The Jedburgh Podcast

Fran Racioppi

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Sep 29, 2022 • 1h 31min

#077: Operation Pineapple Express - Founder LTC (R) Scott Mann

A year ago the United States withdrew from Afghanistan officially ending the 20 year Global War on Terror. We may never find agreement on whether we failed or succeeded in Afghanistan. For this episode, Fran Racioppi returned to the place where the Global War on Terror began on the blue sky day of September 11th, 2001 in lower Manhattan. He asked retired LTC Scott Mann to join him on a balcony overlooking the Freedom Tower and the 9/11 Memorial for a conversation on the withdrawal from Afghanistan and his new book, Operation Pineapple Express.  Operation Pineapple Express pulled hundreds to freedom through a hole in a gate in the final days on the ground in Afghanistan. Read the full episode transcription here and learn more on The Jedburgh Podcast Website. Watch the full video version of Fran’s conversation with Scott overlooking the Freedom Tower and the 9/11 Memorial on YouTube. Subscribe to us and follow @jedburghpodcast on all social media. Learn more about Scott at rooftopleadership.com and scottmann.com. Get a copy and read Operation Pineapple Express where ever you get your favorite books. And follow Scott on social media @rooftop_leadership.Highlights:-0:00 Intro & welcome to Ground Zero-6:10 Scott’s 9/11 story & the evolution of the Afghanistan Mission-16:35 The Taliban takeover of Afghanistan-22:55 Scott decides to get involved & his two questions-30:00 The hole in the fence and the decision to leave-40:49 Abby Gate explosion-43:08 What it all means-59:04 Recommendations to step up and lead from the front-1:06:30 Last Out, The Hero’s Journey & Rooftop Leadership-1:20:54 Scott’s three daily foundations to success Quotes: -”It started by working by, with and through true indigenous clans and tribes.” (7:47)-”I think it’s a real shame that we left that force abandoned because I think they could have held the line.” (10:30)-”I don’t understand that our partner force is getting left behind.” (15:17)-”Why didn’t someone just throw their stars on the table and say ‘not on my watch.’” (22:01)-”Everything about my time in Afghanistan hinged on whether he lived or died.” (24:49)-”What does a promise mean to you? And how far would you go to honor it.” (27:20)-”They were gonna pull people in until the very end.” (41:47)-”There are people who are trying to fall this tower.” (46:30)-”To leave them…in the way that we left them…I don’t know how you can live with that.” (56:11)Scott Mann’s 3 Daily Foundations to Success-Prepare for every engagement-Connect with people where they are-Recover between engagementsThis is episode is in honor of all those who made the ultimate sacrifice for freedom in the Global War on Terror…and their families. De Oppresso Liber.This episode is brought to you by Jersey Mike’s, 18A Fitness, and Analytix Solutions
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Sep 26, 2022 • 31min

Jumping In on Stuckey's with CEO Stephanie Stuckey (The Jedburgh Podcast Short-Form Series)

Most family businesses fail in the third generation. Stephanie Stuckey is determined to make sure Stuckey’s not only survives, but scales. Fran Racioppi Jumped In with Stephanie to catch up on their Episode 28 conversation from last September and to discuss just how she continues to rebuild the Stuckey’s brand taking their candy products from 1000 to 5000 stores. She bought her grandfather’s roadside stop and candy business out of near bankruptcy in 2019 because she knew only a Stuckey could save the iconic foundation of the American road trip. Stuckey’s was a fond memory for many of us growing up in the backseat of our parent’s cars. Stephanie’s making sure our kids have the same experience.  Learn more about Stephanie and Stuckey’s at stuckeys.com and follow them on social media @stuckeystop.Find more episodes on The Jedburgh Podcast Website and check out our video versions of all episodes on YouTube. Subscribe to us and follow @jedburghpodcast on all social media. Highlights:-0:00 Welcome to Atlanta-6:40 Not the start-up, the scale-up -9:10 Reinventing the road trip-12:05 From tree to table business model-15:45 The best  Stuckey’s products -19:22 Branding is about creating an emotional connection -24:17 The A.I.R method for successful social media postsQuotes:-“We’ve had to reinvent the brand.” (6:58)-”I had to come up with a way to make money when we don’t own or operate any of the stores.” (7:30)-”In order to move the brand forward I have to be almost brutally honest and realistic about where the brand is today.” (9:43) -”The more you control the supply chain the better.” (14:05)-”My favorite is a flavor that we don’t have out yet..and that’s the teriyaki pecan.” (15:53)-”People don’t like to be sold to. People are more interested in emotion.” (20:32) -”I’m not in the business of simply making a profit.” (21:15)This episode is brought to you by Jersey Mike’s, 18A Fitness, & Analytix Solutions.
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Sep 22, 2022 • 1h 40min

#076: The Onion - Co-Founder Scott Dikkers

Fake news is everywhere. Fran Racioppi traveled to Minneapolis to meet the pioneer of all things false, the founder of The Onion Scott Dikkers. Scott and Fran cover his book, Outrageous Marketing, where he challenges conventional wisdom on building brand loyalty, making your own rules and connecting with consumers. An introvert by nature, Scott spent decades leading a team of creatives without an organizational chart, no corporate policies, giving no credit, and getting quality from quantity. Scott and Fran discuss the evolution of the media industry, the rise of commentary over objectivity, top Onion headlines and 13 tips to being OUTRAGEOUS!Learn more about Scott at scottdikkers.com and @itsscottdikkers. And get your fill of fake news at TheOnion.com and @theonion on social media.Read the full episode transcription here and learn more on The Jedburgh Podcast Website. Check out the full video version on YouTube.Highlights: -0:00 Welcome to Minneapolis and Scott’s house-5:30 Outrageous marketing is being the most extreme version of yourself-12:48 Humor is the thing that animals can’t do-15:08 The 11 things that make it funny-18:35 The five themes of Outrageous Marketing-32:02 Attention economy vs love economy-39:45 The importance of brand character-43:41 The factions of the media industry-58:30 Curiosity keeps us ahead of the competition-1:03:21 Comfort the afflicted and afflict the comfortable-1:10:12 Top Onion headlines-1:17:45 Scott's 13 Tips to becoming Outrageous-1:28:40 What’s next & Daily Foundations Quotes: -”The Onion was just a format for the comedy. It was kind of an accident of history that it was fake news. That it was in the format of a newspaper.” (9:07) -”We were obsessed with doing the best comedy we possibly could.” (10:55) -”Humor is the highest functioning thing our brains can do…it’s the thing that animals can’t do.” (13:19)-”There are 11 different kinds of jokes. That’s the only kind of jokes there are.” (15:41)-”My compulsion to do comedy…It’s literally the only way I knew how to relate to other people.” (22:31)-”In comedy, quantity really is the path to quality.” (25:00)-”My goal at The Onion was to make the reader and the advertiser…feel absolutely unconditionally loved.” (35:33)-”Anything I watch; especially on TV…like in the mainstream media…I just don’t believe any of it.” (48:06)-”I think what the repeal of the fairness doctrine has really done is basically unleash the worst of humanity.” (48:32)-”Do you honestly think things will never get better? No, a better idea is gonna come along.” (59:03)-”Comfort the afflicted and afflict the comfortable.” (1:03:45)Scott’s 3 Daily Foundations to Success-Write comedy every day-Help someone else get better at comedy-Enjoy some comedy as an audience memberThis episode is brought to you by Jersey Mike’s, 18A Fitness, and Analytix Solutions
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Sep 11, 2022 • 1h 29min

#075: Boston Firefighters Union Local 718 - President Sam Dillon & Tower Ladder 10

For over 344 years the Boston fire department has led America and set the example for excellence, standards and service to others. Boston's firefighters are supported and empowered by Local 718, the Boston firefighter's union. For this 9/11 special edition episode, Fran Racioppi goes home to Boston to sit down with a group who know no other mission than to preserve and protect life.Fran spends part one of the episode with newly elected President of Local 718 Sam Dillon discussing his service in the US Marines, why his three pillars of Solidarity, Advocacy, and Respect are essential to the next generation of firefighter and the mental health of first responders. In the post 9/11 world, the Boston Fire Department maintains one of the strongest Veteran communities in the country. In part two Fran and Sam are joined by fellow Veterans turned Boston firefighters Greg Kelly, Tony McDonagh and Josh Stuart-Shor on what it means to serve their country and their city, no matter the challenge. Learn more about the Local 718 and the Boston Fire Department www.bostonfirelocal718.org and follow them on social media @bostonfirefighters.Read the full episode transcription here and learn more on The Jedburgh Podcast Website. Check out the full video version on YouTube.Highlights: -0:00 Welcome to Egleston Square Firehouse-6:44 Local 718 advocates for the firefighters of Boston -7:45 Sam answers the call to run for Local 718 Union President -9:35 History of Boston Fire Department-12:51 The mission and standards of a Boston Firefighter-21:30 The leadership of the fire department has been passed to the post 9/11 generation-23:39 Sam’s career in the Marine Corps & being awarded the Purple Heart-28:47 First responder mental health and transition -30:11 The impact of COVID on the Boston Fire Department-34:40 Sam’s Three pillars of Solidarity, Advocacy & Respect-38:41 A tribute to first responders-47:00 Crisis leadership in Boston-51:58 Greg, Tony and Josh join to discuss a lifetime of service and the impact 9/11 had on each of them-1:10:10 The camaraderie of the fire departmentQuotes: -”Firefighters are this city’s lifeline; and this union…it’s the lifeline for firefighters and their families.” (6:49)-”When I came on this job I was just happy to be a Boston firefighter…my life long ambition.” (7:47)-”You don’t always get to pick your time. Sometimes your time picks you.” (9:11)-”Boston was at the forefront of America; and Boston firefighters are at the forefront of firefighting.” (11:39)-“Mission, team, self…in that order.” (16:34)-”We are willing to lose our lives for each other. We are willing to lose our lives for the city of Boston.” (17:59)-”You cannot sit idly by when your country and your way of life is  attacked.” (25:34)-”If you spend the rest of your life trying to erase them, those things are eventually just gonna erase you.” (29:41)-”I don’t pray for fires, but if there’s a fire I want them to call me.” (1:18:46)This episode is brought to you by Jersey Mike’s, 18A Fitness, and Analytix Solutions
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Sep 6, 2022 • 52min

#074: Special Olympics - 2022 & 2026 USA Games – Christine Sovereign, Joe Dzaluk and Dave Dorn

The Special Olympics exists in every corner of the globe and has supported over five million athletes. Fran Racioppi travels to Minneapolis to sit down with the leaders of the 2022 and the 2026 Special Olympics USA Games, Joe Dzaluk, Christine Sovereign and David Dorn. The 2022 USA Games in Orlando, through partnership with Jersey Mike's Subs, set a record and a new standard for financial support to the games. Jersey Mike's CEO Peter Cancro is an original member of our Jedburgh Team and committed 100% of sales during the Annual Day of Giving to the 2022 Games, this totaled $20 million. The group covers the history of the Special Olympics, Eunice Kennedy Shriver's call to action, the Special Olympics place as the leader of inclusion before inclusion was even a term in mainstream society, Jersey Mike's unprecedented leadership and example in giving, and what to expect for 2026. Learn more about Special Olympics at specialolympics.org and @specialolympics. Read the full episode transcription here and learn more on The Jedburgh Podcast Website. Check out the full video version on YouTube.Highlights: -Joe, Christine and Dave share why they got involved with Special Olympics and how Special Olympics opens its doors to athletes of all backgrounds, disabilities and abilities. (9:15))-The group explains why Special Olympics has led society in diversity, equity and inclusion over the past 50 years. (18:10)-Jersey Mike’s gave 100% of revenue from the annual Day of Giving to Special Olympics totaling $20 million. (27:32) -Joe reflects back on the 2022 Games in Orlando discussing both the athletic events and the over 13,000 health exams provided to the athletes. (33:46)-Christine and Dave share the focus for the 2026 Games and Jersey Mike’s commitment to continued support. (40:32)Quotes: -”Most people think about it as just a track and field event, and now you see it is really a movement about inclusion.” (6:59)-”Unified sports is people with and without disabilities playing on the same field, playing on the same team.” (7:45)-”You can run the 50 yard dash in eight seconds or you can run the 50 yard dash in 8 minutes. We’re still going to take you.”  (14:10)-”The Special Olympics oath…talks about ‘if I can’t in let me be brave in the attempt.” (20:30)-”He looked at me. He goes, “Joe, are you listening to me? I’m giving to give.”(30:19)-“It was just a great overall experience, a great partnership, and a great example of what corporate America can do.” (32:52) -”It ultimately comes down to acceptance. Inclusion has to be there to be accepted.” (44:32)Special Olympics Three Daily Foundations to Success-Keep the mission of acceptance in the forefront-Surround ourselves with a dedicated team-Remember the legacy of Special OlympicsThis episode is brought to you by Jersey Mike’s, 18A Fitness, and Analytix Solutions
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Aug 31, 2022 • 1h 10min

#073: Rhone - Co-Founder And CEO Nate Checketts

Athleisure is one the fastest growing and most competitive retail segments. The days of suits and tight jeans have passed. Fran Racioppi heads to New York City to sit down with Nate Checketts, Co-Founder and CEO of Rhone.Built on the mantra "we aren't just selling a product, we are selling a lifestyle," Fran and Nate discuss the three pillars of Rhone, building brand loyalty, the importance of intentionality, goals, standards and holding ourselves accountable to metrics. Nate and Rhone are also unrelenting supporters of men's mental health and reducing the stigmas around a man's ability to be open, vulnerable and in need. Fran and Nate dig deep on the importance of being there for each other and accepting that it's ok to not be ok. Plus, Fran sticks around for Rhone’s first Mind and Muscle Event.Learn more about Nate and Rhone at Rhone.com, @rhone and @natechecketts. Read the full episode transcription here and learn more on The Jedburgh Podcast Website. Check out the full video version on YouTube.Highlights: -Fran & Nate sit down in Rhone’s flagship store on 5th Avenue in the Flatiron district of New York City. -Nate shares how competition drives us away from each other. (7:52)-Intention, comfort and quality form the foundation of Rhone’s products and the culture in the company; Nate is the biggest critic and hardest on the products. (10:5)-Nate’s time at the NFL taught him valuable lessons on branding. (15:57)-Fran and Nate discuss the importance of quality, planned longevity of clothing, and why we always pick the same things out of our closets. (32:53)-Fran asks Nate to provide his assessment on the Athleisure industry. (41:05) -Nate credits his parents for instilling in him leadership lessons, hard work and an adherence to standards. (45:10)  -Nate shares his methods to make mental health a toolkit to be used in difficult times. (56:20)Quotes: -“I don’t think my mom believed we had a real business until we opened a store on 5th Avenue.” (3:41)-”Don’t get caught up in the past. Don’t get caught up in the future. But just keep kind of progressing.” (5:56)-“There was a lot of thought and intention behind everything that we do.” (11:40)-”We want to make things in a way that’s perfect for our customer.” (32:19)-“If I give you one of our shorts it’s gonna be the first thing out of your closet every single time.” (34:00)-”The lessons they taught me…I could not function as a leader without the principles that they instilled upon me.” (47:07)-“If you are struggling…the best thing you can do is talk about it with someone.” (52:48)  -”Mental health should be viewed as developing a toolbelt when things get hard.” (56:20)-”Goal setting is the easy part…what’s really really hard is monitoring that.” (1:01:42)Nate’s three daily foundations to success:-Start the day with spirituality and gratitude-Move the body-Journal for mental health and reflectionThis episode is brought to you by Jersey Mike’s, 18A Fitness, and Analytix Solutions
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Aug 27, 2022 • 24min

Jumping In On Escaping the Taliban with Asma Paigeer (The Jedburgh Podcast Short-Form Series)

It’s been a year since the United States withdrew from Afghanistan. A year ago Asma Paigeer was standing outside Kabul International Airport, evading the Taliban and desperately trying to make contact with the American military to save her life. Today she is a student at Virginia Tech studying computer science and advocating for the importance of education in defining freedom.Fran Racioppi Jumps In with Asma to discuss her escape, her new life in America and what it’s like to be a Hokie now.America’s job isn’t done and if the last year has shown anything, it’s that the kindness and generosity of the American people will never be defeated. Take a listen to Fran’s conversation with Asma and support her Go Fund Me to pay for her education here.Learn more about Asma on LinkedIn and on Twitter @asma_paigeer. Listen to more on The Jedburgh Podcast Website and check out our video versions of all episodes on YouTube. Subscribe to us and follow @jedburghpodcast on all social media. Highlights:-Asma shares the emotional account of evading the Taliban and making contact with US Military forces at the Hamid Karzai International Airport. (3:06)-Asma’s father served in the Afghan Army, missing much of her childhood to defend their country; something she is incredibly proud of. (4:37)-Fran asks Asma to describe the situation in Afghanistan today and what she is hearing from her family still there. (6:23)-The generosity and kindness of the American people has been essential to the integration of the Afghan people into the United States. (10:04)-Asma now attends college at Virginia Tech where she is studying computer science, looking for an internship and planning her return to lead Afghanistan into the next chapter. (14:40)-Asma explains how education is the key to freedom and how her victory over the Taliban comes down to her ability to complete her education. (19:00)Quotes: -”It was really rapid the way the government collapsed and the Taliban seized power in Afghanistan. It became a shocking reality to all of us. (3:36)-”They threatened to shoot us. To kill us. They beat our driver to create fear.” (4:11) -“It’s more horrible than you can see on the news.” (7:09)-”No one has the right to speak against the government of the Taliban.” (7:58)-”When I entered the United States I had only one dress…that I was wearing. I had nothing else with me.” (9:30)-”It’s such a great thing to save a human being’s life…I’m grateful for all of them.” (14:00)-”Education is not a privilege. It’s a basic human  right.” (19:55)-”I just don’t want to survive, I want to live.” (20:53) This episode is brought to you by Jersey Mike’s, 18A Fitness, & Analytix Solutions.
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Aug 24, 2022 • 1h 13min

#072: Sage Spoonfuls - Founder & CEO Liza Huber

Liza Huber is the founder and CEO of Sage Spoonfuls, a healthy and simple solution to making your own baby food. Fran Racioppi travels home to suburban Boston to meet Liza to discuss creative financing to retain equity, transition from acting to manufacturing and how an order from Buy Buy Baby launched the brand to a new level. Liza also discusses her son's diagnosis with Cerebral Palsy and what it taught her family about finding solutions when you won't take no for an answer. Liza starred on NBC's hit daytime television show Passions. Today Sage Spoonfuls is available in Buy Buy Baby, Pottery Barn, Target, Walmart, Bed, Bath & Beyond and on Amazon. Liza is one of Forbes “Female Entrepreneurs Rocking The World." Learn more about Liza at sagespoonfuls.com and @sagespoonfuls and @lizahuber. Read the full episode transcription here and learn more on The Jedburgh Podcast Website. Check out our video versions on YouTube.Highlights: -Why as parents we research the best of everything until it comes to solid food. (5:51)-Liza shares her emotional story of giving birth to her son Brendan, who was born premature and with Cerebral Palsy. (9:07)-Sage Spoonfuls started as a cookbook and storage jars; Liza’s launch plan very quickly put them in Buy Buy Baby propelling the brand into the market. (15:25)-Fran challenges Liza to break down her process for scaling Sage Spoonfuls across people, process and technology. (19:31)-Liza shares her lessons in accountability and how not focusing on verifying the details resulted in cost overruns and lost productivity. (22:02)-Creative financing is imperative for entrepreneurs to raise capital without giving up equity; Liza shares methods she has leveraged to fund the business. (33:43)-Liza discusses the importance of fear, failure and how to make your mistakes early and inexpensively. (42:30)-Liza shares her favorite memories of daytime TV, her four lessons for starting your own business and her assessment of current economic policy on small businesses. (48:25)Quotes: -“There really must be a better way for busy parents to provide the healthiest food possible for our children.” (7:19)-”The point was just to keep him alive.” (9:22)-”I am the epitome of the true entrepreneur who just builds the plane as she flies it.” (15:58)-”Right from the get go I knew that I wanted to remain 100% owner.” (20:11)-”Don’t ever take your finger off the pulse of every single level of your business.” (23.21)-”Try to keep your mistakes as inexpensive as possible.” (42:57)-”You have to fall in love with failure, because failure is how we learn.” (46:03)-”There’s never gonna be a day without problems. And there’s never gonna be a day without a little success.” (47:23)-”Keep it to yourself…launch, land and expand as fast as you can.” (55:54)-”There is no one solution when every single link in the chain is broken.” (1:02:18)Liza’s three daily foundations to success:-Commit to the critical task list-Do the thing you would do if you had 20 seconds of wild courage-Put away the phone and spend time with the kidsThis episode is brought to you by Jersey Mike’s, 18A Fitness, and Analytix Solutions
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Aug 18, 2022 • 1h 16min

#071: Sailahead: Healing Wounded Veterans Through Sailing

There’s solace in being on the water. met. Sailahead is a Veteran Service Organization that’s changing lives. For this episode Fran Racioppi traveled to Centerport Yacht Club for Sailahead’s annual event of over 150 people, almost 40 boats and Veterans spanning every conflict from WWII to today. Fran sat down with Kilian, Sean and Jenny Duclay who started Sailahead to bring Veterans the healing power of the water, bring awareness to PTS and Veteran Suicide, and to honor our mates.He also shared a moment with the The Day Family, who’s son Ryan served as an Army Ranger, deployed multiple times to Afghanistan, and died by suicide as he struggled with the emotional toll endless conflict takes on us. Finally, Fran talked the oath we have to each other with a group of Army Rangers who never sailed before joining Sailahead.It’s time to stop Veteran suicide. It’s time to accept and acknowledge that it's ok to not be ok. Learn more about Sailahead at sailahead.org and on social media @sailahead. Read the full episode transcription here and learn more on The Jedburgh Podcast Website. Check out our video versions on YouTube.Highlights: -Sailahead was started by 16 year-old Kilian and 14 year-old Sean after taking a Vietnam veteran sailing in the winter. (5:30)-Sailahead operates under three pillars: using the ocean as a healing power, raising awareness for Veterans’ Mental Health, and to honoring Our Mates. (8:30)-Sailing provides Veterans an outlet to build and work on a team, learn new skills, and regain some of the competitive atmosphere lost when they leave service. (29:30)  -Fran and Jim, Linda & Justin Day share their memories of Ryan, his legacy and why Veterans struggle with being able to turn off. (31:23)-Jim shares the importance of the phrase “we live with it” and how we must accept what has happened to be able to move forward. (40:26)-Linda explains how the concept of “it’s ok to not be ok” allows for respect and perspective in finding and accepting help. (42:25)-Fran sits down with Ron, James and Mike; three former Army Rangers, to discuss the importance of community both in the military and post-service. (50:46)Quotes: -”For 20 years he’d been going to therapy to treat his PTSD and that was the best therapy that he’d ever had.” (7:06)-”If 22 lives are lost a day, there’s not just 22 people who are suffering.” (10:36)-”An immediate goal is spreading that awareness and making sure people understand that they are not alone.” (25:35) -”We don’t just want to take someone for a boat ride. We want them to gain a new perspective on life.” (28:15) -”To see this happen because of some part of his being, not being satisfied, and not be able to turn off the energy that was put into him by the military is a travesty,” (34:00)-”This never ends…as time goes on what you have to do is learn to live with it. There Is no other choice.” (40:35)-”It’s easy to fall into the pit of emotion that comes with loss. It’s what you do with it after it happens.” (41:30)-”It’s ok not to be ok…but it’s not ok to keep it to yourself.” (1:05:32) This episode is brought to you by Jersey Mike’s, 18A Fitness, and Analytix Solutions
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Aug 15, 2022 • 21min

Jumping In On PLNT Burger, Eat The Change & Honest Tea With Seth Goldman (The Jedburgh Podcast Short-Form Series)

Seth Goldman spent 24 years building Honest Tea from an idea to a leading global beverage. But on May 23 Coca-Cola announced they were discontinuing the brand citing supply chain and COVID-19 impacts. Over the last few years he launched Eat the Change and PLNT Burger, extending a career that has been spent providing us with a healthy - and environmentally friendly - choice in what we consume.  For this episode Fran Racioppi asked Seth to Jump In to discuss Coke’s decision, what he learned from building a brand that changed the way we drink, the rapid growth of PLNT Burger and which mushroom jerky and carrot chews to try first. Seth’s not done with tea yet. He’s fighting back to refill the hole the loss of Honest Tea will create in the market as he just announced the launch of Just Ice Tea - coming soon to a store near you. Learn more about Eat the Change and PLNT Burger at eatthechange.com and PLNTburger.com - and on social media @eatthechange & @plntburger. Find more on The Jedburgh Podcast Website and check out our video YouTube versions of all episodes here. Subscribe to us and follow @jedburghpodcast on all social media. Highlights:-PLNT Burger is now in 12 locations; 10 located in Whole Foods and two new stand alone locations in New York City. (4:30)-Seth explains the importance of democratizing healthy eating options and making it available to all consumers. (6:45) -Coca-Cola has decided to discontinue Honest Tea (the brand Seth built from scratch) citing supply chain issues and further investment in Gold Peak. (8:19)-Seth explains how the market opportunity, producers and consumers still exist for a brand like Honest Tea. (9:03)-Seth is launching Just Ice Tea to fill the gap being left by the closure of Honest Tea and explains the theory behind the name. (10:50)-Fran asks Seth to share the lesson from Honest Tea. (15:01)Quotes:-”I love healthy and wealthy consumers; but that’s not the goal of the businesses I run.” (6:03) -”We’ve got to make these products taste great, be price accessible and fun.” (6:32)-”A small group of business people decided that shouldn’t be around anymore. It doesn’t mean the market opportunity disappeared.” (9:03)-”That’s how we have to respond; because we know the market opportunity is there.” (10:31)-“All the core ingredients…the tea and the sweeteners…will be fair trade certified.” (11:26)-”There’s no downside to acting on the things that you believe in.” (15:25) -”There is such a thing as Karma in business.” (16:36) This episode is brought to you by Jersey Mike’s, 18A Fitness, & Analytix Solutions.

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