Growth Marketing Today

Imagine having the superpower to read your customers' minds so you know how they talk, what triggers that caused them to purchase or leave your product, and how they describe your product and your competitors. That would be a marketer's ultimate superpower! You won't necessarily be cast in the next Marvel movie with this superpower. What I'm talking about is using Jobs-To-Be-Done (JTBD) framework to supercharge your marketing. In this episode, Claire Suellentrop, Co-Founder at Forget The Funnel, and former Head of Marketing at Calendly, shares exactly how she helped Autobooks use the JTBD framework to create more compelling and effective marketing campaigns.

During her tenure as Head of Marketing, Juliana Casale helped Crazy Egg hit its highest monthly revenue in two years. In this episode of the Growth Today podcast, Juliana opens up about the content, email and acquisition strategies she implemented to achieve Crazy Egg’s highest monthly revenue and increase their trial-to-paid conversion by 75%. Juliana is currently the Head of Marketing at Clearbanc, a fintech startup that offers online brands affordable growth capital so they can scale their marketing campaigns and inventory.

Ryan has grown Fomo, a SaaS social proof tool, from $15K to $100K MRR in just 3 years, all the while traveling over 45 countries and launching several side projects including books, courses and YouTube videos. In episode 53 of Growth Marketing Today, learn how Ryan grew Fomo from $15K to $100K, from pricing strategy, competitive strategy and more. Get the growth cheat sheet from this episode at https://growthtoday.fm/53. Why take notes when you can steal my notes from this episode? Support me on Patreon for as little as $2 per episode at https://patreon.com/growthtoday

SEO is content and content is SEO. Sounds like another marketing buzzword to throw around. But, Alina Benny, Growth Marketing Manager at Nextiva, focus on optimizing content for search intent and user experience resulted in 107% increase in organic traffic in 6 months. In episode 52, you'll learn from Alina, the exact strategy Alina implemented to increase Nextiva's organic traffic by 107% from October 2018, whether landing page or blog post is best to rank for keywords in Google and Alina's playbook for optimizing content for SEO.

Every business owner faces the same problem: Increasing conversions and reducing churn. With a client list of companies such as AWeber, Buffer, Stripe, AppCues, InVision, AppCues and more, Val Geisler, nicknamed "The Email Marketing Queen", has cracked the code to the email marketing strategy that actually increases trial conversions and reduces churn. The last onboarding emails she re-wrote saw a 209% increase in conversions. In episode 51, Val shares two of her BIGGEST pet peeves when it comes to onboarding emails you should avoid, Val's "Dinner Party Strategy" for high-converting onboarding emails and three retention strategies that helps grow MRR.

Google the term "sales funnel stages" right now. The first organic result is written by Marijana Kay, SaaS content writer, for Pipedrive. Do you think that's a fluke? Google the term, "how to build a mobile app." Yup, you guessed it – the first organic result is Marijana's article for buildfire.com. Marijana knows a thing or two about writing content that rank #1 on Google. In episode 50, she reveals her step-by-step process to do so. We also discuss whether long-form or short-form content is better for ranking on Google and how she got her first client as a freelancer (and how you can too). Download the growth cheat sheet with actionable growth tips to ranking #1 on Google at https://growthtoday.fm/50

Alexandre Ferrari, founder at Brazillian growth agency Tracao.online, has implemented and ran the growth process at YC-backed companies as well as multi-national brands like Unilever. In this episode, find out the exact growth process Ale uses and how to create a culture of growth in a bigger company. Get the show notes, tweetable quotes, key actionable takeaways and more from this episode at https://growthtoday.fm/49

HubSpot, Hotjar and AWeber – these are some of the companies that Josh Garofalo, SaaS copywriter and founder of Swaycopy, has worked with to double or triple their conversions. In this episode, learn Josh's exact step-by-step copywriting process that he uses for A-list SaaS companies, why Josh actually doesn't "love" copywriting even though he's so good at it and one tip that can turn your copy from good to amazing. Get the growth cheat sheet with all the actionable tips from this episode at https://growthtoday.fm/48

The first year of a startup is usually the toughest, especially if you're competing against large enterprise companies with deep pockets. That's exactly what Daryna Kulya faced when she started OpenPhone with Mahyar Raissi. In this episode, learn exactly what Daryna did to acquire OpenPhone's first 1,000 paying customers without spending a single dollar on ads and the best advice Paul Graham gave to Daryna her the OpenPhone team during their time at YCombinator. Get the one-page cheat sheet of actionable growth tips, tweetable quotes and key takeaways from this episode at https://growthtoday.fm/047

What does it take to grow a SaaS or subscription business in 2019? With access to the metrics of thousands of SaaS companies, Corey Haines, Head of Growth at Baremetrics, should know. In this episode, learn how Corey used personalized value-packed videos to double Baremetrics trial-to-paid conversions, why ARPU is one of the most important growth levers for SaaS and Corey's bottom-up approach to growth. Download a one-page cheat sheet packed with actionable growth tips from this episode at https://growthtoday.fm/046. Only available for the next 5 days.