Bloomberg Business of Sports

Bursting from retirement villages into the national zeitgeist, Pickleball is the hottest sport in America. Fueled by celebrity enthusiasm, the paddle sport has gone pro, guided by a former Goldman Sachs partner and an A-list investor roster. Scarlet Fu sits down with “Next in Sports” hosts, Jason Kelly and Vanessa Perdomo, to talk about what they've learned about this rapidly growing sensation.  Catch full episodes of Next in Sports: https://www.bloomberg.com/originals/series/next-in-sportsSee omnystudio.com/listener for privacy information.

Join hosts Michael Barr, Scarlet Fu and Damian Sassower as they get reaction and analysis of the massive PGA-LIV golf deal. They speak with USGA CEO Mike Whan to discuss the upcoming US Open in Los Angeles and get his reaction to the PGA's reported merger with LIV Golf. We also hear from Bloomberg News reporter Simone Foxman on Saudi Arabia's growing influence in the sports world. Then, WNBA Commissioner Cathy Engelbert explains why she wouldn't rule out her league hosting a game in Saudi Arabia if the opportunity arose, and talks about her path to growing the sport with Scarlet Fu. Plus, Bloomberg's Kailey Leinz previews the latest episode of Chief Future Officer, featuring the team from Monumental Sports, premiering June 14 at 9:30 PM Wall Street time on Bloomberg TV, Bloomberg.com and on YouTube.See omnystudio.com/listener for privacy information.

USGA CEO Mike Whan sits down with Scarlet Fu and Damian Sassower to discuss the upcoming US Open and his reaction to the PGA's reported merger with LIV Golf. See omnystudio.com/listener for privacy information.

This week on the podcast, hosts Michael Barr, Scarlet Fu and Damian Sassower speak with PGA Tour pro golfer and 2023 Presidents Cup US Captain Jim Furyk on becoming the captain, the current popularity of golf, and the future stars of golf.  Plus, NFL Hall of Fame Linebacker and former San Francisco 49ers head coach Mike Singletary joins the program to discuss the importance of brain health, whether the league is doing enough to protect player head safety, and what he expects this upcoming NFL season. See omnystudio.com/listener for privacy information.

This week on the podcast, hosts Scarlet Fu and Damian Sassower speak with Bill Miller, President, and CEO of the American Gaming Association, on the exponential popularity in sports betting and the casino gaming industry’s comeback. Plus, Bloomberg Law’s Martina Barash talks Shaq getting served over his FTX ties and what this means for the NBA Hall of Famer, and Bloomberg US Sports Reporter Randall Williams on the NFLPA Rookie Premiere and Tom Brady’s latest partnership with the Los Vegas Raiders. And of course, this week’s Numbers of the Week!See omnystudio.com/listener for privacy information.

Hosts Michael Barr, Scarlet Fu, and Damian Sassower speak with Jason Clement, Founding Partner and CEO at The Sports Facilities Companies on the evolution of youth sports in local communities and about the privatization of youth sports. Followed by a conversation with Bloomberg’s Max Adler on why voters in Tempe, Arizona rejected the proposal to construct a new sports arena for the Coyotes and what’s next for the NHL team. Then wrap up with Marty Edel, Co-Chair at Goulston & Storrs Sports Law Practice and Adjunct Professor at Columbia University to talk about Ja Morant, EA Sports featuring college football players, and how allowed is sports gambling ... for athletes?See omnystudio.com/listener for privacy information.

Hosts Michael Barr, Scarlet Fu and Damian Sassower talk with Bloomberg's Kim Bhasin about Under Armour's plans to target more women and "sneakerheads". He also breaks down the NBA's plans to open more retail shops in markets around the world. They welcome Bloomberg's Jennah Haque to discuss why WNBA player salaries are lagging far behind their male counterparts, despite the league itself setting high watermarks for revenue and viewership. And they talk with Steve Olenick, Chair of the Sports and Entertainment Practice at Mintz to dive into sports world's most pressing legal issues, including the latest gambling scandals in college sports. Plus, in an exclusive bonus conversation, Bloomberg Business of Sports contributor Dawn Kissi speaks with two co-founding partners of the Cape Town Tigers, Chante Butler and Dia Martin.See omnystudio.com/listener for privacy information.

Hosts Scarlet Fu and Damian Sassower welcome US skiing superstar Mikaela Shiffrin to the show. Shiffrin, a double-Olympic champion, seven-time World Champion, and the winningest skier of all-time, explains how she has elevated women’s ski racing globally - both on and off the mountain. They also speak with Kara Nortman, Co-Founder and Managing Partner of Monarch Collective. It's a $100M fund aiming to accelerate equity in global sports, one community member at a time. She explains the value proposition for investing in women’s sports right now and why she sees so much untapped opportunity in this area. Nortman is also co-founder of Angel City FC, a National Women’s Soccer League expansion team that began play in 2022.See omnystudio.com/listener for privacy information.

The Kentucky Derby kicks off on Saturday May 6th! Hosts Scarlet Fu and Damian Sassower speak with Churchhill Downs CEO Bill Carstanjen on the venue's upgrades this year, the company's recent acquisitions and partnerships, and how mobile gambling is affecting horse racing. See omnystudio.com/listener for privacy information.

Former star QB Carson Palmer joins the show to give his take on Aaron Rodgers going to the New York Jets, player safety, and his advice to young players ahead of the NFL draft. Plus, he talks about a new wellness brand he’s partnered with, Level Select. He speaks with hosts Michael Barr, Scarlet Fu and Damian Sassower.See omnystudio.com/listener for privacy information.