

Style and Substance
Elizabeth Cairns & Fiona Humberstone
Style and Substance is a branding and business podcast brought to you by The Brand Stylist, Fiona Humberstone and The Empowered Entrepreneur, Elizabeth Cairns. Resourcing you with inspiration, insights and heaps of expertise to help you navigate all things branding and business. Ideal for creative entrepreneurs and those of you looking to sidestep the hustle, keep joy at the forefront of your work your work and find a more meaningful and sustainable approach business. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books

Feb 25, 2025 • 50sec
International Women's Day - Call For Submissions
International Womens Day is coming up on 8th March and we want to create a celebratory showcase of all the wonderful female entrepreneurs in our incredible community. We want to hear your stories, your successes, your pearls of wisdom and we will do our best to share as many as we can. To join the action just send us a short insta ready video or image and story to podcast@fionahumberstone.com or DM us on the podcast insta @styleandsubstance_podcast. We can't wait to hear from you. Hosted on Acast. See acast.com/privacy for more information.

Feb 12, 2025 • 1h 10min
Why Owning your Creative Identity is a Business Imperative...and How To Do It
Creativity is the lifeblood of both of our businesses and we have both experienced the game changing impact for ourselves and our clients when we really feel the strong sense of identity as a creative in our bones. When you can really own your creativity and it is woven through the fabric of your life and work it is transformative and not just for the jobbing artists amongst us. For every business owner serious about having the edge and working in a joyful and empowering way, creativity is a skill to hone and a way of being that we both feel should take centre stage. In this episode we walk through how to embed a strong sense of creative identity and how it shapes our thinking, our relationships and the innovation possible with our businesses. Enjoy! Hosted on Acast. See acast.com/privacy for more information.

Feb 5, 2025 • 1h 3min
The Myth of Passive Income - What does it really take to make a Fast Buck?
These days you can barely move for someone promising you a '7 figure income' while you sleep. But is it really the panacea it promises to be? Passive income is something so many ambitious entrepreneurs are chasing, but what does it really take? We are about to get deep, opinionated and personal in this episode where we explore Fi's passive income success story that paid the mortgage. How the pursuit of passive income shifts your experience of what it's like to run your business, the unseen effort that goes into 'passive' streams and more.We hope you enjoy the episode and if you do please like subscribe and share - thank you.In the opening of the episode I make a shameless plug for Jo McAndrews work. if you'd like to find out more about her her online course "The Magic of Warm Listening" you can find it here https://www.jomcandrews.com/warm-listening-online-course Hosted on Acast. See acast.com/privacy for more information.

Jan 29, 2025 • 1h
Niching into your Creative Style - Why it's a must and how to do it.
Dive into the transformative journey of finding your unique creative style and its benefits in the entrepreneurial landscape. Hear inspiring success stories of those who’ve embraced their flair and discover how niching down can boost enjoyment while minimizing burnout. Unpack the misconceptions surrounding creative specialization and learn practical strategies for refining your work. Plus, the power of community connections shines through as women support each other in their creative endeavors. It's a must-listen for any creative entrepreneur!

Jan 22, 2025 • 43min
What's Possible when your Branding Really Works
Welcome back lovely listeners, in this episode we are talking all things branding and what becomes possible when you get your branding really working for you. Fi shares her insights from over 20 years in the world of branding to uncover the essentials of what entrepreneurs need to know to empower themselves to make the most of their brand. So if you're branding something new, rebranding or have big plans for your business this year, this is a must listen. Enjoy.As mentioned in the episode Fi;s free where to start course can be found in The Brand Stylist Academy here : https://thebrandstylist.thinkific.com/courses/creating-your-brand-course.Her colour psychology courses can be found here: https://thebrandstylist.thinkific.com/pages/colour-psychology-courses Hosted on Acast. See acast.com/privacy for more information.

Jan 15, 2025 • 1h 3min
Fi Finds Herself in an Impossible Dilemma...
Just before Christmas Fi sound herself on the receiving end of an outrageous comment. With commercial and ethical decision to make and plenty of self gaslighting and doubt in the mix, it wasn't an easy time. In this in depth exploration, hear how we navigated this sticky situation and resolved things amicably all round. A must listen for anyone who struggles with post decision dissonance, gaslighting themselves or worry about being an overly emotional/sensitive woman in business. You might also enjoy our past episodes on renegotiating boundaries here: https://apple.co/408wEDy and our conversation on The Art of Discernment here: https://bit.ly/42cNIek.Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Jan 8, 2025 • 47min
Getting your Hype Squad in Place for the New Year
Happy New Year Lovely Listeners, Were coming out of the gates in 2025 with what we hope will be a thoroughly uplifting and encouraging episode where we are waxing lyrical about the benefits of a having a Hype Squad for your business. Hear where our support comes from, how we design for it in work and life and how to avoid becoming too transactional and loosing the magic of reciprocal championing. We look back o the joys of the Studio Theia launch and celebrate the wonderful Podcast community that have turned out to the breakfasts. We hope you thoroughly enjoy the listen and look forward to a great 13th season and a fabulous new year and if you are free in London on 23rd January do join us at Granger and Co for a thoroughly inspiring start to the year. Hosted on Acast. See acast.com/privacy for more information.

Dec 18, 2024 • 41min
The Highs, the Lows, the Learnings and the Hopes - A Review of 2024
Welcome to the final episode of 2024 and in typical Style and Substance form we are reviewing our year. In this conversation we share our highs, lows, learnings and hopes and what we've made of a pretty challenging 2024. Thank you for listening and all your support of the podcast this year, we are excited and inspired to be back in 2025. Wishing you a joyful and abundant festive season Elizabeth & Fi xxAt the end of the episode I mention my new coaching circle The Rise and Thrive Collective that opens in January 2025. if you're inspired to join me you can find out more here. Hosted on Acast. See acast.com/privacy for more information.

Dec 11, 2024 • 40min
Studio Theia - The Story Behind the Brand
We are very excited to bring you todays episode as it coincides with the Launch of Fiona's new brand consultancy Studio Theia. The creation of Studio Theia has been a labour of love, a creative unfolding and a strategic commercial proposition that is, even if we do say so ourselves the epitome of authentic and aligned work. In this episode we share the story behind the brand and insights and inspiration around what's possible when a brand is truly aligned and beautifully atmospheric. As well as exploring the personal and professional journey to the creation of the new studio, we talk about why Fi made the choice to structure the new Studio in the way she did, and the power of working as a collective. We hope there is boundless inspiration for all of you running businesses with creativity at the heart. Studio Theia are a multidisciplinary collective of strategists, designers, creatives and visionaries united in their commitment to build truly magical brands. We create astonishingly evocative brands for businesses in the lifestyle, consumer and hospitality sector and you can find out more at studiotheia.coor find the studio on Instagram Hosted on Acast. See acast.com/privacy for more information.

Dec 4, 2024 • 44min
Wintering - Why Embracing the Season of Withdrawal is a Business Essential
Winter is here and in this episode we are exploring the benefits and the potentially scary territory of wintering in our businesses. What does it look like, is it realistic, should we be doing it and what do we risk if we don't? This conversation is a walk through the seasons and cycles of business and ways we can capitalise on the energy of the seasons and make the most of winter. Hosted on Acast. See acast.com/privacy for more information.


