COO Alliance, Cameron joins us to share his secrets on turning a personal brand into an eight-figure business. After talking about his career highlights, we dive into the importance of attaching your name to your company so that your hard work goes recognized. From taking on speaking arrangements to appearing in press interviews, Cameron gives listeners his tips on becoming the face of your company. We discuss his journey in creating the COO Alliance, what his revenue funnel looks like, and where the true value of coaching lies. Cameron then opens up his playbook and reveals the four lessons that brands need to know to scale their business. Near the end of the episode, Cameron gives listeners advice on what fees to charge and we wrap up a rich conversation by reflecting on the future of personal branding. Few business leaders have helped grow as many companies and executives as Cameron Herold. Tune in to hear some of his top insights.

Your book has the power to change lives and bolster your brand. It’s also the best business card that you’ll ever need. Today we recap our conversation with Bolt Chandler, CEO of Self-Publishing School and publishing expert, highlighting our top takeaways on what writing a book can do for your business. We open by exploring how you can use your book to build your business before discussing how you can use your book to engage people on a more profound level. After looking at when you should consider authoring a work, we dive into the importance of ensuring that self-published books don’t look self-published. We then touch on top factors to consider before publishing including self-publishing versus traditional publishing, how you’re going to market your book, and how you can make it onto prestigious best-seller lists. For more insights into the world of publishing, be sure to tune in today!

As Chandler Bolt explains in this episode, publishing a book is like getting the keys to Narnia — it opens a magical land of opportunity for your brand. As the CEO of Self-Publishing School and with six bestselling books, we’ve brought Chandler onto the show to share the secrets of self-publishing, along with the incredible brand benefits of publishing a book. We open our conversation by comparing self-publishing with traditional publishing, with Chandler commenting on why self-publishing is the better option for most people. From a breakdown of costs to details on cover design, we dive into the specifics of self-publishing and what you can do to make a slick-looking product. After unpacking the services that his company offers, Chandler provides insights into packaging, printing, and shipping your work. We then focus on how your book can function as the world’s best business card, getting your foot in the door of podcast appearances and speaking events. Near the end of the episode, we touch on how you can get your book onto best-selling lists and earn persistent sales. Tune in for more on becoming a best-selling author.

As famed businessman Charlie "Tremendous" Jones was a fan of saying, “five years from now, you’ll be the same as you are today except for the books you read and the people you meet.” In this episode, we share our top highlights from Lisa Woodruff, whose approach to personal development has grown her company into a seven-figure business. Our first takeaway from Lisa is profoundly simple — that your mind is your greatest lifelong asset. We discuss the importance of investing in your mind and the ways that Lisa has developed herself. Linked to this, we then dive into Lisa’s journey with Brand Builders Group and how it gave her tactical and actional steps to scale her business. For our final takeaway, we focus on Lisa’s patience when building her brand. As she explains, growth takes hard work and time. You need both to achieve incredible results. Tune in for more insights into our inspiring conversation with Lisa Woodruff.

Building a seven-figure brand requires long-term commitment and consistent hard work. While there’s no shortcut, investing in your education is a surefire way of growing your greatest asset — yourself. Today we speak with Organize 365 Founder and CEO Lisa Woodruff about how she serves her niche and how she found success by playing the long game. We open the episode by talking to Lisa about her experience nurturing her brand with Brand Builders Group and why being a teacher has helped her win at business. After discussing the enormous value of investing in yourself, we unpack Lisa’s path to success. She provides insights into how her business evolved and what she did to carve out her niche in the organization industry. We touch on how Lisa established herself as a thought leader and how creating a body of content bolstered her brand. We then dive into the specifics, with Lisa sharing details about her revenue numbers, staff and customer size, service offerings, and how her customer journeys impact her messaging. Reflecting on her target market, Lisa chats about the power of positive affirmation and acknowledging the emotional components of time management. As Lisa explains, building a brand and finding the best way to serve your niche is like running a marathon. Tune in to hear the strategies that Lisa used to win hers. 

The power that YouTube has to grow your brand and spread your message is stronger than ever. Today we recap our top takeaways from our interview with Sean Cannell, YouTube King and the guy to go to if you want to know how to win at video. After discussing how YouTube has become increasingly relevant, we highlight Sean’s advice that for your channel to succeed, “you need to become a master at holding attention.” We share our simple secrets to becoming a more engaging presenter before focusing on the importance of editing down when creating video content. For our last takeaway, we dive into why you should enjoy your obscurity while you have it. As Sean explains, this is the time to build a solid foundation and prepare yourself for popularity. Tune in to hear a summary of Sean Cannell’s most impactful learnings.