

Bloomberg Business of Sports
Bloomberg
Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.
Episodes
Mentioned books

Jan 25, 2023 • 21min
Mercedes-Benz Stadium Sets the New Standard for Venues
Mercedes-Benz Stadium in Atlanta sees around three million annual visitors and around 50 events per year. Hosts Michael Barr, Scarlet Fu and Damian Sassower talk with AMB Sports + Entertainment Vice Chair Steve Cannon about how the state-of-the-art facility is setting the standard for sports venues, including with sustainability. See omnystudio.com/listener for privacy information.

Jan 23, 2023 • 14min
NBA Takes Stake in Consumer Data Firm StellarAlgo
The NBA signed a multiyear deal with consumer data firm, StellarAlgo, with the league's new investment arm taking an ownership stake. Hosts Scarlet Fu and Damian Sassower speak with Bloomberg's Kim Bhasin about the deal, and to learn more about the NBA's focus on growing its investment portfolio.See omnystudio.com/listener for privacy information.

Jan 19, 2023 • 9min
LIV Golf Partners with Nexstar's CW Network
LIV Golf is entering a deal with Nexstar Media Group, making the Nexstar-owned CW Network the TV and streaming home of LIV Golf competition starting this season. Hosts Scarlet Fu and Damian Sassower welcome Bloomberg's Gerry Smith to discuss.See omnystudio.com/listener for privacy information.

Jan 18, 2023 • 24min
Pioneering a New Model for Pro Sports
Join hosts Michael Barr, Scarlet Fu and Damian Sassower, along with Bloomberg's Dawn Kissi, as they speak with Jon Patricof, Co-Founder and CEO of Athletes Unlimited. It's a growing network of professional women's sports leagues, pioneering a new model for pro sports. Patricof discusses how his company's unique model works and how it's elevating women in sports.See omnystudio.com/listener for privacy information.

Jan 16, 2023 • 22min
NFL's High Tech Plan to Reduce Injuries
Bloomberg Pursuits Deputy Editor Jim Gaddy and Bloomberg Businessweek contributor Michael Croley join host Michael Barr to discuss their story on how the NFL is aiming to reduce injuries using machine learning and analytics. You can read the story in the current issue of Bloomberg Businessweek magazine, "The Year Ahead Issue". See omnystudio.com/listener for privacy information.

Jan 12, 2023 • 10min
How Tech is Changing Ballparks and the Fan Experience
Join hosts Michael Barr, Scarlet Fu and Damian Sassower as they talk with the General Manager of Samsung's Display Division Harry Patz about how technology is revolutionizing the fan experience at stadiums and ballparks. See omnystudio.com/listener for privacy information.

Jan 11, 2023 • 19min
USGA CEO Mike Whan on PGA, LIV and What Sets Golf Apart
Join hosts Michael Barr, Scarlet Fu and Damian Sassower as they talk with Mike Whan, Chief Executive Officer of the United States Golf Association (USGA). They discuss the state of golf and what sets it apart from the other major sports around the world. Plus, they get his perspective on some of the latest golf headlines, including his thoughts on LIV Golf, and the Department of Justice's antitrust probe of the PGA and USGA.See omnystudio.com/listener for privacy information.

Jan 9, 2023 • 11min
PGA-LIV Golf Court Feud Drags in 9/11 Victims Families
Hosts Michael Barr and Damian Sassower speak with Bloomberg's Erik Larson about the latest developments in the on-going feud between the PGA and the Saudi-backed LIV Golf, this time involving families of 9/11 victims.See omnystudio.com/listener for privacy information.

Jan 5, 2023 • 48min
Athletes Preparing for Future, New NCAA Leader
Join hosts Michael Barr, Scarlet Fu and Damian Sassower as they speak with two special guests. They welcome Noel LaMontagne, a Director at Verdence Capital Advisors and a former NFL player, to discuss how athletes can prepare financially for life after sports. Then, they speak with Martin Edel, Goulston & Storrs Sports Law Practice Co-Chair, and Adjunct Law Professor at Columbia University, about his thoughts on incoming NCAA President Charlie Baker, his concerns about NFL player safety, Carlos Correa's tricky contract situation and more. Plus, they discuss the impact of Damar Hamlin's health crisis on and off the field.See omnystudio.com/listener for privacy information.

Jan 4, 2023 • 14min
NFL Fantasy Football Podcast: Week 18
It's the Bloomberg Business of Sports Fantasy Football Podcast! Hosts Michael Barr, Damian Sassower and Richard Trueman recap this season and discuss strategy for the final week of the NFL's regular season. They also share their thoughts on the sudden collapse of Damar Hamlin of the Buffalo Bills. See omnystudio.com/listener for privacy information.


