The Jedburgh Podcast

Fran Racioppi

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Aug 18, 2022 • 1h 16min

#071: Sailahead: Healing Wounded Veterans Through Sailing

There’s solace in being on the water. met. Sailahead is a Veteran Service Organization that’s changing lives. For this episode Fran Racioppi traveled to Centerport Yacht Club for Sailahead’s annual event of over 150 people, almost 40 boats and Veterans spanning every conflict from WWII to today. Fran sat down with Kilian, Sean and Jenny Duclay who started Sailahead to bring Veterans the healing power of the water, bring awareness to PTS and Veteran Suicide, and to honor our mates.He also shared a moment with the The Day Family, who’s son Ryan served as an Army Ranger, deployed multiple times to Afghanistan, and died by suicide as he struggled with the emotional toll endless conflict takes on us. Finally, Fran talked the oath we have to each other with a group of Army Rangers who never sailed before joining Sailahead.It’s time to stop Veteran suicide. It’s time to accept and acknowledge that it's ok to not be ok. Learn more about Sailahead at sailahead.org and on social media @sailahead. Read the full episode transcription here and learn more on The Jedburgh Podcast Website. Check out our video versions on YouTube.Highlights: -Sailahead was started by 16 year-old Kilian and 14 year-old Sean after taking a Vietnam veteran sailing in the winter. (5:30)-Sailahead operates under three pillars: using the ocean as a healing power, raising awareness for Veterans’ Mental Health, and to honoring Our Mates. (8:30)-Sailing provides Veterans an outlet to build and work on a team, learn new skills, and regain some of the competitive atmosphere lost when they leave service. (29:30)  -Fran and Jim, Linda & Justin Day share their memories of Ryan, his legacy and why Veterans struggle with being able to turn off. (31:23)-Jim shares the importance of the phrase “we live with it” and how we must accept what has happened to be able to move forward. (40:26)-Linda explains how the concept of “it’s ok to not be ok” allows for respect and perspective in finding and accepting help. (42:25)-Fran sits down with Ron, James and Mike; three former Army Rangers, to discuss the importance of community both in the military and post-service. (50:46)Quotes: -”For 20 years he’d been going to therapy to treat his PTSD and that was the best therapy that he’d ever had.” (7:06)-”If 22 lives are lost a day, there’s not just 22 people who are suffering.” (10:36)-”An immediate goal is spreading that awareness and making sure people understand that they are not alone.” (25:35) -”We don’t just want to take someone for a boat ride. We want them to gain a new perspective on life.” (28:15) -”To see this happen because of some part of his being, not being satisfied, and not be able to turn off the energy that was put into him by the military is a travesty,” (34:00)-”This never ends…as time goes on what you have to do is learn to live with it. There Is no other choice.” (40:35)-”It’s easy to fall into the pit of emotion that comes with loss. It’s what you do with it after it happens.” (41:30)-”It’s ok not to be ok…but it’s not ok to keep it to yourself.” (1:05:32) This episode is brought to you by Jersey Mike’s, 18A Fitness, and Analytix Solutions
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Aug 15, 2022 • 21min

Jumping In On PLNT Burger, Eat The Change & Honest Tea With Seth Goldman (The Jedburgh Podcast Short-Form Series)

Seth Goldman spent 24 years building Honest Tea from an idea to a leading global beverage. But on May 23 Coca-Cola announced they were discontinuing the brand citing supply chain and COVID-19 impacts. Over the last few years he launched Eat the Change and PLNT Burger, extending a career that has been spent providing us with a healthy - and environmentally friendly - choice in what we consume.  For this episode Fran Racioppi asked Seth to Jump In to discuss Coke’s decision, what he learned from building a brand that changed the way we drink, the rapid growth of PLNT Burger and which mushroom jerky and carrot chews to try first. Seth’s not done with tea yet. He’s fighting back to refill the hole the loss of Honest Tea will create in the market as he just announced the launch of Just Ice Tea - coming soon to a store near you. Learn more about Eat the Change and PLNT Burger at eatthechange.com and PLNTburger.com - and on social media @eatthechange & @plntburger. Find more on The Jedburgh Podcast Website and check out our video YouTube versions of all episodes here. Subscribe to us and follow @jedburghpodcast on all social media. Highlights:-PLNT Burger is now in 12 locations; 10 located in Whole Foods and two new stand alone locations in New York City. (4:30)-Seth explains the importance of democratizing healthy eating options and making it available to all consumers. (6:45) -Coca-Cola has decided to discontinue Honest Tea (the brand Seth built from scratch) citing supply chain issues and further investment in Gold Peak. (8:19)-Seth explains how the market opportunity, producers and consumers still exist for a brand like Honest Tea. (9:03)-Seth is launching Just Ice Tea to fill the gap being left by the closure of Honest Tea and explains the theory behind the name. (10:50)-Fran asks Seth to share the lesson from Honest Tea. (15:01)Quotes:-”I love healthy and wealthy consumers; but that’s not the goal of the businesses I run.” (6:03) -”We’ve got to make these products taste great, be price accessible and fun.” (6:32)-”A small group of business people decided that shouldn’t be around anymore. It doesn’t mean the market opportunity disappeared.” (9:03)-”That’s how we have to respond; because we know the market opportunity is there.” (10:31)-“All the core ingredients…the tea and the sweeteners…will be fair trade certified.” (11:26)-”There’s no downside to acting on the things that you believe in.” (15:25) -”There is such a thing as Karma in business.” (16:36) This episode is brought to you by Jersey Mike’s, 18A Fitness, & Analytix Solutions.
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Aug 11, 2022 • 20min

Jumping In on The War In Ukraine with Special Operations Association of America CEO Daniel Elkins (The Jedburgh Podcast Short-Form Series)

For an update on the war in Ukraine, Fran Racioppi Jumped In with Daniel Elkins, CEO of Special Operations Association of America and our guest from Episode 33,  where we covered SOAA’s mission, his career as a Green Beret in the Special Forces, SOAA’s commitment legislative advocacy and their work supporting Afghan refugees. SOAA just signed an agreement with the Ukrainian government to train their soldiers in basic combat fundamentals. They are one of the first non-profits to be authorized to officially train the Ukrainians and they’re working on US government approval right now. Daniel and Fran talk Ukraine, SOAA’s efforts in the region and the toll the war is taking on the people. We also circle back on Afghanistan, SOAA’s calls for a full investigation and what they are doing to continue to support Afghan refugees. Learn more about SOAA and get involved at SOAA.org. Follow them on social media @soaaorg. Learn more on The Jedburgh Podcast Website and check out our video YouTube versions of all episodes here. Subscribe to us and follow @jedburghpodcast on all social media. Highlights:-Daniel credits his time serving at the US embassy in Ukraine for his dedication to the Ukrainian people and their fight (5:02)-To meet the demand for soldiers, Ukraine was forced to reduce its basic training time to under a week for new soldiers. (7:37)-SOAA is following a deliberate certification process to ensure they are fully authorized by the US government to conduct training of the Ukrainian forces. (9:40)-SOAA is calling for a full investigation into the Afghanistan withdrawal and the lasting affects on the Afghan refugees. (14:41) Quotes:-“When everything kicked off I knew we were going to be a part of it.” (5:53)-”That’s really what SOAA’s all about, it’s about being able to bring the ground truth back to the halls of congress.” (6:45)-”The fighting force that’s now going to the front is well equipped…but they’re lacking trainers to teach them basic soldiering skills.” (8:34)-”We have the ability to move the needle now and that’s what we’re going to do.” (13:55)“We were successful from August to the end of January in helping rescue about 7000 of our Afghan allies and American citizens and their families.” (15:27)-”How did it happen and now is the time to ask that question.” (16:14)This episode is brought to you by Jersey Mike’s, 18A Fitness, & Analytix Solutions.
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Aug 4, 2022 • 1h 28min

#070: You're It - Crisis, Change & How To Lead When It Matters Most - Co-Author & Associate Director of NPLI Eric McNulty

Crisis will strike and we as leaders will have prepared ourselves and our organizations or we will fail in our response. In this Boston-based episode, Fran Racioppi sits down with Eric McNulty, Co-Author of “You're It: Crisis, Change and How to Lead When it Matters Most” and Associate Director of the National Preparedness Leadership Institute, to explain how success in crisis comes down to Meta-Leadership and our ability to lead down, up, across and beyond. Fran and Eric also discuss strategies to make sense of complexity, the perspective of the cone in the cube, knowns, forces, and a lightning round of crisis leadership do’s and don'ts.Read Eric's book, "You're It: Crisis, Change and How To Lead When It Matters Most." Find him on Twitter @richerearth & LinkedIn. Learn more about the National Preparedness Leadership Institute at Harvard at npli.sph.harvard.edu and on Twitter @harvardnpli. Read the full episode transcription here and learn more on The Jedburgh Podcast Website. Check out our video versions on YouTube.Highlights:-Meta-Leadership requires a broad view of the crisis at hand and connections up, down, across & beyond. (5:57)-People find themselves as “it” by position, default or appointment. Fran asks Eric to describe the type of leaders who rise to the challenge vs those that falter from the start. (8:47)-Eric breaks down the difference between the four types of knowns and how we separate what is known from what can be known. (18:01)-Fran and Eric discuss how “Swarm Leadership” defined the response to the Boston Marathon bombing, yet no one was clearly in charge. (23:45) -Leading in a crisis requires an understanding of systems, complexity and adaptation. (33:30)-Eric explains why chaos is natural and important; but how it must be balanced with order. (38:58)-The POP-DOC Loop (a descendant of the OODA Loop) allows leaders to separate the complex from the complicated. (59:35)-Fran challenges Eric to a quick-hit session on crisis leadership. (1:14:08)Quotes:-”You can’t always prevent the initial incident…You can always prevent the secondary crisis of a fumbled response.” (7:02)-”Failure is always an option. It may not be your preferred option…but things can go wrong.” (12:33)-“You always want to know who you’re going to call upon to be on your team.” (15:38) -”Simplicity is an antidote to complication…get the complication out of the system.” (35:32)-”When you try and control everything you often actually create more chaos.” (40:08)-”Whenever someone is yelling at you, there’s a lot to learn.” (43:45)-“We humans make sense of the world through pattern making.” (1:01:12)-”No complex crisis is solved by one person acting alone.” (1:05:30)Eric’s 3 Foundations to Success-Hydrate-Conduct a horizon scan of the day’s news and events-Walk the dog without a phone to be present and find calm This episode is brought to you by Jersey Mike’s, 18A Fitness, and Analytix Solutions
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Jul 28, 2022 • 1h 29min

#069: Readocracy: Co-Founder & CEO Mario Vasilescu

We live in a world completely consumed by information. Mario Vasilescu says society is in the middle of an information epidemic in which we suffer from Infobesity, Information Pollution, and how we are the victims of Information Warfare. In this episode Fran Racioppi met Mario at the Betaworks Studios in New York City to discuss the epidemic, the importance of the information commons, and Mario’s keys to freedom, resilience and control of what information comes our way. Mario is the founder of Readocracy, a knowledge management platform giving users credits for consuming real information, by real people, in real time. Our first amendment gives us the right to free speech; but shouldn't we also have the right to choose what we are forced to consume? Find out more about Mario at Readocracy.com and follow him on Instagram and Twitter at @1upm. Read the full episode transcription here and learn more on The Jedburgh Podcast Website. Check out our video versions on YouTube.Highlights:-An information epidemic has arisen as social media platforms push viewers content based on their engagements and interactions vs the quality of the content. (4:33)-Mario explains how the validity of the Information Commons has degraded as the information commons has shifted from expert-based to anyone with a cell phone. (8:46)-Mario breaks down his three lenses on the information crisis: Infobesity, Information Pollution and Information Warfare. (25:54) -Fran and Mario discuss Brandolini’s Law and the difficulty in refuting trolls and misinformation. (47:24)-Freedom of speech is an inherent right that is solidified when we are given the opportunity to choose what we consume. (55:18)-Mario challenges us to consider how much of what we consume should be classified as entertainment vs news. (1:00:39)-Readocracy is Mario’s way of fighting back to create freedom, control and resilience in our information consumption. (1:10:17)Quotes:-”This system doesn’t really care about quality. It cares about quantity. And that is where  it becomes a race to the bottom.” -”The internet is our collective conscience. It’s our collective mind. Our hive mind basically.” -”Nobody is telling you what to believe. At least they are just giving you the context. That’s the ultimate freedom because you can think for yourself.” -“What about our information diet and how we feed our minds.” -”Your identity becomes ‘how can I pull more attention and these simple metrics.’” -”Is it normal that somebody with over 100,000 followers should have zero responsibility?” -”You do need to be more vigilant when you’re online and taking information.”-”Brandolini’s Law…the bullshit asymmetry principle.” -”You should be allowed to say whatever you want, but that doesn’t mean that everybody else should be forced to listen.-”Readocracy is making how you inform yourself matter.” Mario’s 3 Foundations to Success-Think at 90 degree angles to remain at the leading edge of curiosity-Maintain emotional calm-Workout and play hockeyThis episode is brought to you by Jersey Mike’s, 18A Fitness, and Analytix Solutions
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Jul 21, 2022 • 1h 18min

#068: Taking The Helm - Oakcliff Sailing Executive Director Dawn Riley

Sailing teaches us to lead, follow, or get out of the way. Dawn Riley, Executive Director of Oakcliff Sailing is the first woman to win an America's Cup. She led two Whitbread Round the World races, was the US Rolex Yachtswoman of the Year and the former President of the Women's Sports Foundation.To sit down with Dawn, Fran Racioppi docked in Oyster Bay alongside Maiden, the boat Dawn sailed around the world to talk leadership, Title IX, the evolution of the sport, winning the Cup, leading an all women's team around the world and what it will take to put US Sailing back on top.Find out more about Dawn at dawnriley.com, oakcliffsailing.org and @oakcliffsailing on social media. Her book is “Taking The Helm.” Read the full episode transcription here and learn more on The Jedburgh Podcast Website. Check out our video versions on YouTube.Highlights: -Dawn discusses the vision of Oakcliff Sailing, the support given by the Lawrence Family and how they have grown into a premier sailing development school by growing Saplings, Acorns and Mighty Oaks. (6:35)-Dawn was the only woman on A3, the 1992 America’s Cup winning team; she describes what it was like being a woman in a male-dominated sport, what they saw in her and how we reach gender equality in sports. (15:34)-Fran and Dawn engage in critical conversation on raising middle school kids, why Dawn entered sailing in the first place, and how her initiative America True is helping kids. (19:00)-The importance of diversity in building great organizations. (29:19) -”Taking The Helm” is Dawn’s autobiography highlighting the 1993 Round The World Race and how Dawn was thrust into the skipper role to lead the team. (35:22)-Dawn shares her unique leadership style, how to balance empathy with authority and what America needs from the next generation of politicians. (41:08)-Fran challenges Dawn to explain how the evolution of sailboat design has changed the sport, but the basics of sailing are still critical to winning at every level. (51:51)Quotes:-”We’re building American leaders through sailing.” -”The only things that were super upsetting, like in a weird way, I was tired of wearing men’s clothing.”-”I just hit the sweet spot between competent, determined, not phased by a bunch of bs, able to handle it, give as good as I took  and I love the sport of sailing.” -“I was told by the person who was hired to select the team that I would never be in the back of the boat.”-”Everything I’ve done in my life, I truly enjoy the process.” -”Having a diverse team…diverse thought, diverse background…will make your company stronger.” -”I want to be proud to be an American. I want to be emotional when the Star Spangled Banner goes.” -“You need to have women in decision-making across the board.” -”You need to have a space to clear your brain…sailing and on the water engages all your senses.”Dawn’s 3 Foundations to Success-Wake up and create task list-Work out-Look at (or be in) the waterThis episode is brought to you by Jersey Mike’s, 18A Fitness, and Analytix Solutions
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Jul 19, 2022 • 25min

Jumping In on the Assassination of Japanese Former Prime Minister Shinzo Abe: Boston University Professor Bill Grimes (The Jedburgh Podcast Short-Form Series)

Japan’s former Prime minister Shinzo Abe was assassinated on July 8. Japan is one of the world’s safest countries, has some of the strictest gun laws and has lived by a culture of pacifism since the end of WWII.  Fran Racioppi asked Boston University Professor Bill Grimes to join him for a conversation on Prime Minister Abe, his conservative policies on national defense and economics, his place in Japan’s history of charismatic leaders, and where Japan goes from here internationally and domestically. Professor Grimes teaches international relations and political sciences, has authored a number of books on Japanese politics and economics, and has served in the Japanese Ministry of Finance and at the Bank of Japan. Learn more on The Jedburgh Podcast Website and check out our video YouTube versions of all episodes here.Highlights:-Professor Grimes expects Prime Minister Abe’s policies on nationalism, military defense and his economic program called Abenomics to continue. -Japan is one of the safest countries in the world with less than ten gun violence deaths per year in a population of 127 million people.-Fran asks Bill to break down Japanese military capability following the WWII policy of pacifism and how Prime Minister Abe pushed to expand Japanese defensive military capability.  -Prime Minister Abe was keen on preventing Chinese encroachment in the region but also maintaining China as a strategic trade partner. -Bill shares why Japan is critical to US influence in the Asia-Pacific region across economic, political and defense fronts; including the Trans-Pacific Partnership.-Fran challenges Professor Grimes to define what it takes to be a great world leader.-Bill provides the lesson of Prime Minister Shinzo Abe and how just being a good person was the key to his success.Quotes:-”The Abe that we see after say 2013-2014 was a pragmatist, an internationalist.”-”The basic story of Abe doesn’t disappear.”-”Until China really started its naval build-up 10-15 years ago, Japan had arguably the second-most capable navy in the entire world.”-”This goes way back with this desire to prevent Chinese encroachment and pressure.”-”Japan is absolutely the linchpin of US Asia-Pacific strategy.”-”Japan is becoming economically weaker relative to China.”-”He learned…that’s not that easy to do…Learning is extraordinarily important.”-“He was an extremely effective inside player.” -”He was the one person in Japan…who had both the inside game and the outside game.”-”Over eight years you make enough incremental change you changed the country.”This episode is brought to you by Jersey Mike’s, 18A Fitness, & Analytix Solutions.
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Jul 16, 2022 • 12min

Jumping In with Shure Microphones: Market Development Manager Laura Davidson (The Jedburgh Podcast Short-Form Series)

Sound quality is the lifeblood of podcasting. Podfest finally gave Fran Racioppi the opportunity to meet someone from Shure in real life; even though he chose to exclusively use Shure products for The Jedburgh Podcast. Fran and special guest co-host Juliet Hahn not only interview Shure’s Laura Davidson, but they also bought Shure’s newest portable microphone, the MV88+.Laura shares the history of the company, how they are leading in microphone design and gives an inside look into what equipment is used to produce The Jedburgh Podcast and Your Next Stop. Learn more on The Jedburgh Podcast Website and check out our video YouTube versions of all episodes here.Highlights:-Fran shares why he chose Shure Microphones for The Jedburgh Podcast and how Bay Eight Studios in Miami showed him just how easy it could be to set up and record in any location. (3:00) -Laura provides the history of Shure, their commitment to building products to military specification, and their start in building microphones for fighter jets. (5:00)-The Jedburgh Podcast uses the Shure SM7B; Laura provides the technical breakdown of the microphone and why it is so effective in isolating voice. (6:41)-Laura explains the difference between a condenser microphone and a dynamic microphone. (8:07)-Fran & Juliet talk about why they each bought Shure’s newest portable microphone the MV88+. (9:07)Quotes:-”We got our start making radio parts and microphones that then went into fighter pilot microphones.” (5:40)-”After World War II we actually continued building to military spec…that’s kind of what sets us apart.” (5:57)-”It’s just become kind of the standard for vocals, and speech, and music…Michael Jackson’s Thriller was recorded on an SM7.” (7:27) -”The 88+ is great for content creators, run and gun interviews, or podcasting from the studio.” (9:25) This episode is brought to you by Jersey Mike’s, 18A Fitness, and Analytix Solutions
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Jul 14, 2022 • 30min

Jumping In with Katie Brinkley, Host of NFT Ninjas & Founder of Next Step Social Communications (The Jedburgh Podcast Short-Form Series)

NFTs, Blockchain, The Denver Broncos and morning traffic! Katie Brinkley, host of NFT Ninjas and Founder of Next Step Social Communications joins Fran Racioppi and special guest host Juliet Hahn for this Podfest conversation on building a podcast, branding and digital marketing. Plus Katie tested their knowledge of NFTs and Fran asked the question on all our minds…why is there so much traffic?Learn more on The Jedburgh Podcast Website and check out our video YouTube versions of all episodes here.Highlights:-Katie shares her entry into podcasting, love of audio and why voice platforms create a deeper connection between hosts and listeners. (6:24)-Katie talks about her three podcasts: Rocky Mountain Marketing, Across the Pond NFL, & NFT Ninjas (13:17)-Fran & Juliet test their knowledge of Web3, NFTs and Blockchain as Katie explains the difference and why we need to pay attention to their rise. (13:55)-NFTs are providing access to communities and networks while increasing transparency in proof of ownership. (16:40)-As host of Across the Pond NFL, Katie provides her outlook on the 2022 season for the Denver Broncos and the AFC West. (19:55)-Fran asks Katie (a former traffic reporter) to explain why there is traffic and why people don’t understand the basic rules of the road. (22:43)Quotes:-“I’m an only child. As a kid growing up I would sit in my room and do radio shows.” (6:32)-“There’s something authentic by hearing someone speak.” (9:39)-“Non-fungible means I need to have that exact $20 bill back.” (15:14)-”The only way I get access to that community is by owning an NFT.” (17:14)-”I love the fact that we got Russell Wilson.” (20:31)-”Most of the time that there is traffic is because people don’t know how to understand the basic rules of the road.” (22:50)-”Everyone wants to see the weather. Everyone wants to see what’s going on with traffic.” (25:42)This episode is brought to you by Jersey Mike’s, 18A Fitness, and Analytix Solutions
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Jul 11, 2022 • 23min

Jumping In with Picked Cherries: Co-Founder Stuart Goffman (The Jedburgh Podcast Short-Form Series)

While at Podfest, Fran Racioppi and special guest co-host, Juliet Hahn, Jumped In with Stuart Goffman, Co-Founder of Picked Cherries to discuss how he is disrupting podcasting promotion, how a life-changing stroke in his mid-30’s gave him a new perspective, how a friend’s death has driven him to help others who suffer from addiction, and what it’s like to produce a reality TV show. Take a listen, download Picked Cherries, and share your favorite part of this episode with all your friends. If you are not picking cherries, are you really listening to podcasts? Learn more on The Jedburgh Podcast Website and check out our video YouTube versions of all episodes here.Highlights:-Stuart explains the vision behind Picked Cherries and how the platform is streamlining the way listeners and podcasters share content they find engaging. (3:47)-Picked Cherries bridges the gap between podcasters and listeners very much the same way that Co-Founder Jeff Hoffman built Priceline.com and Booking.com to bring travelers and hoteliers together. (5:38)-Fran and Juliet explain from a podcasters perspective how Picked Cherries is solving the biggest challenge podcasters face when distributing content.” (7:27)-Stuart suffered a massive stroke at 35 years old after taking a recalled medicine tablet after which he lost his speech and was paralyzed for over three months.  (11:54)-Stuart founded a rehabilitation center after losing his friend, Paul, to substance abuse. (16:44)-Addiction Unplugged was a TV show on A&E started by Stuart to humanize the addiction and mental health of those struggling with substance abuse. (18:33)Quotes:-”Picked Cherries…I’m picking a 60 second clip called a Picked Cherry.” (4:48)-”Share podcasts like never before.” (7:16)-”You are solving one of the biggest challenges that podcasters have.” (7:27)-”We took an isolated event…listening to podcasts…and made it a shared experience.” (9:09)-”I had a major stroke. It took me about three months to say anything.” (13:26)-”It humbled me. Apparently I was a little bit arrogant.” (13:46)-”As an entrepreneur I wanted to learn and then help people.” (18:20)-”Everybody’s voice needs to be heard.” (20:03)This episode is brought to you by Jersey Mike’s, 18A Fitness, and Analytix Solutions

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