
From the Yellow Chair
Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences with the masses, From the Yellow Chair.
Latest episodes

Mar 19, 2024 • 30min
Strategies for Entrepreneurial Success with Melody Edwards
Send us a textIt's International Women's Month in the virtual Lemonade Stand, and Emily is joined by Melody Edwards from Home Service VA! They talk about driving efficiency, team empowerment, and personal strength.0:08 - Entrepreneurial Journeys10:24 - Training and Hiring Virtual Assistants19:42 - Maximizing Virtual Assistant ServicesIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Mar 12, 2024 • 25min
Transforming Workshops into Wins with Chris Michel
Send us a textIn this special release from the virtual Lemonade Stand, Emily is joined by Chris Michel from Service Nation! They discuss the power of industry know-how, camaraderie in your community, and Service Nation's upcoming summit in Reno!0:07 - Service Nation Benefits and Opportunities9:53 - Workshop Leaders and Learning Opportunities18:17 - Implementing Ideas for Business Success24:22 - Community Support and Vendor PartnersIf you'd like to meet Chris and the rest of the Service Nation team, register for the upcoming Western Summit! As a special offer, if you register as an attendee by March 16, 2024, you'll receive 50% off a second attendee pass! All attendees will be automatically entered into a drawing to win fabulous prizes - click here to check it out!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Mar 5, 2024 • 32min
Forging a Family Business with Stephanie Allen
Send us a textIt's International Women's Month this week in the virtual Lemonade Stand, and Crystal and Emily are joined by Stephanie Allen from AirWorks Heating & Cooling! She discusses her story about personal branding, community outreach, and fearlessness in marketing strategy.0:07 - Building a Successful Brand Together8:07 - The Power of Brand Identity19:25 - Embracing Local Marketing Strategies26:31 - Navigating Rebranding and Leadership AdviceIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Feb 27, 2024 • 25min
Mastering Customer Data and Marketing in the Slow Season
Send us a textGet ready to juice up your slow season with a creative spin on customer database magic! In the virtual Lemonade Stand, Crystal and Emily discuss navigating your data through audience segmentation, targeted marketing, and the power of a well-maintained CRM system.0:07 - Maximizing Customer Database for Leads6:44 - Audience Building and Marketing Strategies15:13 - Building Relationships Through Nimble Marketing24:17 - Inspiring Home Service Marketing & BrandingIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Feb 20, 2024 • 20min
Unleashing Bold and Fresh Branding Ideas
Send us a textIn the virtual Lemonade Stand, Crystal and Emily take some time to share stories and experiences about evolving brands, standing out in a competitive market, and the risks of playing it safe with your visuals. This is the real pulp of branding - no artificial flavors added!0:08 - Branding's Importance and Overcoming Challenges7:18 - The Importance of Branding and DifferentiationIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Feb 13, 2024 • 28min
Trust, Commitment, and Protecting Your 'Yes'
Send us a textIn the virtual Lemonade Stand, Emily is flying solo to discuss why consistency is not just a buzzword but the heartbeat of lasting relationships. She talks about the following:0:08 - Building Trust in Relationships and Work9:21 - The Importance of Avoiding Overcommitment18:59 - Protecting Your YesIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Feb 6, 2024 • 23min
The Ins and Outs of Distributor Partnerships with Ashly Hughes
Send us a textIn the virtual Lemonade Stand, get ready to unlock the transformative power of strategic partnerships as Crystal sits down with Ashly Hughes from Gustave A. Larson to chart a course for your business's exponential growth. They discuss the following:0:07 - Partnerships for Contractor Success9:22 - Websites and Business Coaching Importance14:49 - Building a Successful BusinessIf you want to get in touch with Ashly and learn what Gustave A. Larson can do for your business, visit their website at https://www.galarson.com/ or email Ashly at ashly.hughes@galarson.com!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Jan 30, 2024 • 29min
How Authentic Connections Elevate Your Brand
Send us a textIn the virtual Lemonade Stand, we highlight the success, potential, and impact of marrying your brand with an authentic connection. No matter your cause or passion, an intentional effort can transform your brand's voice, vision, and impact!0:08 - Next Level Brand Through Community Support12:16 - Creative Marketing Strategies for Community Engagement23:42 - Effective Brand Marketing StrategiesIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Jan 23, 2024 • 26min
Why Strong Brands Perform Better
Send us a textIn the virtual Lemonade Stand, we're peeling back the layers to reveal how a dynamic and unforgettable brand is the cornerstone for amplifying all of your marketing endeavors. No matter the size or age of your business, these insights from this series will guide you through the maze of consistent branding efforts.0:08 - The Importance of Strong Branding8:14 - Importance of Branding and Marketing Strategies14:13 - Brand Building's Importance in MarketingIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Jan 16, 2024 • 23min
Igniting Passion with Next-Level Branding
Send us a textHave you ever wondered how a brand becomes more than just a logo? Spoiler alert: it's an inside job, and we're revealing the blueprint! Join us from the virtual Lemonade Stand as we unravel the power of internal branding, where your team's environment becomes a living, breathing extension of your brand's heartbeat.0:08 - Internal Branding6:25 - Building a Strong Identity13:13 - Piecing Together Your ElementsIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.Interested in being a guest on our show? Be sure to contact us today!If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!