Bloomberg Business of Sports

Former NFL quarterback Eli Manning is joining private equity firm, Brand Velocity Partners, as he enters a new stage of his career. Michael Barr, Scarlet Fu, and Mike Lynch speak with the two-time Superbowl winning MVP about his new role with the firm, his thoughts on the playoffs, and his other business endeavors. All that and more on this weekend edition of Bloomberg Business of Sports.See omnystudio.com/listener for privacy information.

It's a blockbuster deal in the world of golf...The USGA and ProMedica have announced a long-term partnership that includes presenting partner rights for the U.S. Women's Open, which means more eyeballs on the sport, and bigger checks for the athletes involved. Hosts Scarlet Fu and Mike Lynch discuss with U.S. Golf Association CEO Mike Whan.See omnystudio.com/listener for privacy information.

On this special episode of the Business of Sports: One of the most successful, and controversial, athletes of his generation, Alex Rodriguez quietly built a real estate empire over two decades. Now, five years after retiring from baseball, he's accelerating his transformation from former athlete to investor and owner — with an eye on his legacy, and maybe a dose of redemption. See omnystudio.com/listener for privacy information.

Michael Barr, Scarlet Fu, and Mike Lynch speak to the biggest names in the business of sports. Who better to talk to this week than SEC commissioner Greg Sankey. Hell help us break down the College Football National Champions between the SEC powerhouse Georgia Bulldogs and Alabama Crimson Tide, as well walking us though how the conference was able to keep all its athletics during Covid-19.See omnystudio.com/listener for privacy information.

Michael Barr, Rich Trueman and Damian Sassower and bring you the Bloomberg Business of Sports Fantasy Podcast. The trio reflects on the final fantasy week of the 2021 NFL season.See omnystudio.com/listener for privacy information.

Scarlet Fu, Michael Barr and Mike Lynch discuss Antonio Brown's departure from the Tampa Bay Buccaneers, the upcoming SEC dominated College Football Playoff title game, and unbelievable temperatures from the NHL's Winter Classic.See omnystudio.com/listener for privacy information.

He has a new book about the Celtics during the Larry Bird era called “Wish It Lasted Forever: Life with the Larry Bird Celtics.” How has the NBA business changed from the then to today? Mike Lynch and Michael Barr speak with Boston Globe Sports Columnist and Associate Editor Dan Shaughnessy. They also touch on the impact of the omicron variant on pro sports and the legacy of the late John Madden.See omnystudio.com/listener for privacy information.

Michael Barr, Rich Trueman and Damian Sassower and bring you the Bloomberg Business of Sports Fantasy Podcast. The trio breaks down week 17 of the NFL season.See omnystudio.com/listener for privacy information.

Michael Barr, Mike Lynch and Richard Truman talk to the biggest names in sports. Today we assess the latest covid-19 cancellations in the sports world and the effects on this weekend’s college football. We also talk about what’s next for Tiger Woods after his performance alongside son Charlie Woods at the PNC Championship. See omnystudio.com/listener for privacy information.

Michael Barr, Scarlet Fu and Mike Lynch talk to the biggest names in sports. This week were joined by Former San Francisco 49er legend and NFL Hall Of Famer, Steve Young. He tells us about his involvement with Integrity Marketing Group and why they decided to reward all their employees with an equity stake in the firm. Something he’d like to see in the NFLSee omnystudio.com/listener for privacy information.