

Style and Substance
Elizabeth Cairns & Fiona Humberstone
Style and Substance is a branding and business podcast brought to you by The Brand Stylist, Fiona Humberstone and The Empowered Entrepreneur, Elizabeth Cairns. Resourcing you with inspiration, insights and heaps of expertise to help you navigate all things branding and business. Ideal for creative entrepreneurs and those of you looking to sidestep the hustle, keep joy at the forefront of your work your work and find a more meaningful and sustainable approach business. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books

Nov 13, 2024 • 43min
Lusting After Building a Luxury Brand? - Listen to this first!
A luxury brand can be an utterly aspirational prospect for many, but is it the magic bullet it promises to be? If you want move into this space, there is a whole load you absolutely need to be considering up front. In this episode we dig into the why's and the wherefores of what it takes to create a luxury brand. Fi talks us through some of the visual signifiers and the critical importance of getting it right. We explore the demands it places on an entrepreneur who wants to sit comfortably in the luxury space, the challenges and the definite up sides. A must listen for anyone serious about holding their own in luxury sector!#luxurybranding #colourpsychology #creatingaluxurybrand Hosted on Acast. See acast.com/privacy for more information.

Nov 11, 2024 • 19min
Introducing the Brand Catalyst Programme - A Reason to Celebrate
Lovely listeners, we're dropping in between episodes this week because both of us are incredibly excited about Fi's new Brand Catalyst Programme and I wanted to give her the opportunity to share that excitement and take the chance to celebrate. In our conversation we talk about how the programme came about and some of the strategic considerations we have had to make with regard to how it sits within the rest of Fi's work. We talk about Fi finding her flow and the creative unfolding edge of her business and why she is so looking forward to the new year. So alongside the what, the why, and the how of the programme itself, there will no doubt be some behind the scenes insights that we hope will be equally valuable. Happy listening and we look forward to being back on Wednesday with the next full length episode. To find out more about the programme you can visit https://www.thebrand-stylist.com/brand-catalyst-programme and if it resonates, I wholeheartedly invite you to take advantage if the whacking great £300 off that Fi is offering if you book before 29th November. #rebranding #brandcatalystprogramme #brandmentoring #donewithyoubranding Hosted on Acast. See acast.com/privacy for more information.

Nov 6, 2024 • 50min
The Dynamics of Collaboration - Avoiding the Pitfalls and Making Partnerships Work
Welcome back to season 12 and, after a post half term catch up sharing Fi's adventures in Rome and my recent challenge with mental health, we dig into todays topic; The Dynamics of Successful Collaboration. If you've ever had your fingers burnt after a disastrous collab, have struggled to make things equitable in partnership or are simply curious about how to get your self in the best possible position for a successful collaboration this is for you. We talk about not only the numerous benefits of joint ventures and why both of us absolutely love having it built in to the way we do business, but also the common pitfalls and what we can do to avoid them. As ever it's candid, far reaching and hopefully useful. If you enjoy the episode please do share with a friend or colleague that might benefit and take a moment to like, and review. Thanks so much.#howtocollaboratesuccessfully #pitfallsofcollaboration #empoweredentrepreneurship #howtomakecollaborationswork Hosted on Acast. See acast.com/privacy for more information.

Oct 16, 2024 • 43min
Avoiding Stagnation in Business
How to Keep things Moving and Avoid Getting Stuck in a Rut.Welcome back lovely listeners to our last episode of the season before we head into the half term break. As we look forward to the last quarter of the year we are all about keeping the mojo going, maintaining momentum and avoiding that joy sapping, energy draining business limiting experience of being stuck in a rut. We cover a whole load in this conversation including modelling out some of how Fi avoids stagnation in her own business, why frustration can be a handy motivator, the importance of plateauing every so often, why momentum isn't always about be more, do more, have more and how to connect with our innate drivers. There's also a mention of the upcoming breakfast event and a reminder if you missed out on joining us due to being sold out so quickly, we have opened a wait list for the next one which you can find over at https://www.thebrand-stylist.com/the-breakfast-event. If you'd like to be the first to hear of the next event and get priority access for booking then just pop your details on the form and we'll be in touch very soon.Happy listening lovely listeners, we really hope you enjoy the show. Hosted on Acast. See acast.com/privacy for more information.

Oct 9, 2024 • 36min
Renegotiating Boundaries Part 2
Delve into the art of renegotiating boundaries in professional relationships. Discover strategies for gracefully transitioning from pro-bono work to fair pricing while tackling scope creep. Explore the complexities of ending collaborations and redefining partnerships with clear communication. Listen as hosts share insights on managing work-life balance and the emotional intricacies of client relationships, emphasis on self-worth, and the importance of transparency in pricing negotiations. Gain tools for nurturing healthy work dynamics.

Oct 2, 2024 • 38min
Renegotiating Boundaries Part 1.
The discussion kicks off with the tricky yet vital topic of setting boundaries in both life and business. Listeners gain insights into balancing personal and professional expectations, especially during significant life changes. Tips are shared on maintaining clarity in communication and setting realistic timelines with clients. The episode dives into the importance of self-awareness and how to kindly renegotiate boundaries when life throws curveballs. Personal anecdotes add depth, reflecting on challenges and strategies to keep collaborations healthy.

Sep 25, 2024 • 47min
Brand, Business or Life Clarity...?
Welcome back lovely listeners, today we are back and talking about one of our absolute favourite and essential topics CLARITY. We all need clarity, but at what level? Brand clarity is one thing, but in order for brand clarity to really have the impact and realise it's true potential, it is ideally underpinned by solid business clarity and, for those of us interested in running business on our own terms, life clarity. In this episode we will dig into the various layers and intricacies of clarity. How do we discern what we need at what time and why does it even matter?There is a shameless plug at the start of this episode for our Style and Substance Breakfast event on 17th October at Granger and Co, Chelsea. If you'd like to join us in person for some inspirational, in person connection, then you can book via The Brand Stylist Website. https://www.thebrand-stylist.com/the-breakfast-event. We do hope to see you there. Hosted on Acast. See acast.com/privacy for more information.

Sep 18, 2024 • 44min
Menopause, Midlife and Are We Even Relevant Anymore?
Welcome back lovely listeners, in this episode we are keeping it real and tackling the very present question for so many of us at our stage of midlife, whether we are still relevant. We dig into the realities of how menopause, peri menopause and ageing generally affects our capacity to run our businesses and show up in the world with purpose, meaning and relevance. It's an intimate, no holes barred conversation which I hope you enjoy. As ever we would love to hear your thoughts and if this resonates, do let us know. Hosted on Acast. See acast.com/privacy for more information.

Sep 11, 2024 • 53min
Back to Work, Back to Basics - Setting Yourself up to Thrive
Welcome back lovely listeners to Season 11 and we are coming out of the gates today with an episode to tackle the steps to take to set yourself up for end of year success. We explore four pillars: Aspirations, Values, Boundaries and Habits and our non-negotiables for a thriving last quarter. Hear about our morning routines, the values that drive us and how we are setting ourself up to achieve as we get back to work after the summer break,. Hosted on Acast. See acast.com/privacy for more information.

Aug 28, 2024 • 12min
Summer Series Ep6. Hacks for Getting Re-inspired
In the latest discussion, the hosts tackle the transformative power of branding and the drawbacks of toxic hustle culture. They dive into the challenges women face in reigniting inspiration amid life's transitions. Exciting summer plans include creating a cookbook and spontaneous road trips. Adventures in van life and upcoming cycling trips add a dash of excitement. Listeners are encouraged to embrace new experiences and engage with the community for enhanced creativity and connection.