Podcasting Business School

Check out episode 182 of Podcasting Business School where you will get to be a fly on the wall inside one of our recent Pod Pals Zoom Parties. We kick off the session discussing how to develop relationships with potential podcast sponsors and build a podcast sponsorship pipeline. Next we dive into some Podcaster Speed Dating where you will be introduced to several of my Pod Pals as they tell us: What their show is all about. Who they are looking for as a guest on their show. Who they are a great guest for. How you can contact them if you want to book them on your show or if you would be a great guest for them. We wrap up this session with some open podcasting Q&A that you won't want to miss! Ready to delegate your podcast production and editing services so that you can spend more time building your brand and your business? Check out our new Podcast Production Plus service:   www.PodcastingBusiness.School  

As many of you probably know, Spotify is coming on STRONG in the world of podcasting and in this episode we are going to chat with Chris Krimitsos about how to use advertising on Spotify to grow your podcast reach on that platform. Check out episode 181 of Podcasting Business School as Chris and I discuss: *Why podcasters should be paying close attention to Spotify right now. *How podcasters can use advertising on Spotify to grow their show. *Which targeting methods are working with Spotify ads. *How to increase the frequency that Spotify listeners hear our ads. *Podfest BREAKING NEWS! Connect with Chris: www.Podfestexpo.com   Ready to delegate your podcast production and editing services so that you can spend more time building your brand and your business? Check out our new Podcast Production Plus service: www.PodcastingBusiness.School  

In this episode I'm doing a couple of Podcast Audits with my Pod Pals AJ Shepard and Dr Melissa Luke. In the first half of the show I speak to AJ Shepard from the Westside Investors Network podcast where we focused on how you can use mentorship style interviews to ramp up your audience engagement. Connect with AJ: https://www.westsideinvestorsnetwork.com/podcast In the second half of the show I speak to Dr Melissa Luke from The Pandemic Payout podcast where we focused in on how to create workshops with her podcast guests that will help her raise funds for her non profit. Connect with Dr Melissa: https://pandemicpayout.org/   Sign up for a free Podcast Audit interview: www.PodcastingBusiness.School    

Where are my Newsletter Nerds at??????? I actually enjoy writing up my weekly newsletter and communicating with my podcast audience.......but I know that many of you fear the words "email marketing".  Check out episode 179 of Podcasting Business School as I drop SEVEN tips about email marketing for podcasters. In this episode you will learn about: *The ONE HUGE THING that I don't want you to do. *How often you should be emailing your list. *What I do with my email title that has improved my open rate. *My strategy when it comes to links within the email. *The list segmenting strategy that has greatly improved my open rate. In the 2nd half of this episode I do a Podcast Audit with Samantha Lacoste from Secret Life of a Hairstylist.  We chat about: *Ideas for rebranding. *How to build a community to client bridge for her podcast.   Sign up for our next Pod Pals Zoom Party or register for a free one on one Podcast Audit session:   www.PodcastingBusiness.School

Do you ever get frustrated when you set up an awesome experience like an event, workshop, or group coaching session....but then....you really struggle to get your audience interested in participating?? You KNOW your content rocks and it will be life changing, but that doesn't matter if we can't get people in front of it! Check out episode 178 of Podcasting Business School as I chat with marketing master Scott Carson from The Note Closers Show. In this episode Scott and I discuss: *The various ways he's been able to use his podcast to earn income and grow his real estate business. *His ideal customer journey and how much he's charging for each step in the process. *How he gets his audience to show up for his live/virtual events and workshops. *Where are podcasters missing the boat when it comes to monetization? Connect with Scott: https://weclosenotes.com/note-closers-show-podcast/   Attend our next Pod Pals Zoom Party: www.PodcastingBusiness.School  

I love it when I figure out a simple business hack that makes building relationships that can lead to making sales easier! In today's episode I've got a really good one for you! Check out episode 177 of Podcasting Business School as I discuss: *What service I'm using for scheduling and how much I'm paying for it. *What you should be asking for besides "name" and "email" when someone schedules with you for the first time. *The key series of questions that I ask when I'm doing a one on one or discovery session. *What I see other podcasters adding to their interview scheduling form that is worth a try. In the 2nd half of this episode I do a Podcast Audit with Nils Davis from The Secrets of Product Management where we discuss: *Ideas for dialing in on a niche and rebranding. *Adding weekly content that will promote a coaching service.    Sign up for our next Pod Pals Zoom Party or register for a free one on one Podcast Audit session:   www.PodcastingBusiness.School

In this episode you get to be a fly on the wall inside one of our recent Pod Pals Zoom Parties. We kick off the session discussing the FOUR symptoms that your show needs to niche down. Next we dive into some Podcasting Speed Dating where you will be introduced to several of my Pod Pals as they tell us: What their show is all about. Who they are looking for as a guest on their show. Who they are a great guest for. How you can contact them if you want to book them on your show or if you would be a great guest for them. Finally we dive into some open podcasting Q&A about CLUBHOUSE to wrap things up! Check out episode 176 of Podcasting Business School and then get signed up for our next Pod Pals Zoom Party!   www.PodcastingBusiness.School

Raise your hand if you dreamed of escaping your 9 to 5 job so that you can be an entrepreneur only to realize that when you crossed that line your 9 to 5 turned into a 5 to 9 (as in you work 5am to 9pm). Check out episode 175 of Podcasting Business School for my best tips on: How to set up your weekly work schedule so that you don't have work work so many hours. How I break down my workdays so that I maximize momentum with projects, podcast recording, and time with clients.  The system I use to take 120 "free days"....aka....non work days per year.  Three ways I want you to challenge your traditional thinking around how many days and how many hours you need to work every week.  I'm trying something new with this solo episode! I added in a 30 minute Podcast Audit session with my friend Monica Tanner from the On The Brighter Side of Marriage for Entrepreneurs podcast. In the 2nd half of this episode you will hear Monica and I discuss ideas around rebranding, launching, and monetizing her show! Connect with Monica: www.onthebrightersideofmarriage.com   Sign up for our next Pod Pals Zoom Party or register for a free one on one Podcast Audit session: www.PodcastingBusiness.School  

Sometimes podcasters spend too much energy trying to build a GIANT brand instead of building an amazing tribe of listeners that are the exact right fit for the business they are building around their show.  With this episode I'm bringing in Matt Johnson from the MicroFamous podcast to chat about how we can dial in our messaging and connect our podcast to the right type of listener. Check out episode 174 of Podcasting Business School as Matt and I discuss: What being "MicroFamous" actually means. Strategies to build a business around a smaller niche. Is social media absolutely necessary or can we just market through our podcast? Matt's top podcasting tips and strategies. Connect with Matt: http://pursuingresults.com   Join our next Pod Pals Zoom Party:  www.PodcastingBusiness.School  

Many podcasters are confused about how to develop relationships with potential show sponsors and THAT is exactly what we are going to focus on with this episode! Check out episode 173 of Podcasting Business School as I discuss: The three different types of sponsorship relationships. Four important steps for creating a sponsorship relationship pipeline. The price difference between regular CPM and Niched Down CPM. The exact brand partnership package that is working for my health podcast right now. How you can get connected directly to sponsors looking to sponsor shows like yours with my new Podcast Sponsor Shark Tank episode! Apply to be on my Podcast Sponsor Shark Tank episode:  www.PodcastingBusiness.School