

Bloomberg Business of Sports
Bloomberg
Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.
Episodes
Mentioned books

Mar 17, 2021 • 18min
There's Big Money in Those Baseball Cards!
Nostalgia meets technology with a new way to trade sports cards -- a far cry from playground swaps or Lynchie's prized collection getting tossed by his dad. We check in with Alt founder and CEO Leore Avidar, who's won big-name backing (including Kevin Durant, Alexis Ohanian) for a platform meant to bring transparency and predictability to a booming market.See omnystudio.com/listener for privacy information.

Mar 15, 2021 • 19min
Hoya Destroya's MSG Return, Goodbye Brees
Madison Square Garden better learn to remember this man. Patrick Ewing made a triumphant return to his NYC home, taking his Georgetown Hoyas back to the NCAA tournament for the first time since 2015. Drew Brees, the NFL's all-time leader in career passing yards, has retired, leaving a massive void for the New Orleans Saints to fill. Plus, Cam Newton returns to the Patriots. Mike Lynch suspends his disbelief, and breaks down the logistics of the quarterback's one-year contract.See omnystudio.com/listener for privacy information.

Mar 12, 2021 • 42min
Sports Innovation, Dak gets Paid and NBA All-Star Game
Fans, like sports, have changed forever owing to the pandemic, and Angela Ruggiero, CEO and co-founder of Sports Innovation Lab, has the data to prove it. Plus join Jason Kelly, Mike Lynch and Michael Barr as they breakdown Dak Prescott's monster deal with the Cowboys, the NBA All-Star game's disappointing ratings and the Texas Rangers are opening their stadium to full capacity.See omnystudio.com/listener for privacy information.

Mar 10, 2021 • 25min
Angela Ruggiero on the 'Fluid Fan' and Innovative Teams
Fans, like sports, have changed forever owing to the pandemic, and Angela Ruggiero, CEO and co-founder of Sports Innovation Lab, has the data to prove it. The Olympian and hockey Hall of Famer joins to talk about what her group has dubbed the 'Fluid Fan' and how teams are adapting to meet us where we are. She delves into why English football clubs out-innovate most American sports teams and an effort to up the profile and consumption of women's sports.See omnystudio.com/listener for privacy information.

Mar 8, 2021 • 15min
All-Star Game Exposes Revenue Crunch, NFL Makes History
The NBA All-Star Game carried on this past weekend, despite push back from some top players. Jason, Barr, and Lynch discuss the economics of the star-studded event, amid opposition from some athletes. Meanwhile, it's International Women's Day, and Maia Chaka has made history as the first Black woman ever named to the NFL's officiating staff. Plus, there's a new platform elevating women's voices. World Cup champion Alex Morgan has teamed up with a bevy of decorated athletes to form TOGETHXR, a media and commerce company.See omnystudio.com/listener for privacy information.

Mar 5, 2021 • 44min
Yankees President Levine Banks on Baseball's Optimism
Professional sports across the board had a tough 2020. Well, it was no different for the Bronx Bombers, Major League Baseball's largest revenue generator. Jason, Barr, and Lynch caught up with the President of the New York Yankees, Randy Levine, to talk about what to expect for opening day, the financial situation coming into a fresh season, and the upcoming collective bargaining agreement. Plus, they talk about a Bloomberg Businessweek story that has the sneakerhead community buzzing over the resignation of a senior Nike executive.See omnystudio.com/listener for privacy information.

Mar 3, 2021 • 21min
Ewing on Racial Justice, Thompson's Legacy & the NBA
NBA Hall of Famer, gold medal-winning Olympian, and Georgetown Hoyas Head Coach Patrick Ewing joins the podcast to talk about the legacy of fellow hall of famer and Georgetown Hoyas coach, John Thompson. Ewing speaks with Jason and Lynch about the impact Thompson had on his career, professional sports, and society at large. They also talk about the difficulties of coaching and recruiting during the pandemic, and Ewing weighs in on the New York City Mayoral race.See omnystudio.com/listener for privacy information.

Mar 1, 2021 • 24min
Stef Strack is Building a Way for Women in Sports to Speak
Stef Strack built a career at Nike and Rag & Bone understanding the intersection of sport, apparel, lifestyle and culture, especially for women. With Voice in Sport, she's taking it to a new level, combining membership and mentorship. On the first day of Women's History Month, Strack joins the show to talk about the broken economics of collegiate sports, the potential to unlock new markets at the youth level and lobbying Washington for new rules.See omnystudio.com/listener for privacy information.

Feb 25, 2021 • 50min
The Booming Business of Youth Sports, A-Rod and Tiger's Power
Ever stood on a youth soccer sideline with a whistle, befuddled? There's an app for that. Legendary media executive Ben Sherwood has launched a new company, Mojo, aimed at the youth sports market, leveraging his experience running TV networks into an all-too-familiar pain point. He joins Jason and Mike to break down the business case, and weigh in on the ever-changing media landscape. Plus, the guys catch up with Gerry Smith to talk about the business of Tiger Woods as the star recovers from his accident and hear from Alex Rodriguez about his new adventures in the world of SPACs.See omnystudio.com/listener for privacy information.

Feb 22, 2021 • 24min
Ndamukong Suh Has Massive Ambitions for "Suh Inc."
After 11 years in the NFL, Ndamukong Suh finally has his championship ring, and his ambitions off the field are similarly super-sized. He's methodically built a sprawling portfolio of assets, notably in real estate and hospitality, carefully cultivating relationships with some of the best-known investors of our time. He talks with Jason Kelly and Mike Lynch about advice from Warren Buffett, shadowing Stephen Ross and teaming up with private equity and venture capital firms, all while thinking about the next contract negotiation.See omnystudio.com/listener for privacy information.


