

Bloomberg Business of Sports
Bloomberg
Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.
Episodes
Mentioned books

Aug 25, 2023 • 53min
College Football Kicks Off Amid Conference Shake-Ups
With the college football season just getting underway, hosts Michael Barr, Scarlet Fu and Damian Sassower speak with Amy Privette Perko. She's CEO of the Knight Commission on Intercollegiate Athletics, an independent group that advocates for college athletes. Perko reacts to the recent conference realignment upheaval and how it impacts the Knight Commission's proposal for a better structure for college sports. She also provides a state of play on NIL rights. ONE Championship founder, chairman and CEO Chatri Sityodtong also joins the show to talk about his journey from sudden childhood poverty, to Wall Street, to building one of the world's top combat sports platforms. Plus, Bloomberg News US sports business reporter Randall Williams breaks down two new legal battles, as the New York Knicks sue a division rival and former NFL and USC star running back Reggie Bush takes on the NCAA.See omnystudio.com/listener for privacy information.

Aug 19, 2023 • 31min
HBO's Max Boresntein on creating HBO's "Winning Time"
The creator of HBO’s ‘Winning Time’ Max Borenstein explains to Jason Kelly how the show has evolved from season 1 and the attention the show brings to the relationship between Magic Johnson and Jerry Buss which inevitably spurred Magic’s savvy business techniques. See omnystudio.com/listener for privacy information.

Aug 18, 2023 • 52min
MLBPA Chief Dives Into New Era, WNBA Shines in Seattle
Hosts Michael Barr and Scarlet Fu talk with MLBPA Executive Director Tony Clark. A former league All-Star and the first ex-player in his role, he discusses how players are responding to the league's new rules, some of the recent off-the-field player controversies, and sports media entering the streaming era. Then, Lisa Brummel and Ginny Gilder, two of the three co-owners of the WNBA's Seattle Storm, join the show to talk about how they've help build the most valuable franchise in the WNBA, how they keep fans engaged, equity in sports, and more. Plus, Bloomberg Originals correspondent Vanessa Perdomo breaks down the news of Vlatko Andonovski stepping down as head coach of the US women's national soccer team after their abrupt exit from this year's World Cup.See omnystudio.com/listener for privacy information.

Aug 11, 2023 • 1h 6min
Mountain West Commissioner on Fallout of Pac-12 Exits
Hosts Michael Barr, Scarlet Fu and Damian Sassower welcome Mountain West Conference Commissioner Gloria Nevarez, the first Latin woman to lead a D-1 college league. She joins the shows to discuss the latest upheaval across the NCAA landscape as more teams depart the Pac-12, and what it could mean for her own conference. Also on the agenda is Disney-owned ESPN's sports betting deal with Penn National with analysis from Bloomberg media reporter Gerry Smith and the US women's national soccer team's surprising World Cup exit with Bloomberg Originals correspondent Vanessa Perdomo. Plus, National Cycling League President Paris Wallace takes a look at the future of professional cycling and previews some of his league's upcoming events. See omnystudio.com/listener for privacy information.

Aug 4, 2023 • 49min
Jerry Rice on GOAT Fuel Energy, AC Milan's Money Moves
This week, hosts Michael Barr, Scarlet Fu, and Damian Sassower speak with NFL Hall of Famer and one of the all time GOATs, Jerry Rice and his daughter/CEO Jacqui Rice Gold on their energy drink Goat Fuel Sports Energy. Plus Italian soccer powerhouse AC Milan's Chief Revenue Officer Casper Stylsvig talks about how the team is generating revenue via marketing campaigns, new players, and an updated stadium. See omnystudio.com/listener for privacy information.

Jul 28, 2023 • 43min
A Stock Market First for the First-Place Braves
Hosts Michael Barr, Scarlet Fu and Damian Sassower speak with Atlanta Braves CEO Derek Schiller and Liberty Media CEO Greg Maffei from the Nasdaq floor about the Braves' spin-off from Liberty Media into a separate public company. The move makes the 2021 World Series champions the only MLB team that is publicly traded team. Plus, Bloomberg News sports business reporter Randall Williams joins to detail the rise in foreign investment interest in UK Premier League clubs, and recent insider trading headlines about British billionaire Joe Lewis, who controls the Tottenham Hotspur.See omnystudio.com/listener for privacy information.

Jul 26, 2023 • 19min
Next In Sports After Show: Women's Pro Soccer
On the latest edition of Next in Sports on Bloomberg Television, hosts Jason Kelly and Vanessa Perdomo explore the world of women's pro soccer. The US National Women’s Soccer League is expanding faster than any other major sports league in North America. It's added four new franchises in just two years, with the latest selling for $53 million—10 times the amount of the last sale. Now, the NWSL is trying to capitalize on the hype of the women's World Cup, leveraging the US women’s national team to bring fans into American stadiums. Host Scarlet Fu sits down with Jason and Vanessa to dicuss the latest episode in their series, and how the NWSL can continue to grow. Next in Sports premieres Wednesdays on Bloomberg Television at 10 pm eastern and is available via YouTube and bloomberg.com the following day, where you can also catch previous installments. Catch full episodes of Next in Sports: https://www.bloomberg.com/originals/series/next-in-sportsSee omnystudio.com/listener for privacy information.

Jul 21, 2023 • 49min
Venezia FC President Duncan Niederhauer on Messi, Growth of Soccer
Hosts Michael Barr, Scarlet Fu and Damian Sassower talk soccer this weekend. They speak with Miami Bureau Chief Felipe Marquez on the arrival of Lionel Messi to Inter Miami and how his presence will affect the growth of MLS globally. Plus Venezia FC President Duncan Niederhauer joins the program to discuss more on Messi, and about turning the club around after their Serie A relegation, their new venue, and the FIFA Women's World Cup. And lastly 1Huddle founder and CEO Sam Caucci closes the show with an overview of his company. See omnystudio.com/listener for privacy information.

Jul 19, 2023 • 16min
Next in Sports After Show: Kabaddi
On the latest edition of Next in Sports on Bloomberg Television, hosts Jason Kelly and Vanessa Perdomo explore the world of Kabaddi. Known for thousands of years as an informal rural pastime, the Indian game of Kabaddi has become the second-most popular sport in the world's most populous nation. Now, billionaire businessman Anand Mahindra wants to make it number one in a nation where cricket is king. Host Scarlet Fu sits down with Jason and Vanessa to discuss the latest episode in their series, and how Mahindra plans to get Kabaddi into the Olympics. Next in Sports premieres Wednesdays on Bloomberg Television at 10 pm eastern and is available via YouTube and bloomberg.com the following day, where you can also catch previous installments. Catch full episodes of Next in Sports: https://www.bloomberg.com/originals/series/next-in-sportsSee omnystudio.com/listener for privacy information.

Jul 17, 2023 • 14min
McLaren Racing CEO Zak Brown Talks F1 Boom in US
McLaren Racing CEO Zak Brown knows something about the US motorsports market, having raced cars himself growing up in America. In this special edition of the Bloomberg Business of Sports, Brown speaks with Bloomberg’s Jason Kelly about the Formula One boom in the States, his management style and the future of the sport.See omnystudio.com/listener for privacy information.


