Growth Marketing Today

Major companies are often wary of conflict, especially in a polarized time. But some are now taking a stand on racial injustice and police violence. Companies like Nike, Twitter, and Citigroup have aligned themselves with the Black Lives Matter movement. But, Some have called out brands for their canned response. Does this sound familiar? “We at [Brand] are committed to fighting injustice by posting images to Twitter that express our commitment to fighting injustice."

When they redesigned FullStory’s onboarding process, Melanie Crissey, Product Marketing Manager at FullStory, scored some definite wins. However, her team also made a few mistakes along the way. In this episode, Melanie shares the six onboarding mistakes they made so you can avoid them!

Did you know that 60% of users who signup for a SaaS product only logs in once? That's crazy but it speaks to how vital your onboarding experience is. That's why I decided to hang out with SaaS onboarding expert Aaran Krall and get his advice on how we can build a better experience for our users.

As the team at the SaaS commerce platform Paddle has learned, real growth is about entering new markets, and that takes thoughtful attention to pricing, making inroads into new geographic regions, deciding whether to move upmarket (or downmarket), and offering new standalone products instead of bloated features tacked on to old ones. In this episode, Ed Fry, Paddle’s growth ops, shares his five-star growth framework that describes how Paddle achieved 2,475% revenue growth.

Topic clusters have been a big trend in content marketing and SEO--and with good reason. However, the way the model is created doesn't take the user into consideration. And there's nothing more frustrating as a consumer than being forced down the funnel when you're not ready or not finding the next step you need in your journey. In this episode, Carolyn Lyden, Founder of searchhermit.com, proposes a user-focused content matrix to remedy the inward-looking content generation method with the topic cluster model.

Still trying to wrap your mind around the fast-paced world of TikTok? You’re not alone. Since its launch in 2018, TikTok has quickly become one of the hottest social media apps on the market. However, the concept for this type of app isn’t new. What makes TikTok unique is the speed at which it’s gaining popularity. In this episode, Lauren Pope, Content Manager at G2 and self-proclaimed TIkTok expert, explains how businesses can take advantage of TikTok’s popularity to grow their brand.

These last few weeks have been tough for SaaS and DTC operators. What's been most impressive are the communities coming together, whether it's your local communities supporting restaurants and healthcare workers or entrepreneurs and operators working together to help one another understand and weather the storm. In this episode, Patrick Campbell, CEO and founder of ProfitWell, talks about how SaaS businesses can thrive during these times and how you can take advantage of ProfitWell’s Subscription Stimulus Package

Right now, with the COVID-19 virus spreading and the oil war going on in the Middle East, we seem to be in a perfect storm of things going on that could go either way. It might all recover quickly, and it might get a lot worse. In this episode, John Doherty, Founder and CEO Credo (a marketplace for companies hire pre-vetted digital marketing agencies and consultants), shares his advice to help you navigate your business in these unsettling times.

How can a simple technical SEO fix increase organic traffic by 70% and the number of pages that rank in Google's top 10 and top 100 results by 100%? In this episode, Geoff Atkinson, founder of Huckabuy (a performance-based software for the organic search channel), breaks down the topic of structured data markup, covering what it is, why it matters, how it works, how to implement it, and more. Geoff's company Huckabuy works with companies large and small to implement structured data markup on their websites, and he has seen incredible before-and-after results.

In the last few years, diversity has become somewhat of a buzzword, and having a diverse group of people working together is seen as an advantage. With a diverse group of teams, you're more likely to have a wide spectrum of ideas, backgrounds, and skills that can help your organization develop more and quicker. But, it also avoids embedding biases in your marketing campaigns and product development. Amanda Munday, Founder and CEO of The Workaround (a parent-friendly co-working space in Toronto), shares practical tips on how to build a diverse team.