

The Do You Even Blog Podcast
Pete McPherson
Helping bloggers, podcasters, and online business entrepreneurs grow their business! Host Pete McPherson chats with the world's TOP creators, including names like Seth Godin, Michelle Schroeder-Gardner, Neil Patel, Matt Mullenweg (creator of WordPress), John Lee Dumas, and way more.Topics include blogging (duh), SEO, affiliate marketing, podcasting, and monetization (especially digital products and FUNNELS!). ;)
Episodes
Mentioned books

Aug 7, 2019 • 46min
How Anthony wrote an entire book in 90 days.
My good buddy Anthony Moore drops by today to talk writing books, pitching people with honesty, and connecting with influencers and authors.Show notes here: https://doyouevenblog.com/anthony-moore-how-wrote-book-three-months/Enjoy it, Tribe!<3 y'all.P.S. If you haven't already, could you leave me a review on Apple Podcasts? Plllleeeeeeeeeeas :)

Jul 31, 2019 • 1h 3min
Hiring Filipino VAs for $3 an hour - Tom Drake
How awesome would it be to outsource blogging tasks? Especially if you could get somebody RELIABLE and effective--at an insanely low cost?Yeah...this idea has been intriguing me for years.Today's guest is Tom Drake (https://maplemoney.com/), and he's here to share how HE navigated this Filipino worker outsourcing!View show notes, transcripts, and more at https://doyouevenblog.com/tom-drake-hiring-filipino-workers-vas/Enjoy!

Jul 24, 2019 • 34min
Stories That Sell Stuff 4 - Creating Engaging Content
Want some tricks and formulas for increasing engagement? The stickiness of your blog posts? The “IT” factor that trust visitors into followers?In this episode, we’re diving into how to use stories, examples, and metaphors in your content—all of which serve to increase engagement and help you teach and impact more people ;)The full blog post is here: https://doyouevenblog.com/marketing-stories/ALSO - Please email pete@doyouevenblog.com and give me some feedback on this series!I'd love to hear if you enjoyed it, or if you didn't! Would you like more of these mini-series? Less?Lemme know!

Jul 22, 2019 • 18min
Stories That Sell Stuff 3 - PRODUCT Stories
Why most testimonials kinda sorta stink--and what to do if you don't have any customers yet ;)Woot!Pete

Jul 18, 2019 • 31min
Stories That Sell Stuff 2 - BRAND Stories
In this episode, we'll learn how to craft a HUGE overarching brand story that you can use throughout all your messaging and marketing!This'll help you attract the RIGHT kind of followers and customers, and engage them to hear your message. 👍Learn more at https://doyouevenblog.com/marketing-stories:)

Jul 12, 2019 • 33min
Stories that Sell Stuff 1 - The 10 Story Legos
In this episode, we’ll be learning the 10 “Story Legos,” or “building blocks” that every great story has.* Main Character* The Chasm* The Stakes* The Problem (both external and internal)* The Villain* The Guide* The Plan* The Incident* The Happy EndingHere’s the full blog post >> https://doyouevenblog.com/marketing-stories/

Jul 10, 2019 • 9min
New Series: "Stories That Sell Stuff"
COMING IN 2 DAYS: A 4-part miniseries on crafting stories that sell products and ideas!Part 1 - The “Story Legos” checklistPart 2 - Brand stories that sellPart 3 - Product stories that sellPart 4 - Stories that sell ideasIt’s gonna be sweet! Enjoy :)

Jul 3, 2019 • 22min
3 Types of FOCUS (and why they're crucial for online business)
Like it or not, there is more than one type of FOCUS, and chances are you’ve struggled with one of them (or all of them, like me) at some point.In today’s show we’re diving in deep.1 - Productivity Focus2 - Mission Focus3 - Strategy FocusWe’ll chat about WHY these are so dang important, as well as look at some ways we can all improve our focus. 👍Let’s go.

Jun 26, 2019 • 1h 14min
How to Get People to Want What You Sell (Copywriting & Persuasion w/ Spencer Lum)
If you sell anything, you NEED to master the art of influence & persuasion: copywriting. In this post, pro copywriter Spencer Lum (https://goextrabold.com/) shares his top tips.We chat:* How to craft words that make people want your products* How you can use "cues" to trigger a certain emotional response, and "create authority" without social proof.* The best books/resources for learning copywriting!@Full transcripts and shownotes found here: https://doyouevenblog.com/copywriting-persuasion-spencer-lum/Ciao, blogger :)

Jun 24, 2019 • 13min
What 7-Figure Bloggers in 2025 Will Be Selling
How can you be on the FRONT END of what’s successful in 2020? 2025?Today we’re walking through some of the key differences between traditional online courses, and “non-courses.”You’ll learn about the “success pizza,” and the 3 key ingredients to that:1. Learning2. Implementation3. Support and FeedbackThese 3 things together contribute an incredible style of learning, teaching, support, etc, THAT GETS RESULTS.That’s how the world’s most successful creators will be profiting in years to come.****TODAY, Monday, June 24, 2019 = applications are opening up for The Affiliate Workshop!This is a four-week sprint where we’ll create and execute a successful affiliate marketing campaign—TOGETHER.Apply today (or join the waitlist) at https://blogschool.co/taw/Adios!


