Bloomberg Business of Sports

Hosts Michael Barr and Scarlet Fu welcome Ron Kruszewski, chairman and CEO of Stifel Financial to the show to discuss his firm’s various sports interests, including a four-year sponsorship deal with the US Alpine Ski team. The team is led by Mikaela Shiffrin, who is chasing an all-time wins record. They talk about her chase and the state of sports sponsorships.See omnystudio.com/listener for privacy information.

For the second time, Tom Brady announced he was retiring from the NFL. This time, the seven-time Super Bowl champion says it's for good. Hosts Michael Barr and Scarlet Fu talk to Andrew Zimbalist, Robert A. Woods Professor Emeritus of Economics at Smith College about Brady's legacy and his future in business and broadcasting.See omnystudio.com/listener for privacy information.

Venture capital firm Courtside Ventures recently raised $100 million dollars from investors for a new fund aiming to back sports-related startups around the world. Hosts Michael Barr and Scarlet Fu speak with the firm's founding partner Vasu Kulkarni and Executive Board Member and part owner John Burbank about the firm's goals and how it plans to continue to grow globally. Bloomberg's Kim Bhasin also joins the conversation.See omnystudio.com/listener for privacy information.

Hosts Michael Barr, Scarlet Fu and Damian Sassower talk with Bloomberg Law's Andrea Vittorio about MSG owner James Dolan's reported use of facial recognition technology at his venues, including at Madison Square Garden, and what potential action could come from NY Attorney General Letitia James.See omnystudio.com/listener for privacy information.

Hosts Michael Barr, Scarlet Fu and Damian Sassower welcome Sal Galatioto, President and Founder of Galatioto Sports Partners, a leading sports finance and advisory firm, to the show. Galatioto takes us behind the scenes of how some of the biggest team deals work, and discusses the latest team sale headlines.See omnystudio.com/listener for privacy information.

Mercedes-Benz Stadium in Atlanta sees around three million annual visitors and around 50 events per year. Hosts Michael Barr, Scarlet Fu and Damian Sassower talk with AMB Sports + Entertainment Vice Chair Steve Cannon about how the state-of-the-art facility is setting the standard for sports venues, including with sustainability. See omnystudio.com/listener for privacy information.

The NBA signed a multiyear deal with consumer data firm, StellarAlgo, with the league's new investment arm taking an ownership stake. Hosts Scarlet Fu and Damian Sassower speak with Bloomberg's Kim Bhasin about the deal, and to learn more about the NBA's focus on growing its investment portfolio.See omnystudio.com/listener for privacy information.

LIV Golf is entering a deal with Nexstar Media Group, making the Nexstar-owned CW Network the TV and streaming home of LIV Golf competition starting this season. Hosts Scarlet Fu and Damian Sassower welcome Bloomberg's Gerry Smith to discuss.See omnystudio.com/listener for privacy information.

Join hosts Michael Barr, Scarlet Fu and Damian Sassower, along with Bloomberg's Dawn Kissi, as they speak with Jon Patricof, Co-Founder and CEO of Athletes Unlimited. It's a growing network of professional women's sports leagues, pioneering a new model for pro sports. Patricof discusses how his company's unique model works and how it's elevating women in sports.See omnystudio.com/listener for privacy information.

Bloomberg Pursuits Deputy Editor Jim Gaddy and Bloomberg Businessweek contributor Michael Croley join host Michael Barr to discuss their story on how the NFL is aiming to reduce injuries using machine learning and analytics. You can read the story in the current issue of Bloomberg Businessweek magazine, "The Year Ahead Issue". See omnystudio.com/listener for privacy information.