Bloomberg Business of Sports

On this Bloomberg Business of Sports podcast, Scott Soshnick, Michael Barr and Eben Novy-Williams discuss the business behind the Big Ten basketball tournament being played in New York City, hundreds of miles from most of its schools. They also discuss, among other things, spring training baseball, Tiger Woods's influence on golf and sports winners at the Oscars. See omnystudio.com/listener for privacy information.

Seattle Seahawks All-Pro cornerback Richard Sherman discusses a host of issues related to the business of sports, including the relationship between the National Football League and its players. Sherman also talks about the league's declining television ratings, and the reasons for it, as well as what the NFL and its players can do to make the game more attractive to a younger demographic. He also touches on technology, Vince McMahon's proposed XFL reboot and an investment strategy driven by capital preservation. He also talks about the NCAA's college basketball scandal and what changes he'd like to see in college sports.  Sherman, a Stanford University graduate, is one of the most opinionated and outspoken players in the NFL. He was a member of Seattle's 2013 Super Bowl championship team. See omnystudio.com/listener for privacy information.

On this Bloomberg Business of Sports podcast, Scott Soshnick and Eben Novy-Williams discuss how NBC fared with its Olympics broadcast. They also discuss, among other things, CBS's new direct-to-consumer offering, the college basketball scandal involving Sean Miller at the University of Arizona, and the celebrity buyers of an Australian Basketball League team.See omnystudio.com/listener for privacy information.

Kraft Analytics Group (KAGR) Chief Executive Officer Jessica Gelman discusses a bevy of topics related to the business of sports, including how the New England Patriots crunch customer data to help drive revenue. She also discusses how the company is helping other teams in the sports and entertainment space to help understand who their customers are and what they want. Among the teams and entities KAGR works with are the Josh Harris-owned Philadelphia 76ers and New Jersey Devils, as well as Mississippi State University's athletic department. Gelman is also the co-founder of the MIT Sloan Sports Analytics Conference, which takes place this weekend in Boston. Among the featured speakers is former U.S. President Barack Obama. Gelman, a former Harvard University basketball player, joined The Kraft Group on the business side of its sports properties in 2002. She has overseen business operations, customer marketing and strategy. Previously, she was a consultant at the Mitchell Madison Group, a McKinsey spin-off. See omnystudio.com/listener for privacy information.

On this Bloomberg Business of Sports podcast, Scott Soshnick, Eben Novy-Williams and Michael Barr discuss what the optimism surrounding the New York Yankees season means for the team and the YES Network. They also discuss, among other things, the English Premier League's new TV contracts, which for the first time saw broadcasters paying less than the existing deal. See omnystudio.com/listener for privacy information.

Nascar President Brent Dewar discusses a host of topics related to the business of car racing, including this weekend's Daytona 500, which is often referred to as the circuit's Super Bowl. He also discusses whether Monster Energy will re-sign as a sponsor and how the league is trying to drive engagement with its core fan base while attracting new customers. Dewar also talks about establishing a footprint in the New York area and says the sport may be close to adding a new manufacturer. Dewar was promoted to president of Nascar earlier this year after having served as the racing league's chief operating officer and vice chairman. He serves on Nascar's board of directors. Prior to joining Nascar Dewar was an executive with General Motors. See omnystudio.com/listener for privacy information.

On this Bloomberg Business of Sports podcast, Scott Soshnick, Michael Barr and Eben Novy-Williams discuss Derek Jeter's latest hire, what to expect from Nascar's Daytona 500 and who might cash in on the Olympics. See omnystudio.com/listener for privacy information.

Erika Nardini, chief executive officer of Barstool Sports, discusses a host of topics related to the company that’s controlled by the Chernin Group. She talks about what the investment from Peter Chernin means for the company and how Barstool intends to grow. Barstool content is aimed at a core fan base of 18- to 24-year-old male fans who go by the moniker “stoolies.” She also talks about the company’s reach into a more diverse audi  ence and other revenue streams like pay-per-view boxing, clothing and a subscription service.Nardini, Barstool’s first CEO, is a former chief marketing officer at AOL. She also previously worked as president and chief revenue officer at influences-platform Bkstg.See omnystudio.com/listener for privacy information.

On this Bloomberg Business of Sports podcast, Scott Soshnick and Eben Novy-Williams discuss the best and worst-received Super Bowl ads, television ratings for the big game, and how much of a boon the Winter Olympics could be for NBC.See omnystudio.com/listener for privacy information.

John Collins, chief executive officer of On Location Experiences, discusses the business surrounding the high-end hospitality business that surrounds the Super Bowl. On Location, which is part owned by the NFL’s 32 owners through their investment vehicle, 32 Equity, offers luxury travel, accommodations and experiences like on-field, post-game access. It’s offerings include a number of NFL events beyond the title game, including the Pro Bowl, draft and international games in London and Mexico City.Collins joined OLE in 2015 from the National Hockey League, where he served as COO for nine seasons. He spearheaded a number of initiatives at the NHL, including the popular Winter Classic outdoor game. Prior to that Collins was a senior executive at the NFL for 15 years before taking over as president of the Cleveland Browns for the 2004-06 seasons.See omnystudio.com/listener for privacy information.