

Market MakeHer Podcast
Jessica Inskip and Jessie DeNuit
Get better with your "finance-sis" and dive into the world of investing, without the jargon or bro-talk. Picture yourself learning alongside two friends: a beginner investor like you and a formerly licensed 15-year finance expert. Meet Market MakeHer, your go-to self-directed investing education podcast that demystifies complex financial concepts and jargon in a new way - from "Her" perspective. By relating the business cycle to the menstrual cycle, supply and demand to second-hand shopping, and many more out-of-the-box analogies - Market MakeHer became an award-winning podcast! We make it make sense, fun, and relatable, because we believe investing is for everyone.Join us as we build knowledge for all, break the existing barriers that make investing seem like it's not for you, and make a mark in finance together! View our podcast episodes here or link to wherever you listen to podcasts via our website - be sure to browse through our investing education content while you're there. Become fin-fluent with us!
Episodes
Mentioned books

Aug 1, 2025 • 37min
100: History That Haunts, Lessons We Learned: 100 Years of Market Wisdom 👻
Hi Money Coven — it’s Jessie 💜 This isn’t just any episode… it’s our 100th episode! And to celebrate, we’re doing what we do best: learning from the past so we can invest smarter in the future.In this episode, Jess and I take you on a tour through the most pivotal stock market moments of the last 100 years to see what we can learn from each jump scare. 😱From the Great Depression to the COVID crash, we break down what happened, why it mattered, and how each event changed the rules for investors like us. Spoiler: history doesn’t just repeat—it haunts us. 👻Whether you’re brand new to investing or you’ve been in the markets for years, this one’s packed with insights to help you stay grounded, stay curious, and stay in the game.And to everyone who’s listened, shared, and supported the show—we see you, we appreciate you, and we couldn’t have made it to 100 without you. Here’s to the next chapter…and season. We'll be back with Season 3 in a new (more organized) format in a few weeks! 💙Support the showAsk Us a Question, Leave a Review, Follow, Subscribe:🔗All Market MakeHer Links 👀 YouTube Channel ✨ Jess Inskip: TikTok Instagram ✨ Jessie DeNuit: TikTok Instagram Funny Finance Shirts and MerchAbout Us 🌚🌞 Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective. Important Disclosures:Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

Jul 25, 2025 • 34min
99. Q&A: Trading Fear, Rookie Mistakes & 401K + Roth Accounts
Dive into the world of beginner investing as the hosts tackle common fears and mistakes! Learn why trying to time the market could hurt your returns. Get practical tips on avoiding pitfalls like not starting early or chasing hype. Discover how to manage fear while trading with effective strategies. Plus, find out the differences between 401(k)s and Roth accounts, including tax implications and retirement strategies. Equip yourself with essential takeaways for building a secure financial future!

Jul 18, 2025 • 47min
98. Reading The Yield Curve Like a Crystal Ball for the Economy
Ever hear someone say “the yield curve is inverted,” but have no idea what that means? Or people talking about the “10-year” yields and not knowing why that matters? Or what "bond prices and yields have an inverse relationship" means?? Saaaaammmeeee.In this episode, we’re definitely getting a bit more advanced, but it’s important to grasp these concepts as best as you can, because it will really help you understand how the economy, monetary policy, and what’s happening in the world - really does affect how our money makes money. Today we are FULLY breaking down the yield curve—what it is, what moves it, and why it’s one of the most important signals in the entire market. We’ll explains how things like inflation, economic growth, government debt, and even global drama (yes, drama) can make yields rise or fall.You’ll learn:What the yield curve actually shows usWhy inflation expectations are everythingHow supply and demand for bonds move the marketWhat the bond market thinks about the FedWhy geopolitics can send yields swinging in both directionsIf you’ve ever wanted to understand bond yields without needing a finance degree, this one’s for you.Support the showAsk Us a Question, Leave a Review, Follow, Subscribe:🔗All Market MakeHer Links 👀 YouTube Channel ✨ Jess Inskip: TikTok Instagram ✨ Jessie DeNuit: TikTok Instagram Funny Finance Shirts and MerchAbout Us 🌚🌞 Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective. Important Disclosures:Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

Jul 11, 2025 • 30min
97. Part 2: Investing Jargon Demystified
The investing world has a lot of jargon. It can sometimes seem like another language. But it’s not hard to learn, you just need the right teacher to teach you the terms in the right order. Because just like your money compounds with interest, so does your investing knowledge. ;)Check out Part 1 of Investing Jargon (episode 33 or 94) where we covered the first 19 terms that build upon each other. For example, you have to know what capital is before you understand “capital appreciation” or how a stock is defined before you understand stock exchange and stock market. In this episode, Part 2, we cover 11 new essential investing terms that make sense after you learn those previous terms. Learn how to understand the finance-bros from your finance-sis and become fin-fluent. 😀Episodes Mentioned:95. Dividend Investing88. The 11 Sectors67. Year-end personal finance tips56. Portfolio Management & Asset Allocation10. How to read a stock quoteSupport the showAsk Us a Question, Leave a Review, Follow, Subscribe:🔗All Market MakeHer Links 👀 YouTube Channel ✨ Jess Inskip: TikTok Instagram ✨ Jessie DeNuit: TikTok Instagram Funny Finance Shirts and MerchAbout Us 🌚🌞 Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective. Important Disclosures:Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

Jul 4, 2025 • 33min
96. Top-Down Investing Framework: Time to Zoom Out
Has anyone ever told you a “hot tip” about a stock to buy? Or do you see suggestions about sectors ETFs to invest in right now on TV or social media because it’s a good time to invest in “xyz industry” for “___” reason? We’re going to learn how to zoom out, look at all the factors, and actually figure out if a company or industry is a good investment for our individual investing styles. This week, Jess Inskip teaches me, Jessie DeNuit, (and all of you 😉) about “top-down investing,” a strategy that starts with the economy and works its way down to the stock level. It’s about understanding what’s happening in the world, figuring out which sectors benefit, and then zooming in on specific companies.We cover:How to assess the current economic environment using real-world cluesWhy sectors matter and how they respond to changes in growth, inflation, and interest ratesHow to connect the dots from macro trends → sectors → stocksIf you’ve ever felt like your investing decisions are based on isolated info or gut feelings, this episode will help you build a more thoughtful, step-by-step approach. Top-down investing gave me context and confidence - and I think it will for you too. 🔮✨Support the showAsk Us a Question, Leave a Review, Follow, Subscribe:🔗All Market MakeHer Links 👀 YouTube Channel ✨ Jess Inskip: TikTok Instagram ✨ Jessie DeNuit: TikTok Instagram Funny Finance Shirts and MerchAbout Us 🌚🌞 Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective. Important Disclosures:Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

Jun 27, 2025 • 26min
95. Dividend Investing: Not Just for Retirees
What are dividend stocks and how do they work for you in your investing portfolio? Maybe you already know what a dividend is, but do you know how to actually use that knowledge to build a better portfolio? In this episode, Jess Inskip (the investing expert) breaks down dividend investing in a way that finally made it click for me (Jessie DeNuit - the novice). We’re not just learning what dividends are, but how they can support different investing goals.We talk about:How dividend stocks differ from growth stocksWhat makes a dividend stock high-quality (spoiler: it’s not just about yield)The key dividend dates you need to know so you actually get paidHow to look at Beta when choosing dividend stocks to smooth volatility in portfoliosHow dividend stocks can add income, stability, or reinvestment power to your strategyWhether you’re investing for the long haul or just getting started, this episode will help you see dividends as more than a bonus—they’re a tool. Learn how to use them wisely. ✨Related Episodes:3. What is a stock?10. How to read a stock quote14. How to analyze a stock18. Understand the yield curve29. Investment risk tolerance56. How to construct and manage a portfolio59. What is P/E ratio and Stock Valuation74. Stock Order Types Support the showAsk Us a Question, Leave a Review, Follow, Subscribe:🔗All Market MakeHer Links 👀 YouTube Channel ✨ Jess Inskip: TikTok Instagram ✨ Jessie DeNuit: TikTok Instagram Funny Finance Shirts and MerchAbout Us 🌚🌞 Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective. Important Disclosures:Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

Jun 20, 2025 • 26min
94. It’s in the Name – Investing Jargon That Actually Makes Sense (Replay)
Sometimes, the smartest move you can make is going back to the basics. After 33 episodes of learning this language, I realized something: investing terms aren’t just jargon—they’re building blocks. Terms compound, just like your money should!And when you understand them in the right order, everything clicks. That’s why we’re replaying this episode. Jess walks me through essential concepts like capital, stocks, IPOs, mutual funds, ETFs, market cap, dividends, and more, layered in a way that makes the market make actual sense. Whether you're just starting out or need a refresher, this episode is proof that financial literacy isn’t complicated when it's explained clearly. And yes, most of it really is in the name.Support the showAsk Us a Question, Leave a Review, Follow, Subscribe:🔗All Market MakeHer Links 👀 YouTube Channel ✨ Jess Inskip: TikTok Instagram ✨ Jessie DeNuit: TikTok Instagram Funny Finance Shirts and MerchAbout Us 🌚🌞 Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective. Important Disclosures:Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

Jun 13, 2025 • 37min
93. Fed Deep Dive, Part 4: The Price of a Political Fed and the Volcker Wake-Up Call
This is the era where the Fed found its backbone...and yeah, it was messy.We start with how the Fed pegged interest rates during World War II to keep government borrowing cheap, which meant it couldn’t raise rates, even as inflation hit 20% in 1947. Yeah… not ideal. That moment of tension led to the 1951 Treasury-Fed Accord, where the Fed basically said, “We need boundaries.” And just like that, monetary policy and politics went on a much-needed break.But the real story relevant to today? The 1970s. Enter: stagflation... a nightmare mix of high inflation and high unemployment. And then comes Paul Volcker, the Fed Chair who didn’t just adjust rates, he detonated them. He ditched the traditional playbook and targeted the money supply instead of interest rates, sending borrowing costs through the roof to crush inflation expectations. Two back-to-back recessions followed… but inflation finally came down. And the Fed? It got its credibility back.It was controversial, painful, and totally necessary. And now, with inflation heating up again, you can see why Papa Powell idolizes Volcker, because price stability isn’t just one goal. It’s the foundation for everything else.So if you’ve ever wondered why the Fed is allergic to political pressure, why it fights inflation so hard, or why mortgage rates are making you cry, this episode explains exactly how we got here.The big takeaway? ✨ The Fed learned that price stability is the foundation of everything else: jobs, growth, and economic confidence. ✨ And history shows us what happens when the Fed’s priorities get steered by politics instead of policy.Support the showAsk Us a Question, Leave a Review, Follow, Subscribe:🔗All Market MakeHer Links 👀 YouTube Channel ✨ Jess Inskip: TikTok Instagram ✨ Jessie DeNuit: TikTok Instagram Funny Finance Shirts and MerchAbout Us 🌚🌞 Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective. Important Disclosures:Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

Jun 6, 2025 • 38min
92. Fed Deep Dive, Part 3: The Fed’s Origin Story—from Reaction to Responsibility
Before the Fed existed, J.P. Morgan literally had to bail out the banking system. That’s when the U.S. realized depending on wealthy individuals to prevent financial collapse wasn’t sustainable—and the Federal Reserve was born.In this episode, I (Jessie!) try to wrap my head around how the Fed went from an emergency backstop in 1913 to one of the most powerful institutions in the world. Jess helps me trace the Fed’s messy glow-up: from freezing during the Great Depression to gaining real tools and some independence after World War II.Here’s what we learned:The Fed wasn’t created to run the economy—it was just supposed to stop bank panics.It failed hard in the 1930s, so Congress gave it more power and structure.During WWII, it worked closely with the Treasury, but inflation forced a breakup in 1951. That split gave us the independent Fed we have today—aka the one that’s not supposed to take political orders.It turns out, Fed independence isn’t just some finance nerd hill to die on—it’s what helps protect the entire economy from political chaos.If you’re like me and thought, “Wait, the Fed didn’t always manage the economy?”—this episode is for you. And yes, we’ve got more Fed deep dives coming. Because wow… there’s a lot more to unpack.Support the showAsk Us a Question, Leave a Review, Follow, Subscribe:🔗All Market MakeHer Links 👀 YouTube Channel ✨ Jess Inskip: TikTok Instagram ✨ Jessie DeNuit: TikTok Instagram Funny Finance Shirts and MerchAbout Us 🌚🌞 Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective. Important Disclosures:Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...

May 30, 2025 • 24min
91. Listener Q&A: The Taco Trade, Stock Analysis, and Money Market Funds
In this episode of Market MakeHer, we’re answering your questions and breaking them down in a way that actually makes sense. Questions we answered:What the Taco Trade is (yes, it involves tariffs, chicken, and market moves)How to figure out if a stock is “good”, including forward P/E ratios, earnings growth expectations, and analyst reportsThe difference between High-Yield Savings Accounts and Money Market Funds, and how rising or falling interest rates impact both✨ Want more? Check out these past episodes we mentioned:🎧 What Is a P/E Ratio?🎧 How to Analyze a StockAnd don’t forget to subscribe to our newsletter—we’re packing it with more consistent, helpful, and easy-to-understand investing content to help you stay fin-fluent.Support the showAsk Us a Question, Leave a Review, Follow, Subscribe:🔗All Market MakeHer Links 👀 YouTube Channel ✨ Jess Inskip: TikTok Instagram ✨ Jessie DeNuit: TikTok Instagram Funny Finance Shirts and MerchAbout Us 🌚🌞 Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financial literacy accessible to all self-directed investors! We teach complex investing topics in a different way - from "Her" perspective. Important Disclosures:Investing involves risk. There is always potential to lose money when investing in securities. Market MakeHer LLC provides educational content and resources for informational purposes only. We are not registered financial advisors & do not provide personalized investment advice. Consult with a l...


