Here is my shot at a motivational speech?

I'm not claiming a recession is coming. I just think you an do a few things that will make your business stronger all around.

Likes and follows aren't as valuable as you think they are.

I'm sure you've heard of the "blue ocean strategy". It was coined by W. Chan Kim in his book of the same name and expanded in the more recent book "blue ocean shift". The concept makes a lot of sense on the surface. A red ocean is an overcrowded market with cutthroat competition. The books main premise is that there is a third area to compete beyond price and value - finding a new untapped market through innovation. The blue ocean is a market without competition. Instead of competing head to head with other companies you find a new untapped market and take it all for yourself. You innovate and add value in a totally new way to create a league of your own. You create a new market through creative disruption. Overcome old technology to gain a huge competitive advantage. This episode is a critique of this concept.

What do you do when employees constantly ask you for help? The way you handle these situations makes all the difference.

What do you look for in a hire? How do you interview? Are you hiring based on experience or soft skills?

Hiring is tough. Job boards aren't enough. In this episode we talk about guerrilla marketing and why you should devote just as much energy to recruiting as you do your marketing strategy. We go over identifying your ideal job candidate and some strategies to find off market talent and get creative with your recruiting. 

Hiring is complicated and very stressful. Trusting your brand in the hands of an employee can be tough. Do these 5 things and you'll be better off when the time comes to hire an employee.

Ray Dalio says - imagine that in order to have a great life you have to cross a dangerous jungle. You can stay safe where you are and have an ordinary life, or you can risk crossing the jungle to have a terrific life. I think what is separating you from a great life is more like a padded obstacle course you see on American Ninja Warrior.

Copying in school is frowned upon but copying in business is the way to succeed. The best way to achieve success is to emulate success.