SunCast

Welcome to Episode 55 of SunCast.Edmee Kelsey, CEO of 3MegaWatt, is an expert in Solar Asset Management. Today, she's here to help us better understand the world of Asset Management, and the underlying software that keeps it going.  Many of us don't really have a glimpse into this side of the plant, as we're focused on the upfront sales, marketing, and installation aspect, but with over 300GW in global operational assets being managed, one asks, "Who is handling all that data, contracts and compliance?" 3MegaWatt is the industry leader today in solar asset management software, with >16GW of assets on their platform, so I sat down with Edmee to get a bit better insight into the topic. Hope you enjoy it.A quick reminder to check out the webinar series 5to50: The Secret Formula to Conversion, being hosted by SunCast, SolarLeadFactory & SolarEdge - This is webinar number 2 of 3, building on what we presented on Oct 13th all about Lead Generation.If you're interested in tips on how to prepare for massive growth in your solar business go to www.mysuncast.com/webinar to register for the upcoming webinar happening Friday,  November 3rd.This episode is brought to you in partnership with Solrates.com, the fast and Free online platform for providing your commercial customers with a credible lease financing proposal. If you have projects over $100K value, and you'd like to see how SolRates can help You quickly and easily deliver a financing proposal to your customers, Head over to www.mysuncast.com/SolRates and click on the Request an Invitation button.Thanks again for setting aside THIS time in your day.  Enjoy this week’s episode of SunCast, with Edmee Kelsey.Check out OpenSolar OS 3.0 at: https://suncast.media/opensolarIf you want to connect with today's guest, you’ll find links to their contact info in the show notes on the blog at https://suncast.media/episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!You can learn more about all the sponsors who help make this show free for you at www.suncast.media/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 875 other founder stories and startup advice at www.suncast.media.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus

Welcome to Episode 54 of SunCast.Today we go deep with a friend of mine who's seen the ups and downs of this industry. He's been at the top & bottom of the food chain, successes & failures, and lots of lessons learned along the way. Some of you may know Chad Medcroft, as he was one of the key executive team members responsible for growing Zep from a niche California solar racking company to the having the largest market share in the US Residential market (and now beyond after it's acquisition by SolarCity).  We get into many details about that experience, and the PTSD of being acquired by a major industry player!  Tune in today as we discuss:Ways Chad helped reduce the soft costs of solar installationThe hurdles to scaling resi & commercial solar companiesBenchmarks and resources for installation and engineering best practicesWhat it's like to watch your baby be absorbed into a larger organizationAnd some of Chad's Aha moments and advice for others on a similar path.  Chad cut his teeth in solar more than 20 years ago, and has done a lot of thinking about how the industry can improve and what he could have done, and can now do better to contribute even more. And I think you're gonna love this discussion.A quick reminder to check out the webinar series being hosted by SunCast, SolarLeadFactory & SolarEdge - we had installment 1 of 3  Last week all about Lead Generation, and it was a PACKED House with a ton of value delivered.  If you're interested in tips on how to prepare for massive growth in your solar business go to www.mysuncast.com/webinar to register for the next one happening on November 3rd.This episode is brought to you in partnership with Solrates.com, the fast and Free online platform for providing your commercial customers with a credible lease financing proposal. If you have projects over $100K value, and you'd like to see how Solrates can help You quickly and easily deliver a financing proposal to your customers, Head over to www.mysuncast.com/SolRates and click on the Request an Invitation button.Thanks again for setting aside THIS time in your day.  Enjoy this week’s episode of SunCast, with Chad Medcroft.  Check out OpenSolar OS 3.0 at: https://suncast.media/opensolarIf you want to connect with today's guest, you’ll find links to their contact info in the show notes on the blog at https://suncast.media/episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!You can learn more about all the sponsors who help make this show free for you at www.suncast.media/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 875 other founder stories and startup advice at www.suncast.media.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus

Welcome to Tactical Tuesdays, a weekly short-form conversation with subject-matter experts to give you the edge in building your solar business and brand.And this week, we welcome Mika Nuotio of Empower Micro Systems.Nature of how power electronics sector works and implication for solar industry, inverters, etc.What changes in UL and NEC standards are driving inverter and module electronics architecture evolution?How is safety in power electronics evolving?UL 1741 - what is it? how has it evolved and what implications are there for solar technology development?2014 edition Vs 2017 edition - what's new in these updated editions?When is compliance required?What is Rule 21Is the US leading or lagging in terms of grid integration and control standards? What is Low-voltage ride-through and why is it important?What is Reactive powerNEC 680.2 & The background behind Rapid-shutdownAnd differences between the implementations of the 2014 version and the revisions of the 2017 versionWho is really driving this regulation, and when is compliance required?Mika really breaks things down to very specific details, but I think he manages to keep it approachable by the layman, which appreciate.Tune in, and Tune-up your skills.Thanks for checking out Tactical Tuesday and please share this episode with someone you think would benefit!If you like what you see and hear, please SHARE it with this pre-filled tweet!Check out OpenSolar OS 3.0 at: https://suncast.media/opensolarIf you want to connect with today's guest, you’ll find links to their contact info in the show notes on the blog at https://suncast.media/episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!You can learn more about all the sponsors who help make this show free for you at www.suncast.media/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 875 other founder stories and startup advice at www.suncast.media.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus

Welcome to Episode 52 of SunCast. I'm so gladI'm eager to hear your thoughts on the first Tactical Tuesday.It's 20 minutes of marketing morsels with our friend Solar Fred. What topics do you want more of there, or who should be featured? Today on SunCast is Mr. TJ Kanczuzewski, CEO and chief innovator at Inovateus Solar. TJ is one of the most high-energy executives I know, and he leads a team of winners, but don't take my word for it, tune in as we discuss:The time-honored tradition of taking over the family businessBest places to work and having a fun cultureGrowing a nationwide presence with staying power, in particular, the keys to their staying powerThe power of a pivotDetailedexamples of tactics he's infused into Inovateus to foster growth and productivityProbably one of the best reading lists yet and more...This episode is Long, but Worth it.  This really was a blast to record and is jam-packed with good insight into how to build a thriving company straight from the man who's dedicated the last decade of his life to it. This episode is brought to you by Buyourfuture - You can go back and listen to Episode 25 or go to http://bit.ly/buyfuture to learn more,And by US - SunCast, SolarLeadFactory & SolarEdge - we had installment 1 of 3 TODAY on how to prepare for growth in your solar business. We broke records with nearly 800 registrations. Go to www.mysuncast.com/webinar to learn more, and join us for the next one on November 3rd.1 more thing, stick around ALL the way to the end, because everybody loves a good party!Enjoy this week’s episode of SunCast, with TJ Kan-chew-zeski, CEO of Inovateus Solar.Check out OpenSolar OS 3.0 at: https://suncast.media/opensolarIf you want to connect with today's guest, you’ll find links to their contact info in the show notes on the blog at https://suncast.media/episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!You can learn more about all the sponsors who help make this show free for you at www.suncast.media/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 875 other founder stories and startup advice at www.suncast.media.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus

Welcome to Tactical Tuesdays, a weekly short-form conversation with subject-matter experts to give you the edge in building your solar business and brand.And first up, my friend Tor Valenza, AKA Solar Fred, is back to discuss Content Marketing. What is it? How can you integrate it into your marketing strategy? Where does Social Media add value, and even who are some of the thought leaders Tor recommends we follow.Tune in, and Tune-up your skills.Thanks for checking out Tactical Tuesday and please share this episode with someone you think would benefit!Check out OpenSolar OS 3.0 at: https://suncast.media/opensolarIf you want to connect with today's guest, you’ll find links to their contact info in the show notes on the blog at https://suncast.media/episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!You can learn more about all the sponsors who help make this show free for you at www.suncast.media/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 875 other founder stories and startup advice at www.suncast.media.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus

I can scarcely believe it's already been 2 yrs since the launch of SunCast! Today, October 6th, is in fact the exact anniversary. It also marks the beginning of my 39th trip around the Sun, woot!  Launching on my birthday in 2015 was an easy way to never forget the anniversary of the show! There are 5 things I'll cover on today's episode:wow, 50 episodes, what does that mean? And an announcement regarding upcoming episodes & contentKnow your scene, the value of creating a tribeStaying connectedIf you're on my mailing list, or care about giving input, I'll be sending a survey next week, so make sure you're signed up to receive it.Next week's webinar is gonna rock your face off. Today, on SunCast episode #50, we are going to dive deep, not with a guest, but with you. I'd like to tell you some of the things I've been thinking about and how I hope to create more value for SunCast as it begins to expand beyond a weekly podcast into a broader platform.  I began SunCast 2 yrs ago with the intention to create a place in the solar industry where you can come every week to get insights in to the Latin America solar market, hear from leaders in the space about how they built their business and careers, and create a community of solar warriors who are seeking to push the boundaries of what we're capable of doing.Enjoy!Check out OpenSolar OS 3.0 at: https://suncast.media/opensolarIf you want to connect with today's guest, you’ll find links to their contact info in the show notes on the blog at https://suncast.media/episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!You can learn more about all the sponsors who help make this show free for you at www.suncast.media/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 875 other founder stories and startup advice at www.suncast.media.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus

Episode 49 - the missing link(s) to solid growthThis week's episode is one I REALLY enjoyed recording for 2 reasons. #1, it's mostly unscripted because of #2, it's after dinner with one of my favorite humans, Scott Mueller, and we aptly dubbed it the first Winecast, over a great bottle of Vino - It's officially WineCast #2 (see Episode 46 for WineCast #1) but let's not get into semantics!Today I'll keep the intro short & focused on 2 important things you need to know, that tie back to today's chat w/Scott.Thing 1: Scott is one of my solar brothers, part of my Scene, my tribe.What does that mean, and why do you care? Well, that's the topic of next week's episode, which is #50, and which celebrates 2 awesome milestones in MY Life - my 38th birthday - AND the 2nd anniversary of the launch of SunCast!So, next week's episode will take a look at how we build community, what has SunCast become over the first 50 episodes, how you all have in fact become my tribe of sorts, and what you can expect from the next 100 episodes! Exciting stuff, so please don't miss out on next week's momentous episode.Thing 2: Scott has sold solar around the globe, including more than a year as a digital nomad while building his current company, Solar Lead Factory.  We get into lots of stuff today that is interesting, but the most notable and what I want to focus on is that on the heels of this recording, we decided to do a Webinar, which we just announced yesterday.  So let me tell you about the Webinar before we get into the show with Scott.It'll be a 3-part series on growing your solar business, hosted by SolarEdge, Solar Lead Factory, & SolarEdgeOctober 13th - 10AM PDTPart I - LEADS - Growth starts here In Part 1 we explore various types of leads, how to get them, and how to architect your approach for success with a special focus on how to leverage paid marketing as fuel to dramatically increase your sales.What are the differences in sales approach by lead type?How can leveraging strengths in certain approaches help or hurt success in other areas?Which marketing strategies are most effective?How does the ‘top of the funnel’ impact the rest of the funnel? This weeks episode is brought to you by Buyourfuture - go to http://bit.ly/buyfuture to learn more.And by SunCast, SolarLeadFactory & SolarEdge - bringing you this awesome webinar in 2 weeks on how to prepare for growth in your solar business - www.mysuncast.com/webinar to learn more.This weeks episode is brought to you by Buyourfuture - go to http://bit.ly/buyfuture to learn more.And definitely, Stay tuned next week for a solo episode with a bit of a look back at starting the podcast, and a riff from me on building your tribe.Alright! Thanks again for taking the time to be here.  Enjoy this week’s episode of SunCast, with my man, Scott Mueller of Solar Lead FactoryCheck out OpenSolar OS 3.0 at: https://suncast.media/opensolarIf you want to connect with today's guest, you’ll find links to their contact info in the show notes on the blog at https://suncast.media/episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!You can learn more about all the sponsors who help make this show free for you at www.suncast.media/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 875 other founder stories and startup advice at www.suncast.media.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus

Welcome to SunCast, and Episode 48!Today we'll be spending time with a friend who's no stranger to the media and spotlight surrounding solar, and who has been a major voice advocating for the solar industry's maturity both as a resource and as a marketing community vying for people's attention in a crowded space.  Tor Valenza, AKA, Solar Fred, is a strategy advisor and communications consultant for a number of well-known companies, and regularly shares his insights, thoughts and recommendations with us through social media and online publications. So I thought I'd have Tor come on SunCast to not only dig into his background, but to hear his take on how solar companies can learn from the best marketers in the world and what we should be doing to up our game. In today's episode, Tor and I discuss:The making of Solar FredWhat is branding, and how are solar companies getting it rightWhat's holding many solar companies backThe failures that have led to Tor's successesWhat you can learn from a giant solar panda in ChinaA ton of book recommendations and other goodies related to marketing best practices You can get the full show notes and links to books and other resources if you head over to the blog at mysuncast.com. If you like what you hear, please SHARE it!Check out OpenSolar OS 3.0 at: https://suncast.media/opensolarIf you want to connect with today's guest, you’ll find links to their contact info in the show notes on the blog at https://suncast.media/episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!You can learn more about all the sponsors who help make this show free for you at www.suncast.media/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 875 other founder stories and startup advice at www.suncast.media.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus

Welcome to Episode 46 of SunCast. I'm your host, Nico Johnson, and I'm so glad you're back with me again this week! My friend, and fellow podcaster, Jeff Spies, has been in the solar industry for nearly exactly the same amount of time I have (that's 11 yrs and counting!) and I don't think Anybody has spent as much time as he has thinking about how to tell the story of the dawn of the Solar PV Industry and the vanguards who ushered it out of obscurity and into mainstream. His Solar Pioneer parties are legendary, so stay tuned to hear how you can attend the 3rd and final one this November!In today's episode, we get into detail about:Jeff's journey into solar, from his early days at AEE to nowWhat exactly is this Solar Pioneers party he keeps talking about on LinkedIn and Facebook and why you should attend?Which contractor trade Jeff expects solar to most resemble as it continues to evolveHis take on Hot or Not, and of course, books, lessons learned and much more. If YOU have someone or something you think should be on Suncast, you can shoot me an email, a LinkedIn message, or even just pop over to the website and leave me a quick Voicemail, right from your smartphone! That website is www.mysuncast.com and email is nico@mysuncast.com.This episode is brought to you in partnership with Solrates.com, the fast and Free online platform for providing your commercial customers with a credible lease financing proposal. If you have projects over $100K value, and you'd like to see how Solrates can help You quickly and easily deliver a financing proposal to your customers, please reach out to me directly for an invitation code to join the platform.Enjoy this week’s episode of SunCast, with Jeff Spies of Quick Mount PV.Check out OpenSolar OS 3.0 at: https://suncast.media/opensolarIf you want to connect with today's guest, you’ll find links to their contact info in the show notes on the blog at https://suncast.media/episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!You can learn more about all the sponsors who help make this show free for you at www.suncast.media/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 875 other founder stories and startup advice at www.suncast.media.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus

Welcome to Episode 46 of SunCast.Today we will be spending time with my new friend, Pamela Cargill of Chaolysti Management Consulting.  Stay tuned for:Insights into how small companies prepare for growth in solarSolid tools Pam uses to coach her clients along that pathWhat its like leaving corporate to run your own consulting business, from a woman's perspectiveAnd about a dozen other insights gleaned from this hour with PamPam cut her teeth more than a decade ago schlepping modules on a crew installing in the Northeast. She then moved up to the marketing and operations teams at Sungevity before stepping out on her own. So, she understands how to help companies get to scale, address common misconceptions, and how to frame the conversation.By the time you hear this, you may already be on a plane to Vegas, or perhaps you missed it but you're finally catching up on episodes, that's ok too!If you do hear it ahead of SPI, I still have some spots available for interviews, and there will be lots of opportunities for us to meet up.www.callnico.com One such opportunity is the annual Tweetup hosted by my friend Tor Valenza, aka Solar Fred, and his company, KiterocketDATE AND TIMETue, September 12, 20175:00 PM – 6:30 PM PDTLOCATIONFlex House (Booth 6340)Mandalay Bay Convention CenterREGISTER:http://bit.ly/spitweetupCheck out OpenSolar OS 3.0 at: https://suncast.media/opensolarIf you want to connect with today's guest, you’ll find links to their contact info in the show notes on the blog at https://suncast.media/episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!You can learn more about all the sponsors who help make this show free for you at www.suncast.media/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 875 other founder stories and startup advice at www.suncast.media.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus